Liquid Reviews 

774
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Considering 572 reviews, reviewers had a great experience with this company. Customers frequently praise the dedicated support team for their prompt, efficient, and extremely helpful assistance when resolving unexpected account issues. Many people truly appreciate the friendly staff members who consistently go above and beyond to ensure order problems are handled smoothly. However, some customers also noted that the fragrance does not last very long on the skin throughout the day. A few individuals additionally experienced frustrating delivery delays and minor shipping complications with external couriers handling their parcels. Consumers mentioned that these transit hiccups required them to contact support for quick replacements.

What people talk about most

Product

Customers had ambiguous experiences with product, reflecting a mix of satisfaction and disappointment. Many... See more

Customer service

People report positive experiences with customer service, noting that support agents are consistently... See more

Staff

Reviewers mention positive feedback about staff, highlighting helpful and efficient support for various... See more

Order

Consumers find order to be positive, highlighting how easy and quick the ordering process is. Reviewers... See more

Delivery service

Users describe ambiguous interactions with delivery_service, noting a mix of exceptionally prompt shipments... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I had an issue when I placed my order… I didn’t receive a confirmation email… my fault… but Gareth replied pretty much straight away after I emailed and it was all sorted- excellent customer service... See more

Company replied

Rated 5 out of 5 stars

I had just completed my order, I should have checked everything was correct. The delivery address was my old address, I don't order very often hence the mix-up. Fired off a quick email explaining the... See more

Company replied

Rated 5 out of 5 stars

I bought liquid london for her perfume out of curiosity and i have never looked back. I use each bottle till the very last drop and race to order my next bottle . The confidence and compliments i get... See more

Company replied

Rated 5 out of 5 stars

Big Thanks to Bilal, at Liquid London! He went out of his way to help me settle an issue with the delivery failure of my order (due to Evri.) He apologised sincerely to me & helped me to find a way of... See more

Company replied



Contact info

4.2

Great

TrustScore 4 out of 5

774 reviews

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Replied to 97% of negative reviews

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4.2

All reviews

(774)

565 reviews in the last 12 months

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Rated 3 out of 5 stars

I had never bought from these before…

I had never bought from these before but I love cherry and love strong smelling parfume.i must say when you first spray you have to spray quite a few times.the smell is gorgeous but it doesn't last its more like an ear de toilette spray.and me like a donut bought the second half price.to me it's a waste of money.my britney spears midnight knocks spots off this product.i certainly won't waste my money on anymore.well over priced

June 26, 2026
Unprompted review
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Reply from Liquid

We’re really sorry to hear the fragrance didn’t meet your expectations. We completely understand how disappointing it is when you love the scent at first but find it doesn’t last as long as you’d hoped, especially after purchasing more than one bottle.

We really appreciate you taking the time to share your honest feedback. Please do reach out to our customer service team and ask to speak with Diane directly so we can look into your concerns further and help where we can 💔

Love LL team! 💖

Rated 5 out of 5 stars

Liquid London are fab

Liquid London are fab! I ordered some perfume but the larger bottle arrived broken through careless delivery from Evri. I got in touch with Evri and had atrocious customer service... Then contacted Liquid London and got Alix - who not only emailed back within 20 minutes, but had already arranged for a new delivery (through a different courier) and offered a discounted rate for my next purchase. I declined the discount as I was more than happy with the service and don't see why a company should have to lose out on sales. So, by way of a thank you, I have been telling everyone how great Alix was and if they want a new perfume to try Liquid London!

June 26, 2026
Unprompted review
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Reply from Liquid

Wow, this is such a lovely review—thank you so much! 😊 We’re so sorry your bottle was damaged in transit, but we’re absolutely delighted Alix could step in and get everything sorted so quickly. Arranging a replacement through a different courier and keeping the process hassle-free is exactly the kind of service we aim to provide.

Your kind words about declining the discount and instead recommending us to others genuinely mean the world. That kind of support is the biggest compliment we could ask for, and we’ll be sure to pass your lovely feedback on to Alix—they’ll be thrilled! 💖

Love LL team! 💖

Rated 2 out of 5 stars

Be wary

Was really looking forward to uxing this perfume but it was disappointing. It smells like cheap stale perfume and aroma doesnt last.

