The selling service is good ( excellent in Chiswick, not so good in Battersea) the products are lovely. Communication, waiting time and delivery is below standard. Still waiting for the refund of an o... See more
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We had a great experience at Loaf! We just bought the Squishblocks Chase sofa and couldn't be happier. The team was so helpful throughout the process, especially Muna. She guided us through all the fa... See more
Company replied
Lovely, useful visit to Loaf in Chiswick. Got to try out our preferred sofas and bring home fabric samples to help us make our decision. Lovely friendly welcome from Fatiya, especially for our little... See more
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My experience has been great. Everyone at Loaf shack either at islington, battersea or Chiswick branch has been very professional and helpful. I end up purchasing my couch (ex-display). Islington br... See more
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Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Chiswick
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
147 Chiswick High Road, W4 2DT, London, England, United Kingdom
- 02031418300
4.4
Excellent
41 reviews
Replied to 99% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Reply from Loaf - Chiswick
Hi CL,
Thank you for your review.
It’s great to hear you found the team helpful, friendly, and attentive without being overbearing exactly the experience we aim to provide.
Warm regards
Cynthia
Dithering led to ordering
Very helpful ladies -- nothing too much trouble as we dithered about shapes and colours. All the information we needed ready to hand, so we did make a decision in the end.
April 25, 2026
Reply from Loaf - Chiswick
Hello Oliver,
Thank you for the review!
I am glad that they helped and provided you with a good experience!
Thank you,
Sav.
The selling service is good ( excellent…
The selling service is good ( excellent in Chiswick, not so good in Battersea) the products are lovely. Communication, waiting time and delivery is below standard. Still waiting for the refund of an ordered item which Loaf cancelled after months of me waiting for it. Mixed package. They need to improve on communication. AI doesn’t work in their favour.
April 25, 2026
Unprompted review
Reply from Loaf - Chiswick
Hello Mrs Roth,
I am sorry to hear this.
I will make sure the feedback does get passed on, as we want to make sure our customers have the best experience possible.
Please do reach out if there is anything we can help with.
Thank you,
Sav.
Good
I wrote detailed feedback last week explaining I was pleased with the Chiswick store experience, the products were nice with good customisation options but I would have preferred natural fibres for the filling. I haven’t received the goods yet so really it’s my kittens who will judge how good it is - I hope they like it but they need somewhere to lounge!
One point I did make was on packaging - quite often products come over packaged. Of course some protection is required but there is an environmental point to note, both morally and legally. There is also a customer point in that it’s not a great experience for customers having to dispose of lots of packaging.
Hopefully that’s constructive and of course you can refer back to my feedback from last week.
April 14, 2026
Reply from Loaf - Chiswick
Hi Meera,
Thank you for your review.
We really appreciate you taking the time to share such detailed and thoughtful feedback. It’s great to hear you were pleased with your showroom experience and the product options available. We also value your comments regarding natural fillings and packaging, and these will be shared with the relevant teams.
We hope both you and your kittens love your order once it arrives.
Warm regards,
Cynthia
Loaf Cushions - DO NOT BUY
We bought some Loaf Easy Button Velvet cushions around a year ago and the quality is awful. We loved these when we saw them in the show room, but within 6 months the colour faded and the velvet has all balded due to the feathers frequently pushing through. The quality is very poor, the inserts are now very thin and the outer cover is ruined. We’ve contacted the customer service team and received no support aside from an offer for someone to be sent out to repair them out of goodwill - how they could repair a cushion cover has not been explained. I have used and had a number of loaf sofas which are great, but their home furnishings are gimmicky and over priced, and the customer service has been awful. We also tried to get support in store and received no help or assistance. Don’t buy these unless you’re happy to replace within 6 months.
March 6, 2026
Unprompted review
Reply from Loaf - Chiswick
Hi Rob,
Thank you for your feedback. I’m very sorry to hear about the issues with your cushions and the frustration caused. This is not the standard we aim for.
We’d like to make this right, if you can provide me with your order details I can get our customer care team to take a look into this for you and provide some options.
Jack.
