Liquid Reviews 

774
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Considering 572 reviews, reviewers had a great experience with this company. Customers frequently praise the dedicated support team for their prompt, efficient, and extremely helpful assistance when resolving unexpected account issues. Many people truly appreciate the friendly staff members who consistently go above and beyond to ensure order problems are handled smoothly. However, some customers also noted that the fragrance does not last very long on the skin throughout the day. A few individuals additionally experienced frustrating delivery delays and minor shipping complications with external couriers handling their parcels. Consumers mentioned that these transit hiccups required them to contact support for quick replacements.

What people talk about most

Product

Customers had ambiguous experiences with product, reflecting a mix of satisfaction and disappointment. Many... See more

Customer service

People report positive experiences with customer service, noting that support agents are consistently... See more

Staff

Reviewers mention positive feedback about staff, highlighting helpful and efficient support for various... See more

Order

Consumers find order to be positive, highlighting how easy and quick the ordering process is. Reviewers... See more

Delivery service

Users describe ambiguous interactions with delivery_service, noting a mix of exceptionally prompt shipments... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I had an issue when I placed my order… I didn’t receive a confirmation email… my fault… but Gareth replied pretty much straight away after I emailed and it was all sorted- excellent customer service... See more

Company replied

Rated 5 out of 5 stars

I had just completed my order, I should have checked everything was correct. The delivery address was my old address, I don't order very often hence the mix-up. Fired off a quick email explaining the... See more

Company replied

Rated 5 out of 5 stars

I bought liquid london for her perfume out of curiosity and i have never looked back. I use each bottle till the very last drop and race to order my next bottle . The confidence and compliments i get... See more

Company replied

Rated 5 out of 5 stars

Big Thanks to Bilal, at Liquid London! He went out of his way to help me settle an issue with the delivery failure of my order (due to Evri.) He apologised sincerely to me & helped me to find a way of... See more

Company replied



Contact info

4.2

Great

TrustScore 4 out of 5

774 reviews

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No recent history of asking for reviews

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Replied to 97% of negative reviews

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4.2

All reviews

(774)

565 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

You have just took paymrent out of my…

You have just took paymrent out of my bank 4 times

June 23, 2026
Unprompted review
Liquid logo

Reply from Liquid

We’re so sorry to hear this and completely understand how concerning it must be to see multiple payments taken from your account.

Please contact our customer service team as soon as possible with your order details and ask to speak with Diane directly so we can investigate this for you. If possible, include screenshots of the transactions showing the charges, as this will help us look into the issue more quickly.

We’ll do our best to get this resolved for you as soon as possible 💔

Love LL team! 💖

Rated 5 out of 5 stars

Excellent customer service

I ordered a fragrance for Her but was actually sent one for Him. I emailed them and it was all sorted out within 2 hours. Brilliant service. Thank you Bilal

June 23, 2026
Unprompted review
Liquid logo

Reply from Liquid

We’re so sorry you received the wrong fragrance, but we’re delighted Bilal could get everything sorted for you so quickly! 😊 Getting your issue resolved within just a couple of hours is exactly the level of service we strive for. Thank you so much for your kind words—we’ll be sure to pass them on to Bilal 😉💖

Love LL team! 💖

Rated 5 out of 5 stars

Liquid London Excellent Customer Service

Liquid London customer service is fantastic. My bottle was broken in transit and had leaked everywhere (best smelling box ever, which is now in my living room being used as an air freshener lol ) I emailed customer service with a few pics, it was resolved without any issue. Thank you Adam for your speedy response and arranging for a replacement.

June 23, 2026
Unprompted review
Liquid logo

Reply from Liquid

We’re so sorry your bottle arrived broken, but we’re delighted Adam could get everything resolved quickly and hassle-free for you! 😊 We have to admit, “best smelling box ever” gave us a smile—and we love that it’s found a second life as a living room air freshener! 😉 Thank you for your patience, your sense of humour, and your kind words about Adam’s speedy support. We’re so pleased we could put things right 💖

Love LL team! 💖

Rated 5 out of 5 stars

Order issue.

