IRA Financial Reviews 1,831

TrustScore 4.5 out of 5

4.7

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, professionalism, and positive attitude, often highlighting their dedication and care. The customer service is frequently described as outstanding, with many appreciating the personalized and understanding approach. People also note the efficiency of the service, the quick response times, and the smooth user experience, making complex processes easy to navigate. However, some customers also noted issues with communication, mentioning slow replies or conflicting information from different agents. A few people expressed dissatisfaction with the company's competence and responsiveness, particularly regarding delays in accessing funds or getting investment documents signed.

What people talk about most

Staff

Users describe positive interactions with staff, frequently highlighting their helpfulness, professionalism,... See more

Customer service

Clients share positive opinions on customer service, frequently highlighting the helpfulness and efficiency... See more

Service

Reviewers highlight positive aspects of service, with many praising individual agents like Morgan Appeldorn,... See more

Response time

Reviewers mention positive feedback about response time, with some customers praising quick responses and... See more

Customer communications

People report ambiguous experiences with contact. Many customers express significant frustration, citing... See more

User experience

Customers consistently note positive experiences with user experience, often highlighting how quickly and... See more

Based on these reviews

Rated 5 out of 5 stars

We would like to express our sincere appreciation for the outstanding service provided by Mis. Morgan A. Her professionalism, attention to details, and willingness to go above and beyond did not g... See more

Company replied

Rated 5 out of 5 stars

Wow, what a treat! Prompt, competent, friendly, well staffed service. Becky S was exceptional. Somebody wise, discerning and hardworking at the top runs a tight ship. As the owner of multiple small bu... See more

Company replied

Rated 5 out of 5 stars

I am not familiar with 401K , I don’t speak or understand the language , procedures , rules and regulations. Tamara Perez was so patient and understanding of my lack of understanding and knowledge. Ta... See more

Company replied

Rated 5 out of 5 stars

I called in for help to set up my Roth SDIRA as a legal entity on a broker site as part of the information required to purchase two private equity investment funds. Morgan Appeldorn was ready to help... See more

Company replied


Company details

  1. Alternative Financial Service

About IRA Financial

Written by the company

IRA Financial Logo

The smarter way to invest your IRA or 401(k) in alternative assets

At IRA Financial, we help clients take control of their retirement funds and invest beyond traditional stocks and mutual funds — including real estate, private equity, crypto, and more. Our clients value having direct access to in-house tax and ERISA professionals to help ensure their structure remains IRS compliant every step of the way.

Getting Started is Simple

Whether you're diversifying, self-employed, or funding a new business, we provide the structure and support to help you move forward with confidence.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 93% of negative reviews

Typically replies within 2 weeks

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Rated 5 out of 5 stars

Exceptional ROBS Experience with IRA Financial!

My experience with IRA Financial and especially Nelza Martins has been outstanding from start to finish. The entire ROBS process was handled with the utmost professionalism, clarity, and attention to detail. Nelza guided me through each step, providing timely updates and ensuring that every part of the transaction proceeded smoothly.

What truly set this experience apart was the level of communication and personal attention — I never felt uncertain or rushed. Every question I had was addressed thoroughly, and the process of funding my C-Corporation business checking account was completed seamlessly.

I am deeply appreciative of the expertise, patience, and dedication shown throughout the process. I highly recommend IRA Financial to anyone seeking a reliable and knowledgeable partner for their ROBS setup. It’s a pleasure to reach this exciting milestone with such capable support behind me.

Thank you, IRA Financial and Nelza, for your exceptional professionalism and client care!

March 4, 2026
Unprompted review
IRA Financial logo

Reply from IRA Financial

Thank you for sharing your experience! We’re glad your account setup process went smoothly and that Nelza was there to help along the way. We aim to make onboarding as straightforward as possible, and your feedback is great to hear.

