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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products for their exceptional quality, highlighting their comfort, ease of use, and versatility. Many appreciate how well the carriers adapt to different body types and ages, making them suitable for various stages of a child's growth. The lightweight and breathable materials are frequently mentioned as significant advantages, especially for extended use and warmer weather. However, some customers found certain aspects of the product less ideal, such as the fabric of the shoulder straps lacking give, causing them to ride up and loosen the carrier. A few people also noted that the unexpanded shoulder straps had too much fabric, which could get in the baby's face, and lacked a mechanism to secure the excess material.

What people talk about most

Product

People report positive experiences with the product. Customers praise the Izmi baby carriers for their... See more

Quality

Users describe positive interactions with product quality. Many reviewers praise the fabrics as nice, soft,... See more

User experience

Consumers find the user experience to be very positive, praising the ease of use and comfort of the carriers.... See more

Service

Reviewers mention positive feedback about service. Customers consistently praise the invaluable service... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The best buy for our second baby was our baby izmi carrier. So easy to use rhe fit check was amazing for when we first used ir and he was so tiny and didn't want to be doing it wrong such lovely custo... See more

Rated 5 out of 5 stars

The BEST carrier! I had an ergobaby as everyone raves about it but it killed my back. I messaged a carrier specialist on instagram and asked for a lightweight carrier like a sling but with buckles t... See more

Company replied

Rated 5 out of 5 stars

We are delighted with our new Izmi Toddler Adventure Carrier! We have been through all stages of Izmi carriers since newborn and as my daughter has grown. We have loved them all but the improvements i... See more

Company replied

Rated 5 out of 5 stars

I had a fantastic experience with Izmi. Hannah clearly knows her stuff and has created a range of products that have all the style and support of waaaaaay more expensive carriers, without the matchi... See more

Company replied


Company details

  1. Baby Store

Written by the company

The right carrier changes everything! Expert-designed. Parent-approved. Ready for cuddles, chaos, and everything inbetween. Established in 2015, Izmi joined the Wear My Baby (WearMyBaby.co.uk) family in September 2023. Now with a new look and a passionate team of babywearing experts (a.k.a geeks!) behind Izmi, we're excited to make parents' lives easier - and to give mums and dads their hands back. Get in touch with Hannah and the team at IzmiBaby.com / info@IzmiBaby.co.uk.


Contact info

4.8

Excellent

TrustScore 5 out of 5

78 reviews

5-star
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Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Fantastic baby carriers

Fantastic baby carriers, and an excellent company!
As a mother to a 6 month old baby who can be quite fussy with nap time and on walks, Izmi baby carriers have saved me many, many times.
When our little girl was a newborn we used the wrap carrier to keep her close and cosy, and we both loved it. My husband is over 6ft and skinny, and I am just about 5ft1 and curvy, so we needed a baby carrier that would adjust for both of us and be really comfy, the wrap definitely fits these criteria, and the baby carriers are more structured but tick these boxes too.
Our little girl loves the Izmi baby carrier, and for a while popping her in and rocking her was the only way she would nap, so it has completely saved my arms and back!
The carrier is sturdy but comfortable, and totally adjustable to what you and your baby need. I like the add ons you can buy, like the pocket which clips onto the carrier and the sunshade/hood which is really useful for naps! The fabrics are nice and soft, they aren't stretchy but you wouldn't expect that in a structured baby carrier (the Izmi wrap fabric is more stretchy and flexible), and is easy to wash on a cool wash cycle. The waist band also expands as your baby grows, and has really good supports for baby's hips and thighs so they're in the safe M shape for baby wearing.
I've found the customer service from Izmi to be fantastic, they are super responsive on Instagram and quickly sorted an issue I had with the original hood I'd purchased which was faulty, they sent out a replacement within a day or so and kept me completely updated. Their general shipping times are also really quick, which is great.
I've just bought the Izmi Breeze carrier, which I'm really looking forward to using in the warmer summer months! I would definitely recommend Izmi to any parent looking to baby wear.

April 20, 2026
Unprompted review
Rated 5 out of 5 stars

Super size inclusive!!!!

Absolutely amazing baby carriers. As someone who is petite, all baby carriers were too big to fit. I really did lose all hope. I went for the essentials range baby carrier, and it fits like a dream. Really adjustable as someone who is a size 4 (UK), the only baby carrier I have found which is size inclusive. The only downside for the essentials range is the material as it is polyester! But guess what, they do natural material carriers.

I will definitely be looking to purchase the another carrier in the future as it is a brand of carrier which is size inclusive of someone petite, meaning me and my partner can use this one and share between long distance hikes. To have the opportunity to buy a carrier which is of good material, fits well, it is just amazing.

