Love To Be Natural Reviews 

173
TrustScore 1.5 out of 5

1.3

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Review summary

Created with AI, based on recent reviews

Considering 42 reviews, most reviewers were let down by their experience overall. Consumers frequently reported that their purchases were never delivered after weeks of waiting, and trying to reach customer service through emails or online forms led to complete silence. People also shared frustrating experiences trying to cancel purchases, stating that promised refunds were never processed and they had to contact their banks for help. However, some people mentioned that product availability details were misleading, because items advertised as ready in stock actually required international shipping and faced major delays. Reviewers expressed disappointment over receiving no order confirmation numbers and being left completely in the dark regarding shipment updates.

What people talk about most

Order

Consumers express deep frustration and disappointment regarding their order experiences, highlighting severe... See more

Refund

Users describe negative interactions with refund, highlighting a widespread frustration over unresponsive... See more

Product

Reviewers mention ambiguous feedback about products, noting long delays and items not arriving for weeks or... See more

Delivery service

Reviewers highlight negative aspects of delivery service, frequently reporting missing items and severe... See more

Customer communications

Clients share profound frustration regarding contact issues, consistently highlighting a complete lack of... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Sadly, as I so wanted to love this company, it’s been a torturous process to buy a Mamalila a jacket which I purchased to carry my newborn and then return it as it was too small and the company didn’t... See more

Rated 1 out of 5 stars

Ordered and paid for baby sling 29th November 2025. After numerous emails chasing whereabouts, and lack of response. Placed order directly with supplier in Sweden (which was also £15.00 cheaper)... See more

Rated 1 out of 5 stars

1 star goes out to my bank for retrieving £160. From love to be natural 5 months after my pyrchase that i never received. No emails responded to and she does not post any poor reviews on her site...... See more

Rated 1 out of 5 stars

Just don’t use these people. We sent something back that didn’t fit and we were lucky we paid by PayPal otherwise wouldn’t have got our money back, as they went into hiding and we spent 4 weeks tryin... See more


Company details

  1. Baby Store

Written by the company

We're the UK's largest, specialist online independent babywearing store. You can buy an amazing selection of ring slings, baby carriers and babywearing coats and accessories for newborns, babies and toddlers from LennyLamb, Ergobaby, Didymos, Integra, Little Frog and many more. We've partnered with YOTPO for our customer reviews and you can read nearly 6,000 5 Star Reviews on our website. We score an average of 4.85 out of over 6,000 reviews with Yotpo. https://lovetobenatural.co.uk/reviews-and-testimonials


Contact info

1.3

Bad

TrustScore 1.5 out of 5

173 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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1.3

All reviews

(173)

42 reviews in the last 12 months

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Rated 1 out of 5 stars

Fraudulent company and Absolutely shockingly incompetent level…

Absolutely shockingly incompetent level of customer service. In August I placed an order for a little frog woven wrap, an expensive item for me whilst on maternity leave. Weeks went by and I had not received my order but had contacted a member of their customer support team called Colin. He never gave me realistic feedback on when my item would arrive. I cancelled my order with them and received a reply stating I would get a full refund and they were sorry they couldn’t get their order to me on time. I have NOT received my order and they CONTINUE to take money from my bank account!!

August 13, 2025
Unprompted review
Rated 2 out of 5 stars

Sadly not great

Sadly, as I so wanted to love this company, it’s been a torturous process to buy a Mamalila a jacket which I purchased to carry my newborn and then return it as it was too small and the company didn’t have other sizes in stock. I placed the order over a weekend and, while the money came off my credit card, the online shop screen went into error mode and I received no order confirmation. So I emailed the company for help, they replied very quickly on Sunday morning (amazing!) promising to send out my “toy”, I emailed again to say it’s not a toy I ordered, they said yes ok. No sign of my order for 5 days (even though I had fast delivery), so I chased again, was told they “forgot” my order. Then they sent the order, lovely coat but too small, so emailed them again to see if I could have a refund/exchange. Was told to send the order back to Northern Ireland at my cost (lots of customs forms to fill in), then now been chasing for 10 days for my refund. I have a newborn, there really isn’t time for this. Hence why I am writing this review to let others know that it might be easier to order your items from another place unless you have lots of time…(another company sent me my order by next working day delivery) and Mamalila softshell jackets are amazing btw!