After a mix up with my order, I emailed over my issue.
Gareth was very prompt in sorting out the issue and fully resolved this.
Great service from Gareth.

June 22, 2026
Unprompted review
Liquid logo

Reply from Liquid

We’re so pleased Gareth could get everything sorted for you quickly and efficiently! 😊 We know order mix-ups can be frustrating, so it’s great to hear your issue was fully resolved without any hassle. Thank you so much for taking the time to share your experience and for your kind words about Gareth’s service 😉💖

Love LL team! 💖

Rated 5 out of 5 stars

I needed to contact Liquid London I…

I needed to contact Liquid London I sent an email and Gareth answered so quickly I could not believe it. He sorted out my query rapid and in the best possible way for me. I am so happy with the service I received. Go ahead and buy with confidence! Gareth is the best!

June 23, 2026
Unprompted review
Liquid logo

Reply from Liquid

Wow, this absolutely made our day! 😊 We’re thrilled to hear Gareth was able to respond so quickly and get everything sorted in the best possible way for you. Providing fast, friendly, and effective support is exactly what we strive for, and Gareth will be delighted to hear your kind words 😉 Thank you so much for your recommendation and for shopping with confidence 💖

Love LL team! 💖

Rated 5 out of 5 stars

I was sent out the wrong perfume

I was sent out the wrong perfume and the issue was resolved within 24 hours Adam was an amazing help and went above and beyond to help me with the issue I will definitely be ordering again from them soon 🥰

June 23, 2026
Unprompted review
Liquid logo

Reply from Liquid

We’re so sorry you received the wrong perfume, but we’re absolutely delighted Adam could get everything resolved so quickly for you! 😊 Going from a problem to a solution within 24 hours is exactly the kind of service we aim to provide. Adam will be thrilled to hear your kind words, and we’re so pleased he could go above and beyond to help 😉 Thank you for your support—we can’t wait to welcome you back for your next order 💖

Love LL team! 💖

Rated 5 out of 5 stars

Sameer was fantastic quickly replied to…

Sameer was fantastic quickly replied to my emails and sorted my problem straight away. So nice to have a response straight away 😊 fab fab fab

June 22, 2026
Unprompted review
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Reply from Liquid

This is so lovely to hear! 😊 Sameer will be delighted to know his quick responses and helpful support made such a positive impression. We know how much of a difference it makes when a problem is sorted straight away, and we’re thrilled we could make the process easy and stress-free for you 😉 Thank you so much for your kind words—fab, fab, fab made us smile! 💖

Love LL team! 💖

Rated 5 out of 5 stars

I had a great experience and received…

I had a great experience and received excellent customer service from Gareth. He was very professional, helpful, and provided prompt assistance throughout the process. All my questions were answered clearly, and everything was handled efficiently. I am very satisfied with the service and would highly recommend it to others. Thank you, Gareth👍👍👍

June 22, 2026
Unprompted review
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Reply from Liquid

This is so lovely to hear! 😊 We’re absolutely delighted Gareth could provide the professional, helpful, and speedy support you deserved. Knowing all your questions were answered clearly and everything was handled efficiently is exactly what we strive for 😉 Thank you so much for your kind words and recommendation—it truly means the world to us 💖

Love LL team! 💖

Rated 3 out of 5 stars

I have received the wrong order but to…

I have received the wrong order but to be fair I have messaged them on instagram and it has been all sorted and they have sent me a new one with express delievery and have also give me a discount code for the next time I order

June 22, 2026
Unprompted review
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Reply from Liquid

We’re so sorry you received the wrong order, but we’re delighted everything was sorted quickly for you! 😊 It’s great to hear the team could get a replacement sent out by express delivery and add a little discount for your next order too 😉 Thank you for being so understanding and for sharing your experience 💖

