I have 5 pair of KURUS, best thing that ever happened to my feet….that said, of those 5 pairs, 2 pair have had warranty issues, Leo has been amazing helping me through the warranty process and they h... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Unpacked the Moment sliders and put them on. Was expecting rigidity, forced remodeling of the feet. What I got instead was gentle but controlled cushioning of my painful heel. Walked around with more... See more
Company replied
Great agent in customer service. She helped me navigate the website, updated my profile info, and her knowledge about shoes and return policies influenced my decision. She went above and beyond by re... See more
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A sudden onset of Plantar Fasciitis stopped me from walking with my 88 yr old father early every morning until I came across KURU shoes. I gave them a try refusing to resort to injections & may I da... See more
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Company details
Written by the company
KURU is a direct-to-consumer footwear company on a mission to help you Heel Better.™ Every step you take starts with your heels—and it can get painful, fast. In fact, 77% of Americans experience foot pain, with heel pain at the top of the list. That’s why at KURU, we believe health starts with heel. We pioneered the world's first heel-hugging technology, KURUSOLE, which dynamically flexes to hug and protect your heels—all day, every day. Our heels-first focus fosters holistic foot pain relief and whole-body wellness, so you can live a life you love. KURU Footwear. Heel Better™
Contact info
4416 S Century Dr, 84123, Salt Lake City, United States
- 877-211-5878
- gurus@kurufootwear.com
- kurufootwear.com
4.7
Excellent
796 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 24 hours
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I love my shoes and the customer…
I love my shoes and the customer service representatives helped me to find the perfect flip-flop for vacation. Love my KURU’s so much.
March 21, 2026
Unprompted review
Reply from KURU Footwear
We love hearing this! We’re so glad our Customer Service team could help you find the perfect flip-flops for your vacation. Nothing makes us happier than knowing you’re loving your KURUs and heading into your travels in comfort and style. Thanks so much for sharing your experience and for being such a valued part of the KURU family!
Reply from KURU Footwear
Thank you so much for the kind words! We’re thrilled to hear our team was helpful and responsive. Providing quick, caring support is always our goal, and we’re so glad we could help answer your questions. Thanks for being part of the KURU family!
KURU responds quickly
KURU responds quickly, the range of styles gives them options to suggest for one’s own foot problems. No one has ever disappointed in the customer service dept. I’m a loyal fan.
May 21, 2026
Unprompted review
Reply from KURU Footwear
This absolutely made our day. We’re so happy to hear that our team has been able to help you find styles that work for your unique feet and needs. Every foot is different, so having plenty of supportive options is something we take a lot of pride in.
Your loyalty means the world to us, and we’re honored to be part of your comfort journey. Thanks for being such a wonderful member of the KURU family and for giving our Customer Service team such kind shoutouts. We’ll keep doing our best to keep your feet happy every step of the way.
New pair of insoles
I sent an email stating that I had a pair of Atoms without insoles, yall took the time to send me, without charging, a new pair. I really appreciate that. They'll be like a new pair.
May 16, 2026
Unprompted review
Reply from KURU Footwear
Thank you so much for the kind words. We’re really glad we were able to help get your ATOMs back into great shape for you.
A missing insole definitely shouldn’t happen, and we appreciate you reaching out and giving us the chance to make it right. We hope the replacement insoles make them feel just like new again.
Thank you for being part of the KURU family and for taking the time to share your experience.
Your AI is terrible
Your AI is terrible. It contradicts what it says after It makes a recommendation. I found it necessary to speak to one of your representatives who actually advised that your AI was giving me bad info kudos to your staff. I have and am learning that the hurrier we go with AI the behinder we get. The shoes were delivered in a timely manner and outside of the seam on the outside of the toe box which needs to soften the shoes are stable and comfortable. Time will tell when it comes to wear and comfort. I look forward to wearing these shoes in comfort for several years. I take care of my footwear and shoes usually last 15 or 20 years so we will see if Keen or Kuru are the best for stability and wear. Thanks to your staff.. junk the AI and keep the good people that you have.
May 16, 2026
Unprompted review
Reply from KURU Footwear
Thank you for the honest feedback. We’re sorry the AI recommendation tool created confusion and gave you conflicting information during your shopping experience.
You are absolutely correct that our AI shoe suggestion tool is not designed to replace a human KURU Guru or customer service representative. Its purpose is to help guide customers toward general shoe categories and provide basic information, but it does not always capture the nuance of individual fit, foot shape, medical needs, or personal preferences the way our trained team can.