June 26, 2026
Unprompted review
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Reply from Liquid

We’re really sorry to hear the fragrance didn’t meet your expectations. We completely understand how disappointing it is when you’ve been looking forward to trying a new scent and it’s not what you hoped for. Fragrance is very personal, and we appreciate you taking the time to share your honest feedback.

Please do reach out to our customer service team and ask to speak with Diane directly so we can look into your concerns further and help where we can 💔

Love LL team! 💖

Rated 5 out of 5 stars

Liquid London perfume for women

The perfume was delivered very fast and packaged safely. The company kept me up to date with shipping and gave tracking details. The perfume is divine and the scent is powerful so should last a few hour’s. . The compliments i have been given already are unbelievable. I have not long received this so will give further update.

June 27, 2026
Unprompted review
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Reply from Liquid

Thank you so much for your wonderful review! 😊 We’re thrilled to hear your order arrived quickly, was packaged safely, and that you were kept updated every step of the way. Even better, we’re delighted you’re loving the fragrance and already receiving so many compliments—that’s exactly what we love to hear! 💖

We really appreciate you taking the time to share your first impressions, and we’ll look forward to hearing your update after you’ve had a little more time to enjoy it. Thank you again for your support! 😊

Love LL team! 💖

Rated 5 out of 5 stars

I recently ordered the v1 perfume for…

I recently ordered the v1 perfume for women not only did it arrive super quick but I absolutely love the smell, thank you to sammer for replying to my email I will definitely be buying more

June 24, 2026
Unprompted review
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Reply from Liquid

Thank you so much for your lovely review! 😊 We’re delighted to hear your V1 for Her arrived so quickly and that you absolutely love the fragrance. It’s also wonderful to know Sameer was able to help with your email and provide the support you needed.

We really appreciate your kind words and can’t wait to welcome you back for your next order! 💖

Love LL team! 💖

Rated 5 out of 5 stars

Part 2 as ive recieved my for her…

Part 2 as ive recieved my for her perfume. It smells amazing once again packaging beautiful

June 26, 2026
Unprompted review
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Reply from Liquid

Thank you so much for coming back to update your review! 😊 We’re absolutely delighted to hear your For Her perfume has arrived and that you’re loving it! It’s wonderful to know you’re impressed with both the fragrance and the beautiful packaging. 💖

We really appreciate you taking the time to share your experience, and we hope you continue to enjoy your new favourite scent! ✨

Love LL team! 💖

Rated 4 out of 5 stars

Customer service is second to none

Customer service is second to none. Usama was extremely helpful and speedy with replies. Very impressed!
However the bottle arrived broken and I really don’t like the smell at all. It is overpowering.

June 26, 2026
Unprompted review
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Reply from Liquid

We're so sorry your bottle arrived broken, and we're equally sorry to hear the fragrance wasn't the right fit for you. We completely understand that fragrance is very personal, and we're disappointed it didn't meet your expectations.

That said, we're delighted to hear Usama provided such speedy and helpful support. Your kind words about our customer service really mean a lot, and we'll be sure to pass them on to him. 😊

If there's anything further we can do to help, please reach out to our customer service team and ask to speak with Diane directly 💖

Love LL team! 💖

Rated 5 out of 5 stars

Yaseen was so helpful

Yaseen was so helpful! Very quick service

June 26, 2026
Unprompted review
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Reply from Liquid

Thank you so much for your lovely feedback! 😊 We’re delighted to hear Yaseen was able to help and provide such quick service. Fast, friendly support is exactly what we strive for, and we’ll be sure to pass your kind words on. 💖

