I had not heard of your company before- I found whilst doing some research on paint via the internet. Great site and lots of inspiration available. Love the idea of the sticky sample squares. So... See more
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Excellent paint and great delivery. Is more pricey but well worth it for the quality and the finish. The colour selection is wonderful. We bought cheaper dulux paint but the colour was nothing like th... See more
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Quick delivery of paint after ordering and noted to be of good quality and easy to use as per my decorator Before buying I spent ages comparing/reading reviews of different popular paint brands. B... See more
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Lick paint surpasses all other brands. I have used it in many rooms in my home and it never disappoints. The colour you choose is exactly the colour you get where in other brands i have found the colo... See more
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Company details
Written by the company
Our Mission is to be the definitive community-powered brand that builds decorating confidence by inspiring and supporting all decorators with their projects. Lick is a community-powered decorating movement. We are a force for change in the home decor space with a vision to transform the industry for our decorators and for the planet. Lick was founded in 2019 by Lucas London and Sam Bradley - both experienced startup entrepreneurs. The business has raised over $29m since inception. OMERS Ventures lead our Series A round in June 2021 with participation from existing investors Felix Capital and contributions from entrepreneurs and PE investors including Magnus Rausing, Alex Chesterman and Kathaka, the family office of Caroline Rupert of Richemont. We’re a business that believes in building confidence in our decorators. Seeing their bright ideas and making them happen. We do this by giving our do-er uppers access to inspiration, advice and how-to guidance from our experts and wider community. As well as making our range of (water-based, low VOC) paint, (FSC-certified) wallpaper, blinds and supplies with real people and real homes in mind. It's why we curate the colours in our product ranges, it's why we have an expert team of colour consultants on-hand to help with any decorating question, big or small, it's why we're building a supportive community of decorators to inspire each other with their projects, and it’s why we are rethinking how technology can transform this category. We're on a mission to transform the $1trillon global home decor category, and our sights are set on scale, this means expanding our product offering, launching new sustainability initiatives, and growing our already thriving community of home decorators across the globe. Decorator success starts at home...our home. That is why our ambition is to be a definitive people-powered company. Building an environment where individuals thrive and collectively achieve significant results.
Contact info
United Kingdom
- hello@lick.com
- lick.com
4.1
Great
5K reviews
Replied to 100% of negative reviews
Typically replies within 1 week
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Beautiful, richly pigmented paint
Really surprised at the excellent quality of this paint, how rich and pigmented the colour went on and how I really only needed one coat of the Red 03. Pretty fantastic.
January 18, 2026
Reply from Lick
Hi,
Thank you so much for your feedback! We're thrilled to hear that you loved Red 03 and that one coat was all it took. Your kind words mean a lot to us, and we’re glad our paint helped make your project fantastic!
Customer Support @ Lick
Reply from Lick
Hi Heather,
Thank you for your review! We’re so pleased to hear White 05 went on beautifully and gave you great coverage - just what we love to hear.
Customer Support @ Lick
Great sample and paint arrived quickly
I liked the sample as it’s a good size to help choosing colour. Ordered online which was easy and paint arrived quickly, haven’t used paint yet so can’t comment on that yet. Thought the price of sample with postage was quite high which is why I gave 4 stars rather than 5. Would be nice if you got the price of the sample off any order placed.
January 19, 2026
Reply from Lick
Hi Mandy,
Thank you for taking the time to leave a review. We’re really pleased to hear the sample size was helpful and that ordering and delivery were smooth.
We appreciate your feedback on sample pricing. Our samples are made using real paint to give the most accurate colour representation in your space, but we completely understand the suggestion around offsetting the cost against a full paint order and will certainly pass this on to the team.
We hope you enjoy using the paint when you do, and thanks again for your feedback.
Customer Support @ Lick
Great range of colours and paint is great.
The paint samples are excellent and are the exact colour that will go onto the wall. paint texture is brilliant and so easy to paint into the walls. I used dark blue for my feature wall and i love it. Easy clean and can be scrubbed also.
I have other samples up in another room and will be purchasing the paint from Lick again.
January 19, 2026
Reply from Lick
Hi Gemma,
Thank you so much for your lovely review! We’re happy to hear the samples matched perfectly and that you found the paint easy to apply. It’s great to know the durability is working well for you too. We really appreciate your support and look forward to helping with your next room!
Customer Support @ Lick
Purchased samples then ordered the…
Purchased samples then ordered the paint. I ordered the heavy duty paint that apparently you can use on radiators, furniture etc. paint was not the colour of sample & the chipping on the furniture was horrendous despite intense prep work to enable a good key and sufficient curing time. Customer service are literally clutching at straws with excuses even to the point of saying sugar soap can affect this paint which is a standard cleaning technique used to prep a room ready to paint. They also said that the colour can sometimes be different to the samples - my question is what is the point of samples. I’ve just wasted my money on this paint and would not use this brand again.
January 1, 2026
Unprompted review
Reply from Lick
Hi Ellie,
Thank you for sharing your experience. We’re sorry to hear that the paint did not perform as expected and understand how disappointing this must have been, especially after thorough preparation.