I have done nothing but speak about this carrier all day, and I would recommend THIS BRAND to EVERYONE!!!

I left them a review direct and even received a sweet response back. To know they're even responsive as a brand too, it really does just make this brand a whole load more amazing!!!

April 17, 2026
Unprompted review
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Reply from Izmi

Ah, thanks so much! That's totally made our day :) Enjoy the cuddles! Hannah and the team x

Rated 5 out of 5 stars

We love our carrier

Comfortable, lightweight, breathable, washable, easy to use and versatile carrier. We love our carrier. It’s no nonsense, easy to put on one handed and no fuss. I love that it will grow with my baby, can be used front facing, tummy facing, back and as a hip carrier. It folds up really flat so we throw it into the nappy bag as an emergency carrier.

Additionally, the video call / WhatsApp fit checks are invaluable for the early days when you’re just not sure about anything as a new parent. My baby was taller than average so needed a bit more of a bespoke setting to be comfortable, Izmi’s service was invaluable. Thank you!

October 30, 2025
Unprompted review
Rated 5 out of 5 stars

Izmi breeze, super comfortable and practical

I love my izmi breeze! Baby is now 8 months and we've been using it since he was about 3 months. I did a bit of research into carriers and am so glad I chose Izmi. I find it super comfy and so does dad, its easy to adapt to both of us and baby have always been happy in the carrier. Thank you for making great carriers and I dont need to break the bank to buy them.

February 9, 2026
Unprompted review
Rated 5 out of 5 stars

Brilliant

I have both the wrap and the mesh carrier and both are brilliant. When pregnant I bought a Momcozy carrier but this one is much more comfortable for baby and I and is so easy to adjust! We don’t even use the Momcozy carrier now.
Also you can wear it a few different ways and there are easy to follow videos on the website that are super helpful!
The quality is brilliant and the size for the baby is great- my baby is very tall and she is really happy in there - definitely recommend

July 1, 2025
Unprompted review
Rated 5 out of 5 stars

Great customer service

I have bought a few wraps and carriers for different ages over the years from Wear My Baby and find their instagram page extremely helpful for tutorials. I was having some new issues with my beloved izmi toddler carrier recently and Hannah knew exactly how to help, sent me a detailed email with many helpful videos that I managed to adjust it myself. She also offered to do a video call which was so helpful to check the fit was correct with her. I thought this level of customer service 2 yrs after purchase was outstanding. So happy I can continue to use my Izmi carrier because I love it and my child loves it. Highly recommend for carriers and advice

September 27, 2025
Unprompted review
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Reply from Izmi

So happy to help! So glad you're loving your Izmi!

Rated 5 out of 5 stars

Amazing products

Love our Izmi breeze wrap, it’s very comfortable and it’s our baby’s favourite place to hang out and sleep :)
We also really like the fit check service offered as wearing a sling early on can be daunting. Great to have the reassurance.

September 10, 2025
Unprompted review
Rated 5 out of 5 stars

Best baby buy

The best buy for our second baby was our baby izmi carrier. So easy to use rhe fit check was amazing for when we first used ir and he was so tiny and didn't want to be doing it wrong such lovely customer service experience. Honestly couldn't live without it with a reflux baby who as soon as the carrier is on falls asleep because he is so comfortable

September 9, 2025
Unprompted review
Rated 5 out of 5 stars

I love my Izmi breeze carrier

I love my Izmi breeze carrier, it’s so comfortable and versatile. the customer service free fit check is so helpful and informative and the videos show you useful adjustments. love love love

September 9, 2025
Unprompted review
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Reply from Izmi

So glad you love your Izmi Breeze Carrier, thanks Rowan!

Rated 2 out of 5 stars

Extremely uncomfortable baby carrier

It’s the most uncomfortable baby carrier I’ve used to date. The fabric shoulder straps have no give, so once you move your arm in any direction they ride up and over, and loosen the carrier. But you can’t wear them on the shoulder unexpanded as there is too much fabric and they get in baby’s face. They don’t have a snap or tie to bunch the fabric up to get them out of the way so that you have that option.

I also feel missold as I saw a review by wear my baby & it was not clear in the video that they are affiliated with the company. I had actually stumbled onto wear my baby as I was looking at a review of another carrier, and the reviewer gave a negative review of the other carrier then proceeded to recommend the izmi, but did not disclose they are part owners of the company.

It is compact, and that is the only thing I like about it.

True to word they did give a fit check so from that point of view I was satisfied.

September 9, 2025
Unprompted review
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Reply from Izmi

We're so sorry to hear this! Your experience with the shoulder straps is not a common one, and our video tutorials show lots of options for improving the fit. When adjusted correctly, there should never been any fabric covering the baby's face. Our websites and social media channels are both explicit that Wear My Baby is now connected to Izmi Baby Ltd, so we sincerely apologise if this wasn't as transparent as it could be.

