While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

Support is always outstandingly helpful. I never have to wait more than a few minutes to talk to a real person, and the person I get to speak to is always able to help patiently, articulately, and pro... See more

Rated 5 out of 5 stars

Excellent support service. They fixed my issue quickly via chat and explained every step in a really clear and helpful way. Made the whole process stress-free. Thank you!

Rated 5 out of 5 stars

Their support team is the best! I had a bit of a confusing problem, and their support team was so kind. They explained what the potential issues were and I was able to relay this to another team to ge... See more

Rated 5 out of 5 stars

Since I create pages with Instapage tool, our marketing teams are super happy to see pages launched in no time without any developers and we have added Google Analytics to track the pageviews & events... See more

Company details

  1. Software Company
  2. Media Company

Written by the company

Instapage is a complete growth marketing platform with the #1-rated builder for PPC, SEO, demand generation, A/B testing, personalization, and email automation. Convert visitors into customers, engage them at every touchpoint, and optimize performance across your entire marketing funnel.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

423 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Everything about them is amazing!

Everything about them is amazing. Super user-friendly and clean landing pages and customer chat is on point. They are super smart people with a great understanding of the digital marketing space.

April 12, 2019
Unprompted review
Rated 4 out of 5 stars

Instapage is a very user friendly site…

Instapage is a very user friendly site to create webpages, most in under a day. I was able to create a landing page almost instantly. The tools are very easy and I was able to pick them up quickly. It doesn't require too much training to get started with Instapage, and once you've learned how to make one page, you can create any webpage you want. Nothing I know beats the user experience of this site. Although they have some bugs with images, their support is very friendly and will be glad to help you with your troubles. Unlike other companies, they don't make you talk to a bot for 10 minutes, leaving you frustrated with the product. They put you on a very short queue, then lead you directly to a human, something I value in a company.

February 27, 2019
Unprompted review
Rated 2 out of 5 stars

Bad Customer Service

As a paying customer, I experienced many bugs with the software. I tried to contact the support team multiple times. The first time, no solution was provided to the bug. The second time, a quick fix was provided, but quickly bugged again. The third time, I asked for a credit for all the time lost on our side dealing with this pressing issue. I was supposed to get a follow-up from management in 24 hours and I didn't. I asked for someone to call me and deal with this issue ASAP, and they told me they don't offer phone support at all.

February 20, 2019
Unprompted review
Instapage logo

Reply from Instapage

Hello Mr. Villemure, very sorry about this experience. The bug seems to be isolated to you, which has made a permanent fix a bit more elusive. However, the support-engineering team continues to work on a solution. Please continue talking with them about making this right and getting everything working again. Thank you

Rated 1 out of 5 stars

Their builder is great and it is one of…

Their builder is great and it is one of the best landing page softwares I've ever used. It is very intuitive.

They do not honor their own ToS. If you are working part of their affiliate program, they refuse to pay contractors who set up sites on behalf of their clients. Word of warning. I've spoken with several contractors who have said the same thing.

If you guys want to right this wrong, you can contact me at (606)802-1545.

December 22, 2018
Unprompted review
Instapage logo

Reply from Instapage

Hello Bobby, I am sorry about any misunderstanding, but the structure of your business and how you are signing up clients is not consistent with an affiliate and more with an agency. Therefore, you are in violation of the ToS of the affiliate marketing structure we have in place. We encourage you to continue to work with our Affiliate Manager to find a solution to the structure on your end to be in compliance. Until then we are unable to move forward.

Rated 1 out of 5 stars

They change their fees then charge your…

They change their fees then charge your corporate card with HUGE increases and make it a pain in the a$$ to get a refund once you cancel.

November 2, 2018
Unprompted review
Instapage logo

Reply from Instapage

Hello Chris, very sorry to hear about your experience. We have sent messaging regarding the changes and the new structure for more than a year, though. Please accept our apology for any miscommunication on our behalf and best of luck in all of your marketing going forward.

Rated 2 out of 5 stars

Good product but. Very expensive.

Expensive, it keeps getting more and more expensive, when we started it was 39.99, than 79,99 now it's at 99.99. Way to expensive. It works nice and most things smooth but the price is just a bit out there. Their affiliate program pays 30% forever, they could cut the price with 30% too. That would have been great.

November 1, 2018
Unprompted review
Instapage logo

Reply from Instapage

Hi there, we certainly understand the limitations of higher costs and that not every company can afford it. We are saddened to hear anytime it affects a customer and they need to find a new provider. However, for the vast majority of our users, the savings they see from ad campaigns and the higher revenue from more visitors converting into paying customers outpaces the cost of Instapage many times over. At the end of the day, it's about the value Instapage provides and we hope you can find the value that fits your needs wherever it may be. Glad you enjoyed the product while you were with us and best of luck in all your marketing going forward.

Rated 3 out of 5 stars

Fine until something goes wrong

Fine until something goes wrong. Customer service takes hours and hours to respond, with no live chat ever available.

October 5, 2018
Unprompted review
Instapage logo

Reply from Instapage

Hi John, I am sorry to hear about your trouble with customer support. We hold ourselves to a higher standard and will investigate internally to remedy the situation. Live Chat is available 20 hours a day, 5 days a week but occasionally all of our representatives are busy, especially if something has happened on our end. Please accept our apology for any inconvenience.