Our customer service team spent time reviewing your case in detail and offered guidance to help identify possible causes. We do not recommend the use of sugar soap as part of the preparation process, as it can leave residue that may affect adhesion, which is why this was raised—not as an excuse, but as standard advice to achieve the best results.
To help resolve the issue, our team also offered replacement paint, which you accepted, and this has since been arranged. While we appreciate that this experience has affected your confidence in the product, we hope the replacement gives you a better result.
Thank you again for your feedback—it’s genuinely valued.
Customer Support @ Lick
Great products
Great products. I've used Lick for my living room and bedroom and I love them both. The tones are perfect, coverage is great as are brushes, rollers ect. Fast and simple delivery. I will always chose Lick
December 14, 2025
Reply from Lick
Hi Claire,
Thank you so much for your wonderful feedback! We’re delighted you’ve chosen Lick for both your living room and bedroom and that you’re loving the colour, coverage, and tools. It’s great to hear everything arrived quickly and easily too. We really appreciate your support and look forward to being part of your future projects!
Customer Support @ Lick
Amazing paint
Love lick paint that’s the second room I have painted with it it’s so easy to work with
January 11, 2026
Reply from Lick
Hi Linda,
Thank you so much! We’re thrilled to hear you’ve now used Lick for a second room and found it so easy to work with 😊 that’s exactly what we aim for. Enjoy your freshly painted space!
Customer Support @ Lick
A pleasure to paint with !
The paint has lots of depth and nuance and is a pleasure to use. The colour is the same as the tester patch.
January 11, 2026
Reply from Lick
Hi Lisa,
Thank you so much for your lovely feedback! We’re delighted to hear you enjoyed working with the paint and that the colour matched your peel-and-stick sample perfectly.
We really appreciate you taking the time to share your experience and hope you enjoy the finished space!
Customer Support @ Lick
Great colour, great coverage
The paint went on smoothly and coverage was great - what a beautiful colour
January 13, 2026
Reply from Lick
Hi Amy,
Thank you so much for your lovely review! We’re happy to hear the paint went on smoothly and that you’re happy with the coverage and colour, that’s exactly what we love to hear 😊
If you ever need any support just let us know.
Customer Support @ Lick
From Vision to Palette: Lick Paints Nailed It!
I had a fantastic experience working with Lulu, the colourist at Lick Paints. She is enthusiastic, encouraging, and genuinely collaborative. She listened to my vision and expanded upon it, helping create a full colour palette for my house renovation — I now have the perfect anchor for the project.
Lick Paints is a B Corp — impressive for any company — their paints are trace-VOC and of excellent quality. Even two sceptical builders were won over once they started painting. Two coats already look fantastic - we’ll apply a third due to the deep colours chosen. Time will tell how robust they are, but so far I’m absolutely loving them.
Incredible value for money, and Lulu’s guidance made the process a joy. The rest of the team are friendly and supportive too. Highly recommend!
January 20, 2026
Reply from Lick
Hi,
Thank you so much for your kind words! We’re so happy to hear how positive your experience was, and it’s wonderful to know that Lulu’s colour guidance helped bring your vision to life she’ll be thrilled to read this!
We’re also glad your builders were impressed and that the finish is already looking great. Thanks again for your kind words about the team, our values, and the quality of the paint. We really appreciate the recommendation and wish you every success with the rest of your renovation!
If there is anything else we can do for you please do not hesitate to get in touch.
Customer Support @ Lick
Poor customer service
My sample never arrived, having paid £2 for one sample sticker ( expensive postage)
I contacted customer services twice because the product hadn't arrived after 2 weeks, but they failed to reply on both occasions.
January 11, 2026
Reply from Lick
Hi Helen,
We’re sorry to hear about your experience and appreciate you bringing this to our attention.
We take customer service very seriously and aim to respond to all enquiries as quickly as possible. We’re unable to locate any previous contact under the details provided, but we’d genuinely like the opportunity to look into this for you and resolve the issue.
Please reach out to our customer support team directly via email at hello@lick.com and a member of the team will be more than happy to assist you promptly.
We look forward to resolving this for you.
Customer Support @ Lick
Reply from Lick
Hi Mel,
Thanks so much for your review! We’re really glad to hear the delivery was quick and that you found the website easy to use 😊
If there is anything else we can help with just let us know and we will be happy to help.
Customer Support @ Lick
Full bedroom makeover.
Great delivery service! And a very good quality paint! My bedroom is almost done and is looking fab! I picked up some of your paint in my local DIY shop!
I didn’t even knew they sold it!
January 11, 2026
Reply from Lick
Hi Shaun,
Thank you so much for the lovely review! We’re delighted to hear your bedroom is looking fab that’s exactly what we love to hear 😍 Great spot finding us in your local shop too! If you need any help we’re always here.
Customer Support @ Lick
I can’t say much about the paint…
I can’t say much about the paint because I ordered a sample, but the delivery came faster then what I thought it would.
January 4, 2026
Reply from Lick
Hi Georgia,
Thanks so much for taking the time to leave a review!