Shopping for a sofa
I came into the store to look for a sofa as I will be moving home soon. I was approached by Manaal, who asked me if I needed any help and I said, yes. Her customer service skills was excellent! And her knowledge of the product was second to none. Definitely 5 star 🌟
March 22, 2026
Unprompted review
Reply from Loaf - Chiswick
Hi Leroy,
Thank you for your review.
We’re delighted to hear that Manaal took such great care of you and that her knowledge and customer service stood out. I’ll be sure to pass on your kind words to her,
Warm regards
Cynthia
Staff were super helpful
Staff were super helpful, light touch, knowledgeable, explaining and guiding to us to what we wanted. It was a pleasurable experience.
March 20, 2026
Reply from Loaf - Chiswick
Hi Ossie,
Thank you for your review.
We’re delighted to hear that the team were super helpful while keeping that relaxed, light-touch approach. It’s wonderful to know you found the experience so pleasurable that’s exactly what we aim for.
Warm regards
Cynthia
We had a great experience at Loaf!
We had a great experience at Loaf! We just bought the Squishblocks Chase sofa and couldn't be happier. The team was so helpful throughout the process, especially Muna. She guided us through all the fabric and colour options to find the perfect match, and she even helped us out with free shipping. Highly recommend!
March 20, 2026
Unprompted review
Reply from Loaf - Chiswick
Hi Yalin,
Thank you for your review.
We’re absolutely delighted to hear that you had such a great experience with us and that you’re loving your new Squishblocks Chase sofa! It’s wonderful to know that Muna was able to guide you through the fabric and colour options and help you find the perfect match for your home. I’ll be sure to pass along your kind words to her
Warm regards
Cynthia
All the staff branches (Chiswick, Battersea and Islngton branch) have been very friendly helpful
My experience has been great. Everyone at Loaf shack either at islington, battersea or Chiswick branch has been very professional and helpful. I end up purchasing my couch (ex-display). Islington branch tried to source the couch Medium Smithy and the colour I wanted which is on at Chiswick branch. From there onwards the whole experience has been very smooth. Special thanks to Muna (Chiswick branch) for sending me updates in terms of my purchase from start to finish.
March 9, 2026
Reply from Loaf - Chiswick
Hi Dee,
Thank you so much for sharing your experience. It’s wonderful to hear such positive feedback.
I’m really pleased that the teams at our Islington, Battersea and Chiswick Shacks were able to help and that everything ran smoothly while sourcing the Medium Smithy for you. It’s great to know the effort to locate the right sofa and colour made a difference.
A special thank you for mentioning Muna as well. I’ll be sure to pass on your kind words to her and the rest of the team at Chiswick. They’ll be delighted to hear that their updates and support helped make the whole process easy from start to finish.
We hope you enjoy your new sofa for many years to come!
Warm regards,
Manny.
The comfiest sofas and the most helpful…
The comfiest sofas and the most helpful staff!
A massive thank you to Muna for her help in picking our sofa. We are super excited and can't wait for it to arrive!
February 28, 2026
Unprompted review
Reply from Loaf - Chiswick
Hi Magnus,
Thank you for your review.
I’m so pleased to hear you found our sofas wonderfully comfy and that Muna was able to help you choose the perfect one. I’ll be sure to pass on your kind thanks we’re just as excited for it to arrive!
Warm regards,
Cynthia
Great visit to Loaf in Chiswick
Lovely, useful visit to Loaf in Chiswick. Got to try out our preferred sofas and bring home fabric samples to help us make our decision. Lovely friendly welcome from Fatiya, especially for our little dog, and excellent support and advice from Muna. Order for Squishmeister sofa now placed!
January 30, 2026
Unprompted review
Reply from Loaf - Chiswick
Hi Linda,
Thank you so much for your lovely feedback!
I’m delighted to hear you had such a helpful visit to our Chiswick store and that you enjoyed trying out the sofas and taking home fabric samples to help with your decision. Fatiya and Muna will be thrilled to receive your kind words and I’m especially glad your little dog felt so welcome too!
Congratulations on ordering your Squishmeister sofa, excellent choice! I can’t wait for you to enjoy it in your home.
Warm regards,
Manny.