Love LL team! 💖

Rated 5 out of 5 stars

For everyone 🫠

I ordered liquid London for Everyone as a birthday gift and unfortunately arrived damaged..I E-mailed straight away and the response was immediate and they kindly asked for some pictures which I obliged..
I would like to give a huge thank you to Nikki from their customer service team, she apologised, not that it was her fault! and immediately sent me out a replacement to dispatched asap..so once again thank you Nikki you are amazing..✨🫶🏻

June 22, 2026
Unprompted review
Liquid logo

Reply from Liquid

We’re so sorry your birthday gift arrived damaged, but we’re delighted Nikki could jump in and get everything sorted for you so quickly! 😊 She’ll be blushing reading this—although we agree, she’s pretty amazing 😉 Thank you for your patience, your lovely words, and for giving us the chance to put things right. We hope the replacement arrives perfectly and makes a wonderful gift 💖

Love LL team! 💖

Rated 5 out of 5 stars

Amazing customer service …

Perfume was unfortunately broken on delivery. Contacted customer services and Adam responded so quickly and reassured me a new one was being dispatched. So helpful and polite. Incredibly rapid response.
Also from what I can smell the perfume is amazing!

June 22, 2026
Unprompted review
Liquid logo

Reply from Liquid

We’re so sorry your perfume arrived broken, but we’re delighted Adam could get everything sorted for you so quickly! 😊 We know how disappointing it is to receive a damaged order, so we’re glad he was able to reassure you and arrange a replacement straight away. And if the fragrance smelled amazing even from the leaked bottle, we hope you’re going to absolutely love it when your new one arrives 😉💖

Love LL team! 💖

Rated 5 out of 5 stars

Fast and efficient customer service/refund

The perfume did not agree with me so I wrote to customer services, got an immediate reply as to how to go about a refund. Once the parcel had arrived back at their warehouse I got an immediate refund on my PayPal account minus the shipping costs.

Very happy with the efficient and prompt customer services and refund.

June 22, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you for taking the time to share your experience! 😊 We’re sorry the fragrance wasn’t the right fit for you, but we’re delighted to hear that our customer service team could make the refund process quick, straightforward, and hassle-free. Fast responses and efficient resolutions are exactly what we strive for, so it’s wonderful to know you were happy with the support you received 💖

Love LL team! 💖

Rated 2 out of 5 stars

The scent is lovely

The scent is lovely, but unfortunately not lasting more than few moments, even a basic deodorant spray lasts longer. Have no clue about the second “part” of the pheromones as is not lasting long enough for anyone to notice.
I think they should work on a stronger lasting scent and honestly I do not understand all the good reviews unless they fake.

June 22, 2026
Unprompted review
Liquid logo

Reply from Liquid

We’re really sorry to hear you were disappointed with the longevity of the fragrance. We completely understand how frustrating it can be when you love the scent but feel it doesn’t last as long as you’d hoped. We also appreciate you taking the time to share your honest feedback.

Please do reach out to our customer service team and ask to speak with Diane directly so we can look into your concerns further and help where we can 💔

Love LL team! 💖

Rated 5 out of 5 stars

Yaseen was really quick to help me when…

Yaseen was really quick to help me when I ordered the wrong one. Thank you

June 21, 2026
Unprompted review
Liquid logo

Reply from Liquid

We love hearing this! 😊 Mistakes happen, but we’re so glad Yaseen could jump in quickly and get everything sorted for you. Fast, friendly service with a smile—that’s exactly what we aim for 😉 Thank you so much for your lovely feedback 💖

Love LL team! 💖

Rated 1 out of 5 stars

Complete waste of money

This perfume was a complete waste of money. The scent fades in less than 30 minutes, and no one around me could even tell I was wearing it. The fragrance smells cheap and low quality, and you could find something similar on TEMU for a fraction of the price.
What disappointed me even more was that the social media ads appear to be AI-generated, which made the product seem much better than it actually is. Unfortunately, I feel misled and regret purchasing it.

