Love To Be Natural Reviews 

173
•
TrustScore 1.5 out of 5

1.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 40 reviews, most reviewers were let down by their experience overall. People experienced severe delivery delays, with numerous orders failing to arrive after waiting patiently for several weeks or even several months. Consumers frequently pointed out that emails, social media messages, and online contact forms were completely ignored by the support team. Some reviewers were not happy with recurring product availability issues, noting that items stated as in stock were actually delayed because they had to be ordered from abroad. Buyers also struggled immensely to secure their promised refunds, often needing to dispute transactions through their personal banks or credit card companies to successfully retrieve their lost money.

What people talk about most

Order

Users describe negative interactions with order fulfillment, highlighting widespread disappointment when... See more

Refund

Reviewers highlight negative aspects of refund processes, expressing deep frustration over unfulfilled... See more

Product

Consumers find product to be a source of deep frustration due to extensive delivery delays and items never... See more

Customer communications

People report negative experiences with customer communications, expressing widespread frustration over... See more

Response time

Customers felt deep dissatisfaction regarding the response time, noting that people received no reply to... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Ordered and paid for baby sling 29th November 2025. After numerous emails chasing whereabouts, and lack of response. Placed order directly with supplier in Sweden (which was also £15.00 cheaper)... See more

Rated 1 out of 5 stars

1 star goes out to my bank for retrieving £160. From love to be natural 5 months after my pyrchase that i never received. No emails responded to and she does not post any poor reviews on her site...... See more

Rated 1 out of 5 stars

Just don’t use these people. We sent something back that didn’t fit and we were lucky we paid by PayPal otherwise wouldn’t have got our money back, as they went into hiding and we spent 4 weeks tryin... See more

Rated 1 out of 5 stars

I have been in touch three times now with regards to an order I placed on 24th May. I still haven't receieved my order or have they been in touch or responded to my queries. I am really disappointed.... See more


Company details

  1. Baby Store

Written by the company

We're the UK's largest, specialist online independent babywearing store. You can buy an amazing selection of ring slings, baby carriers and babywearing coats and accessories for newborns, babies and toddlers from LennyLamb, Ergobaby, Didymos, Integra, Little Frog and many more. We've partnered with YOTPO for our customer reviews and you can read nearly 6,000 5 Star Reviews on our website. We score an average of 4.85 out of over 6,000 reviews with Yotpo. https://lovetobenatural.co.uk/reviews-and-testimonials


Contact info

1.3

Bad

TrustScore 1.5 out of 5

173 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.3

All reviews

(173)

39 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

I wish I could give 0*

I wish I could give 0*!
Like everyone else in the last 6 months, I haven’t received my order but they’ve taken my money and won’t respond to emails. I’ve sent four now and the sling I ordered should have arrived 10 days ago at the latest. I’m waiting for my bank to get involved now.

July 28, 2026
Unprompted review
Rated 1 out of 5 stars

1 star goes out to my bank for…

1 star goes out to my bank for retrieving £160. From love to be natural 5 months after my pyrchase that i never received.
No emails responded to and she does not post any poor reviews on her site.... it is not to be trusted she ia not to be trusted.
This mum helping mum blurb is a disgrace shes justbripping them off and in my case leaving me without an essemtial item i coukdnt then afford to replace!

April 16, 2026
Unprompted review
Rated 1 out of 5 stars

DO NOT BUY FROM THIS COMPANY!

DO NOT BUY FROM THIS COMPANY!! Echoing many of the other reviews, I ordered a sling from this company several months ago. I’ve sent multiple emails to them to chase but received nothing back and no other way to get in contact with them. Given the number of bad reviews and products not received by others they must have taken £1000s in orders they never actually fulfill. Absolutely disgusting

July 11, 2026
Unprompted review
Rated 1 out of 5 stars

DO NOT ORDER

DO NOT ORDER
Placed order, received confirmation and then had absolutely no correspondence. Ignored my emails and had to claim money back through the bank. AVOID

May 23, 2026
Unprompted review
Rated 1 out of 5 stars

Do not purchase from here

Do not purchase from here. They never processed my order (which seems to be a common problem) but took my money. Never responded to any of my emails chasing my purchase up. Luckily my bank refunded my money. Awful customer service. Please look on etsy for similar products, happy with the wrap I finally received from a much better company!

April 6, 2026
Unprompted review
Rated 1 out of 5 stars

I have been in touch three times now and no answer!