Rated 1 out of 5 stars

Negligent payment processing

They processed my payment request 3 months late and refuse to pay the $50 extra fee I incurred because of their negligence. The customer service manager, doesn't even reply to my emails on this matter. It is difficult to communicate with them since they don't answer emails and calls, or they respond with significant delay. The company was responsive and reliable a few years ago, but in the last year I noticed a significant drop in the quality of their service. I will be looking for another company.

February 17, 2026
Unprompted review
IRA Financial logo

Reply from IRA Financial

We sincerely apologize for the delay in processing your payment request and for the lack of timely communication regarding your concerns. This is not the level of service we strive to provide, and we understand how frustrating it must have been to incur additional costs as a result. Your feedback about responsiveness and the decline in service quality is taken very seriously, and we are actively addressing these issues by enhancing our support team and internal processes.

We would welcome the opportunity to review your case further and work toward a resolution. Please reach out to our Director of Client Relations at mflenard@irafinancial.com.

Rated 5 out of 5 stars

Tamara's service was extremely helpful…

Tamara's service was extremely helpful and supportive from start to finish. She was quick to respond and made the process easy and stress free. Tamara had a really positive, welcoming energy that made the whole experience feel comfortable and encouraging. She also did a great job guiding me through the next steps, explaining everything clearly so I knew exactly what to do moving forward. Overall, it was a smooth and reassuring experience.

March 3, 2026
Unprompted review
IRA Financial logo

Reply from IRA Financial

We really appreciate you taking the time to share your experience. It’s great to hear that everything went smoothly and that Tamara was able to assist you along the way. Our goal is to make the process as seamless as possible, and your feedback lets us know we’re on the right track. Thank you for being a valued client.

Rated 5 out of 5 stars

Morgan A was a pleasure to work with

Morgan A was a pleasure to work with. She patiently answered all my questions and was a huge help! Thank you!

March 16, 2026
Unprompted review
IRA Financial logo

Reply from IRA Financial

Thank you for your kind words! We’re so glad to hear you had a positive experience, and we’ll be sure to pass your feedback along to Morgan. Providing knowledgeable and responsive support is something we take seriously, and it’s great to know that came through. We truly appreciate you choosing IRA Financial.

Rated 5 out of 5 stars

Morgan

Morgan was patient, clear, friendly, fast

March 15, 2026
Unprompted review
IRA Financial logo

Reply from IRA Financial

We appreciate your feedback! It’s great to hear that Morgan provided clear and helpful communication throughout the process. We know how important that is, especially with self-directed investing, and we’re glad you had a positive experience.

Rated 5 out of 5 stars

Cindy

Cindy, went over and above helping me with the issues I needed taken care of. She was very patient and ensured that everything was taken care in an expedient time.

March 16, 2026
Unprompted review
IRA Financial logo

Reply from IRA Financial

Thank you for the kind words! We’re thrilled to hear that Cindy went above and beyond to assist you. Delivering that level of service is exactly what we strive for, and your feedback is truly appreciated. Thanks again for choosing IRA Financial.

Rated 5 out of 5 stars

Exceptional Support from Morgan A

Morgan A was awesome.
I called needing help with how to do both an Employee Contribution and an Employer Contribution to my Solo 401k.
She was extremely patience with all my questions and ensured I understood when we were done.

Thanks Morgan A!!

Rick Forristall

March 13, 2026
Unprompted review
IRA Financial logo

Reply from IRA Financial

Thank you for your kind words! We’re so glad to hear you had a positive experience, and we’ll be sure to pass your feedback along to Morgan. Helping clients feel informed and confident is a big part of what we do. We appreciate you being part of the IRA Financial community.

Rated 5 out of 5 stars

The ROBS process can be difficult for…

The ROBS process can be difficult for somebody with no prior experience to understand. Maria Esposito took the time and walked me through each step of the process. It was more than customer services, I could tell she genuinely cared. I appreciate her hard work and patience.

