I have 5 pair of KURUS, best thing that ever happened to my feet….that said, of those 5 pairs, 2 pair have had warranty issues, Leo has been amazing helping me through the warranty process and they h... See more
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Review summary
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Reviews shaping this summary
Unpacked the Moment sliders and put them on. Was expecting rigidity, forced remodeling of the feet. What I got instead was gentle but controlled cushioning of my painful heel. Walked around with more... See more
Company replied
Great agent in customer service. She helped me navigate the website, updated my profile info, and her knowledge about shoes and return policies influenced my decision. She went above and beyond by re... See more
Company replied
A sudden onset of Plantar Fasciitis stopped me from walking with my 88 yr old father early every morning until I came across KURU shoes. I gave them a try refusing to resort to injections & may I da... See more
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Company details
Written by the company
KURU is a direct-to-consumer footwear company on a mission to help you Heel Better.™ Every step you take starts with your heels—and it can get painful, fast. In fact, 77% of Americans experience foot pain, with heel pain at the top of the list. That’s why at KURU, we believe health starts with heel. We pioneered the world's first heel-hugging technology, KURUSOLE, which dynamically flexes to hug and protect your heels—all day, every day. Our heels-first focus fosters holistic foot pain relief and whole-body wellness, so you can live a life you love. KURU Footwear. Heel Better™
Contact info
4416 S Century Dr, 84123, Salt Lake City, United States
- 877-211-5878
- gurus@kurufootwear.com
- kurufootwear.com
4.7
Excellent
797 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 24 hours
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KURU IS OUTSTANDING
I have been a Kuru customer since 2025, and have currently ordered my fifth pair (each a different style and fit). I have returned three pair for various reasons and have found their return process easy and hassle free, One can ask the on-line catalog "Guru" any questions that may come to mind and get very good answers. If further help is needed, one can email or phone the company and get more information than is available from the catalog "Guru". Kuru now offers a 91 day "trial wear" policy with return, exchange, or refund choices (other competitors only offer 30 -30 days) Another big benefit is that one can earn KuruCash points for their purchases, reviews, referrals and even for a birthday all of which can be used to reduce the cost of a new purchase. This firm is highly reputable, has QUALITY products, and OUTSTANDING service. I have not received anything for my review, and I submit it only because am one of Kuru's many very satisfied customers .
May 25, 2026
Unprompted review
Reply from KURU Footwear
Thanks for your continued support and for taking the time to share your experience. We’re thrilled you've enjoyed our products, rewards program, return process, and GURU Team. Reviews like this keep us on our toes in the best possible way!
Outstanding customer service
I asked a specific question via email and received an informative and helpful response.
May 27, 2026
Unprompted review
Reply from KURU Footwear
Now that's our kind of email exchange! You brought a specific question, our team laced up their detective shoes, tracked down the answer, and got you the info you needed.
We're thrilled to hear the response was helpful and informative. At KURU, we believe good customer service should be a lot like a great pair of shoes: supportive, reliable, and never leaving you hanging by a thread.
Thanks for taking a moment to give our team a shoutout. It means a heel of a lot!
Keep up the good work
It was easy to make the order she was very nice 😊 and she had a sense of a humor
May 26, 2026
Unprompted review
Reply from KURU Footwear
We love hearing this! Nothing pairs better with comfy shoes than kind service and a good sense of humor. We’re so glad she made the ordering process easy, helpful, and maybe even a little fun along the way. That’s the kind of sole-ful support we lace up for every day!
Mindee made my experience great
Mindee made my experience great. Before my interaction with her, I was ready to call it quits with Kuru. She solved my problem quickly and efficiently.
May 27, 2026
Unprompted review
Reply from KURU Footwear
We’re so glad Mindee was able to turn things around for you! Hearing that you were ready to walk away, but ended up having such a positive experience because of her care and efficiency, really means a lot to us.
We’ll make sure she gets the shoutout she deserves. Sounds like she stepped in right on heel and helped get everything sorted quickly. Thanks for giving us another chance to make things right!
I unfortunately had to make a return…
I unfortunately had to make a return because of sizing. The Kuru team was polite and helpful. They took the time to answer my questions so I could expedite my return.
May 27, 2026
Unprompted review
Reply from KURU Footwear
While we’re sorry the sizing didn’t work out, we’re really glad our KURU Team was able to make the return process smooth and helpful for you. Nothing’s more frustrating than a shoe fit mismatch, so we’re happy they took the time to answer your questions and help get everything sorted quickly.
Sometimes finding the right size is just part of the “sole-searching” journey, and we appreciate you giving us a try!
I did not know my rewards expire over…
I did not know my rewards expire over time. The service agent explained AND reinstated newly expired credit.
BTW, I used to sprain my ankles, with regularity for over 60 years. I am 74 and have not even strained my ankle in over 10 years.
I easily walk 4-5 miles/day.
The shoes have a lot to do with it
May 26, 2026
Unprompted review
Reply from KURU Footwear
A little rewards rescue mission! We’re so glad our service agent was able to explain how the rewards system works and help reinstate your newly expired credit. Nothing stings quite like realizing your points pulled a disappearing act.