Rated 3 out of 5 stars

Good product but there's no way to protect yourself from getting spam leads

In general the product is very good, most features work fine.

Two things that bothers me:
1. There's no way to enable an actual spam filter (reCaptcha, JavaScript tests etc.). This means you get A LOT of spammy traffic which ruins your statistics.

2. They will not allow you to conduct a short VC or call with the support in the lower tier.

Thanks,

September 12, 2018
Unprompted review
Instapage logo

Reply from Instapage

Hi Roy, very sorry to hear about the spam issue you've been having. We are currently beta testing invisible reCAPTCHA with some users. This can identify suspected bots and activate a reCAPTCHA test but won't affect real users who visit your pages. If you are interested in testing this feature you can contact Support (help@instapage.com) and they can turn it on. Please note that it is still in beta, but it should be a major upgrade in preventing spam leads on your pages. Thank you

Rated 5 out of 5 stars

Easy to use

Easy to use, most difficult part of the process was deciding on the correct content. No web design or landing page design or coding skill required!

September 7, 2018
Unprompted review
Rated 5 out of 5 stars

Instapage makes landing pages easy

Instapage makes landing pages easy. It corrals my leads, easily lets me make changes to my pages, and integrates with my lead software via their connected integrations. It’s by far the most intuitive landing page software I’ve used. The price may seem steep, but for the number of leads I’m generating, combined with the flexibility to design and analyze pages, it’s definitely worth it. I especially love the simple dashboard I see when I log in. I can immediately tell which pages are converting, how many conversions I’ve accumulated and can assess what changes need to be made. However, the best thing about it is the easy page builder. I’ve impressed my marketing team with incredible websites using the simple page designer which allows you to insert blocks, sign up forms, buttons – the works. Fantastic stuff.

August 30, 2018
Unprompted review
Rated 5 out of 5 stars

At first I was a little skeptical that…

At first I was a little skeptical that I could make a landing page by myself, without a programmer or a web designer. But I could! And best of all, my landing pages look great :)
Most of actions can be done witouth reading any helping page, because the tools are very intuitive and visual. Of course, some things are a little complex, like publishing the site on my own domain. But the "how to" manuals are great and very easy to folllow. People at instapage also send you emails when they realize that you are stuck.
Online chat is also a great service. Every time I had a doubt, I could chat with an agent in less than a minute. And the're were very kind with me.
I have tried a couple of landing pages services, but they were more difficult to use. And they also were more expensive, and had less templates. Instapage is a great service, I recommend it.

August 27, 2018
Unprompted review
Rated 1 out of 5 stars

unacceptable service

unacceptable service. The landing pages are all down and i cant access them because they have a bug
horrible service

August 21, 2018
Unprompted review
Instapage logo

Reply from Instapage

Hi Mishelle, we are very sorry for the inconvenience that the temporary outage caused. The bug was quickly resolved and pages restored. Please work with support if you have any further questions and we hope that a temporary setback doesn't taint your entire view of our platform and service.

Rated 5 out of 5 stars

Easy to use for a creatively challenged individual, with endless integrations into other platforms!

As someone who is not at all a graphic/web designer, but is responsible for digital marketing within my organization, I needed a platform that didn’t contain the same limitations of needing to know html, css or designing something from scratch. Instapage has knocked these expectations out of the park. It is helpful to have countless templates that are editable as well as customizable out of the box. Everything from background images to form fields, from button colors and font types are customizable. I also find all of the integrations Instapage offers to be extremely helpful, including the Webhook integration that allows for a Pardot form handler to be placed on top of the Instapage form AND the Wordpress integration that allows for easy connection directly to our website. Looking forward to everything Instapage can help our organization do in the future!

August 20, 2018
Unprompted review
Rated 5 out of 5 stars

Impressive

Instapage is a great landing page builder that makes it possible to set up landing pages with just a couple of clicks with an awesome end result (mobile-friendly and ssl included in all subscriptions). I haven't seen anything similar in quality on the market.

With Instapage the bottleneck is not technology any more but your creativity and copywriting skills.

Their service is first-class: very helpful with short response times and adequate answers and easy to follow instructions.

I'm very pleased with my overall experience and even the price didn't deter me. I'm quite thrifty when it comes to spending for my small business but Instapage could be that 'indispensable tool' that even has the potential to earn the multiple of the costs back both in time saved and extra revenue earned.

Great job Instapage Team, keep going!

August 8, 2018
Unprompted review
Rated 1 out of 5 stars

Instapage was great up until they did this

Instapage was great up until they tried forcing me to pay $2,000 a month to upgrade to their Enterprise plan. I was already a customer paying $200 a month for nearly 2 years, they told me since I was exceeding their 200k visitor limit I needed to upgrade to their Enterprise plan in order to keep my pages. I decided that was too much and went with another page builder, after I told them I wouldn't upgrade they immediately closed my account.

I can't recommend them anymore- it seems as they are a very unethical company

August 5, 2018
Unprompted review
Instapage logo

Reply from Instapage

Hello Johm, let us apologize for the abruptness of the cancellation. We started the transition to the new pricing structure over 1 year ago so that customers would have ample time to prepare for the new price or find an alternative. Our Enterprise plans are quite customizable as we want them to be a fit for you to grow and expand along with us. We wish you nothing but success with your new provider and in all your marketing efforts, though!

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look