Love LL team! 💖

Rated 5 out of 5 stars

Absolutely brilliant communication with…

Absolutely brilliant communication with the site.. they understand my stress. Evri said they had delivered perfume with a picture at my address, which was not my house. I got on to evri and liquid london and explained my situation of not having the delivery, liquid london got on the ball and said they would send a replacement, which i thought was absolutely brilliant of them. Then the day after I get my delivery of the original order. Apparently evri only delivers once a week as they only get 45p a parcel. Absolutely was fuming with the driver. If they don't want to do the job, then don't do it. But liquid london understood my frustration. Usama was very understanding. Brilliant communication.
Even sending me the replacement as well. 100% to all xx thankyou so much

June 26, 2026
Unprompted review
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Reply from Liquid

Thank you so much for taking the time to share your experience! 😊 We’re so sorry for the stress caused by the courier, and we completely understand how frustrating that situation must have been. We’re delighted Usama was able to step in, reassure you, and arrange a replacement straight away while everything was being investigated.

Although we’re glad your original order eventually arrived, we know the uncertainty beforehand isn’t the experience we want for our customers. Your kind words about our communication and support truly mean the world to us, and we’ll be sure to pass your lovely feedback on to Usama. Thank you again for your patience and for choosing Liquid London! 💖

Love LL team! 💖

Rated 4 out of 5 stars

I had a delay with my delivery and a…

I had a delay with my delivery and a lovely lady called Yaseen sorted it out straight away.She apologised for the delay and she was very helpful. I would definitely order from them again.

June 26, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely feedback! 😊 We’re sorry there was a delay with your delivery, but we’re delighted Yaseen could get everything sorted for you straight away. Providing helpful, friendly support is exactly what we strive for, and we’re so pleased to hear you’d happily order from us again. That means the world to us! 💖

Love LL team! 💖

Rated 5 out of 5 stars

Had a really good experience with this…

Had a really good experience with this company,My original order was lost in transit.I contacted the company and Hassan and Bilal were amazing recieved a replacement within 48 hrs.the perfume is beautiful.

June 20, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! 😊 We’re sorry your original order was lost in transit, but we’re delighted Hassan and Bilal could get everything sorted quickly for you. Receiving your replacement within 48 hours is exactly the level of service we aim to provide, and it’s wonderful to hear you’re loving the perfume too! 💖

Thank you for your patience, your kind words, and for choosing Liquid London. We really appreciate your support! 😊

Love LL team! 💖

Rated 5 out of 5 stars

I had a first delivery (via EVRI) and…

I had a first delivery (via EVRI) and the bottle was smashed, EVRI wanted nothing to do with it, so I contacted Liquid London customer service direct and their customer service was amazing, a lady called Nikki was both efficient and effective, solved the problem quickly with excellent communication, I really hope I like the after shave, because I want to keep using great companies like this
thank you Nikki

June 25, 2026
Unprompted review
Liquid logo

Reply from Liquid

We’re so sorry your first order arrived damaged, but we’re delighted Nikki could step in and get everything sorted for you quickly! 😊 We know how disappointing it is when something like this happens, so we’re thrilled her efficient support and clear communication made the process easy for you. We really hope you love the aftershave when your replacement arrives—and thank you so much for giving us the chance to put things right. Your kind words mean the world to us 💖

Love LL team! 💖

Rated 5 out of 5 stars

Usama was Fantastic and sorted my…

Usama was Fantastic and sorted my delivery great customer service
Thanks
Cheryl

June 25, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely feedback, Cheryl! 😊 We’re delighted to hear Usama was able to get your delivery sorted and provide you with fantastic customer service. We’ll be sure to pass your kind words on—they’ll really appreciate them! 💖

Love LL team! 💖

Rated 1 out of 5 stars

The smell lasted for 1 hour max ..very…

The smell lasted for 1 hour max ..very watered down ..smell is ok but it's not long lasting

June 19, 2026
Unprompted review
Liquid logo

Reply from Liquid

We’re really sorry to hear the fragrance didn’t last as long as you expected. We completely understand how disappointing it is when you enjoy the scent but feel the longevity doesn’t meet your expectations.

Please do reach out to our customer service team and ask to speak with Diane directly so we can look into your concerns further and help where we can 💔

Love LL team! 💖

Rated 5 out of 5 stars

Waheed was very helpful quickly sorted…

Waheed was very helpful quickly sorted my query and promptly dispatched a new order with an offering discount on my next order.

