Today was our first visit to a loaf store and we were so impressed. From the moment we stepped through the door, we were welcomed, we were offered a drink and we were properly looked after. There wa... See more
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The staff in Chelmsford were very helpful and answered all my queries. I have made a purchase but needed to order 2 items to choose between as not able to see only on website. I understand not everyt... See more
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I visited the Loaf Shack in Battersea on Sunday and was assisted by Liam V. He is a credit to the company. I came in to look at sofa beds with the intention of only viewing the Squisheroo. Liam li... See more
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Well thought out store layout makes it easier to wander around, check different swatches etc. Our kids were whisked off to the cinema room which gave us some time to browse uninterrupted. And the staf... See more
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Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Battersea
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
Queenstown Road 255-259, SW8 3NP, London, England, United Kingdom
- 02031418300
4.4
Excellent
147 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 98% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
What a joyous shopping experience
Everyone was very helpful without being bothersome and the visit to the shop was a thoroughly pleasurable experience
January 13, 2026
Reply from Loaf - Battersea
Hi Antonia,
Thank you for your lovely feedback. We’re delighted to hear our team was helpful without being intrusive and that you had such a pleasurable visit. We look forward to welcoming you back.
Kind Regards,
Paris
A chance to sit down!
Although the website is good, it's important to be able to test chairs/sofas/beds to make sure they're well made and comfortable. Going to Battersea enabled us to do that.
We were also able to look at all the fabrics and compare their quality, price and colour and take away the samples we liked best to check them at home.
I loved the addition of chocolate!
January 11, 2026
Reply from Loaf - Battersea
Hi Jane,
Thank you for your lovely feedback!
We’re so glad visiting our Battersea showroom gave you the chance to properly try out the chairs, sofas, and beds and feel confident in their comfort and quality. And we’re delighted the chocolate was a hit too, it’s the little extras that make a visit special! We hope to see you again soon.
Warmest Regards,
Paris
Great experience overall
Great experience overall. We went on a busy Saturday but there were plenty of staff around to help us. The cinema room is amazing for keeping the kids entertained to allow you peace to look around! Brilliant service and showroom.
January 10, 2026
Reply from Loaf - Battersea
Hi Sally,
Thank you for your wonderful feedback.
We’re so pleased to hear that you had a great experience, even on a busy Saturday, and that our team was on hand to help. It’s great to know the cinema room kept the kids entertained and gave you some time to look around in peace. We’re delighted you enjoyed the service and showroom and hope to welcome you back again soon.
Warmest Regards,
Paris
I love the shop layout and space
I love the shop layout and space. I can feel and see the well thought out layout which caters for visitors.
We went over with the kids to try the new egg chair. The kids were kept well entertained with a cinema room and popcorn. They also have a couple of board games.
There was a large amount of furniture from sofas and chairs to beds tables as well as kitchen items.
The only reason I have a 4 rather than a 5 star is because they were a bit understaffed at the time, which meant we had a bit of a wait before we were looked after.
January 2, 2026
Reply from Loaf - Battersea
Hi Omar,
Thank you for your review.
It’s great to hear you enjoyed the shop layout and space, and that the team made your visit enjoyable despite being a little busy.
Warm regards,
Cynthia
Worth a visit to a store
The collection of furniture at Battersea was very good.
The large screen worked well when looking at items in various colours- so much better than on the phone.
The assistant was very helpful.
January 6, 2026
Reply from Loaf - Battersea
Hi Mark,
Thank you for your lovely feedback! We’re really pleased to hear you enjoyed the furniture collection at our Battersea store and found the large screen helpful for viewing different colour options. It’s great to know our assistant was able to support you as well. We hope to welcome you back again soon.
Warmest Regards,
Paris
From the moment we entered the store
From the moment we entered the store, the team onsite were very helpful and supportive. We ended up buying a sofa in within 2h. Great costumer service !!
January 3, 2026
Reply from Loaf - Battersea
Hi Florin,
Thank you so much for your kind feedback!
I’m delighted to hear that our Shack team made your experience helpful and supportive and that you found the perfect sofa so quickly. I truly appreciate your comments and look forward to welcoming you back again soon!
Kind regards,
Manny.
Our helper was extremely helpful and…
Our helper was extremely helpful and informative. Couldn't have asked for any better service.
January 3, 2026
Reply from Loaf - Battersea
Hi Bradley,
Thank you so much for your kind words. We’re delighted to hear that our assistant's provided such helpful and informative service. We truly appreciate your feedback.