March 12, 2026
Unprompted review
IRA Financial logo

Reply from IRA Financial

Thank you for sharing your feedback! We’re especially glad to hear that Maria was able to provide clear guidance and support throughout your experience. Helping clients feel informed and confident is a big part of what we do. We appreciate you being part of the IRA Financial community.

Rated 5 out of 5 stars

Nelza M once again did a fantastic job…

Nelza M once again did a fantastic job with my request. She was prompt, attentive and verified that all my documents were correct before the transaction took place. Thanks again Nelza.

March 9, 2026
Unprompted review
IRA Financial logo

Reply from IRA Financial

Thank you for the great review! We’re glad to hear that your experience was efficient and that Nelza helped move things along smoothly. We know how important timing can be, and we’re always working to provide a streamlined process. We appreciate your trust in IRA Financial.

Rated 5 out of 5 stars

Suvie Fogelman answered my questions…

Suvie Fogelman answered my questions quickly and provided great feedback. She was very patient with me on the phone and was wonderful.

March 10, 2026
Unprompted review
IRA Financial logo

Reply from IRA Financial

Thank you for your kind words! We’re so glad to hear you had a positive experience, and we’ll be sure to pass your feedback along to Suvie. Providing knowledgeable and responsive support is something we take seriously, and it’s great to know that came through. We truly appreciate you choosing IRA Financial.

Rated 5 out of 5 stars

Nelza was excellent

Nelza was excellent. This process is complex, IRAFinancial was the right one-stop shop for my ROBS program.

March 2, 2026
Unprompted review
IRA Financial logo

Reply from IRA Financial

We really appreciate you taking the time to share your experience. It’s great to hear that everything went smoothly and that Nelza was able to assist you along the way. Our goal is to make the process as seamless as possible, and your feedback lets us know we’re on the right track. Thank you for being a valued client.

Rated 5 out of 5 stars

Maria Esposito, who was instrumental throughout the entire process

"I recently worked with IRA Financial to set up a ROBS (Rollover as Business Startups) account, and I cannot recommend them highly enough. A huge thank you to Maria Esposito, who was instrumental throughout the entire process. Navigating the complexities of a ROBS account can be daunting, but Maria made it look easy. She was professional, incredibly knowledgeable, and kept me informed every step of the way. Thanks to her diligence, my account was set up and funded quickly and without any issues. If you’re looking for someone who is reliable and truly knows the industry, ask for Maria!" The company itself does not do a good job of communicating or providing support, but the specialist makes or breaks this process. Having Maria in my corner made all the difference.

October 31, 2025
Unprompted review
IRA Financial logo

Reply from IRA Financial

We truly appreciate your detailed feedback. Setting up a ROBS can feel overwhelming, and we’re glad Maria’s professionalism and expertise made the experience smooth and successful. We also take your comments about communication seriously and will continue working to improve consistency across the entire client experience.

Rated 5 out of 5 stars

The ROBS process was very efficient

The ROBS process was very efficient. Maria did a great job helping me navigate the process and answering all my questions

March 3, 2026
Unprompted review
IRA Financial logo

Reply from IRA Financial

Thank you for your review. We’re glad the ROBS process felt efficient and that Maria was able to guide you clearly every step of the way.

Rated 5 out of 5 stars

THANKS Maria Esposito

Maria Esposito was such a pleasure to work with. She was very knowledgeable about the ROBS 401k plan and gave me a peace of mind while navigating the whole process. She would even call me after hours and answer any questions that I would think of. Thanks Maria

November 26, 2025
Unprompted review
IRA Financial logo

Reply from IRA Financial

We’re so pleased to hear Maria provided peace of mind throughout your ROBS setup. Going above and beyond for our clients is something we value deeply, and we’ll be sure she sees your feedback.

Rated 5 out of 5 stars

Jenn Benitez is great!

Two years later and Jenn was a great help getting a Certificate of Incumbency for my LLC, which she had helped me with in getting a new Certificate of Good Standing for a Change of Address in 2024! Super attitude, excellent understanding of the system, and I enjoyed practicing my Spanish with her!