June 16, 2026
Unprompted review
Liquid logo

Reply from Liquid

We’re really sorry to hear that the fragrance didn’t meet your expectations. We completely understand your disappointment, especially when the scent, longevity, and overall experience weren’t what you had hoped for.

Please do reach out to our customer service team and ask to speak with Diane directly so we can look into your concerns further and assist where we can 💔

Love LL team! 💖

Rated 5 out of 5 stars

Unfortunately my package arrived…

Unfortunately my package arrived damaged and the bottle smashed and empty. Customer service got back to me straight away and Peter issued a replacement as a priority. Just received my replacement and all is well. Cannot wait to wear my perfume! Great customer service! Will definitely be a returning customer! Thank you

June 15, 2026
Unprompted review
Liquid logo

Reply from Liquid

We’re so sorry your package arrived damaged, but we’re delighted Peter could jump in straight away and get a priority replacement sorted for you! 😊 Even better that your new bottle has arrived safely and everything is now perfect. We can’t wait for you to start enjoying your perfume 😉 Thank you so much for your kind words and for choosing to shop with us again 💖

Love LL team! 💖

Rated 5 out of 5 stars

Excellent service by Bilal Azeem today

Excellent service by Bilal Azeem today. Super swift, super responsive and great customer service. Thanks

June 20, 2026
Unprompted review
Liquid logo

Reply from Liquid

This is so lovely to hear! 😊 Bilal will be delighted to know his swift responses and excellent customer service made such a positive impression. Fast, helpful, and always happy to assist—that’s exactly what we strive for 😉 Thank you so much for your kind words 💖

Love LL team! 💖

Rated 5 out of 5 stars

I purchased this product on Tuesday…

I purchased this product on Tuesday 16th and received it this morning, fantastic dispatch/delivery time/service. Unfortunately, there was an issue with the dispenser cap and to my actual horror, as the anticipation is soooooooo real, I couldn't try it out😢. I contacted the LL Customer service team and was met with a swift response from Gareth, who I believe has a cape haha 😂. His interaction with me as an excited yet deflated new customer, and the issue's resolution was impeccable. An impressive level of customer service was demonstrated and haste was paramount as stated in our communications. Thank you Gareth, I'm eagerly awaiting my replacement 😊😁........
Sooooo, I have now received and used the product and omg, it's insanely lush😍🫶🏾🙌🏾💯

June 19, 2026
Unprompted review
Liquid logo

Reply from Liquid

Oh no, what a rollercoaster! 😊 We’re thrilled your order arrived so quickly, but we can only imagine the heartbreak of finally getting your hands on it and then discovering the dispenser wasn’t working 💔 Thankfully Gareth was ready to swoop in and save the day—cape and all! 🦸‍♂️😉 Thank you for your lovely words about his service. We can’t wait for your replacement to arrive so you can finally enjoy all that anticipation 💖

Love LL team! 💖

Rated 5 out of 5 stars

Does exactly what it says

Great product, smells absolutely amazing. Rapid delivery. Sameer thank you so much. 10/10 all round x

June 19, 2026
Unprompted review
Liquid logo

Reply from Liquid

Wow, we love hearing this! 😊 Amazing scent, speedy delivery, and a perfect 10/10—what more could we ask for? 😉 A huge thank you for your kind words, and a special shoutout to Sameer for helping make your experience such a great one. You've definitely made us smile today 💖

Love LL team! 💖

Rated 5 out of 5 stars

sorting out a delivery problem…

Anas is sorting out a delivery problem for me and is so helpful. I didn't know what to do but he has put my mind at rest

June 19, 2026
Unprompted review
Liquid logo

Reply from Liquid

This is so lovely to hear! 😊 We know delivery issues can be stressful, so we’re delighted Anas could step in, put your mind at ease, and help get everything sorted for you. A little reassurance goes a long way, doesn’t it? 😉 Thank you so much for your kind words and patience 💖

Love LL team! 💖

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