We’re very glad you reached out to our staff and that they were able to provide clearer guidance and support. We truly value the human side of customer care, and feedback like yours helps us continue improving both our tools and our service.
We’re also happy to hear the shoes arrived quickly and are feeling stable and comfortable overall aside from the seam near the toe box. We hope they continue to break in well and provide long-term comfort and support for you over the years ahead.
If you do feel that the seam is too invasive, please reach out to our gurus at gurus@kurufootwear.com and we can help with an exchange for a different style, or a return for a refund.
Reply from KURU Footwear
Thank you for sharing your experience. We’re so glad our team was able to get everything taken care of for you in just one phone call.
Providing quick, simple, and helpful support is always our goal, and we truly appreciate you taking the time to share your feedback. Thank you for choosing KURU!
Reply from KURU Footwear
Thank you for the feedback. We’re so glad to hear you’re enjoying the shoes.
We also appreciate your request for more wide-width options. We know how important fit is to overall comfort, and feedback like this helps our team understand what customers would love to see more of in the future.
Great Customer service
Bought my first pair felt good but a little tight. Texted your on line help service line and they found a better option and they guided me as to the process for the swap. .
May 19, 2026
Unprompted review
Reply from KURU Footwear
Thank you for sharing your experience. We’re glad to hear your first pair felt good overall and that our team was able to help guide you toward a better option.
Finding the right fit can sometimes take a little adjusting, so we’re happy our online support team could make the exchange process smooth and easy for you. We appreciate you giving KURU a try and hope the new pair is a perfect fit.
Extremely short wait time on hold.
Extremely short wait time on hold.
Friendly Customer Service Agents.
Effective in providing support in under a minute!
May 18, 2026
Unprompted review
Reply from KURU Footwear
Thank you so much for the kind feedback. We’re thrilled to hear you had such a quick and positive support experience with our team.
Providing friendly, effective help without long wait times is exactly what we strive for, so it means a lot to hear we were able to assist you so quickly. Thank you again for choosing KURU!
Very helpful and immediate response.
Very helpful and immediate response.
May 17, 2026
Unprompted review
Reply from KURU Footwear
Thank you for the kind words. We’re so glad our team was able to provide a helpful and prompt response for you. We truly appreciate you taking the time to share your experience and for choosing KURU.
Reply from KURU Footwear
Thank you so much for the kind words! 💚 We’re so happy to hear you had an excellent experience with our customer service team. We truly appreciate your support and hope your KURUs keep your feet happy every step of the way!
Easy return process
Professional, courteous, and made my return process very easy.
May 17, 2026
Unprompted review
Reply from KURU Footwear
Thank you so much for the kind words! 💚 We’re thrilled to hear our team was able to make your return process smooth and easy. Providing professional, friendly support is always our goal, and we truly appreciate you taking the time to share your experience with us!
I wont say they are a bargain price…
I wont say they are a bargain price wise but having only owned one pair before this I believe they are better than most shoe. The issue I had with my delivery concerned me not knowing how the mix up had occurred. I was pleased ( not thrilled) when I was told it was a clerical issue sending the new shoes to my past address and not me placing the order wrongly.
April 27, 2026
Unprompted review
Reply from KURU Footwear
Thank you for your honest feedback and for giving KURU another try. 💚 We understand how concerning it must have been to see your order connected to a past address, and we’re sorry for the confusion that caused. We’re glad our team was able to identify the issue and clarify that it was a clerical error rather than an issue with your order submission.
We also appreciate your thoughts on the value of our shoes. We know KURUs are an investment, and we’re happy to hear you feel they stand above most footwear. Thank you again for your patience and understanding while we worked to sort everything out!
Timely response
When I had issues signing in a response was timely even on the weekend to resolving the matter
May 16, 2026
Unprompted review
Reply from KURU Footwear
Thank you for sharing your experience! 💚 We know how frustrating sign-in issues can be, so we’re very glad our team was able to respond quickly and help get everything resolved for you, even over the weekend.
We truly appreciate you taking the time to recognize our team’s efforts, and we’re always here if you need a hand with anything else!
Fantastic customer service!
Fantastic customer service- the agent took action on a defective pair of shoes right away. Were expecting the replacement pair any day & I appreciate how they were so quick to send them out.
May 11, 2026
Unprompted review
Reply from KURU Footwear
Thank you so much for the kind words! 💚 We know how disappointing it can be to receive a defective pair, so we’re always happy to jump into action and help get things resolved as quickly as possible.
We’re so glad our team was able to get your replacement on the way right away, and we hope your new pair arrives soon and treats your feet much better! Thanks again for choosing KURU and for taking the time to share your experience.