Great showroom
Great showroom. Mona was very helpful, enthusiastic and welcoming. ended buying my fav sofa. Thank you Mona
January 24, 2026
Unprompted review
Reply from Loaf - Chiswick
Hi,
Thank you so much for your kind words!
I’m thrilled to hear you had a great experience and found your favorite sofa. Mona will be delighted to know her enthusiasm and support made a difference. Enjoy your new sofa and we look forward to welcoming you again!
Warm regards,
Manny.
We had a great experience at Loaf
We had a great experience at Loaf. Muna was extremely patient, helpful and went above and beyond to help us make the right decision. She made the whole experience fun and painless. Thank you for all your knowledge and help.
January 24, 2026
Unprompted review
Reply from Loaf - Chiswick
Hi Tiffany,
Thank you so much for your kind words!
I’m thrilled to hear you had such a great experience at Loaf. Muna will be delighted to know her patience, knowledge, and dedication made the process fun and stress free for you.
I truly appreciate you taking the time to share your feedback and hope to welcome you back again soon.
Warm regards,
Manny.
Fabulous service
Brilliant delivery guys. They removed my old chair & fitted my love seat quickly
January 21, 2026
Reply from Loaf - Chiswick
Hi,
Thank you for your kind words!
We’re delighted to hear the delivery team took care of everything so smoothly. Enjoy your new loveseat!
Warmest Regards,
Paris
Brilliant service from Muna who was…
Brilliant service from Muna who was really patient and provided really excellent service and advice
January 23, 2026
Unprompted review
Reply from Loaf - Chiswick
Hi Dan,
Thank you for the lovely feedback! We’re so glad to hear Muna provided such patient, excellent service and advice, we’ll be sure to pass this on to her.
Kind Regards,
Paris
Having visited the store previously and…
Having visited the store previously and gone away to measure and have a rethink we decided the Queenie was the one! I called the customer service team and spoke to a very helpful team member who suggested I look at the little cheese as another footstool option. Order now placed and awaiting delivery for May 2026.
January 22, 2026
Reply from Loaf - Chiswick
Hi Imelda,
Thanks so much for sharing your experience! We love that you took the time to measure, rethink, and ultimately chose the Queenie, great choice. It’s lovely to hear our customer service team could help and suggest the Little Cheese as an alternative footstool option. We hope the wait until May 2026 flies by and that you’ll love everything once it arrives!
Kind Regards,
Paris
Lots of help given in store with…
Lots of help given in store with choosing colour and size .
January 11, 2026
Reply from Loaf - Chiswick
Hi Gavin,
Thank you for your feedback.
We’re delighted to hear that you received plenty of help in store with choosing the right colour and size. Your kind words are greatly appreciated and will be shared with the team.
Kind regards,
Paris
Stopped in to have a browse
Stopped in to have a browse, new resident to area and had not been in before. The display was so easy to move around and staff very friendly. Actually bought something on my first visit!
January 14, 2026
Reply from Loaf - Chiswick
Hi Jo Anne,
Thank you for your review.
We're delighted to hear you enjoyed your first visit and that the team helped make it such a positive experience.
Lovely to know you found something you loved straight away.
Warm regards,
Cynthia
Great customer service both in the…
Great customer service both in the Chiswick store and on the phone.
January 13, 2026
Reply from Loaf - Chiswick
Hi Rachel,
Thank you for the kind feedback! We’re delighted to hear you received great service both in our Chiswick store and over the phone. We look forward to welcoming you again.
Kind Regards,
Paris
We went to two of you shops
We went to two of you shops, Guildford and Chiswick and both times the lovely girls serving us were great! We did know exactly what we wanted so it was very straightforward. Very exciting to get our new sofa .
December 28, 2025
Reply from Loaf - Chiswick
Hi Mimi,
Thank you so much for your lovely feedback. We’re really pleased to hear that the teams in both our Guildford and Chiswick showrooms took such good care of you and made everything straightforward.
It’s even more exciting when you know exactly what you want and we’re thrilled to hear you’re looking forward to your new sofa. Thanks again for taking the time to share your experience, and we hope you love it when it arrives.
Kind Regards,
Paris
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