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Review summary

Created with AI, based on recent reviews

Evaluating 473 reviews, most reviewers were let down by their experience overall. Many people were dissatisfied with the user experience, finding the streaming experience tedious due to frequent, long, and repetitive ad breaks that often freeze or buffer. Customers also report significant issues with the app and website, including constant crashing, freezing, and problems with basic functionalities like fast-forwarding, rewinding, or resuming where they left off. The service itself is often described as poor, with many finding it unreliable and frustrating to use. People frequently mention that the marketing is misleading, as even paid subscriptions don't eliminate all interruptions, replacing ads with trailers for other content.

What people talk about most

User experience

People report negative experiences with user experience. Many reviewers describe the app as frustrating and... See more

Application

Users describe negative interactions with the app, frequently reporting issues such as freezing, crashing,... See more

Website

Clients share negative opinions on the website. Many reviewers describe the platform as awful, citing issues... See more

Marketing

Customers had negative experiences with marketing. Reviewers consistently express frustration with the... See more

Service

Reviewers highlight negative aspects of service, consistently expressing disappointment. Many describe the... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Don’t know about the paid version but the free version is absolutely unwatchable. It’s like being back in the days before video recorders when you had to sit through every over-long and tedious ad bre... See more

Rated 1 out of 5 stars

A tedious streaming experience. I use it for live channels but not all TVs apps have the live option. Those that do just show endless runs and reruns of the same programmes with the same adverts for o... See more

Rated 1 out of 5 stars

Dreadful organisation. I cancelled my subscription. Six weeks later, out of shear desperation because there is so little on any streaming channel I tried to resubscribe online, but the itvx app... See more


Company details


Contact info

1.1

Bad

TrustScore 1 out of 5

5K reviews

5-star
4-star
3-star
2-star
1-star

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Rated 1 out of 5 stars

Very difficult to do anything

Very difficult to navigate, virtually impossible to search for what I want. Even then the playback frequently crashes requiring me to log in again spend a long time getting back to where I was. could find no way to download programs unless I paid for premium service, which I am certainly not going to waste money on!

February 11, 2026
Unprompted review
Rated 1 out of 5 stars

RUBBISH

Tried watching something had to turn it off because of the ADS every 5 mins, rubbish and never using itvx again

February 10, 2026
Unprompted review
Rated 1 out of 5 stars

No possibility for an immersive experience

Recovering from illness, I wanted to immerse myself in nostalgia and watch Morse. I was prepared for ads on start, middle, end even; however, the interruptions were frequent, prolonged, boring, repetitive. So I turned ITVX off and will not be returning. I understand premium has ads, too, not that I'm.paying any more subscriptions for what are after all, repeats. (Or in BBC talk 'another chance to view').

February 11, 2026
Unprompted review
Rated 1 out of 5 stars

The app that never fails to disappoint

The app that never fails to disappoint. Tonight the whole thing is failing, providing the customer friendly message to please try back later. Astonishing that senior management feels this is acceptable.

February 10, 2026
Unprompted review
Rated 1 out of 5 stars

Worst streaming service - ever

I wrote a review 2 1/2 years ago about the poor performance of the ITVX streaming service and nothing has improved in any way at all. Don't they ever read any of the reviews? The fast forward and reverse are so slow, I walked away to make a coffee, and when I returned the program had only fast forwarded 20 minutes.

February 9, 2026
Unprompted review
Rated 1 out of 5 stars

If I could give it a zero score I…

If I could give it a zero score I would. Can’t watch anything due to the extreme amount and length of adverts. Absolutely awful streaming service and not much worth watching to justify spending money to remove ads. I’ll find something else to watch on other streaming services.

February 8, 2026
Unprompted review
Rated 1 out of 5 stars

What a rubbish app

What a rubbish app. Direct on a Samsung TV or via Apple TV you can’t fast forward or rewind without it throwing a hissy fit and crashing.

The ITV tech team should hang their heads in shame

February 7, 2026
Unprompted review
Rated 1 out of 5 stars

This has got to be the worst streaming service…

This has got to be the worst streaming platform on the planet. Having said that it always appears to be ok for the adverts( they wouldn’t dare upset their revenue stream ) A disgusting service they should not be allowed to show live sporting events. Completely ruins any experience. RUCK OFF ITV

February 8, 2026
Unprompted review
Rated 1 out of 5 stars

Awful platform - DO NOT BUY…

ITVX is always inviting me to subscribe for ad-free content. I would NEVER, EVER pay for such a poor platform. Always dropping out, freezing or buffering. Other content providers’ platforms are so much better, why can’t ITV provide a decent service?

February 5, 2026
Unprompted review
Rated 1 out of 5 stars

Absolute rubbish..

Absolute rubbish... laggy, full of inane ads and NO live Pause...NO rewind!! Absolutely shockingly poor service and its been the same for over a year !!!
They even cramned an advert into a break in play during the 6 nations natch tonight !! Unacceptable !!!

February 5, 2026
Unprompted review
Rated 1 out of 5 stars

Greedy ITVx,pay subs and still get ads!

What on earth is wrong with ITVx, answer.... EVERYTHING!
Unfortunately my kids are hooked to their trash reality shows,there sub par drama and the endless true crime shows that are getting less relevant by the day!
But worst of all is that even their most mediocre shows now have adverts inserted every few minutes. So you pay your subs and still have to watch ads,greedy so and sis!

February 3, 2026
Unprompted review
Rated 1 out of 5 stars

So poor!

So poor!! In this day and age, why is the app so bad. It keeps disconnecting from Apple TV - all other apps work just fine

February 3, 2026
Unprompted review
Rated 1 out of 5 stars

Awful Service

Awful Service. Just tried to watch a series on ITV X barely watchable due to the amount of adverts. I understand the reason for adverts but this is ridiculous. I won't be using it again.

February 3, 2026
Unprompted review
Rated 1 out of 5 stars

Awful experience

Awful experience, constantly kicking me out of what I am watching and restarting from the beginning which you can only fast forward or rewind. Beyond frustrating

February 2, 2026
Unprompted review
Rated 1 out of 5 stars

Awful! Painstakingly So!

What an absolutely dreadful platform! Feels like travelling back in time when you have to watch ITVX. Everything takes so long because the system is so slow. Constant buffering, constant over clicking where you want to be because the system is that slow that it feels like nothing has happened. And then all of a sudden you are five steps ahead of where you want to be.

Constant and endless ads make it miserable.

How have itv got this so wrong.

One star is generous.

Painfully bad!

February 1, 2026
Unprompted review

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