I have been in touch three times now with regards to an order I placed on 24th May. I still haven't receieved my order or have they been in touch or responded to my queries. I am really disappointed. There is no other way to get in touch with them other than email and no where other than Trustpilot to leave a review! I highly recommend that you find an alternative company.

May 24, 2026
Unprompted review
Rated 1 out of 5 stars

Avoid this sham company

Avoid this sham company. Similar experience to many others. Not sure this company actually exists other than to take your money. No response to emails, phone number rings out. I have claimed the money back from my bank.

May 22, 2026
Unprompted review
Rated 1 out of 5 stars

Scam - report them ASAP

I don't understand how this website is still legally allowed to operate. Like so many others on this page, I ordered something from this website, received a confirmation email, was never sent the item.
I paid with my debit card but after raising the circumstances with my bank I should hopefully receive the money back. I've also called Citizens Advice Trading Standards to report the company - which I recommend everyone does - and I also passed the details onto BBC Moneybox, Which? to report a scam and Guardian Consumer Champions although I doubt anything will come of it.

May 1, 2026
Unprompted review
Rated 1 out of 5 stars

Really disappointing

Really disappointing. Did not dispatch order despite paying for next day delivery, did not reply to emails or the contact form on website. Will try to reclaim money via the card company as it doesn't look likely I will hear from them. Avoid, seems like a scam.

May 7, 2026
Unprompted review
Rated 1 out of 5 stars

Placed an order 14 days ago

Placed an order 14 days ago, no email of dispatch, and so many emails to chase I couldn’t even count, tried to call the business number, it doesn’t connect, sent Instagram messages and messages under nearly every Instagram post, not one response. I have sent a final email today as I will be requesting a chargeback on my card, business is still running but seems to be a complete scam

April 22, 2026
Unprompted review
Rated 1 out of 5 stars

Really disappointed

Really disappointed, I ordered a sling months ago and I still haven't received my order and no response to emails when asked for a refund. I have tried to email, contact through their website and Instagram!

April 16, 2026
Unprompted review
Rated 1 out of 5 stars

DO NOT order from this company.

DO NOT order from this company.
I have not received my order from weeks ago and they do not reply to any emails.
They will take your money and you will never hear from them again.
How they sleep at night I do not know!!

April 10, 2026
Unprompted review
Rated 1 out of 5 stars

Took my money, order never arrived, ghosted.

Placed an order for a woven wrap in mid December 2025. The order never showed up, I didn't get a dispatch notification. I emailed them mid January and was told there were delivery delays. I was told this for weeks. I never heard from the company again after January, they have completely ghosted me. I've emailed every couple weeks, I've requested to cancel, I've asked for a refund, no response. I've submitted contact requests through the website, no response. I submitted a complaint review on their website, got an email through to validate the review, but it never went up and I was never contacted again. They owe me £116, they've clearly just stolen my money at this point. Never had anything like it, insanely unprofessional, not convinced its a legitimate business. Avoid completely.

March 29, 2026
Unprompted review
Rated 1 out of 5 stars

Scamming company

Failed to update me about my order. No response through contacting the company online, no response on instagram. No item delivered after almost 2 weeks after it said “free 48 hour delivery service”. Now having to go through my bank to see if I can claim the money back. AVOID AT ALL COSTS.

March 29, 2026
Unprompted review
Rated 1 out of 5 stars

No refund

I cancelled my order due to lack of dispatch info. The company agreed to refund my money but didn't. I sent lots of emails asking for my money and in the end reported the company to my bank who claimed the money back on my behalf.

January 10, 2026
Unprompted review
Rated 1 out of 5 stars

Avoid this company

I would avoid this company. I had terrible experience twice. Originally I have ordered baby sling beginning of December, the order wasn’t delivered so I have contacted the shop and was informed that the item is delayed and they can refund me. I have accepted the refund option and was told that the refund was processed. Unfortunately I didn’t check my bank statement at that time to make sure as I was trusting the refund was sent. A few months later in March I have placed another order, again the order was not delivered so I have contacted the shop again but didn’t receive any response this time. This made me worried so I started to read all reviews here on Trustpilot only to find out that this shop does take customers money, never sends anything and never refunds money back. That made me check my bank statement for my original order from December only to find out that the seller never refunded anything. I had to open dispute through my bank to get my original payment back and just waiting to open another dispute for the second order. It is really sad that people like that are able to run business and take other people money. Please avoid this company

December 6, 2025
Unprompted review
Rated 1 out of 5 stars

Avoid!

Avoid!! Be warned that they are scammers. They'll take your money, never send your items and never refund you.
I wish I had read the reviews before I gave them my money.

January 17, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look