Liquid Reviews 

774
TrustScore 4 out of 5

4.2

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 572 reviews, reviewers had a great experience with this company. Customers frequently praise the dedicated support team for their prompt, efficient, and extremely helpful assistance when resolving unexpected account issues. Many people truly appreciate the friendly staff members who consistently go above and beyond to ensure order problems are handled smoothly. However, some customers also noted that the fragrance does not last very long on the skin throughout the day. A few individuals additionally experienced frustrating delivery delays and minor shipping complications with external couriers handling their parcels. Consumers mentioned that these transit hiccups required them to contact support for quick replacements.

What people talk about most

Product

Customers had ambiguous experiences with product, reflecting a mix of satisfaction and disappointment. Many... See more

Customer service

People report positive experiences with customer service, noting that support agents are consistently... See more

Staff

Reviewers mention positive feedback about staff, highlighting helpful and efficient support for various... See more

Order

Consumers find order to be positive, highlighting how easy and quick the ordering process is. Reviewers... See more

Delivery service

Users describe ambiguous interactions with delivery_service, noting a mix of exceptionally prompt shipments... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I had an issue when I placed my order… I didn’t receive a confirmation email… my fault… but Gareth replied pretty much straight away after I emailed and it was all sorted- excellent customer service... See more

Company replied

Rated 5 out of 5 stars

I had just completed my order, I should have checked everything was correct. The delivery address was my old address, I don't order very often hence the mix-up. Fired off a quick email explaining the... See more

Company replied

Rated 5 out of 5 stars

I bought liquid london for her perfume out of curiosity and i have never looked back. I use each bottle till the very last drop and race to order my next bottle . The confidence and compliments i get... See more

Company replied

Rated 5 out of 5 stars

Big Thanks to Bilal, at Liquid London! He went out of his way to help me settle an issue with the delivery failure of my order (due to Evri.) He apologised sincerely to me & helped me to find a way of... See more

Company replied



Contact info

4.2

Great

TrustScore 4 out of 5

774 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 97% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.2

All reviews

(774)

565 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Returns very easy

I made a return and a replacement was sorted. Unfortunately Evri messed the delivery so a refund was offered straight away by Usama S so excellent customer Service from Liquid London and I would consider buying again from this company because of this

July 1, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely feedback! 😊 We’re sorry the courier let you down, but we’re delighted Usama could make the process as smooth and hassle-free as possible. It’s great to hear your return, replacement, and refund were all handled quickly, and that our customer service left such a positive impression.

Knowing you’d consider shopping with us again really means the world to us. Thank you for your patience and support! 💖

Rated 5 out of 5 stars

Had a missed delivery which was no…

Had a missed delivery which was no fault of liquid London. But Peter sorted it out and sent me another one asap. Great customer service. Thank you.

July 1, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely feedback! 😊 We’re sorry to hear there was a delivery issue, but we’re delighted Peter could get everything sorted for you so quickly. Even when things are outside our control, we always want to make the process as easy and stress-free as possible.

Thank you for your patience and your kind words about Peter’s customer service—we’ll be sure to pass them on! 💖

Love LL team! 💖

Rated 5 out of 5 stars

Loved the smell so did my partner

Loved the smell so did my partner, I had a problem with my sample bottle however I emailed a lovely lady called Diane who quickly resolved this issue for me and would have Happy to purchase thus again.

July 1, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! 😊 We’re absolutely delighted to hear that both you and your partner loved the fragrance. It’s also wonderful to know Diane was able to quickly resolve the issue with your sample bottle and make everything right for you.

Thank you for your kind words and for giving us the opportunity to help. We’re so pleased to hear you’d be happy to purchase from us again! 💖

Love LL team! 💖

Rated 5 out of 5 stars

Great customer service

After buying a bottle of For Her and For Her V3 and getting a lot of compliments I bought a bottle of For Him for a friend. Unfortunately my Evri experience for the delivery has been a bit of a mess but Peter at Liquid London has sorted it all out for me and the bottle should be arriving shortly. I normally wear Molecule 01 by Escentric and I have to say For Her is a pretty close match and much better value.

June 30, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your wonderful review! 😊 We’re delighted to hear you’ve been loving For Her and For Her V3, and even better that you’ve received so many compliments! It’s fantastic to know you chose For Him as a gift too.

We’re sorry your delivery with Evri didn’t go as planned, but we’re so pleased Peter could step in and get everything sorted for you. We’ll be sure to pass your kind words on to him.

Thank you for your support and for recommending our fragrances—it really means the world to us! 💖

Love LL team! 💖

Rated 5 out of 5 stars

Amazing company

Amazing company. Had problems with the shipping company damaging my products. Emailed straight away for a very fast reply Hassan was a great help and made the experience so much better. Thank you.

June 30, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! 😊 We’re so sorry your products were damaged in transit, but we’re delighted Hassan could step in and get everything sorted for you so quickly. Providing fast, helpful support and turning a frustrating situation into a positive experience is exactly what we strive for.