Warmest Regards,
Paris
Reply from Loaf - Battersea
Hi Stuart,
Thank you for your review.
We’re glad to hear you experienced quick and friendly service.
Warm regards,
Cynthia
What a fabulous experience, sofa shopping is now a pleasure
What a fabulous experience ordering our new sofas at the Battersea Shack. We were assisted by Tiegan whose knowledge of the range of products is excellent, and was incredibly attentive to our needs. Thanks Loaf, you’ve made shopping for sofas an absolute joy.
December 22, 2025
Reply from Loaf - Battersea
Hi Jon,
Thank you for your review,
We’re so pleased to hear you had such a fabulous experience at our Battersea Shack. It’s great to know Tiegan’s knowledge and attentiveness made sofa shopping a real pleasure for you.
We’ll be sure to pass on your kind words to her. Enjoy your new sofas!
Warm regards,
Cynthia
Delivery reneged and service shambles
I was told 2-3 working days delivery then received an email saying it had been booked for delivery in 10 working days - that’s 18 actual days. When I called was put on hold - number 1 in queue changed after 5 mins to number 2 in queue. Eventually got hold of someone who said they’d change it and honour delivery contract - very apologetic. Heard nothing more. Called again and salesperson blamed Parcelforce problems and didn’t confirm any delivery time. A shambles in customer service.
December 22, 2025
Unprompted review
Reply from Loaf - Battersea
Hi,
Thank you for taking the time to share your experience and I’m very sorry for the frustration this has caused.
I completely understand your concerns, particularly given the initial 2 - 3 working day delivery timeframe you were advised, followed by the later confirmation showing a much longer delivery window. I also appreciate how disappointing it must have been to experience delays and conflicting information when trying to get this resolved.
We have now requested further information from yourself so that we can fully understand what has happened and provide you with a clear and accurate update. As soon as we receive confirmation, we will be in touch to clarify the situation and confirm the next steps.
Thank you for your patience while we look into this, and please accept our apologies for the inconvenience caused.
Kind regards,
Paris
Process of ordering. Perfect.
Process of ordering.- Customer service great.
No queues on the phone. Helpful staff. Made to feel a valued customer. Easy peasy.
December 18, 2025
Reply from Loaf - Battersea
Hi Jeanne,
Thank you for such lovely feedback!
We’re really pleased to hear that you found the ordering process easy and that our customer service team was helpful and accessible. It’s great to know you felt valued as a customer, that’s exactly what we aim for. We really appreciate you taking the time to share this.
Warmest Regards,
Paris
Good salesperson who wasn’t pushy and…
Good salesperson who wasn’t pushy and was v helpful
December 14, 2025
Reply from Loaf - Battersea
Hi David,
Thank you for sharing your experience with us!
I’m so pleased to hear that our salesperson was helpful and respectful of your needs. We always strive to make sure our customers feel supported and informed, never pressured, and your feedback means a lot to our team.
Kind regards,
Manny.
10/10 experience
Everyone in the store was so helpful, knowledgeable and friendly (we dealt with both Liams who were great). The shop were also set up in a way that made what could have been a stressful situation actually really enjoyable. Bonus points for the tea cakes!!
December 13, 2025
Reply from Loaf - Battersea
Hi OA
Thank you for your review,
We’re delighted you had such an enjoyable visit and that both Liams helped make the experience stress-free.
Warm regards
Cynthia
Wonderful customer service
Buying a sofa is a big purchase - I looked at a lot of brands but I by far had the best experience with Loaf. They answered all my questions, allowed me to take my time and made it an enjoyable experience. I couldn’t be happier with my choice and I’m excited for this sofa to be the centrepiece of my living room.
December 12, 2025
Reply from Loaf - Battersea
Hi Stephanie,
Thank you so much for sharing this.
We’re delighted you had such a positive experience and felt supported throughout your decision.
Enjoy your new sofa, we’re sure it’ll make a beautiful centrepiece in your living room!
Warmest Regards,
Paris
Service Drops Off After Order Is Placed
I placed my order with an expected delivery window of 3rd–17th December, ordering well before the stated last date for pre-Christmas delivery. Unfortunately, the delivery has been repeatedly delayed. Originally I was informed that it will arrive on 31st well beyond the delivery window. A few days later I got a call informing me it will no longer arrive on the 31st December and is now scheduled for 3rd January 10 weeks after ordering and over two weeks after the original delivery window ended. I also never received a email to book a delivery.