October 8, 2025
Unprompted review
Rated 1 out of 5 stars

Poor customer service and communication

Sadly poor customer service. One part of order said in stock but took weeks to arrive. I had to chase. They said it was very unusual. Second part of order did not arrive. I chased. They gave me a later arrival date. I ordered a different sling in the meantime, they promised would be shipped that week. Never arrived. I gave up and asked for a refund. I am still waiting for the refunds, for money that was taken in April. I asked for a refund on 21st May and they said it would be sent. Chased last week, and again they said it was now sorted, but still no money received. Update: Refund was eventually received. I wouldn't order from them again as simply wasn't worth the bother.

June 30, 2025
Unprompted review
Rated 1 out of 5 stars

Terrible service

Terrible service. Ordered a ring sling, it said 1-2 weeks delivery time frame, 4 weeks later still no sling! Cancelled! Won’t use again. Stupidly searched in a baby wearing group afterwards and a lot of peoples orders don’t arrive!

May 25, 2025
Unprompted review
Rated 1 out of 5 stars

either completely disorganised or a scam

Absolutely appalling service – either completely disorganised or a scam - AVOID

I genuinely don’t know if Love To Be Natural is on the verge of collapse or if it’s just a scam at this point.

I placed an order at the end of April (28th) for a baby sling, expecting it well in time for our May half-term holiday (I gave it over 5 weeks, even though their website says 1–2 week delivery). That date came and went. No sling. Just repeated vague emails saying “it’ll be with you next week” – every week.

No proper explanation, no apology, just empty promises. In the end, I had to buy another sling from a different company, which arrived within days.

I requested a refund and was told it was being processed. I waited three more weeks and nothing came through. Eventually, I had to go through my credit card company to do a chargeback and claw back my £125 – money I work hard for, and had entrusted to this business. Got my refund on the 3rd June!!! That’s 36 days since purchase

The whole experience felt shady and stressful. If I’d left a review earlier, I’m convinced I wouldn’t have seen that money again. That’s how little trust I had left in them.

Judging by other reviews on here, I’m not the only one. Either this company is completely overwhelmed and unable to fulfil orders – or they’re taking people’s money without any intention of delivering.

Avoid at all costs.

June 3, 2025
Unprompted review
Rated 2 out of 5 stars

Ordered a product

Ordered a product, didn't receive shipping information a week after ordering, despite the delivery time frame being 7 days. Emailed after 9 days to ask if the item was dispatched because no update, said the item would be sent to me the next week.

A week passes, I sent an email asking for an update on my order, first email went unanswered. Sent another email asking for an update 3 days after, and got the same thing - they can ship it within the next week. I ask for a refund instead because now it's been almost a month since I paid for the item and it still hadn't made it to the post. Refund confirmed, I waited for the money to go into my bank, one week passes, another week passes I send an email asking when I can expect for the refund to be processed. No answer. I send another email saying I'll have to go through my bank to get my money back if it isn't with me by x date. I get an email back saying my refund had has definitely been processed. Anyway, I've got my money back which is the main thing. But the whole process from ordering to refund took almost 7 weeks, with a lot of chasing up.

Colin from customer service was very friendly though and usually very swift with responding to my emails. I imagine he's getting a lot of emails, because the reviews on here are very similar to my experience,which is probably why some of mine went unanswered. Poor bloke is probably being inundated.

It would've been 1 star if I had to do a charge back from my bank. Don't know what goes on behind the scenes but I wouldn't recommend this company or order ever again.