We’ll be sure to pass your kind words on to Hassan—he’ll be thrilled! Thank you again for your support 💖

Love LL team! 💖

Rated 5 out of 5 stars

Great customer service…

I ordered a bottle of perfume from Liquid London which never arrived. Courier said they had it but there was a delay, 3 days later it was showing the same. I emailed and Adam in customer service sent out a replacement. Excellent service shame about Evri but it really is a beautiful scent and worth waiting for

June 30, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! 😊 We’re so sorry your original order was delayed by the courier, but we’re delighted Adam could get everything sorted quickly by arranging a replacement for you. We know how frustrating delivery delays can be, so we’re pleased we could make the process as smooth as possible.

It’s wonderful to hear you’re loving the fragrance and feel it was worth the wait! Thank you for your patience, your kind words, and your support 💖

Love LL team! 💖

Rated 5 out of 5 stars

Unfortunately this perfume didn't work…

Unfortunately this perfume didn't work for me.the smell was beautiful tho.clare and team were very helpful and easy to communicate with and accepted my return of product and reimbursed my money very quickly.great company to deal with

June 19, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your kind words! 😊 We’re sorry the fragrance wasn’t quite the right match for you, but we’re delighted to hear Clare and the team made the return process quick, easy, and hassle-free. Providing friendly, efficient customer service is something we’re really passionate about, so it means a lot to hear your feedback.

Thank you again for taking the time to share your experience, and we hope we’ll have the opportunity to welcome you back in the future 💖

Love LL team! 💖

Rated 5 out of 5 stars

Fantastic product

Fantastic product, quick delivery and amazing customer service

June 29, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your amazing feedback! 😊 We’re thrilled to hear you’re loving the product and that you were impressed with our quick delivery and customer service. Knowing you had such a great experience means the world to us! 💖

Love LL team! 💖

Rated 5 out of 5 stars

I'm really pleased with the help I've received

I'm really pleased with the help I've received from sameer, I've contacted them to say my package was broke and smashed inside the box on arrival and straight away he's organised and sent out a replacement as well as giving a discount code for my next purchase.
Not many company's reply as quick as these have done, and sameer has been extremely helpful.
Thankyou once again.

June 29, 2026
Unprompted review
Liquid logo

Reply from Liquid

We’re so sorry your package arrived damaged, but we’re delighted Sameer could get everything sorted for you so quickly! 😊 We know how disappointing it is to receive a broken order, so it’s wonderful to hear your replacement was arranged straight away and that Sameer was able to provide such helpful, speedy support.

Thank you so much for your kind words and for recognising our customer service. We’ll be sure to pass your lovely feedback on to Sameer—he’ll really appreciate it! 💖

Love LL team! 💖

Rated 4 out of 5 stars

Damaged product but problem solved

Although my product arrived damaged and had leaked everywhere the customer service department were quick to offer apologies and a replacement with no fuss. Much appreciated.

June 29, 2026
Unprompted review
Liquid logo

Reply from Liquid

We’re so sorry your product arrived damaged and had leaked in transit, but we’re delighted our customer service team could get everything sorted quickly and without any hassle. 😊 We know how disappointing it is when this happens, so we’re pleased we could put things right with a replacement straight away.

Thank you so much for your understanding and your kind words—they really do mean a lot to us! 💖

Love LL team! 💖

Rated 5 out of 5 stars

Great experience

Great experience. Had a trouble with delivering company claiming they damaged my box. But contacted Liquid London and Adam who was dealing with my case done brilliant job!! Can’t wait for my replacement bottle to arrive!

June 29, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! 😊 We’re sorry your order was damaged in transit, but we’re delighted Adam could step in and get everything sorted for you. We know how frustrating courier issues can be, so it’s wonderful to hear he took great care of your case and made the process as smooth as possible.

We can’t wait for your replacement bottle to arrive either, and we hope you absolutely love it! Thank you again for your kind words and support 💖

Love LL team! 💖

Rated 5 out of 5 stars

Absolutely fantastic service

Absolutely fantastic service, Evri didn’t deliver my parcel to my address so I contacted liquid London who have replaced my order straight away, Nikki is absolutely fab and sorted straight away for me. I can’t wait to try this new perfume. More than 5 ⭐ for customer service, have a wonderful day enjoy the sun. 🌞

June 29, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your wonderful review! 😊 We’re so sorry Evri let you down, but we’re delighted Nikki could step in and get everything sorted for you straight away. Providing quick, hassle-free support is exactly what we strive for, and we’ll be sure to pass your lovely words on to Nikki—she’ll be thrilled! 💖

We can’t wait for you to receive your replacement and hope you absolutely love your new perfume! Thank you for the more than 5⭐ rating for our customer service—it truly means the world to us. Wishing you a wonderful day too, and enjoy the sunshine! 🌞😊

Love LL team! 💖

Rated 5 out of 5 stars

Great customer support (Sameer)

June 28, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your kind words! 😊 We’re delighted to hear Sameer provided you with great customer support. We’ll be sure to pass your lovely feedback on to him—it’ll make his day! 💖

Love LL team! 💖

Rated 1 out of 5 stars

Never arrived, no refund yet

Ordered on the 18th and no update on delivery tracking for over a week now, struggling to get refunded.