February 27, 2026
Unprompted review
IRA Financial logo

Reply from IRA Financial

Thank you for the thoughtful review. We’re happy Jenn was able to assist you again and make the process seamless. It’s great to hear her knowledge and positive attitude stood out.

Rated 2 out of 5 stars

Clunky user interface, limited investment options, unhelpful service

I wanted to have a Roth IRA in a specialized investment area which involved a separate investment platform. Initially (about 5-6 years ago), though a bit clunky, I was able to invest in what I wanted and the reporting for the IRA's value was pretty easy to do. At that point, I would have rated IRA Financial "5". About two years ago, IRA Financial switched investment platforms for this investment. Since then, the service has fallen far short of my expectations or experience with the previous investment platform. Comparatively speaking, my investment choices are VERY limited, and many of the investments listed as "available to invest" are showing up with "no trades", "no market", etc. which I know is totally inaccurate. There is no explanation as to why, if they are listed on this new platform as being available to invest in, they are not tradeable. Getting to the investment platform is no longer intuitive. It is confusing at best. Reporting the value of the IRA is impossible at this point. When I click on the choices that IRA Financial personnel directed me to do via email, I get a blank screen with a tiny bit of writing that says, "No asset valuation found" or something similar. Repeated attempts to have IRA Financial simply EMAIL ME THE FORM so that can complete it have met with no success. Since it has been five years since I set up this IRA, I will look for alternatives that are more user-friendly and offer better customer service. What a pain.

February 26, 2026
Unprompted review
IRA Financial logo

Reply from IRA Financial

We’re truly sorry to hear how frustrating your recent experience has been, especially after you previously had such a positive experience with the platform. Changes to investment platforms are intended to improve long-term stability and capabilities, but we understand that limited investment visibility, “no market” messaging, and valuation reporting issues can create confusion and inconvenience. That’s not the experience we want for any client. We have shared your feedback internally with our team.

We would appreciate the opportunity to review your specific account issues. Please reach out to our customer service team so we can escalate this and provide direct assistance

Rated 5 out of 5 stars

Professional, Diligent, and Knowledgeable

Nezla at IRA Financial made a potentially complicated ROBS transaction feel seamless. She provided clear direction at every step, was always available for questions, and ensured my business was funded on schedule. Her professionalism and expertise gave me total confidence in my new business structure. Five stars for Nezla and the team!

February 20, 2026
Unprompted review
IRA Financial logo

Reply from IRA Financial

We appreciate you sharing your experience. ROBS transactions can feel complex, and we’re glad Nezla provided the clarity and confidence you needed while keeping everything on schedule. Thank you for trusting us with your business funding.

Rated 5 out of 5 stars

Maria Esposito made my experience!!!

Maria Esposito is made my experience incredibly smooth. She communicated everything to me and was prompt in returning my calls or emails.

November 4, 2025
Unprompted review
IRA Financial logo

Reply from IRA Financial

Thank you for the wonderful feedback. We’re thrilled to hear that Maria made your experience smooth and communicated clearly throughout the process. We’ll be sure to share your kind words with her.

Rated 5 out of 5 stars

Jenn was great

February 20, 2026
Unprompted review
IRA Financial logo

Reply from IRA Financial

Thank you for the five stars. We’re happy Jenn was able to help and appreciate you taking the time to share your experience.

Rated 5 out of 5 stars

Nelza

Nelza, and Shanon provided me an excellent Roll over guidance and completed it ahead of schedule. I give kudos to IRA Financial as it was by far the complicated roll over one could imagine.

December 8, 2025
Unprompted review
IRA Financial logo

Reply from IRA Financial

Thank you so much for your kind words. We’re thrilled to hear that Nelza and Shanon were able to guide you through such a complex rollover and complete it ahead of schedule. We’ll be sure to pass along your kudos to both of them.

We appreciate you choosing IRA Financial and look forward to continuing to support your retirement journey.

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