We’re really pleased to hear your sample arrived quicker than expected. We hope you enjoy trying the colour, and if you need any help choosing the right finish or shade, we’re always happy to help 😊
Customer Support @ Lick
Terrible customer service
I was asked to pay for postage to return paint as they could't provide a return label, it cost £16.85 and i would be reimbursed for it. I did this on the 10th of December, I am still waiting to be reimbursed . I did receive an email on the 13th of January its being processed but as of today the 23rd of January still not paid. So basically 6 week wait for approx £17 .Terrible customer service
January 23, 2026
Unprompted review
Reply from Lick
Hi Kelly,
We’re really sorry for the frustration caused by the delay and appreciate you taking the time to share your experience.
To clarify, the return postage reimbursement was processed via a manual bank transfer, which unfortunately took slightly longer than expected. The payment has now been made, and confirmation of the transfer was sent to you. We also advised getting back in touch if the funds hadn’t appeared, as once a transfer is completed, any further delays can sometimes sit with the bank.
That said, we’re more than happy to continue supporting you until this is fully resolved. Please feel free to reach out to our customer support team at hello@lick.com, and we’ll gladly look into this further with you.
We’re sorry again for the inconvenience and appreciate your patience.
Customer Support @ Lick
Great samples
I bought samples from Lick. I love that you can buy stick-on wall samples. I have used their paint in the past and would definitely recommend their paint on quality, texture, colour and durability.
December 30, 2025
Reply from Lick
Hi Bianca,
Thanks for the review! So glad the peel-and-stick samples helped and that the paint met your expectations.
Customer Support @ Lick
Defective colour and poor customer service
Have brought several tins of the same colour and 1 is not the same. I’ve reached out to customer service and absolutely no help whatsoever all I want is a replacement or refund!
January 5, 2026
Unprompted review
Reply from Lick
Hi there,
We’re really sorry to hear about this and appreciate you bringing it to our attention. That’s certainly not the experience we want for our customers.
We’re unable to locate your details from this review alone, so we’d really like to look into this properly and help resolve it for you. Please could you contact our customer support team at hello@lick.com
with your order details and, if possible, photos of the tins and colour variation? This will allow us to investigate and work towards a resolution.
We look forward to hearing from you and getting this sorted.
Customer Support @ Lick
I write this review as a qualified
I write this review as a qualified, professional decorator of 30 years experience. 17 years of running my own business. This is my honest review of Lick Supreme from my point of view.
Firstly, the good bits. The sheen level on this is excellent for a washable coating. It's very flat and definitely up there with F&B Ultra Flat Matt. The cost in comparison to F&B is much more favourable, coming in considerably less but that's where the praise ends I'm afraid.
Just for context, I recommended this paint to a customer whom wanted a flat, washable emulsion that would drench her room including woodwork but she didn't want Farrow and Ball. She selected her colour and I ordered it for her via the Lick website. It took around a week to arrive, which in this day and age with most paint merchants offering 1 - 2 days was a bit disappointing. I even had to chase up the delivery and it took Lick over 24 hours to respond. Not great when I can respond to customers within the hour. The paint is quite thick and needs a good stir, I let out the first coat with about 5% water to allow me to keep a wet edge going a bit longer. I applied over primed, freshly skimmed walls (Caparol Haftprimer- diluted 10% for reference) and this is where the issues became very apparent very quickly. The opacity is horrendous. Going over a white background I expected to have to put a third coat on but as we speak, I have just finished applying the 4th coat and it's still grinning like a Cheshire cat. It doesn't picture frame so that's good but it can pull a little unless you work hard to maintain that wet edge. If you're not a quick worker, I suggest either adding a paint conditioner or do all your cutting, leave for half an hour and then do your rolling. It also doesn't "flow" nicely. Unless you really work that paint up and down the wall, it'll dry very textured and stippled. I'd recommend a light sand between coats if you're as fussy as me.
I'm now out of paint and have to buy more and apply at my own expense because I recommended this product to my customer. I have colour matched in Benjamin Moore Aura and I know that will go for two coats over any colour.
I'm sorry Lick, I wanted to love this paint, I wanted it to be my "go to" for flat, washable, colour drenching matt but I can't recommend it. If you value your time then go for Benjamin Moore Scuff X or Aura. It has a slight higher sheen level but will do the job much better.
January 8, 2026
Reply from Lick
Hi Phil,
Thank you for taking the time to leave such a detailed review. We’re really sorry to hear that your experience didn’t meet expectations. A member of our customer support team has reached out to you directly so we can look into this further and work towards a resolution. We appreciate you bringing this to our attention.
Customer Support @ Lick
Great paint coverage and finish
January 2, 2026
Reply from Lick
Hi Natasha,
So glad to hear that you had a positive experience. Thanks for the review!
Customer Support @ Lick
Excellent quick delivery and…
Excellent quick delivery and exceptional paint worth the money.
January 7, 2026
Reply from Lick
Hi Kim,
Thrilled to hear delivery was quick and our paint has made an exceptionally good impression.
Customer Support @ Lick
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