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Review summary

Created with AI, based on recent reviews

Evaluating 398 reviews, most reviewers were let down by their experience overall. Consumers expressed deep frustration over the drastically changed coffee recipe, noting that it tastes extremely bitter, harsh, and completely unappealing compared to previous favorites. Buyers also heavily complained about the poor product quality, explaining that the drink fails to dissolve properly and leaves a thick, powdery sludge at the bottom of the cup. Additionally, people are very upset about higher prices paired with smaller jar sizes, providing much lower value for money overall. However, some customers also noted that the updated jar and packaging design looked modern, nicer, and much easier to close up securely.

What people talk about most

Product

Consumers find product dissatisfaction is widespread after the recent recipe change, with reviewers noting a... See more

Quality

Reviewers express profound dissatisfaction regarding the recent recipe change, frequently reporting a bitter... See more

Price

Reviewers highlight negative aspects of price, expressing widespread frustration over recent shrinkflation... See more

Customer service

Customers had negative experiences with customer service, expressing deep frustration over unaddressed... See more

Value for money

Users describe strong disappointment regarding value for money, noting that they are getting less product in... See more

Reviews shaping this summary

Rated 1 out of 5 stars

I can accept thr shrinkflation with the 200g jar being replaced by a 190g jar at the same price, however, the powdery residue is disgusting and totally destroys the pleasure of drinking this brand. I... See more

Rated 1 out of 5 stars

Bad move changing the formula of your coffee. It is now undrinkable. Tastes foul, does not dissolve properly and leaves a horrible brown sludge in the bottom or your cup and around the sides.... See more

Rated 1 out of 5 stars

Recipe changed in new har of Smooth Kenco. Leaving horrible residue around rim and in bottom of cup. When I cant find old shape bottle anymore I will stop buying Kenco. Dowe Egberts slightly more e... See more

Rated 1 out of 5 stars

What in earth happened to my favourite Kenco instant coffee!! It tastes absolutely horrendous. Bottom of cup is covered black horrid stuff and have to rince cup afterwards. Mouth feels bad afterwards.... See more


1.1

Bad

TrustScore 1 out of 5

494 reviews

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1-star

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1.1

All reviews

(494)

446 reviews in the last 12 months

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Rated 1 out of 5 stars

TERRIBLE

TERRIBLE! this is my favorite coffee..Kenco Blue....and OMG this is unacceptable. It tastes like the dregs of a filter bag with all the bits in the bottom of the cup. PLEASE revert!!

September 7, 2026
Unprompted review
Rated 1 out of 5 stars

Changed, not nice, brown floaters

Been buying the Rich blend when it's on offer as it's by far my favourite instant coffee. Today I eventually got around to trying the new look with a red top (very confusing). Firstly it doesn't fully dissolve leaves brown floaters, and it just doesn't taste nice. Why change it! Now I'm stuck with 4 jars of rubbish coffee, very unhappy.

September 7, 2026
Unprompted review
Rated 2 out of 5 stars

Seems I'm not alone

Had to find out what happened to Smooth in the new smaller jars. It isn't just me who dislikes the watery, bitter sludgy new blend. Have a couple of jars to get through before looking for a better option. Been buying it for years but no longer.

September 7, 2026
Unprompted review
Rated 1 out of 5 stars

I am a strong black coffee lover

I am a strong black coffee lover and have bought Kenco Rich for years. The new recipe is horrid, foul tasting and leaves a sludge around the cup Why change something so good? Change it back to what the customers want. I will not be buying any more of the new blend.

September 7, 2026
Unprompted review
Rated 1 out of 5 stars

It’s coffee Jim but not as we know it …..

I have to add my complaint to the list of all the others on here. The recent change is truly disgusting and the smell of the coffee is repellant. Why would anyone want to drink this sludge that smells so bad?
Coffee is meant to have a lovely aroma that makes one want to drink it not throw it in the bin. It’s another marketing spin to call it ‘new’, change the jar shape to hide the reduction in grams and increase price point.
Big corporates never change things for the better and with Kenco the so called addition of 10% roast and ground coffee is just a way of adding something worse that probably isn’t real coffee. Another way of ripping off the consumer. Kenco have lost another customer but not that that will matter to them.

September 7, 2026
Unprompted review
Rated 1 out of 5 stars

The new blend of coffee -YUK!

The new blend of coffee leaves a terrible residue at the bottom.of mug, unfortunately this is causing me after many, many years of only using kenco to seek another brand of coffee. 😔
🙏 please go back to the old recipe!!

September 6, 2026
Unprompted review
Rated 1 out of 5 stars

What on earth have you done to the best…

What on earth have you done to the best instant coffee I’ve ever had, I have been using it for years and always enjoyed the rich flavour, but since you have changed the container and the label the coffee I used to enjoy is now nothing but horrible it’s tasteless and leaves sludge in the bottom of my cup and for the price of the new branded coffee it’s absolutely disgusting, I have been hunting around for the old container to get a decent cup of coffee, please please go back to the original coffee

July 18, 2026
Unprompted review
Rated 1 out of 5 stars

Former loyal Kenco customer.

I have drunk nothing but Kenco for years. It is now horrible and undrinkable, by me at least. I will not buy again unless Kenco admit their mistake and publicly state that the old recipe is returning.

September 6, 2026
Unprompted review
Rated 1 out of 5 stars

Awful following rebrand

Awful, awful coffee following "rebrand". Your marketing team clearly haven't experienced the new product. Grains don't dissolve, bitter tasting, sludge left at the end. Even the packaging was cheap compared to before. Will not buy it again while this is the result.

September 4, 2026
Unprompted review
Rated 1 out of 5 stars

THE COFFEE IS WORSE THAN BAD ITS…

THE COFFEE IS WORSE THAN BAD ITS DISGUSTINGLY BAD
I have been drinking Kenco Coffee for more years than I care to admit. Whoever it was responsible for agreeing to the most recent recipe change needs to be moved on obviously not up to the Job.

September 6, 2026
Unprompted review
Rated 1 out of 5 stars

Perhaps Kenco have been conned?

Perhaps Kenco have been the subject of a massive con-trick? How to destroy a brand overnight! A cup now looks and tastes like the coffee bean waste you get after having used coffee beans once already.

September 6, 2026
Unprompted review

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