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See what reviewers are saying

Rated 5 out of 5 stars

Support is always outstandingly helpful. I never have to wait more than a few minutes to talk to a real person, and the person I get to speak to is always able to help patiently, articulately, and pro... See more

Rated 5 out of 5 stars

Excellent support service. They fixed my issue quickly via chat and explained every step in a really clear and helpful way. Made the whole process stress-free. Thank you!

Rated 5 out of 5 stars

Their support team is the best! I had a bit of a confusing problem, and their support team was so kind. They explained what the potential issues were and I was able to relay this to another team to ge... See more

Rated 5 out of 5 stars

Since I create pages with Instapage tool, our marketing teams are super happy to see pages launched in no time without any developers and we have added Google Analytics to track the pageviews & events... See more

Company details

  1. Software Company
  2. Media Company

Written by the company

Instapage is a complete growth marketing platform with the #1-rated builder for PPC, SEO, demand generation, A/B testing, personalization, and email automation. Convert visitors into customers, engage them at every touchpoint, and optimize performance across your entire marketing funnel.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

423 reviews

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Rated 1 out of 5 stars

Don't do it, use something else.

After more than a year of usage, Instapage increased its pricing and charged the new rate (which was a more than 100% increase).

They will say: we sent an email about it. Yes, they did, but this info was hidden near the bottom in a lengthy newsletter, that nobody actually reads.

How would you feel if I charged your card a multiple of agreed upon?

Then they don't give refunds to those that won't have any of it, hiding behind their nonsense 24h refund policy. Like we monitor our charges 24/7? This makes sense for people who willingly signed up and paid for a product, but not for bogus price hikes.

DO NOT build your business on this 'platform' as it will cost you more than you expect, in money, but especially in time as you move out and find another solution eventually. Oh, when you eventually decide to move, don't expect to be able to export your work.

Oh and they will make sure to complain about your review where they legally can, so you have to rewrite it again and again. I am not sure why I would have to prove my statements here, it is a personal review, why would I lie?

January 16, 2020
Rated 2 out of 5 stars

Pages load super slowly (which as a…

Pages load super slowly (which as a consumer, I would automatically click away), and the editing is not intuitive at all.

December 31, 2019
Unprompted review
Instapage logo

Reply from Instapage

Hey Sarah! I am sorry that your pages are not working as intended :(

Do you have custom JS and code on your pages or other significant elements that you've custom added? Such things slow down the page load; you should run a check on tools such as https://tools.pingdom.com/. Our page generator engine, Thor, is optimized to load pages at an excellent speed, but custom elements can detract from it. If you need any help with this, please reach out to our support team over at help@instapage.com!

Rated 1 out of 5 stars

Landing pages are slow (Google Ads…

Landing pages are slow (Google Ads constantly alerts about this issue).
Once you develop all the pages on their plataform they have you locked in. Won't give you a HTML export of your landing pages. You either suck it up and pay more or have to clone all the landing pages on another software.
Expensive.

December 27, 2019
Unprompted review
Instapage logo

Reply from Instapage

Hi Gustavo, I am sorry about your negative experience :(

Our pages are designed with the Thor engine (https://instapage.com/blog/page-rendering-improvements) to boost load time efficiency highly. All of our base templates load fast - are you using a lot of custom JS or large images? Multiple factors slow down page speed; you should run a check on your end to see what elements slow down the page. In case you need help identifying these, please reach out to our support team over at help@instapage.com!

Rated 1 out of 5 stars

Same poor experience as everyone else

Same poor experience as everyone else. Instapage went from $79 to $199.

What they added? Things nobody asked for. We all came here for a landing page builder and ended up paying twice as much for a product full of features nobody cares about.

Very dissapointed, specially because even woth the new features, I would never expect a reason to pay 2X for that.

I was a customer of them for almost 2 years. It’s time to move somewhere else.

December 20, 2019
Instapage logo

Reply from Instapage

Hi Juan! I am sorry that you've had a negative experience with the new product changes.

All the new features and products which we launch are based on user feedback and research. Our philosophy is that the product should be useful for actual use cases and relevant to our user base. We are aware that they might not be used to their full value by all of our users, but the majority do find them useful. Did you get a chance to try them out? I am sure that you will find some great benefits by giving them a chance!

I hope you decide to stick around and keep using our platform!

