Lick Reviews 4,541

TrustScore 4 out of 5

4.1

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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers consistently praise the product for its excellent quality, noting the rich pigmentation, great coverage, and beautiful finish. Many people appreciate the wide selection of colors and the convenience of the sticky sample squares. The delivery service is frequently highlighted as quick and efficient, with many customers receiving their orders promptly and well-packaged. However, some customers were not happy with the price, finding it slightly high compared to other brands. A few other people also felt that the actual paint color differed significantly from the samples or website images, leading to unexpected results. There were also occasional reports of issues with paint consistency, coverage, or durability, with some users needing multiple coats or experiencing easy marking.

What people talk about most

Product

Consumers generally express satisfaction with the product, highlighting its quality, excellent coverage, and... See more

Quality

People report positive experiences with quality. Many customers praise the paint's excellent coverage, good... See more

Delivery service

Reviewers mention positive feedback about delivery service. Many customers praise the fast and speedy... See more

Price

Users describe ambiguous interactions with price. Many customers feel the products are expensive, citing... See more

Order

Clients share ambiguous opinions on order experiences. Some customers report quick dispatch and delivery,... See more

Based on these reviews

Rated 5 out of 5 stars

I had not heard of your company before- I found whilst doing some research on paint via the internet. Great site and lots of inspiration available. Love the idea of the sticky sample squares. So... See more

Company replied

Rated 5 out of 5 stars

Excellent paint and great delivery. Is more pricey but well worth it for the quality and the finish. The colour selection is wonderful. We bought cheaper dulux paint but the colour was nothing like th... See more

Company replied

Rated 5 out of 5 stars

Quick delivery of paint after ordering and noted to be of good quality and easy to use as per my decorator Before buying I spent ages comparing/reading reviews of different popular paint brands. B... See more

Company replied

Rated 5 out of 5 stars

Lick paint surpasses all other brands. I have used it in many rooms in my home and it never disappoints. The colour you choose is exactly the colour you get where in other brands i have found the colo... See more

Company replied


Company details

  1. Decoration and Interior Design Store

Written by the company

Our Mission is to be the definitive community-powered brand that builds decorating confidence by inspiring and supporting all decorators with their projects. Lick is a community-powered decorating movement. We are a force for change in the home decor space with a vision to transform the industry for our decorators and for the planet. Lick was founded in 2019 by Lucas London and Sam Bradley - both experienced startup entrepreneurs. The business has raised over $29m since inception. OMERS Ventures lead our Series A round in June 2021 with participation from existing investors Felix Capital and contributions from entrepreneurs and PE investors including Magnus Rausing, Alex Chesterman and Kathaka, the family office of Caroline Rupert of Richemont. We’re a business that believes in building confidence in our decorators. Seeing their bright ideas and making them happen. We do this by giving our do-er uppers access to inspiration, advice and how-to guidance from our experts and wider community. As well as making our range of (water-based, low VOC) paint, (FSC-certified) wallpaper, blinds and supplies with real people and real homes in mind. It's why we curate the colours in our product ranges, it's why we have an expert team of colour consultants on-hand to help with any decorating question, big or small, it's why we're building a supportive community of decorators to inspire each other with their projects, and it’s why we are rethinking how technology can transform this category. We're on a mission to transform the $1trillon global home decor category, and our sights are set on scale, this means expanding our product offering, launching new sustainability initiatives, and growing our already thriving community of home decorators across the globe. Decorator success starts at home...our home. That is why our ambition is to be a definitive people-powered company. Building an environment where individuals thrive and collectively achieve significant results.


Contact info

4.1

Great

TrustScore 4 out of 5

5K reviews

5-star
4-star
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1-star

Replied to 98% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Amazing

Paint is amazing just like described will buy again

January 5, 2026
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Reply from Lick

Hi Christine,

So glad to hear our paint has met expectations! We look forward to your future custom.

Customer Support @ Lick

Rated 5 out of 5 stars

Beautiful paint

Beautiful paint, great service and delivery

January 5, 2026
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Reply from Lick

Hi Matt,

So glad Lick hit the mark for you! Thanks for your support.

Customer Support @ Lick

Rated 5 out of 5 stars

Prefect colour and quality paint

Fast service, excellent samples and found my perfect colour that looks exactly like it does online and on the sample. I’d been searching for ages and Lick are fast becoming my favourite paint brand.

December 30, 2025
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Reply from Lick

Hi Lucy,

Great to hear the samples and colour match worked perfectly, and that delivery was fast! We’re thrilled Lick is becoming your go-to paint brand.

Customer Support @ Lick

Rated 5 out of 5 stars

Couldn’t recommend enough

Couldn’t recommend enough!

I bought 5 tubs of lick since we started renovating in March. Long process as still not finished! Lick Green no5 was an amazing choice to my bedroom! Orange 01 for my hallway ceiling and my partners office is in nice burgundy colour!
Coverage is amazing and colour are true to shade!

November 27, 2025
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Reply from Lick

Hi Karol,

Thanks for the glowing review! So glad to hear all the colours have all hit the mark! Great that coverage and true-to-shade colours have made your renovation easier.