June 25, 2026
Unprompted review
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Reply from Liquid

We love hearing this! 😊 Waheed will be delighted to know he could get your query sorted so quickly. Fast, helpful service and a replacement dispatched promptly is exactly what we strive for, and we’re so pleased we could make things right. We hope you enjoy your order, and thank you so much for your lovely feedback 💖

Love LL team! 💖

Rated 5 out of 5 stars

Was skeptical, now a believer

I had problems with the spray initially but I did manage to resolve this. Although I struggle to smell this myself, I can honestly say that on the first day of wearing it, I had two separate compliments about the way I smelt. This never happens and I always wear a scent when im out. So I have to say its a genuine 5 stars from me.

June 20, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you for your fantastic review!

We're sorry to hear you experienced an issue with the spray initially, but we're glad you were able to get it resolved. It's also great to hear that, despite finding it difficult to smell yourself, the fragrance was clearly making an impression on those around you!

Receiving two compliments on the very first day of wearing it is wonderful feedback, especially when you regularly wear fragrances. We're delighted that you're enjoying your purchase and that it has exceeded your expectations.

Thank you for sharing your experience and for the 5-star rating — it means a lot to us!

Team LL 💕

Rated 5 out of 5 stars

Waheed, A

Waheed, A, was a great help and a pleasure to deal with. I contacted via email as I wanted an update for estimated delivery time for my perfume, sent through Evri. I had accidentally deleted my order number and it was no issue at all for Waheed, A, to find my details. The response from him was extremely fast, efficient and friendly. The company is extremely lucky to have such a lovely staff member as part of their team.

5* Customer service
5* Product

Thanks again Waheed, A.

June 20, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your wonderful review!

We're delighted to hear that Waheed was able to assist you quickly and efficiently with your delivery query. Providing friendly, hassle-free support is what we strive for, and it's fantastic to know that Waheed made such a positive impression while helping you locate your order details and providing the update you needed.

We'll be sure to pass along your kind words to Waheed – feedback like this means a great deal to our team. We're also thrilled that you're happy with your perfume and overall experience with us.

Thank you again for taking the time to share your feedback. We truly appreciate your support and look forward to serving you again in the future.

Team LL💕

Rated 5 out of 5 stars

Excellent customer service.

Very quick delivery. Excellent customer service. I spoke to Bilal. A credit to your team. Thank you.

June 24, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely feedback! 😊 We’re delighted to hear your order arrived quickly and that Bilal provided you with excellent customer service. He’ll be so pleased to know he made such a positive impression—he really is a valued member of the team 😉 Thank you for your kind words and support 💖

Love LL team! 💖

Rated 5 out of 5 stars

I placed an order that was lost with…

I placed an order that was lost with couriers, I contacted liquid London directly, and received a very quick and lovely response from Nikki,
She organised a replacement to be sent out as a priority which I was very grateful for thank you Nikki,
I would like to add the response to my email was quick and very helpful very pleased customer,

June 24, 2026
Unprompted review
Liquid logo

Reply from Liquid

We’re so sorry your order was lost in transit, but we’re delighted Nikki could step in and get everything sorted for you so quickly! 😊 We know how frustrating courier issues can be, so it’s wonderful to hear her fast responses and priority replacement helped put your mind at ease. Thank you so much for your lovely feedback—we’ll be sure to pass your kind words on to Nikki 😉💖

Love LL team! 💖

Rated 5 out of 5 stars

Great customer service

Great customer service, for him version smells amazing 😻 my husband really enjoys the extra attention now wears it everyday and I love it 🥰

June 23, 2026
Unprompted review
Liquid logo

Reply from Liquid

Wow, we absolutely love hearing this! 😊 We're thrilled that you're both enjoying For Him and that it's become part of your husband's daily routine. Even better that you're loving the scent too 😉 Nothing makes us happier than knowing our fragrances are bringing a little extra confidence and enjoyment every day 💖

Thank you so much for your lovely feedback and kind words about our customer service 🥰

Love LL team! 💖

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