Rated 1 out of 5 stars

OVERPRICED FOR NOTHING

STAY AWAY FROM THIS PLATFORM!
- OVERPRICED, I don't know what happened to them, but overnight they decided to increase their pricing that is insanely outrageous.
- They DON'T even have sharp page templates to validate the price of their services. Seriously, the most boring templates that a blind-monkey can make. It's almost 2020, there should be monthly updates of modern/sleek designed templates.....
- Pictures COST EXTRA! When I'm already paying astronomical monthly fees, why should I pay extra for images that I can find online for FREE? wth
- HORRIBLE CHAT SERVICE! Every time I had a problem with an HTML code, it took them forever to figure out the issue and at times they didn't even resolve the problem! The customer service was always filled with too much attitude (Kelly)
- The interface is too busy and not intuitive, especially when you try to mobile optimize
- etc, etc, etc|!!!!! STAY AWAY!

November 1, 2019
Unprompted review
Rated 1 out of 5 stars

Absolutely SHOCKING service

Absolutely SHOCKING service. They emailed us a week ago saying they will be increasing all plans to $199 per month and there's nothing we can do about it.

I couldn't care less about their new features they've released, they are useless to us. They are essentially holding their customers as hostage and making us pay the increased fees because they know we have little choice in the matter.

However, we'll be investing more resources in ensuring our landing pages are REBUILT on other software such as unbounce. STAY AWAY from Instapage unless you want to face unexpected costs.

You can clearly see a lot of their customers are not happy about this change of pricing, as the negative reviews are flooding in.

They should look after their current customers and honour the pricing they signed up for. Was a complete mistake signing up for Instapage in the first place.

October 16, 2019
Unprompted review
Instapage logo

Reply from Instapage

Hello Joshua, I am sorry about the negative experience you’ve had with the changes we are making to our platform.

We have switched our focus from a simple landing page builder to a more robust conversion-oriented platform that will help fix a big gap in every marketer’s marketing funnel. We believe that the added value of our new features will help advertisers get closer to their marketing goals.

We hope that you will give these new features a try and get some awesome results out of them.

Rated 1 out of 5 stars

Not worth the price

I've been an Instapage enterprise client for just over 2 years. I built my entire CRO agency using Instapage as the backbone.

In those 2 years, they increased the enterprise pricing 3x. While the platform itself is amazing and offers specialized CRO tools, there are many competitors out there with the same features offering their technology for a fraction of the price.

A couple weeks before my enterprise contract expired, I was contacted by my case manager who told me that Instpage would be increasing their enterprise pricing 10x. I kid you not...10 times.

I had 400+ live pages + over 50 clients + trained team members on the platform and was forced to make a costly and time consuming migration to another platform.

They did give me a grace period to do all of this.

In summary, great platform but insanely overpriced. Even the basic plan; in 2 years it went from $69 to $199.

They also deleted 75% of their template library. I get they want to be the "designated" CRO builder that is suited for $2500/month agencies but I think the decision to delete 100+ good looking templates and leave you with nothing but wireframes is a snobby/silicon valley move. Like the Apple stand.

October 15, 2019
Unprompted review
Instapage logo

Reply from Instapage

Hey, Seth. I am sorry to hear about your negative experience with the pricing change.

The decision to increase the pricing was done based on two major additions we’ve introduced into the platform - AdMap™ and the Postclick™ dashboard. These are unique features for the market which simplify and greatly increase the performance of our users’ ad conversions.

We are shifting away from being a mere landing page builder, with base features which can indeed be found on other platforms for a lower price. We are already providing much more functionality for advertisers and marketers in general than any other landing page builder

We have reduced the number of templates to focus on quality over quantity. Our current templates have all been tested and have a high conversion rate base, which we couldn’t replicated for the older, lower-performing ones.

Rated 1 out of 5 stars

I am not a big fan of the refund…

I am not a big fan of the refund policy. It shows a lack of trust in the product. Most software companies have very user friendly refund policies. Instapage just wants you cash and is less concerned with your user experience. It took days to communicate with support in regards to a simple cancelation request.

October 8, 2019
Unprompted review
Instapage logo

Reply from Instapage

Hi Sheldon. I am sorry to hear about your negative experience with this issue :(

Our refund policy is configured like this in order to give our users a way to get their money back while also preventing the fraudulent abuse of it. We are processing all of our cancellations and refund requests from the date in which the requests where made. Even if our billing team replies later, this ensures a fair process for all of our users, based on our Terms of Service.

