My cat just doesn't care. I got a little sniff and that's it. It's suuuper hard to squish, I think its probably too hard for my older cat even if he did pay any attention to it. I followed the... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Created with AI, based on recent reviews
The stress-free way to brush cat's teeth. We engage your cat's instincts to hunt to drive the experience of brushing their teeth. This ensures cooperation from the cat and more importantly it improves the bond between you and your cat.
., ., ., United Kingdom
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 82% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
7weeks now still not got my order they just keep changing the delivery date Makes you wonder how many orders have they taken and still not delivered Never ever come across such a bad delivery You are not that far away from me Going to Basingstoke hospital next week so could pick it up if thats ok

Reply from Inventor Smart Care
I think the idea of it is brilliant, unfortunately my cat just wants to lick the toothpaste off and hasn’t mastered that she needs to bite it. I will keep trying to encourage her and hope that she eventually gets it.
The first time I used it, my cat bit the end off and swallowed it. Am now on 24 hour monitoring hoping it comes out the other end safely!
Worried that this happened so easily.
cats completely uninterested. hard to clean treats/toothpaste from the tooth cleaner. the metal on the wand is fairly heavy and is dangerous if trying to encourage play and the cat getting caught. not fit for purpose and incredibly expensive. Already have a wand without the metal loop, which is also too small for the dental piece’s loop to get through, meaning you get treat/ toothpaste all over your hands trying to get it off. Cheap toothpaste and cheap worm which the ends fray very easily. Incredibly disappointed.
In theory, this product is a game-changer. I put a pea-sized amount of toothpaste on the outside (rather than wasting a lot of it by filling the inside) and my cat gnaws on it for 30–60 seconds. I can tell she's really getting the back of her mouth where her teeth were starting to get some tartar. This could be a fantastic solution for cats who do not accept teeth-brushing.
However, the product fell apart within 2 weeks. It's not sturdy enough at the ends, so the chewing gradually breaks it apart. I have to watch my cat really carefully when she's using it to make sure she doesn't swallow anything. I can't spend £360 a year on these things, so I'm still looking for an alternative.
Love the concept and the service was great. Unfortunately our cat wouldn’t touch it so can’t comment on if it works. It does say we can apply for a refund so am just waiting to hear about that.
I would like to express my satisfaction with the customer service I received. I had an issue with my second item, which was promptly replaced. I have used the item with two of my cats so far and found it satisfactory. However, I would like to suggest that the company consider offering the item in a few different colours, as I have several cats and would prefer to have a wider range of options.
My cat bite it through. He managed to bite off two big chunks of it within few hours. Luckily he managed to vomit all pieces

Reply from Inventor Smart Care
It took a few days for one of my cats to trust the new toy, but he’s now quite keen. My female cat still looks at it with suspicion, but hopefully she’ll come round to it too.
I think the idea is great. One of my cats just wouldn’t bite the device despite being quite happy to chase and bop it…the other seemed to get it.
Also it’s very difficult to get the creamy dreamies into the device and the clasp is very small and difficult to clip and unclip.
Hoping my cats both tolerate the toothpaste phase.
The package arrive promptly and communication was great.
I used it once and found it uses a large amount of expensive toothpaste which gets wasted. I won’t use it again. It’s cheaper and more effective to smear the toothpaste on the cats teeth, with my finger,
This cat toothbrush idea is great.
I bought two starter sets, one for my own 15 year old cat Preta, whose teeth aren't great and who had 4 extractions already, another set is for the newly adopted 1 year old Ceasar who lives with my son and his girlfriend, Ceasar has good teeth as he is still young.
I've wrestled with brushing Preta's teeth for a while, every time she sees a vet we're reminded about it, I've been using a baby sized human brush with enzyme toothpaste, but she wouldn't open her mouth properly, claws me even being fully swaddled, and sometimes when I get into her mouth, I cannot be precise so worry I might hurt her, it is a stressful time for both of us, and I feel like a bad owner not looking after her teeth properly.
Since buying her this brush, she has been playing with it like a nut case, she bites it, she rubs her face on it, it is extraordinary. I worried she might not be too interested given her age. But she is up for playing with this brush, I think it might be to do with catnip.
My son tried the brush with their cat Ceasar and they are very pleased with it too. He is young and very playful anyway, so this is just another game to keep him entertained.
In my opinion this brush is a brilliant idea and I am very very pleased with it.
Nice introduction for Bob to get used to getting his teeth cleaned.
Good idea but at mo Bob is having more fun with the fishing line.
He lives the paste, but is not yet having a chew.
The items in the kit are a good idea. The price was OK as well.
What a fantastic idea, inventor cat are an amazing efficient and professional business.
We ordered two starter packs from them and unfortunately one was damaged in the post and without hesitation they replaced it.
We have struggled with our cats teeth for years so thought it was worth a shot, especially with the cost of dentals at the vet’s and also having to give them a full anaesthetic to do the procedure.
We after the first couple of days using them the cats absolutely love it and are sitting waiting while we’re putting the toothpaste in.
The actual item seems good, and the packaging and delivery times were good. However our cat is totally not interested in it at all! She has very bad teeth so we wanted to try everything but sadly this didn’t work either!!
Product arrive next day. We'll packaged and avgreat invention to help clean cats teeth.
My cat didn't take to the plastic chewy thing with paste in and the fluff came off quickly and got stuck in his mouth.
My cat LOVES this product. From the moment we put both attachments on the wand she was so excited to play. She goes nuts for the worm-like attachment toy in our play sessions and we use this every day. All her favourite wand attachments do get shredded so we immediately bulk bought more and was shocked at the low price of this.
We play with her several times a day and she just never gets enough!
It didn’t take long before she started using the dental attachment. With cats being naturally inquisitive she just started with a few bites and quite happily chews on it now. It can be difficult to clean but well worth the buy & effort as is a great product.
I find it can be quite difficult to find cat products with cats in mind, as annoyingly they all seem to be targeted at humans! The owners of this product clearly have done their research. We love the fact the cats have full control to be biting themselves as obviously teeth cleaning in the wild wouldn’t be done with a toothbrush! My cat loves getting to bite the dental attachment and would spend hours chasing the worm if we let her.
Good experience with this product - had an issue with the first one sent and the company quickly sent a replacement and extra catnip which was massively appreciated!
My cat is so-so on the toothpaste but loves it with some lick-e-lix mixed in
The idea is great but the actual product is too flimsy. My Maine coon cat chewed through it in a minute while getting at the paste so now it’s useless
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.