Rated 5 out of 5 stars

High quality carriers and fantastic…

High quality carriers and fantastic customer service! I received a free fit check and great advice via WhatsApp and am absolutely delighted!

July 5, 2025
Unprompted review
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Reply from Izmi

Great to hear - thanks so much for your review :)

Rated 5 out of 5 stars

Izmi adventure toddler carrier

Received the Izmi adventure toddler carrier and it’s an absolute game changer for me and my three little ones (5 and under)

The quality and soft feel of the fabrics are perfect for little ones and this is by far the most comfortable carrier I’ve used.

We were using an ergo baby carrier previously which left me with pains around my hips and shoulders, but the lightweight structure of the Izmi adventure makes it so comfortable to carry my toddler around. It’s the best carrier I’ve used - and we’ve tried a lot with 3 babies!

The carrier fits so well for both of us and it was so easy to adjust quickly. I used it for the first time in a busy queue and was able to get my little boy in and comfortable within minutes, it’s so intuitive.

September 9, 2025
Unprompted review
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Reply from Izmi

Whoop! Awesome Izmi adventure toddler carrier review. Keep enjoying the Adventures!

Rated 5 out of 5 stars

The Izmi carriers are really popular…

The Izmi carriers are really popular with families that come to our sling library and everyone that has then gone to buy one has mentioned how impressed they are with the service provided by Hannah and the Izmi team.

Both the baby and adventure are great carriers that have lots of adjustability for such a competitive price.

July 12, 2025
Unprompted review
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Reply from Izmi

Lovely to hear, thanks Beth!

Rated 5 out of 5 stars

We are delighted with our new Izmi…

We are delighted with our new Izmi Toddler Adventure Carrier! We have been through all stages of Izmi carriers since newborn and as my daughter has grown. We have loved them all but the improvements in the new styles have really surpassed my expectations. It’s so comfortable and easy to adjust. Highly recommend!

July 15, 2025
Unprompted review
Izmi  logo

Reply from Izmi

So great to hear! Thanks for the great review! Hannah and the team, x

Rated 5 out of 5 stars

Consistently excellent

Izmi was the first baby carrier I bought over 8 years ago and the tweaks and improvements they have made to the baby carrier and also the new Adventure Toddler carrier are absolutely amazing! Such comfortable, adjustable, versatile carriers. If I had to have only one carrier it would definitely be my new Adventure carrier

July 14, 2025
Unprompted review
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Reply from Izmi

So happy you're loving your new Izmi Carriers! Thanks Martha!

Rated 5 out of 5 stars

All round great

Very compact, easy to put on (once you know how!).
It says you can use it from birth, but I wasn’t confident my baby was big enough until about six weeks! But now he’s 4 months and loves it. It’s great how there are 4 different positions you put them as they grow up.

July 13, 2025
Unprompted review
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Reply from Izmi

Thanks Julia! x

Rated 5 out of 5 stars

Great company and super helpful

Really love the new Izmi adventurer and the customer service is amazing. Lovely to have a friendly voice to speak to!

June 30, 2025
Unprompted review
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Reply from Izmi

You're so very welcome! Thanks Hannah !

Rated 5 out of 5 stars

❤️Izmi Izmi Izmi ❤️

❤️Izmi Izmi Izmi ❤️
Absolutely love the new version of the Izmi carriers and wraps.

I have used the izmi wrap for the first 6 months and I tried many different stretchy wraps but Izmi was my absolute favourite ❤️ very good material and great value

The new adventure carrier is perfect for my 3 years old. Very easy to use and light to fit in a bag.
The new padded version of the shoulder strap is even comfier than before.
Highly recommend Izmi - is the best comfortable carriers you can get to your family.

July 9, 2025
Unprompted review
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Reply from Izmi

Thanks Eszter x

Rated 5 out of 5 stars

Affordable, lightweight, compact, easy

I absolutely love my Izmi carrier- it has completely replaced my ergobaby (which I really loved too!) but I was looking for something affordable that I could recommend to people so I tried the Izmi with my toddler and I’ve never looked back! Lightweight, comfortable, compact, feels safe, easy to put on - ticks all the boxes. I love how it’s not bulky either so I can actually stroke my baby/ toddler which can make a huge difference to comforting them when they’re upset! I’ve recommended the Izmi to so many people and they’ve thanked me for the recommendation! Makes me want to have a newborn again so I can try out their wraps!!!

July 9, 2025
Unprompted review
Izmi  logo

Reply from Izmi

Thanks so much Shaheda!

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