Thank you for using Instapage, and I really hope you give us another try in the future!

Rated 1 out of 5 stars

Disappointing... Shady business practices, pricing frequently changes.

Instapage started us on a $49/mo plan. A year later, that price increased to $79/mo with minimal feature additions. Now another year later, we're told that our price will increase to $199/mo this December without choice.

When we voiced our concern with their customer service desk, we were told that we could go elsewhere for our landing page needs.

When we voiced our concern on their Facebook post (along with dozens of other disappointed customers), our comments were deleted and our ability to comment on their posts was disabled.

Nothing but shady business practices from this company.

Looking forward to switching to a provider that provides actual customer service and can keep their pricing/business model consistent for more than 12 months.

Best of luck.

September 19, 2019
Unprompted review
Instapage logo

Reply from Instapage

Hey, Ryley. I am sorry to hear about your negative experience with the pricing changes, the decision was based on the latest improvements and changes we have recently brought to the platform, namely AdMap™ and the Postclick™ dashboard. These are two major features that simplify and greatly increase the performance of our users’ ad conversions. We are also working on improving our experimentation and personalization features, which are set to launch in December.

Instapage is becoming more than just a landing page builder. Creating basic landing pages without other powerful features that actually improve your ad conversion can indeed be done at a lower price. Our team was just trying to point that out in order to help you find the best fit for your marketing needs.

We are constantly improving and rolling out big features so that our users can get the most value out of their advertising campaigns and actually increase their conversion rate, which means that we have to adjust the price accordingly in order to stay competitive with the rest of the market. I am hoping that you will see the benefits of these additions in your ad performance, so you can see that we are not practicing shady business tactics, but working hard on helping you improve your marketing efforts.

Rated 5 out of 5 stars

Instapage is one of my top used tools…

Instapage is one of my top used tools for bringing in qualified leads. Instapage landing pages direct qualified traffic to our lead forms. The Instapage landing pages are designed to specifically help with conversions so I can generate more marketing qualified leads. Overall the platform offers a streamlined and intuitive landing page builder to allow almost anyone build and deploy great landing pages. There are multiple landing page templates available on Instapage (which are categorized) and you have the ability to create a completely custom landing page, this is a no brainer for a small marketing team. In terms of measurement, Instapage does a great job of providing multivariate testing, heatmaps, and scroll maps.Also, Instapage’s native integrations with Facebook’s pixel and Google Analytics/Ads make it really easy to track and manage paid campaigns.

September 17, 2019
Unprompted review
Rated 5 out of 5 stars

Long time user - quick, flexible, and nice templates

We've been using Instapage for over a year and I have to say, it's by far the BEST landing page tool we've used. The quick pagedemo.co URL's are great for testing things out and the fact that you can share the page and have a collaborator write changes to be made makes it a great freelancer's tool. The templates are great and the ability to be nimble and use A/B/C... variations and test is spectacular. Another part I love about Insta is the fact that if I need help I can just click on the chat and someone is there to help. I would love to see some more granular analytics like button tracking -- I may need to learn how to do this if it is possible on Instapage. Overall, a great tool for the price and I highly recommend to anyone who is needing to test out marketing tactics for Landers using A/B varients.

September 14, 2019
Unprompted review
Instapage logo

Reply from Instapage

Thank you so much for taking the time to leave us this amazing review. We’ve designed our platform in such a way for you to work on your landing pages faster and easier, we’re glad that you found it easy!

Regarding the button tracking, we are looking increase the granularity of the insights report in the future so that you can find such info. At the moment, if you want to track URL clicks individually, this can be done through Google Analytics. Here’s a guide on how to do it ( https://help.instapage.com/hc/en-us/articles/360019251491-Google-Analytics-Event-tracking ) or get in touch with our support over at help@instapage.com and they can help out set it up :)

Rated 5 out of 5 stars

I feedback negatively on Instapage for…

I feedback negatively on Instapage for charging me but apparently there was a misunderstanding. Goran and especially Kelly from Instapage support were very helpful and efficient n I got almost full refund! I would prefer to have a full refund though but is satisfied with the outcome! Kudos to your effort!

September 13, 2019
Unprompted review
Instapage logo

Reply from Instapage

Hey Carolyn! We’re very glad that everything was sorted out 😄

Rated 4 out of 5 stars

Edit* Issues resolved with customer care

Revised rating to reflect that the tool was quite useful for a long time, flexible for non-coders, and customer service did pull through at the end.

