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Who are we? We’re Little Jukey: A development-first, sustainable toy brand for babies and toddlers (0–3 years) founded by a dad. In the age of algorithms and AI, we’re chasing something radically simple. We exist to support children’s development while reducing waste and rethinking how we consume, share, and play. We’re an impact-driven company that creates toys not the other way around. What are we trying to do? 1. Focus on development Most toy labels are far too broad “0–12 months” doesn’t mean much when your baby is learning to roll, grasp, babble, or tantrum. We break that down into milestone-based kits that support five key areas of growth: Gross Motor, Fine Motor, Cognitive, Communication, Social & Emotional Skills Fewer toys. Better play. Because 90% of a child’s brain develops by age 5 and yet most toys are still built to distract, not develop. 2. Build a toy system that’s circular by design. Because development shouldn’t come at the cost of the planet. - FSC-certified rubberwood from trees already tapped for latex - Organic cotton and recycled paper - We plant one tree for every toy kit - You can sell used toys back to us for cash back. In Phase 2, we’ll launch full toy rental so toys stay in circulation, not landfills. And that purple elephant you keep seeing? That’s Little Jukey, our eco-warrior mascot on a mission to save the planet, starting with one toy kit at a time. Serious about development and sustainability. Playful about everything else!
London, United Kingdom
My little one absolutely thrived with your toys! They gave her so much joy and happiness into her playtime with a brilliant range of toys!
Great company ever so friendly would highly recommend 🩷
Great selection of toys and I love that they’re wooden toys that are handpicked for the age range. What a wonderful small business!
I’d recommend to anyone with small children!
We loved the subscription box from Little Jukey!
The toys are all lovely quality and come presented in handy drawstring bags to keep the pieces together.
Each thing included has been thoughtfully selected for the age group. My son has loved playing with them!
Absolutely love Little Jukey!
The subscription boxes are thoughtfully curated, eco-friendly, and packed with engaging toys that match my child’s development perfectly. I love the plastic-free approach and the option to return toys we’re done with. It’s fun, sustainable, and so worth it my toddler lights up every time a box arrives!
Beautiful toys for my little one - great packaging and information and brilliant communication regarding delivery and return. Could not fault, very happy mum and baby!
We have recently received the most wonderful toy kit from Little Jukey, my 2 year old has been loving it!
The toys sent are all age-appropriate and encourage many areas of learning and development. We received a broad selection of different toys that have helped foster many opportunities for repeated play and exploration. I wouldn't hesitate to recommend the team at Little Jukey - Vikram and Ruchika are parents themself and are very lovely! Highly recommend 🤗
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