From start to finish, my experience with Lily Charmed has been first class! The website is easy to navigate, the delivery super quick, the packaging perfect and as for the charms... Gorgeous! I have m... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Based on reviews, created with AI
BRAND STATEMENT Lily Charmed is an independent family owned online charm jewellery boutique, with a mission to empower individuals through self-expression with our extensive range of unique sterling silver charm designs that create connections for a lifetime. We believe in building a community who value quality, authenticity, and sustainability, which is why we partner with sustainable and ethical suppliers to offer versatile and collectable demi-fine jewellery pieces that are made to last. Our commitment to originality and quality ensures that each piece we offer is a lifetime investment in authentic self-expression. We've built a reputation for creating unique and meaningful silver charm jewellery all crafted from recycled sterling silver with excellent customer service. All our charms attach with a simple universal attachment that fits all other leading jewellery brands. Our charm jewellery is great for gifting as individual charms, pendants, earrings and charm bracelets. We are a small team and customer service is hugely important to us. We don't get things right 100% of the time but we will always find a solution for any issue our customers have. Lily Charmed is not just a brand—our jewellery is lovingly designed and created to celebrate life's journey, the people, the places and things that define us, memories both big and small. So tell your story with Lily Charmed jewellery.
Unit 28A Slough Business Park, SL1 3FQ, Slough, United Kingdom
Replied to 100% of negative reviews
Typically replies within 1 month
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Lovely item (training shoe charm) just very much smaller than expected, pictures are a little deceiving
Easy to use web site great products love the trainer have a gold one too they are super cute and keep me motivated when running
I ordered the Malted Milk charm and oh my the quality was amazing! I have been ordering from Lilly Charmed for a while now and never disappointed. Thanks Nina Mistry
I had a great service from Lily Charmed and am very happy with my new charm.
I bought a silver running shoe to replace a charm that I lost a few years ago. It had been given to me by my running mates so I was gutted to lose it - I am very happy I found a new one.
The charm is cute and well made and the service was excellent.
Love my recent purchase from Lily Charmed. This was my first purchase from Lily Charmed and I’m so impressed with the quality of my beautiful new cat heads and tail necklace. I treated myself to this with some money I recently received for my 40th Birthday and it’s the perfect necklace for a cat lover like me. I’m already looking at placing another order in the near future for the running shoe charm.
From start to finish, my experience with Lily Charmed has been first class! The website is easy to navigate, the delivery super quick, the packaging perfect and as for the charms... Gorgeous! I have made several purchases for gifts including a couple of gold necklaces and several charms, they truly are gems. Each item comes in its own little pretty pouch and box. This Independent family run British business is my top favourite discovery of 2026! I wish I'd found them earlier.

Reply from Lily Charmed
Beautiful silver bracelet for my Granddaughter. I am sure she will love it.
Lovely jewellery on the website, I will definitely buy again.
I have purchased several items for myself and as gifts. Each piece is good quality, unusual and comfortable to wear.
I have purchased and given bracelets and charms for 5 different ladies aged 21 to 70 and they have loved them. I have two more pending for birthday presents.
I purchased a charm collector (hand)in silver with chain. The charm is very detailed. As a nail tech I will hang a silver gel polish bottle on the charm collector, as this is the only way to express my profession. Responded very well on chat for questions. The packaging was good and cute (real jewellry feel). Very happy with my purchase! Thank you!
I’ve purchased multiple charms from Lily Charmed over time and have always loved the quality and uniqueness of their pieces. Recently, I had an issue with the clasp on a Custard Cream charm, and with only a few days to go before Christmas, I genuinely thought it would be impossible to return it and receive a replacement in time.
That was until I spoke to an incredible member of their customer service team, Kay (I hope she won’t mind me mentioning her by name). Without me needing to go into detail about why it mattered so much to have the charm before Christmas Day, she completely understood the urgency and made it happen, and in doing so, made a 7-year-old extremely happy.
Kay was brilliant from the very start: trusting, empathetic, proactive and genuinely kind. I was honestly blown away by her willingness to help and the care she showed throughout the process. It’s people like her who make you want to continue supporting a business.
If the owner(s) see this review, please know you have an exceptional human representing your brand, and she made a real difference

Reply from Lily Charmed
Exceeded my expectations, a wonderful piece of jewellery, beautifully made, packaged and delivered.
Item looks nothing like the photo it's very small. I ordered an engraved item which is stated buried in their returns isn't refundable however they say this is very clear which it isn't or I wouldn't have ordered. After 3 times reaching out and waiting nearly 2 weeks they have declined my refund without answering my questions or explaining why its not clearly stated. Glad I got this on black Friday sale so it wasn't almost £50 however still a waste of money that was meant to be a lovely Christmas present.

Reply from Lily Charmed
Lovely necklace bought for my granddaughter for Christmas. Great service and quick delivery.
You can tell the jewelry is high quality. I had previously made the mistake of buying a really cheap version of the same piece I saw on lilycharmed and it broke off after the first week and I ended up having to buy the original anyway. Cheap really is expensive. Now that I’ve bought it, I can immediately see a difference in the quality, and knowing that it’s made by an independent family business just makes it feel that much better to wear.
I have bought two charms for my Granddaughter for Birthday gifts and just ordered another for Christmas , arrived promptly and well packaged . A lovely selection of charms and Jewellery and really well made . Highly recommend and will definitely be ordering again from Lilly charmed .
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.