August 20, 2019
Unprompted review
Instapage logo

Reply from Instapage

Hello Jackson, very sorry to hear about your experience but rest assured that we are not in the business of trying to scam a few extra dollars off of our customers. We would much rather create long-lasting, mutually beneficial partnerships with our customers that last for many successful years.

That being said, we do require that the account owner provide the cancelation request (or be CC'd on the email and confirm the request). Please CC the account owner or have that person request the cancelation. All cancelation requests are handled by the support team so please continue working with them to process the request. We will miss having you as a customer, but wish you the best in your marketing and advertising going forward!

Rated 5 out of 5 stars

Easy to use. Staff go above & beyond

Easy to use, integrates with WP easily. And, if you run into problems, there are instapage staff available to assist.

I had been working marketing staff in my company who had created a conference landing page for an upcoming event.
It rendered great on desktop, but the mobile view was having some weird image & text related rendering issues.

So, I opened a chat conversation w/ an Instapage staff member. They were super helpful and resolved the issue. The whole process was about 30 minutes or so. They had to go into my page and investigate. Then they not only fixed the problem... they recorded a video of both the problem and the solution, showing me what they did to fix it.

I am grateful to Instapage for going above and beyond my expectations-- they chatted with me, then investigated, fully solved & even documented the solution.

July 5, 2019
Unprompted review
Instapage logo

Reply from Instapage

That's great to hear, Patrick. We strive to provide the best possible experience for our customers, whether that is working in the platform, communicating with our team, or creating successful campaigns. Best of luck with all your marketing and advertising!

Rated 2 out of 5 stars

Easy to lose your work

Super easy to edit and launch pages, but it has one huge flaw. When you work on a page, it does not auto-save. So if you work on page, leave your computer for a bit, comes back later - you have been logged out and all your work is lost. I have lost so much work because of this...

June 16, 2019
Unprompted review
Instapage logo

Reply from Instapage

Hello Marius, thank you for the feedback. An autosave feature is in the works. The first step was locking the builder so that only one person could edit at a time. We also moved many of the other tasks not related to design out of the builder to help facilitate this. We hope the rest of your experience with Instapage has been great, though.

Rated 1 out of 5 stars

Couldn't log in once built

I thought I would try their service and spent half a day making a landing page only to not be allowed to log back in to it because I had not "verified my email." I must have tried 10 times, I looked in spam, I tried over days... I reset my password and then still couldn't get on because of email verification. I got emails saying they were "on the case" but no help sadly.

The most frustrating thing is that they have live chat for paying customers who are not on the trial however I will never be one of those because they wasted half a day of my life and were not contactable when it mattered.

May 8, 2019
Unprompted review
Rated 4 out of 5 stars

For a non-programmer like myself…

For a non-programmer like myself Instapage is a great way to build and maintain several landing pages in our business. I sometimes think that the interaction is a bit slow. Saving pages, updating pages, assigning URLs seems not-super-responsive. Other than that I love your product. Please consider advanced media like carousels, slide shows, etc.

May 4, 2019
Unprompted review
Rated 5 out of 5 stars

So easy to use!

Instapage does not disappoint! It’s so easy to use and user-friendly. I love how customizable it is—the font I needed wasn’t preloaded, but it only took 1-2 quick steps to add what I needed. I highly recommend this product! It comes at an affordable price for all the features you get!

April 27, 2019
Unprompted review
Instapage logo

Reply from Instapage

Hi Meg, we are so happy to hear about your experience with Instapage! Branding is critical to a holistic marketing approach and glad you're taking control with things like custom fonts. Good luck with all of your marketing and advertising!

Rated 2 out of 5 stars

Overall on off the best landingpage…

Overall on off the best landingpage builders out there.

However i was cancelled my plan for 79$/month without further notice, now the price is 129$/month.

Few different bugs in the builder itself as well.

April 26, 2019
Unprompted review
Instapage logo

Reply from Instapage

Hello Daniel, we are glad you had a good experience with the creation of landing page experiences through our platform. We understand that sometimes pricing changes will affect different users in different ways. Instapage is more than just a landing page builder, with products like Personalization, Experimentation, among others, and with many more to come and our pricing has begun to reflect these changes. We wish you nothing but the best of luck with all your marketing and advertising going forward. We hope to earn your business back in the future as we continue to evolve our platform and your business continues to grow!

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