Kellogg’s UK & IRE Reviews 527

I have eaten Kellogg's All Bran for years and have just opened my first box of new recipe, I wish had known of all the previous reviews before I blindly added to my shopping trolley. The new recipe is rank! This box will be my last, supermarket own brand from now on, unless of course they are also manufactured by Kellogg's. Kellogg's have scored a massive own goal here.

Cant believe I am reviewing a cereal - having bought a large box I had not heard about the recipe change. It is very unpleasant to eat, I really dont think I can eat another serving and as much as I hate food waste, this is goung in the bin. I wont be buying again.

I have eaten Kelloggs All Bran for many years and have always enjoyed their product. The new recipe All Bran was obviously designed by someone who doesn’t eat the product regularly. The pieces are too large, taste pasty and do not absorb the milk, and are obviously sweetened. It’s disgusting and Kelloggs have certainly lost my custom. Avoid this if you enjoyed All Bran in the past

New recipe is terrible. Dry twigs have more flavour. Won't be buying this again.

Vile. Bring back old recipe

This new All bran is revolting. When I saw new improved I foolishly bought 3 boxes. Tried first box, tasted horrible, nothing like all bran, texture was rock hard and like plastic and definitely didn't have the desired effect on the bowels😱
Even the dog didn't like it, birds ignored it. I threw remains of the box away. I apologise to the people at the food bank, as I put the other two boxes in with my food donations.
I contacted Kelloggs , they assured me it had been taste tested and resoundingly approved , can't imagine who tested it😱
So, I will not be buying it again, I tried Bran flakes but not as effective 😱 so here's to the prunes😂
Pity Trustpilot don't have a NO star option, they really should.
Think of all the older customers who are not into writing reviews, but will not be buying this horrid substitute for what was a brilliant breakfast used by generations.
Maybe, when Kelloggs see the massive fall in sale they will realise.
"It wasn't bust, so shouldn't have fixed it"

Can't give zero stars so one star it is.

I had no idea Kelloggs had changed the recipe of All Bran until I bought this latest box. I thought something was wrong when the contents looked like little grey sticks. They don't soften in the milk and I'm in constant danger of breaking my teeth on the hard little beggars.

Also I noticed it's got less fibre and more sugar - almost as if they are catering for the American market.

What on earth have you done Kelloggs? It used to be the only cereal I would eat as the rest is full of sugar but no more.

Another customer lost.

I agree with everyone else but must add that the length of the strands now means that your spoon has ends sticking out either side which leaves milk around your lips. Didn't they try eating it?

0 Rating! I didn’t realise it was a new product until I tasted it and thought it was off! Swollen, disgusting and nothing like bran. Must be cheaper to make or they wouldn’t have changed it yet they re-brand it in almost the same packaging so customers don’t realise they’ve bought the wrong cereal. The dogs refused to touch it and the birds left it as well. But it must fill you up because it survived a weeks rain and made me more annoyed by having to sweep it up from the grass!

The new All Bran recipe is simply awful. It’s like eating plastic extruded strands of god knows what! It doesn’t taste of anything, nor does it absorb milk. It feels over processed. I will throw the packet away and switch to another product. Kelloggs have ruined what was a good traditional product.

Tastes horrible, like cardboard, slimy. Wont dissolve into my porridge. Ruined my same breakfast of 45 years. Im upset! Can't eat it! Recipe has gone from 86% wheat bran to 78% wheat bran + wholewheat flour!! Kellogs says improved manufacturing..... do they really mean more profit? Certainly not benefit of customer.

I’ve been eating Kelloggs All Bran for my breakfast for the last 20 years and I can honestly say the new recipe is absolutely horrendous! It’s like eating hard twigs and genuinely has no taste. I will not be buying this product ever again!

New all bran recipe is just awful. Until that bring back the OG I’ll be avoiding this rot completely

New all bran is awful please bring back the old all bran ! We liked it.

What have they done to it and why ?

I LOVE the new recipe All Bran. ❤️
Much tastier and a more crunchy texture. Please don’t go back to the old powdery version. x

Agree with all previous reviews re All Bran, the new receipe, absolutely disgusting, and I've been eating All Bran for years. I wrote to Kelloggs, got a email back offering me a £4 voucher - told them to keep it! Good news, Sainsburys High Fibre is a very good alternative and it's only £2

No more slagging off the NEW IMPROVED recipe, we all know how bad that is.
GOOD NEWS the ASDA HIGH BRAN is as close you can get to the Kelloggs original. I am 75 years old and have been eating All Bran for 50 years, I have tried them all and the Kelloggs Original was the best!
But now they have broke what didn’t need fixing, then needs must!

Just picked up some all bran and yuk totally different. Different flavour, texture and doesn't soften. Will be trying some own brands once it's gone..wish I'd bought the smaller box now. No wonder it was on offer!!

I have been buying All Bran from Kellog’s for years, however the new All Bran is absolutely disgusting. I will now be switching to a non-Kellog’s substitute. If they had a complaints ‘hot-line’ I would have complained, but funny enough they don’t – wonder why? I find it hard to believe that they did not do market research on this before they launched it. It is a totally different product, and horrible. Someone should be fired! Come on Kellog’s – listen to your customers!!