Thanks for giving our team a shoutout. We’re always happy to help keep those rewards (and happy feet) moving in the right direction!
Reply from KURU Footwear
We love a smooth stride and an even smoother experience! We’re so glad the process felt helpful, fast, and easy from start to finish. Thanks for taking a moment to share the love with us, it means a lot to our team!
Amazing 10/10
I have had only amazing experiences with this company. I work in the food industry and needed a good shoe to support being on my feet all day long. I bought the Shift shoes and they fit amazing and support my heels and arches so well. Shortly after receiving my shoes, a dog tore about my insoles and I was devastated. I tried replacing the insoles with other “arch supporting” insoles but they didn’t support my feet the same as the Kuru insoles. I reached out to support to see if I could possibly buy another pair of them and they sent me a free replacement. Chad from the support team was super friendly and understanding. He made me feel genuinely cared for by replying in an understanding and providing a free replacement instantly.
May 26, 2026
Unprompted review
Reply from KURU Footwear
This is the kind of story that makes our soles smile. We’re so glad your SHIFTs have been keeping up with those long food industry shifts and giving your heels and arches the support they deserve.
We also have to admit... a dog versus insole showdown was not on our bingo card. We’re sorry your original insoles became an unexpected chew toy, but we’re thrilled Chad was able to jump in and help save the day with a replacement pair.
Nothing means more to us than hearing you felt genuinely cared for and supported throughout the experience. We’ll make sure Chad gets this shoutout because kindness, understanding, and fast help never go out of style around here.
Thanks for being part of the KURU family, and please give your replacement insoles a safe hiding spot from any future four-legged “product testers.”
Great experience …
Shoe was well put together and looked great!! Unfortunately, I did not do my research in what type shoe was good for me and the extra support the shoe provides was too much for me. Customer service has been great with quick response and now am hopeful for getting my refund to find appropriate shoe that provides the comfort I need.
May 23, 2026
Unprompted review
Reply from KURU Footwear
Thanks for giving KURU a try and for sharing such thoughtful feedback. We’re glad to hear the shoes felt well made and looked great, even if the level of support ended up being a little too much for your feet.
Finding the right amount of support can be a bit of a Goldilocks situation, too little and your feet complain, too much and they throw a tiny protest march. Everyone’s comfort needs are different, and sometimes it takes a little trial and error to find the perfect sole mate.
We’re happy to hear our Customer Service team has been quick to help, and we hope you’re able to find a pair that gives your feet the just-right comfort you’re looking for.
Please make narrow shoes
It would be great if you guys could make narrow shoes B,C wide . I tried your tread sandals but the straps weren't tight enough ! This is very disappointing!!! All shoe shops don't make narrow shoes. Makes it very hard to find shoes that fit comfortable.
May 18, 2026
Unprompted review
Reply from KURU Footwear
We completely understand your frustration, and you’re definitely not alone in this struggle. Finding truly narrow-fitting shoes can feel like searching for a unicorn in a shoe store, especially when so many styles are designed with a more average width in mind.
We’re sorry the straps on the TREAD sandals didn’t feel secure enough for your feet. A loose fit can make even a supportive shoe feel uncomfortable, and we know how disappointing that is when you were hoping they’d work out.
We’d be happy to pass your feedback along to our product team, because hearing directly from customers with narrower feet is incredibly valuable. We truly hope we’re able to meet that need more fully in the future.
In the meantime, some of our slip-on styles tend to run a bit more snug, and our GURU Team can also give you more personalized guidance on styles that generally fit narrower through the foot. They’d love to help you find your perfect sole mate and hopefully save you from the shoe-store scavenger hunt. You can reach them at gurus@kurufootwear.com
After bad foot pain last year, I'm a fan!
After bad foot pain last year, I tried Kurus. Immediate relief. Got slippers, and wore a few pairs of shoes out as I'm over 250 LBS. I ordered the latest and greatest new Kuru walking shoe and It had an eye hole issue for the laces. Customer service was great. New pair in the mail.
Great company that shows me they value their customers. I'm a happy customer. Thanks KURU!
May 15, 2026
Unprompted review
Reply from KURU Footwear
Nothing makes us happier than hearing your feet found some sweet relief after such a painful stretch. Sounds like once you stepped into KURUs, your feet basically said, “Yep, these are the ones.”
We’re sorry your newest pair arrived with an eyelet issue, but we’re really glad our team could jump in quickly and get a replacement headed your way. Even the best shoes can occasionally hit a bump in the road, but taking care of our customers is always tied tight around here.
Thanks for sharing your experience and for sticking with KURU through multiple pairs, slippers included. We’re lucky to have you in the KURU family, and we hope your new pair keeps you walking happy for many miles to come!
Great customer service and shipping!
Great customer service and shipping!! Plus, if you do have a problem, they make it right immediately, no questions asked!! I will be buying from them again.
May 26, 2026
Unprompted review
Reply from KURU Footwear
We love hearing this! Fast shipping, easy support, and a team that’s quick to make things right is exactly what we aim for. No hoops, no hassle, just getting you back into shoes you can actually enjoy wearing.