Customer Support @ Lick

Rated 1 out of 5 stars

NEVER AGAIN

Bought black for a cloakroom and beige for the hall. Both look horrendous. The black is not wipeable and shows up every splash. It looks awful after 3 weeks and will need redone with a better paint. The hall is equally horrendous. Despite mixing for longer than ever, it looks like 3 different colours on each wall. The painters said it's the worst paint they've used in 20 years. Complete waste of money as will now need to redo both with decent paint.

January 13, 2026
Unprompted review
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Reply from Lick

Hi Gillian,

We’re really sorry to hear about your experience and understand how frustrating this must be. We’d like to look into this and see how we can help — please contact our customer support team at hello@lick.com so we can assist further.

Customer Support @ Lick

Rated 5 out of 5 stars

Best paint I’ve used!

I am loving LICK’s ultra paint so much that I have colour drenched my whole house. It’s so easy to use, goes on like a dream & after 7 days is totally scrubbable. The colours are great, ordering is easy & delivery quick. Highly recommended. Thank you LICK 🙏🏻

December 29, 2025
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Reply from Lick

Hi Clare,

Love to hear this! Thrilled you’ve colour-drenched your whole house with Ultra Flat Matt. We’re sure it looks fab!

Customer Support @ Lick

Rated 5 out of 5 stars

Good colour happy with product

Good colour happy with product and delivery.

December 28, 2025
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Reply from Lick

Hi Peter,

Thanks for the review! We're pleased to hear that you had a positive experience.

Customer Support @ Lick

Rated 1 out of 5 stars

I received the wrong colours….

I received the wrong colours….

This was replaced and the colours mismatched (supposed to be the same). Poor quality and now I have to redo everything I’ve done because what should be the same colour is slightly off.

November 25, 2025
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Reply from Lick

Hi Jared,

Thanks for reaching out.

We’re really sorry about this. We can see our Customer Support team has already been in contact to help resolve the issue and get the correct paint sent out as quickly as possible.

Customer Support @ Lick

Rated 2 out of 5 stars

The paint didn't cover the walls very…

The paint didn't cover the walls very well, a 5L tin only just about managed 2 coats of paint for a small bedroom, whereas other brands 5L tins we had plenty of coverage and paint left!

December 21, 2025
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Reply from Lick

Hi Clare,

We’re sorry to hear the coverage didn’t meet your expectations and understand how disappointing that can be. Our customer support team will reach out to assist and help look into this further.

Customer Support @ Lick

Rated 1 out of 5 stars

Appalling unethical company

Appalling company! I purchased whilst on the 3 for 2 offer. I opened one of the 3 tins (£49) and firstly the colour wasn’t a good match to their swatch so I requested a return on the 2 unopened tins. It was explained that that could be done but it would cost me £5 return charge. I have only received £45 back for 2 returned unopened tins! Apparently they don’t fairly split the cost of the tins 3 ways so it transpires I got a refund for only 1 tin because the other was free!!!!!! At no point did they say keep a tin because it was free when I asked them for their returns advice! Unethical and unprofessional customer service.
why would you generate a returns label for a free tin of paint? Noted Your response doesn’t offer to send it back.. as i said unethical!

November 27, 2025
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Reply from Lick

Hi Kate,

Thank you for taking the time to leave a review. We’re sorry to hear you’re disappointed and would like to clarify the situation.

Your order was placed under our 3 for 2 promotion, where the cheapest item is free, as clearly stated in our terms and conditions at the time of purchase. Refunds under this promotion are calculated by first accounting for the free item.

You returned two unopened tins, one of which was the free promotional item. As free items have no refundable value, the refund was correctly applied only to the paid tin that was returned, resulting in a £44 refund, in line with our published policy.

The promotion does not split the total cost evenly across three items, which is standard practice for this type of offer.

We always aim to be fair, transparent, and consistent with all customers, and we regret that this experience did not meet your expectations.

Customer Support @ Lick

Rated 4 out of 5 stars

Customer service was excellent

Customer service was excellent. Replied to my emails propmtly
The paint colours are as they are on samples. Had a issue with the smell of one of the paints but the customer service sorted everything oit for me . Very pleased

December 18, 2025
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Reply from Lick

Hi Jacqueline,

We’re so glad to hear you’re pleased! Happy that our customer service could sort the issues with your order and that the colours matched the samples — thanks for sharing your experience!

Customer Support @ Lick

Rated 5 out of 5 stars

Lick paint is absolutely superb

Lick paint is absolutely superb . It is the best depth of colour and finish on the market. The customer service is excellent- thank you!

November 28, 2025
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Reply from Lick

Hi Betty,

Thrilled to hear you’re loving the colour, finish, and customer service. Thanks for the glowing feedback!

Customer Support @ Lick

Rated 5 out of 5 stars

Quality paint

Fab paint to work with. Arrived well packaged, no spillages. Lovely colour & finish. Very satisfied customer.

December 23, 2025
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Reply from Lick

Hi Chloe,

So glad you’re happy! Great to hear it arrived safely and that you love the colour, finish, and experience.