May 8, 2025
Unprompted review
Rated 1 out of 5 stars

Never shipped the item

Never shipped the item. Had to
Go through klarna to be refunded. Avoid. Scam.

I’ve never known such aggressive customer service in my life 😂 do you honestly think this is the way to speak to customers? Great way to make anyone not want to order from you, I’m gobsmacked!! It has given me a good laugh this morning though!!

I’m so down to continue this bickering, I’m not the one looking unprofessional! I have a ring sling now, thank you :)

*as well (hope that helps)

April 12, 2025
Unprompted review
Love To Be Natural logo

Reply from Love To Be Natural

Thanks so much for your wonderful review, Aimee!

We hadn't shipped the item yet as it wasn't ready to be shipped, given that we clearly state a 1-2 week delivery time frame on the listing.

As per our email, your order was due to ship by the end of the week, once we account for the delay due to Easter.

But never mind, eh?

Glad we were able to give you a laugh though, if nothing else. You would've had a ring sling as well, but like I say, never mind.

Rated 5 out of 5 stars

I ordered a LennyLamb Preschool Carrier…

I ordered a LennyLamb Preschool Carrier Emerald on 14 March and it arrived with the postman on the 17th.

The shipping was pretty quick, and the item well packaged in eco packaging.

The carrier itself is excellent and fits as expected based on the size of the carrier (it’s for a toddler). I like the deep green colour - it matches the photos online.

Customer service was solid too - I emailed about tracking and they replied within an hour. I was able to get the tracking info by text so I had a pretty good idea of when it would arrive. Overall, very happy.

March 14, 2025
Unprompted review
Love To Be Natural logo

Reply from Love To Be Natural

Thanks so much for your review, Debbie. Glad you love the preschool carrier.

All the best.

Rated 1 out of 5 stars

Delivery time is wrongly advertised on purpose

The company website clearly states a 7-day delivery timeframe, yet the actual delivery time is significantly longer. It is frustrating to see that despite knowing the true timeframe, the company continues to communicate incorrect information.

The customer service guy Colin is basically friendly lies about the delivery time. My order took six weeks and still hasn’t arrived. I had to rent a carrier and end up in cancelling my order. It is unacceptable to market their business in this way, as it creates false expectations and causes unnecessary inconvenience.

February 3, 2025
Unprompted review
Love To Be Natural logo

Reply from Love To Be Natural

Hi Yan!

Thank you so much for your review!

I'm more than 'basically friendly' and any delivery time communicated was at the time the most up-to-date info I had available.

Your order hasn't arrived with you yet because you CANCELLED IT ON 18 March. You would have received it last week if you had've kept it.

Like we said at the time, there were significant, unexpected transit delays, and we apologised profusely for that.

Best regards,
Colin 'the more than friendly' admin guy.

Rated 1 out of 5 stars

Wary about this website

I ordered a coat two weeks ago. After a week I enquired about the status of my order that I had expected to ship next day. I was replied to quickly and nicely, saying my coat was still in transit. Another week and no tracking number. I was told that it still hadn’t arrived and would arrive early the next week. I called PayPal to make a dispute and they quickly cancelled my order, which I suppose was a plus. The customer service was friendly but after reading all of the other 1 star reviews I’m not sure I would have ever got my coat. At the very least the business should be more proactive and transparent about transit times. I am still unsure whether this site is a scam.

UPDATE: After reading the response from Love To Be Natural, there is an important inaccuracy. On the 21st I was told: “ This is still in transit to us I'm afraid; it will be early next week before it's here unfortunately.” It is therefore inaccurate and misleading of the company to state that it was out for dispatch on the 21st.

March 21, 2025
Unprompted review
Love To Be Natural logo

Reply from Love To Be Natural

"They replied to me quickly and nicely..."

"The customer service was friendly..."

"They quickly cancelled and refunded my order..."

