LAKRIDS BY BÜLOW Reviews 74

TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 51 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product for its excellent quality and delicious, unique flavors, often describing it as an unparalleled experience. Many appreciate the wide variety of flavors available, noting that even those who typically dislike liquorice find these products enjoyable. The ordering process is frequently highlighted as easy and straightforward. Reviewers also commend the delivery service, noting that orders are always beautifully packaged, arrive promptly, and often include free shipping. The company's customer service is also mentioned positively, with staff being described as helpful. However, some people were dissatisfied with the delivery time, mentioning that it took a week for their order to arrive.

What people talk about most

Product

People report positive experiences with product, consistently praising its quality, delicious flavors, and... See more

Quality

Reviewers mention positive feedback about quality. Customers consistently praise the outstanding quality of... See more

Delivery service

Users describe positive interactions with delivery service. Customers consistently praise the prompt and... See more

Order

Consumers find the ordering process to be a positive experience. Many reviewers highlight the ease of... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My Daughter bought me 3 containers of Lakrids from John Lewis a couple of years ago and that is where my journey began. I now buy from the website, but not too often as I love it so much. Often have f... See more

Rated 5 out of 5 stars

Wow what a pleasant surprise when I was given a sample to test. I never thought of the flavour possibilities till I checked the shop and the sit. My daughter has gifted me the advent calendar and I... See more

Rated 5 out of 5 stars

We bought from this Company again and felt very spoilt with the quality products and quality box. Very delicious, too good to rush but hard to resist!! We are working our way through our Advent Ca... See more

Rated 5 out of 5 stars

My orders are always beautifully packaged, arrive on promptly, and taste amazing regardless of which flavour I’ve chosen to explore each time. It’s also worth joining the Lakrids Lovers club for acces... See more



Contact info

4.7

Excellent

TrustScore 4.5 out of 5

74 reviews

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Hasn’t replied to negative reviews

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Rated 5 out of 5 stars

Gorgeous Liquorice

Where do I start, first discovered Lakrids by Bulow, when I saw a box that my neighbour had delivered, was curious, looked online, great choice, easy to use site, easy ordering, good delivery time. The liquorice is just gorgeous, my husband loves liquorice, so I bought him some to try, I am normally not a fan but this liquorice is lovely, quality ingredients, lovely taste, good flavour selection,husband loves it, he is hooked, I just bought him a big selection for his birthday, one happy man.

May 6, 2026
Unprompted review
Rated 5 out of 5 stars

The best gluten-free licorice in the…

The best gluten-free licorice in the world! I've bought multiple times from Lakrids, both their 'plain' jars of licorice and the chocolate-coated ones. They always arrive on time and taste fantastic. I really wish they would make licorice wheels or red licorice next!

March 12, 2026
Unprompted review
Rated 5 out of 5 stars

We love visiting this shop

We love visiting this shop. The liquorice is outstanding - such delicious flavours and tasty liquorice in the centre. Always a warm welcome and an opportunity to try new flavours. 👍

January 29, 2026
Unprompted review
Rated 5 out of 5 stars

Ordering online was simple

Ordering online was simple, delivery information accurate and could be tracked. I was initially sent some Lakrids by Bulow chocolate covered liquorice for a gift years ago and it was so delicious I have since ordered as gifts for friends and it never disappoints.

January 15, 2026
Unprompted review
Rated 5 out of 5 stars

A beautiful (yummy) gift

Bought the £45 advent calendar for my mum for Christmas. She absolutely loved it. It arrived in good time, was a beautifully presented box (all the family said how impressive it was). Most importantly the liquorice was delicious! I never knew you could get do many flavours. My mum loved the excitement of trying new flavours each day. Surprisingly, sour strawberry and frosty mint came out top. So I ordered her some more in good time for Christmas. This is the second year I’ve bought the calendar snd I’ll definitely do it again this year.

December 24, 2025
Unprompted review
Rated 5 out of 5 stars

Love this Company…

We bought from this Company again and felt very spoilt with the quality products and quality box.
Very delicious, too good to rush but hard to resist!!
We are working our way through our Advent Calendar, day by day, such a treat to start the day. Our separate box was also perfect by the fire watching television at night, highly recommend for product and customer service….

December 12, 2025
Unprompted review
Rated 5 out of 5 stars

Divine Liquorice

Oh my goodness, I think I’m in love! This is the best liquorice I’ve ever had. I just love all of the different flavours. I bought these for my husband for his birthday and I was very grateful that he was kind enough to share a few with me.

November 2, 2025
Unprompted review
Rated 5 out of 5 stars

Lakrid Lovers United!

I absolutely love Lakrids my daughter introduced me to them last Christmas and now I’m hooked! They’re so delicious that you just can’t stop eating them, when I’m not eating them I’m thinking about eating them, I literally cannot pass the jar! I treated myself to an advent calendar not knowing that my daughter also purchased me one, so I started in November instead of December and will have a few packs of 4 ready for January my New Year treat! The flavours are so delicious my favourites are the raspberry, passion fruit, chocolate orange, salted caramel plus strawberries & cream! They’re like a flavour sensation in your mouth, the strawberries and cream for example you’d swear you were eating strawberries and cream then you get to the liquorice which is like no liquorice that I’ve ever eaten it’s so smooth and the flavour so delicious you just don’t want to swallow them! I have bought 3 assorted boxes as Christmas gifts for my sisters and friend everyone who has tried them also love them so I’ve started a new trend among family and friends! Lakrids by Bulow are also an excellent firm to deal with, my orders have arrived promptly and well packaged, I have also purchased them in John Lewis!

November 18, 2025
Unprompted review
Rated 5 out of 5 stars

Wow what a pleasant surprise when I was…

Wow what a pleasant surprise when I was given a sample to test. I never thought of the flavour possibilities till I checked the shop and the sit. My daughter has gifted me the advent calendar and I have been telling my work colleagues about the taste but difficult for the reluctant liquorice testers to buy a large container if unsure if they like it.
Ideal if more opportunity for samples even in stores that sell the brand like our John Lewis store in Cheltenham

December 1, 2025
Unprompted review
Rated 1 out of 5 stars

Open products been sold

Bought a packet from Westfields Shepherd's Bush.
When I got home, it was open and had been eaten from 🤮

The staff were so unhelpful, as if I was inconveniencing them for returning the product.

There was no sense of regret, almost as if this has happened before

October 22, 2025
Unprompted review

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