Customer Support @ Lick

Rated 2 out of 5 stars

Worst paint brand I have used

Worst paint brand I have used. Got our paint last year whilst renovating, we used dark greens and dark blues in a Matt finish.
The paint went on okay, not the best but not the worst.
The worst park was the scuffs, all I needed to do was breathe heavily next to the wall and it scuffed. Dust just settles on them too. Wiped down with a microfibres as suggested and still didn’t help.
So I thought stuff it, left the rooms as is (they looked awful) and carried on with other renovation projects. A year later and they look even worse, I love the actual colours but the durability is a shambles.
Hoping I can colour match somewhere else
I know Matt is not the most durable but thought it would be better than this going off reviews and info on website

January 3, 2026
Unprompted review
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Reply from Lick

Hi Courtney,

We’re really sorry to hear about the issues you’ve experienced.

We’d love the chance to help and discuss your concerns about the Matt finish and durability. Please reach out to our customer support team at hello@lick.com, and they’ll be happy to assist further.

Customer Support @ Lick

Rated 5 out of 5 stars

Excellent paint and great delivery

Excellent paint and great delivery. Is more pricey but well worth it for the quality and the finish. The colour selection is wonderful. We bought cheaper dulux paint but the colour was nothing like the sample paper and did not cover well. It also dried in 3 different colours. Ordered a beautiful colour from Lick and it covered the other horrible colour amazingly. Love this paint!!

November 25, 2025
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Reply from Lick

Hi Kait,

We’re thrilled to hear how much you’re enjoying your Lick paint! It’s fantastic that the coverage, finish, and true-to-sample colour made such a difference compared to your previous experience. Thanks for sharing your experience.

We love hearing how Lick makes decorating easier and more enjoyable!

Customer Support @ Lick

Rated 3 out of 5 stars

Lick - invest in your paints rather than marketing

Not impressed with the quality at all. Used for our extension to create two colour block walls this July. The white 03 seems to hold up fine (it has been applied to areas like ceiling etc so out of reach) but the Beige 02 on the two main walls is of exceptionally low quality. It’s fine if you don’t touch it, don’t even breathe on it but the minute 2 velvet chairs have touched the wall for no longer than 2 hours over this Christmas to accommodate family members it left two horrible marks! This would not happen with Dulux or F&B! At this price point I should not be seeing scuffs after a single pressure point has been applied ONCE! Very poor performance Lick, colours are good but it’s just good marketing as quality of paint is actually crap.

December 23, 2025
Unprompted review
Lick logo

Reply from Lick

Hi Tanya,

We’re really sorry to hear about your experience with Beige 02 and completely understand your frustration; that’s not the result we aim for.

We’d love the chance to look into this further and see how we can help. Please reach out to our customer support team at hello@lick.com, and they’ll be happy to assist you in finding a solution.

Customer Support @ Lick

Rated 2 out of 5 stars

Supreme paints do not appear suitable…

Supreme paints do not appear suitable for bathroom environments. I'm one week into a newly painted downstairs WC. I am embarrassingly, having to explain why the finish has picked up horrendous splash marks by the sink! I'm so disappointed as I wanted to Love it! Don't get me wrong, the colour is rich and beautiful, paints on like a dream but I bought the supreme tin of grey 08, as that's what the website told me was suitable. Although I've planned other rooms and colour choices, I'm very hesitant to move forward with these plans with concerns it won't be the right choice. I'm so sad! ** I DID SEND AN EMAIL ON 27/12/25 AND STILL HAVE NOT RECEIVED A RESPONSE AS OF 22/01/25

December 20, 2025
Unprompted review
Lick logo

Reply from Lick

Hi Rebecca,

We’re really sorry to hear about your experience and completely understand your frustration; that’s not the result we want for anyone. Please contact our customer support team at hello@lick.com, who will be on hand to assist and help find a solution so you can feel confident moving forward with your plans.

Customer Support @ Lick

Rated 1 out of 5 stars

Blue 7 is shockingly shit

Used lick before and it was great. They brought out their durable ones, went the blue 7 and it’s soooooooo shit. I may as well have smothered blue clumps on poo on my wall.

December 27, 2025
Unprompted review
Lick logo

Reply from Lick

Hi there,

Thanks for reaching out and we are sorry to hear you have not had a positive experience with your recent Lick purchase.

So that we can help resolve this, can you please reach out to our Customer Support team at hello@lick.com, who will be on hand to assist.

Customer Support @ Lick

Rated 4 out of 5 stars

Absolutely adore the colours

Absolutely adore the colours, they are so saturated and yet soft, beautiful! Really excited to say that we have finally found the ‘right’ deep green for our living room; can’t wait to actually paint it now! The only downside (which is why it’s 4 rather than 5 stars), is that the sample patches don’t stick very well to the walls and I ended up needing to use blu tak so I could make sure it looked right on all the walls with differing light.

December 8, 2025
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Reply from Lick

Hi Sarah,

We’re so glad you adore the colours and have found the perfect deep green for your living room — can’t wait for you to get painting!

Our samples are designed with a low adhesive to protect walls, but they should still stick with ease, so we’re sorry this wasn’t your experience. We really appreciate your feedback and will take it on board.

Customer Support @ Lick

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