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Review summary

Created with AI, based on recent reviews

Evaluating 398 reviews, most reviewers were let down by their experience overall. Consumers expressed deep frustration over the drastically changed coffee recipe, noting that it tastes extremely bitter, harsh, and completely unappealing compared to previous favorites. Buyers also heavily complained about the poor product quality, explaining that the drink fails to dissolve properly and leaves a thick, powdery sludge at the bottom of the cup. Additionally, people are very upset about higher prices paired with smaller jar sizes, providing much lower value for money overall. However, some customers also noted that the updated jar and packaging design looked modern, nicer, and much easier to close up securely.

What people talk about most

Product

Consumers find product dissatisfaction is widespread after the recent recipe change, with reviewers noting a... See more

Quality

Reviewers express profound dissatisfaction regarding the recent recipe change, frequently reporting a bitter... See more

Price

Reviewers highlight negative aspects of price, expressing widespread frustration over recent shrinkflation... See more

Customer service

Customers had negative experiences with customer service, expressing deep frustration over unaddressed... See more

Value for money

Users describe strong disappointment regarding value for money, noting that they are getting less product in... See more

Reviews shaping this summary

Rated 1 out of 5 stars

I can accept thr shrinkflation with the 200g jar being replaced by a 190g jar at the same price, however, the powdery residue is disgusting and totally destroys the pleasure of drinking this brand. I... See more

Rated 1 out of 5 stars

Bad move changing the formula of your coffee. It is now undrinkable. Tastes foul, does not dissolve properly and leaves a horrible brown sludge in the bottom or your cup and around the sides.... See more

Rated 1 out of 5 stars

Recipe changed in new har of Smooth Kenco. Leaving horrible residue around rim and in bottom of cup. When I cant find old shape bottle anymore I will stop buying Kenco. Dowe Egberts slightly more e... See more

Rated 1 out of 5 stars

What in earth happened to my favourite Kenco instant coffee!! It tastes absolutely horrendous. Bottom of cup is covered black horrid stuff and have to rince cup afterwards. Mouth feels bad afterwards.... See more


1.1

Bad

TrustScore 1 out of 5

496 reviews

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1.1

All reviews

(496)

446 reviews in the last 12 months

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Rated 1 out of 5 stars

THE COFFEE IS WORSE THAN BAD ITS…

THE COFFEE IS WORSE THAN BAD ITS DISGUSTINGLY BAD
I have been drinking Kenco Coffee for more years than I care to admit. Whoever it was responsible for agreeing to the most recent recipe change needs to be moved on obviously not up to the Job.

September 6, 2026
Unprompted review
Rated 1 out of 5 stars

Perhaps Kenco have been conned?

Perhaps Kenco have been the subject of a massive con-trick? How to destroy a brand overnight! A cup now looks and tastes like the coffee bean waste you get after having used coffee beans once already.

September 6, 2026
Unprompted review
Rated 1 out of 5 stars

How can a long standing coffee blend be…

How can a long standing coffee blend be updated so dramatically? It’s stronger, more bitter, takes longer to dissolve and so needs stirring and leaves a horrible residue in the mug.
Basically. It’s no longer an instant coffee.
Guess I will have to start looking for an alternative.

September 5, 2026
Unprompted review
Rated 1 out of 5 stars

Oh dear Kenco

Oh dear Kenco! What have you done!!! If it’s not broken don’t fix it. If this is to save yourself some costs then this is false economy! As I am now looking for a brand change, and by the reviews so are many other customers.

September 4, 2026
Unprompted review
Rated 1 out of 5 stars

Completely different product - not just a rebrand

Long term buyer of Kenco Rich blue and I cannot believe they think changing the formula to the disgusting current version is a good marketing idea. Clearly trying to reduce costs/increase profit is the major driver but zero consideration to product quality or customer satisfaction. I am just sad I bought another jar as I thought perhaps I had just hit on a bad batch.

September 4, 2026
Unprompted review
Rated 1 out of 5 stars

Kenco what have you done to your…

Kenco what have you done to your coffee, as a kenco rich coffee drinker for many years I opened a jar of coffee the other day and thought I'd got the wrong brand, it doesn't dissolve when you put hot water in the cup and the residue at the bottom of the cup is awful. Who ever signed this off as a good cup of coffee needs to find new employment.

September 4, 2026
Unprompted review
Rated 1 out of 5 stars

Phoned to complain about new recipe…

Phoned to complain about new recipe Kenco Smooth coffee. The lady that answered the phone was really NOT interested. I will be looking for a new coffee to drink after many years of using the product.

September 3, 2026
Unprompted review
Rated 1 out of 5 stars

I have been buying and enjoying Kenco…

I have been buying and enjoying Kenco Rich coffee for years but the recently launched smaller jar has an awful taste and leaves a ‘sludge’ mark around the top of the mug. Please revert to the previous version and get rid of this terrible stuff!

September 4, 2026
Unprompted review
Rated 1 out of 5 stars

Why have Kenco changed their recipe…

I have been buying Kenco coffee for years.. always been our go to coffee… no more. The taste has changed so much, it’s horrible and as others have said there is a sludge left in the cup. Bring back the old recipe..

September 4, 2026
Unprompted review
Rated 1 out of 5 stars

In 1998 I was leading a strategic…

In 1998 I was leading a strategic planning team and during a break a lady made a Coffee which was beautiful; I asked her what it was she said it’s Kenco blue rich and I have been drinking it ever since that day. During my holiday in Malta two weeks ago I started drinking a coffee I had made from from one of my Kenco blue packs which I take with me when on holiday that my wife bought for me ; as I looked into the cup a saw a tide mark and coffee sludge.! I thought It must be this Maltese bottled water.!!’ Sadly I have come home and in our shopping we now have a jar of the same Kenco with a red lid not blue. What an absolute disaster have Kenco gone mad the same sludge and tide mark around the cup and it’s tastes awful. Whatever clown sat in the board room and convinced the directors this was a good move needs to be dismissed. I have a simple life and I have two bad habits : Kenco blue rich and Cadbury Dairy milk and I have lost one of them: Help!

September 3, 2026
Unprompted review
Rated 1 out of 5 stars

Kendo Rich

Always had Kenco Rich and enjoyed it for many years. Bought the new style jar and it’s awful, watery, tasteless doesn’t dissolve properly and leaves a black residue in the bottom. Shall be switching to a different brand from now on.

September 3, 2026
Unprompted review
Rated 1 out of 5 stars

I have bought kenco for years

I have bought kenco for years, firstly Rappor then Rich blend. I won’t buying it any more due to the changes. It’s really bad, the flavour is completely different and not smooth and the dark sludge at the bottom is absolutely disgusting. Complete waste of money as didn’t keep receipt and ended up binning the rest.

August 28, 2026
Unprompted review
Rated 1 out of 5 stars

IF IT AIN'T BROKE, DON'T FIX IT!!

The new 10% added grounds is awful. It's ruined the flavour. It's gone from being the perfect cup of coffee to disgusting. I've been drinking kenco for 20 years and so I need to find a different brand. And I do not like ground coffee!
IF IT AIN'T BROKE, DON'T FIX IT!!

September 3, 2026
Unprompted review

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