The customer service is amazing
The customer service is amazing! Very understanding when I reached out within a couple of days of receiving my product(s), explaining that they just didn't work out for me. They were very quick to send me instructions on how to return said products. This is the kind of company I would not have any issues with, when it comes to ordering shoes/sandals, etc. Very honorable folks!
May 12, 2026
Unprompted review
Reply from KURU Footwear
Thank you so much for your kind words! 💚 We know not every style is the perfect fit for every foot, so we’re always happy to help make the return or exchange process as smooth and stress-free as possible.
Hearing that you felt supported and cared for by our team truly means a lot to us. Thank you for giving KURU a try and for recognizing the work our GURU team puts into helping our customers every step of the way!
I called to exchange a pair of tennis…
I called to exchange a pair of tennis shoes for a larger size. I spoke with a customer service rep who was incredibly helpful and kind. She took time to hear my issue and helped resolve it quickly. She was a pleasure to work with.
May 14, 2026
Unprompted review
Reply from KURU Footwear
We love hearing stories like this. It sounds like our GURU team served up an ace with your exchange experience! We’re so glad she took the time to listen, help find the right fit, and make the process quick and easy for you. A kind and caring experience can make all the difference, and we’ll be sure to share your sweet feedback with the team!
Greatest company that I ever encountered with
My experience was awesome ever since I found this company online by mistake and ever since that day I really don't buy from anyone else so now I am going to order another pair that I really want can't wait to get them 😜 hopefully you still have my size because they're just flying out the door like hot cakes
kuru tennis shoes are the best the customer service is excellent and friendly there staff is amazing I've been buying from kuru for about 13 yrs now and I have never been disappointed with my products I highly highly recommend kuru products especially if you are on your feet all day long these are the shoes to get no ins ands or buts
May 1, 2026
Unprompted review
Reply from KURU Footwear
This absolutely made our day! We’re so grateful you found KURU, even if it was by accident, and even more grateful that you’ve been part of the KURU family for 13 years. That kind of loyalty means the world to us.
It’s wonderful to hear your shoes have kept you supported through all those long days on your feet, and that our GURU team has consistently delivered a great experience along the way. Sounds like your favorite styles really are flying out the door, so hopefully your size is waiting with your name on it!
Thank you so much for the glowing recommendation and for continuing to choose KURU year after year.
Easy and fast
My first pair of Kurus and one of the lace eyelets broke after three weeks. I emailed a picture to customer service. They responded quickly to my problem and replaced the shoes with no other questions.
May 13, 2026
Unprompted review
Reply from KURU Footwear
While we’re sorry to hear you experienced an issue with the lace eyelet, we’re so glad our GURU team was able to step in quickly and get things resolved for you. That definitely isn’t the experience we want for your first pair, but we’re happy the replacement process was smooth and hassle-free. Thank you for giving KURU a try and for sharing your experience!
Horrible quality/durability
Incredibly comfy and supportive but horrible quality and extremely horrible quality for the almost $300 CAD I paid for them. The heels inside started wearing through after a month of use and less than a year in the stitching is coming apart and leather breaking away from the sole to create a big hole. Also not even remotely water resistant. Wish they could create this idea in a better quality product or at least drastically reduce the price if they're not even going to last a year
May 13, 2026
Unprompted review
Reply from KURU Footwear
We completely understand why you’d feel so disappointed, especially when the comfort and support worked well for you initially. At that price point, it’s absolutely reasonable to expect the shoes to hold up much longer, and issues like interior heel wear, stitching failure, and separation around the sole would understandably be frustrating.
We were unable to locate any order history or previous interaction with our team using the name provided on the review, so I’ve requested additional information through Trustpilot, such as an email address, so I can look into this more quickly for you.
We do have a 6-month warranty that covers manufacturing defects, and I’d genuinely love the opportunity to see if we can make this right for you. You can either update your information directly through Trustpilot and I’ll reach out personally, or you can email me directly at reviews@kurufootwear.com so we can investigate further.
UPDATE 5/18: After reviewing the order, we found these boots were purchased in January 2025, making them nearly a year and a half old rather than under a year old. While we do offer a 6-month warranty covering manufacturing defects, this pair falls well outside that coverage period, so we’re unfortunately unable to replace them under warranty.
That said, we still wanted to help. We’ve added $60 worth of KURU Cash to the account to use toward a new pair, and our GURU team would be happy to help recommend a style that may offer the durability and performance you’re looking for based on your needs and daily wear.
We truly appreciate the feedback, as it helps us continue improving our products and customer experience.
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