We’re so glad your experience felt smooth from start to finish, and we’ll be here whenever your feet are ready for pair number two (or three… we don’t judge a good shoe habit). Thanks for being part of the KURU family!
Kuru is amazing
Well, I don’t know if I accidentally put in the wrong shipping address, or if Kuru accidentally shipped to the wrong address. Either way, the shoes I had delivered were stolen. Kuru, no questions asked, not only
Looked into my order TWICE, but also reshipped my shoes to the right address. I am almost certain they lost money on this order, but, knowing I lost money and shoes, sent me a replacement pair anyway. How generous is that?
Learning that my feet ONLY want Kuru shoes (believe me…I’ve tried custom inserts, Hoka, Vionic) has made it so I am able to prioritize my feet. Having this stolen delivery replaced means I now have flip flops I can wear. I will absolutely be only buying Kuru from now on. Thank you thank you thank you!
May 22, 2026
Unprompted review
Reply from KURU Footwear
We’re really sorry your original delivery didn’t make it safely to you, but we’re so glad our team could step in, investigate, and get a replacement pair on the way without adding extra stress to your plate.
Turning a stolen step into a supported stride is not the kind of journey anyone wants, but we’re grateful we could help get things back on track for you. Even better to hear that after trying other brands and inserts, you’ve finally found something your feet truly respond to.
Thanks for sticking with us through a frustrating situation and for trusting KURU to support your steps.
Great customer service!
May 24, 2026
Unprompted review
Reply from KURU Footwear
Short, sweet, and music to our ears! We’re so glad you had a great experience with our Customer Service team. Thanks for taking a moment to share the love with us!
Issue review/resolution
Contacted Kuru about a possible warranty issue. They responded promptly (on a Saturday no less), and helped arrange a very agreeable resolution.
Excellent customer service.
May 22, 2026
Unprompted review
Reply from KURU Footwear
Now that’s what we call weekend service with sole! We’re so glad our team was able to jump in quickly, even on a Saturday, and help you reach a resolution that felt right.
Thanks for taking the time to share your experience. We’re always here to keep things moving smoothly, so you can get back to the comfy steps you deserve.
They stand 100% behind their product!
They handled my issues professionally and very quickly!
May 14, 2026
Unprompted review
Reply from KURU Footwear
Quick, professional, and on it faster than a lace-free slip-on! We’re so glad our team was able to get your issues handled smoothly and without delay. Thanks for taking the time to share your experience with us.
Very courteous to work with.
Very courteous to work with.
Information was useful.
May 22, 2026
Unprompted review
Reply from KURU Footwear
Now that’s a toe-tally lovely compliment to receive! We’re so glad our team was courteous and able to provide helpful information along the way. Friendly service and useful support are always a perfect fit in our book. Thanks for taking a moment to share your experience with us!
These shoes really work for PF
I really like these shoes to address my plantar fasciitis. My podiatrist initially recommended Hoka, but I felt like my feet still hurt the entire year I had those shoes. I searched for a new shoe and found Kuru - and I’m so glad I did. The Atom 2s that I bought this year are my second pair of Kurus and I don’t think my feet have hurt at all during the time I’ve had them.
When my new pair (3 months in) broke, Kuru quickly addressed my situation and sent me a new pair to replace the broken shoe. It’s incredible customer service and I’m delighted. Thank you, Kuru!
May 22, 2026
Unprompted review
Reply from KURU Footwear
This is the kind of story that gives us happy feet! We’re so glad you found your way to KURU and that your ATOM 2s have been such a game-changer for your plantar fasciitis journey. Finding the right support can feel like a long road, so hearing that your feet have finally gotten some relief makes us want to do a little victory lap.
While we never love hearing that a pair had an issue, we’re really happy our team could jump in quickly and get things sorted out for you. That’s exactly the kind of smooth stepping experience we want every customer to have.
Thanks for trusting KURU with your feet and for sharing such kind words. Here’s to many more comfy, pain-free adventures ahead!
Excellent Customer Service
Excellent customer service! They responded to my email within minutes. I needed to exchange my shoes for a different size and style. The process was super easy and took no time to complete. My new order was processed immediately.
May 21, 2026
Unprompted review
Reply from KURU Footwear
Now that’s what we call fast-footed service! We’re so happy to hear your exchange process was smooth, speedy, and stress-free. Nothing should stand between you and your perfect pair, so we love being able to swap things around quicker than you can say “sole mate.”
Thanks for giving our team such a kind shoutout. We hope your new style and size feel like they were made just for your feet!
Wonderful Customer Service
My agent was kind, professional, and more than happy to help!
May 18, 2026
Unprompted review
Reply from KURU Footwear
We love to hear it! Sounds like your agent totally stepped up to the plate and delivered service with sole and professionalism. We’re so glad they were kind, helpful, and happy to assist because making your experience smooth and comfy is what we’re all about. Thanks for taking a moment to give our team a little happy dance-worthy shoutout!
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