June 18, 2026
Unprompted review
Liquid logo

Reply from Liquid

We’re so sorry to hear this and completely understand your frustration. That’s certainly not the experience we want for our customers.

Please contact our customer service team and ask to speak with Diane directly so we can investigate the status of your order and refund as quickly as possible. We’ll do everything we can to get this resolved for you.

Thank you for your patience, and we sincerely apologise for the inconvenience 💔

Love LL team! 💖

Rated 5 out of 5 stars

Order was wrong, fixed quickly!

Got mailed the wrong bottle, the girl perfume instead of the mens cologne. Syed fixed it up quick and easy!

June 26, 2026
Unprompted review
Liquid logo

Reply from Liquid

We’re so sorry you received the wrong fragrance, but we’re delighted Syed could get everything sorted quickly and hassle-free! 😊 We know mix-ups can happen from time to time, so it’s great to hear the issue was resolved quickly and easily. Thank you so much for your understanding and your lovely feedback 💖

Love LL team! 💖

Rated 4 out of 5 stars

First rate resolution and customer service

My order didn't arrive and still hasn't 12 days after making that order. Not the fault of Liquid, purely Evri delivery issues as it failed to arrive whilst being tracked and 'out for delivery'. Yasseen at Liquid, sent out a replacement 2 days ago FOC on express delivery, I expect it tomorrow and have been offered a future purchase discount code.

Fair actions for something out of their control that I didn't even ask for.

June 28, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your understanding and for taking the time to share your experience! 😊 We’re sorry your original order was delayed due to the courier, but we’re delighted Yaseen could step in and get a replacement sent out by express delivery so quickly. Going the extra mile, even when the issue is outside our control, is exactly the kind of service we strive to provide. We hope your replacement arrives safely, and thank you again for your kind words and support 💖

Love LL team! 💖

Rated 5 out of 5 stars

Yaseen was very prompt and helpful

Yaseen was very prompt and helpful. He resolved my issue immediately.

June 28, 2026
Unprompted review
Liquid logo

Reply from Liquid

We love hearing this! 😊 Yaseen will be delighted to know his prompt and helpful support made such a positive impression. Getting your issue resolved quickly is exactly the level of service we strive for. Thank you so much for your kind words and support 💖

Love LL team! 💖

Rated 5 out of 5 stars

Amazing service!!!

My order was turned away by Royal Mail due to a mixup with address but after contacting Anas at Liquid London, a new order was shipped out straight away free of charge.
A very quick turn around and amazing understanding, thank you!! 😊😊.
I will DEFINITELY be ordering again

June 27, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely feedback! 😊 We’re sorry there was a mix-up with your delivery address, but we’re delighted Anas could get everything sorted so quickly and have a replacement sent out straight away. Fast, friendly service is exactly what we strive for, and it’s wonderful to hear you’ll be ordering from us again. We really appreciate your support! 💖

Love LL team! 💖

Rated 5 out of 5 stars

Rewritten review after my initial one

Rewritten review after my initial one, the V1 perfume was not for me and had a couple of other issues. Diane at customer service is the reason I am now giving 5 stars along with the CHERRY V3 perfume as it is absolutely lovely and lasts for a good 8-10hours. Iv not had any complements on it yet but it smells lovely to me. Delivery was quick and I would buy the cherry V3 again.
I didn’t return the V1 because of postage costs (or I would have exchanged for the V3) but will gift it to someone and hope it suits them.
Thank you Diane one of the best experiences of customer services I have had.

June 16, 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for giving us another chance and for updating your review! 😊 We’re delighted Diane was able to help turn your experience around, and even happier to hear that Cherry V3 has become such a hit for you. Knowing you’re enjoying the fragrance and its longevity is wonderful to hear! 🍒💖

We really appreciate your kind words about Diane and our customer service. It means so much to know we could make a positive difference, and we hope the lucky person you gift V1 to enjoys it just as much.

Thank you again for your support—we can’t wait to welcome you back! 😊

Love LL team! 💖

Rated 5 out of 5 stars

Had an issue with my order

Had an issue with my order , it was sent back to liquid london, so was in contact with Bilal and he actually confirmed all my details and issued me a full refund so many thanks to him appreciated.

June 27, 2026
Unprompted review
Liquid logo

Reply from Liquid

We’re sorry to hear there was an issue with your order, but we’re delighted Bilal could get everything sorted for you quickly. 😊 It’s great to hear he confirmed your details and arranged your refund without any hassle. We’ll be sure to pass on your kind words to him—he’ll really appreciate them! 💖

Love LL team! 💖

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look