We did update your order a few days after you placed it to let you know of a delay for which we apologised profusely.

We advised a rescheduled delivery time and your order was scheduled to be dispatched *BY* 21st March (we never said it was out for dispatch on 21 March).

Due to delivery times, this was unfortunately pushed to 24 March, which we advised.

However, you had already expressed your desire to cancel the order prior to this, which we duly did, and refunded.

Hope you were able to find one elsewhere.

Rated 1 out of 5 stars

The worst customer service

The worst customer service, i was waiting for my order to delivery but they didn't get any updates co I cancel my order with them and I didn't received a item and they didn't stop my payment in klarna, so they didn't give my money back and they still want rest money

February 11, 2025
Unprompted review
Rated 1 out of 5 stars

Scam

I placed an order from Love to Be Natural on February 1st and received my package on February 11th. Naturally, I tried the sling, but unfortunately, my baby didn’t feel comfortable and became unsettled, so I decided to return it. It was delivered back to them on February 17th. They told me I would receive automatic update emails, but I never got any. I followed up multiple times, and each time, I received a generic response saying they were ‘looking into it.’ Eventually, they assured me that my refund would be processed within 5 business days. It has now been 15 business days, and I still haven’t received my money back.

At this point, I honestly feel scammed. If you have a newborn and don’t have the time or energy to constantly chase a company for a simple refund, I’d suggest thinking twice before shopping here. If I ever receive my refund, I will update this review with the total number of days it took—so others don’t go through the same frustration.

February 17, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent in every aspect.

Excellent in every aspect.

I had been after a baby carrier for some time. I spotted one on the Love To Be Natural website and made an enquiry via email. Almost instantly I had a reply from a lady called Beth. It’s not ideal purchasing a carrier online but I instantly felt at ease with my choice.

Her politeness, time and patience explaining details was extremely helpful. This prevailed throughout. Nothing was too much trouble. From start to finish and to the arrival of my new carrier everything was dealt with perfectly. Wonderful.

I highly recommend and thank you to Beth for your help and communication. I absolutely love my carrier and my baby does too.

January 23, 2025
Love To Be Natural logo

Reply from Love To Be Natural

Thanks for the review, Alex!

Glad Beth was able to help, and great to hear you and your baby love your new carrier.

All the best!

Rated 5 out of 5 stars

Excellent service and easy ordering

Excellent service, easy ordering and safely delivered by Royal Mail. Kept informed and delivery was free.

Great quality carrier that I can tell will last. Staff couldn’t have been more helpful in helping me find the best one.

Can’t think of anything wrong with the whole experience.

Thank you!!!

February 4, 2025
Unprompted review
Love To Be Natural logo

Reply from Love To Be Natural

You're more than welcome, Emma!

Rated 1 out of 5 stars

SCAM

SCAM, DON'T BY ANYTHING FROM THAT COMPANY WITHOUT READING THE ALL ONE STAR COMMENT ON THAT WEBSITE.
My story:
I purchased a babywearing coat around 158£ on december. I have already lost a lot of time with that purchase so I'll make it short : never received it, later they told me "not in stock yet" and asked if I wanted a refund or change color. I asked for a refund, that, when they confirmed to me that the ordered had been cancelled, I have still never received one month later...In the meanwhile, I sent many email to check what was happening, Colin answered to me in a very kind and polite and apologizing manner each time, that made me be confident that the problem would be solved soon and then I continued waiting. Firstly I wanted to wait the refund to reorder a new one, just not to take to many risk, but I needed the coat now, so because i thought that the problem with the refund would be solved one day anyway, I decided not to wait and buy a new one, in the color I knew were in stock (they had in the meanwhile updated the colors in stock and not in stock), and began to wait for it (normally 1-3 days delivery as they said)...two weeks later, still no refund, still no new jacket received. I initially purshased to this company because was a little bit less expensive than others I found, but at the end, The coats are quite really expensive if you see what I mean: I spent almost 400€ and never received ANY jacket. So if I still want to buy one in another company, I would have spent in total 600€ !!! with two months less that I couldn't use it!