What’s particularly disappointing is the number of delays and the lack of proactive communication. This is especially frustrating given that everything else ordered for the same room arrived on time, exactly as promised. When asking for a date in early December I had to wait more than a week for a reply.
The contrast in customer service before and after placing the order has been stark. Prior to purchase, the service was excellent, which gave me confidence to proceed with what is a significant and premium purchase. However, once the order was placed and money taken, that level of care seemed to disappear. There has been no effort to explain or make up for the delays.
Given the cost of the sofa, I expected delivery timelines to be honoured or, at the very least, clear and consistent communication when delays occur with some effort to make up for it or at the very least apologise. The experience so far has fallen well short of that expectation.
December 13, 2025
Unprompted review
Reply from Loaf - Battersea
Hi Alexander,
Thank you for taking the time to share this detailed feedback. We’re truly sorry for the delays to your delivery and, just as importantly, for the lack of clear and proactive communication you experienced, we completely understand how frustrating this is, especially for such an important purchase.
This is not the level of service we aim to provide, and we apologise that the experience after placing your order did not match the care you received beforehand. Your comments have been passed on so this can be reviewed properly, and we appreciate you highlighting where we’ve fallen short.
Warmest Regards,
Paris
Amazing Customer Service
I had been looking for a smart comfortable sofa for ages and I think La Dolce is perfect. All our extensive questions were answered professionally and we really enjoyed our trip to Loaf. Liam and his team were brilliant, charming, knowledgeable and kind.
November 28, 2025
Reply from Loaf - Battersea
Hi J Hart,
Thank you so much for your lovely review!
I’m thrilled to hear that La Dolce hit the mark after your long search for the perfect sofa. It’s wonderful to know that Liam and the team were able to answer all your questions and make your visit such an enjoyable one. I’ll be sure to pass on your kind words, they’ll be chuffed!
Enjoy getting cosy on your new sofa
Warm regards,
Manny.
Really great service in store…
Really great service in store (Battersea) and the whole ordering process was hassle free.
December 6, 2025
Reply from Loaf - Battersea
Hi Chris,
Thank you for your wonderful feedback!
It is lovely to hear how hassle free your entire ordering process was.
Please let us know if there is anything else we can help with.
Warmest Regards,
Paris
Josh the brand ambassador was super…
Josh the brand ambassador was super helpful, polite and professional - great customer care at Loaf
December 10, 2025
Unprompted review
Reply from Loaf - Battersea
Hi Helen,
Thank you so much for your feedback.
Josh will be delighted to hear about the 5 star review you have given him! I will ensure it is passed on to him.
Wishing you all the best,
Paris
Delightful staff and warm welcome
All three members of staff were absolutely brilliant, so informative and couldnt be more helpful. Store has a wonderfully welcoming feel. I’ve purchased a few items of furniture in the past and it’s gorgeous quality. Just purchased two velvet cushions this time but will be back for a mattress (so comfy) and one of the super stylish accent chairs
December 6, 2025
Reply from Loaf - Battersea
Hi Philippa,
Thank you so much for your wonderful feedback!
We’re thrilled to hear that our team made your visit such a positive experience and that you felt so welcomed in the store. It’s lovely to know you’ve enjoyed the quality of the furniture you’ve purchased in the past, and we’re delighted you love your new velvet cushions too!
We can’t wait to help you choose the perfect mattress and one of our accent chairs when you’re ready, they really are as comfy and stylish as they look.
Thanks again for your kind words and continued support. We look forward to seeing you back in store soon!
Warmest Regards,
Paris
Loaf is a great company.
Loaf is a great company I've purchased a lot of homewares from them since 2021 when I got my first lamp online. I've been to the Battersea store twice once recently for an event I was invited to. It's a great store in a lovely location in Battersea big and spacious and invitingly comfortable to try out the sofas. The store has lovely friendly ready-to-help staff and nothing is too much trouble. I thoroughly recommend this store.
November 28, 2025
Reply from Loaf - Battersea
Hi Marie,
Thank you so much for taking the time to share such thoughtful feedback. It’s wonderful to hear that you’ve been shopping with us since 2021, we truly appreciate your continued support!
We’re delighted that you’ve enjoyed your visits to our Battersea store, especially the recent event. The team there will be thrilled to hear your lovely comments about the space, the atmosphere and their friendliness. Creating a welcoming, comfortable environment is really important to us, so it’s fantastic to know that came across in your experience.
Thank you again for the recommendation, it means a great deal. If there’s ever anything we can help with, whether in-store or online, we’d love to assist.
Warmest Regards,
Paris
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