December 12, 2024
Unprompted review
Rated 1 out of 5 stars

Please read all the reviews on here before deciding whether to use this company.

My experience with this company has been disappointing, to put it mildly.

I ordered a baby-wearing coat, in two different sizes, in November. I was so happy with what I’d chosen, and had even finally chosen this particular coat based on a fantastically written review on their website. At the time, they listed both coats as being in stock; I received an email confirmation that my order had been received.

The following week, I had still not received a shipping confirmation so emailed to chase it up. A few days later, I received an update informing me that they were waiting for a shipment of the coats the following week. It seems we have a different understanding of the phrase “in stock”. I was told that I should have received an automated email about the delay (I had not) and that they would upgrade my shipping when it arrived. So far, so annoying, but not a disaster.

Another week passed; still no coats, still no news. A further email to the company was met with silence, as was a message via the website. Three weeks after my original order, and still with no coats on the horizon, I emailed to cancel my order and request a refund. The following day, I did receive a very apologetic email, stating that they had been overwhelmed with demand, and agreeing to refund the £300+ that I had sent them in exchange for no coats.

10 working days pass, and still no refund. A further email (3 days later) apologised and suggesting it had been “missed in the run-up to Christmas”, and it was being sorted ASAP. Rapidly losing patience and trust, I asked for a confirmation that it had been done by the end of the following day. Four days later, the company confirmed that my refund had been processed.

Dear reader, I have received no refund. 9 weeks later and I am still short of £300, and have no coat. I am at the point where my bank are raising a dispute with the company to try to get my money back. Maternity leave is famously a time when mothers are awash with spare cash, so you can imagine how happy I am about the “service” I’ve received. You may also be able to imagine my feelings about being left without a coat (or the money to buy an alternative) for December and January.

I shan’t be using Love To Be Natural again, and I would Love To Be The Reason That You Don’t Either (I wish I had read the reviews on here first!)

November 21, 2024
Unprompted review
Rated 1 out of 5 stars

Buyer beware - never shipped item, never refunded me

I ordered an Ergobaby carrier on Oct 31, 2024 as a gift for friends who were expecting a baby. After several weeks, I contacted customer support to check the status of the order as I hadn't received a shipping confirmation email and the couple never received the item. They advised it was on backorder but should arrive in a matter of weeks. A month later on Jan 2, 2025, I chased again for a status update and got no reply. On Jan 5 I once again emailed customer support and this time asked for a refund, got no reply. I emailed on Jan 7 again requesting a refund, got no reply. I waited until Jan 21 before issuing a chargeback with my AMEX. This was a huge waste of time and became a headache for me.. and also wasn't great for my friends who could have used the carrier these past few months with their new baby! Avoid avoid avoid. Such a shame as I purposely purchased from this company to support a small business rather than Amazon.. a mistake in this case :(

January 7, 2025
Unprompted review
Rated 1 out of 5 stars

VERY VERRRRY LONG WAIT

DO NOT ORDER! Placed my order 2nd of December 2024 with a 2-3 weeks notice of it being shipped. It’s now 20th of Jan 2025 but still no signs of when I will be receiving it. Frustrating, stressful and waste of time and money is an understatement!! HORRIBLE!

January 20, 2025
Unprompted review
Rated 1 out of 5 stars

One star for hypocrisy and dishonesty.

One star for hypocrisy and dishonesty.

They encourage you to leave a review with the following email:

"Ok, be honest with me
Leave a review!
It'll help other parents navigate the world of slings and help keep them sane in their own sleepless late-night parenting blackholes too."

....and yet they publish only the 5 star positive reviews on the website. Bad reviews mysteriously disappear. Really helpful for parents. Great.

December 19, 2024
Unprompted review

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