The selling service is good ( excellent in Chiswick, not so good in Battersea) the products are lovely. Communication, waiting time and delivery is below standard. Still waiting for the refund of an o... See more
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We had a great experience at Loaf! We just bought the Squishblocks Chase sofa and couldn't be happier. The team was so helpful throughout the process, especially Muna. She guided us through all the fa... See more
Company replied
Lovely, useful visit to Loaf in Chiswick. Got to try out our preferred sofas and bring home fabric samples to help us make our decision. Lovely friendly welcome from Fatiya, especially for our little... See more
Company replied
My experience has been great. Everyone at Loaf shack either at islington, battersea or Chiswick branch has been very professional and helpful. I end up purchasing my couch (ex-display). Islington br... See more
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Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Chiswick
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
147 Chiswick High Road, W4 2DT, London, England, United Kingdom
- 02031418300
4.4
Excellent
41 reviews
Replied to 99% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Excellent service, nice shop, dog friendly
Despite the rather odd invitation to review my loaf experience, here I am. (When did the loaf shop become a “shack”? And I’m puzzled about the “rest-drive” I was supposed to enjoy in the shack).
Anyway, our buying experience was excellent. Friendly, helpful service and a very easy purchase process.
Fortunately for us, an example of the chair we were interested in was available in the shop. This helped us to make a decision.
The fabric swatches, available in the “shack”, are a really useful buying tool.
And, our dog was welcome in the shop.
So far, an excellent experience.
December 19, 2025
Unprompted review
Reply from Loaf - Chiswick
Hi Fiona,
Thank you for taking the time to share such a thoughtful review!
We’re really pleased to hear that your buying experience was such a positive one. A friendly, helpful service and an easy purchase process are exactly what we aim for. It’s great that being able to see the chair in person and use the fabric swatches helped you make your decision, and we’re especially glad your dog felt welcome too.
Thank you again for choosing Loaf, and we hope you continue to enjoy the experience as everything progresses.
Warmest Regards,
Paris
Reply from Loaf - Chiswick
Hi Sebnem,
Thank you for your review!
We’re glad to hear you like the materials, we put a lot of care into choosing high-quality fabrics and finishes, so it’s great to know it’s appreciated.
Please let us know if there is anything else we can help with!
Warmest Regards,
Paris
Great Showroom and very friendly…
Great Showroom and very friendly people/sales process!
December 17, 2025
Reply from Loaf - Chiswick
Hi,
Thank you so much for your kind words!
We’re thrilled to hear you enjoyed the showroom and found our team friendly, we always aim to make the sales process as smooth and enjoyable as possible.
We hope to welcome you back soon!
Warmest Regards,
Paris
Reply from Loaf - Chiswick
Hi Sunil,
Thank you for your kind review!
We’re delighted to hear you found our staff at the store helpful we’ll be sure to pass your lovely feedback along to the team.
Warm regards,
Cynthia
Helpful, Friendly, Good Sofas
December 13, 2025
Reply from Loaf - Chiswick
Hi Jovan
Thank you for your review,
We’re glad you found our team helpful and are enjoying your sofas.
Warm regards
Cynthia
Great product and satisfying experience…
Great product and satisfying experience when minor problems were resolved. Great customer service at the Chiswick show room.
December 10, 2025
Reply from Loaf - Chiswick
Hi Ashok,
Thank you for your review,
We’re really pleased to hear you’re happy with the product and that the team at our Chiswick showroom were able to resolve the minor issues and support you along the way.
Warm regards,
Cynthia
Great service
Delivery service was polite, friendly, considerate (like the instore experience) and conveniently early.
Fitted our sofa quickly and cleared all the rubbish away.
The sofa is great.
December 8, 2025
Reply from Loaf - Chiswick
Hi Phil,
Thank you so much for your lovely feedback! We’re thrilled to hear that your delivery experience was just as positive as your in-store visit, and that the team were polite, friendly, and efficient.
It’s fantastic to know that your sofa is fitting perfectly and that everything was cleared away for you. We’ll be sure to pass your kind words on to the delivery team, they’ll be delighted to hear this.
Enjoy your new sofa!
Warmest regards,
Paris
Reply from Loaf - Chiswick
Hi Aaron,
Thank you for your review
We’re so pleased to hear you found the information on our website clear, we truly appreciative your review
Warm regards,
Cynthia
Reply from Loaf - Chiswick
Hi there,
Thank you for your review
We’re so glad to hear you had a great experience with our team we’ll be sure to share your lovely feedback with them.
Warm regards,
Cynthia
Great staff and lovely shop !
All the staff was lovely and very helpful and knowledgeable, in particular Andrei, who we mostly dealt with, was very kind, friendly and professional. Thank you very much!
October 19, 2025
Unprompted review
Reply from Loaf - Chiswick
Hi Paola,
Thank you so much for taking the time to leave us a lovely review.
We’re delighted to hear that you had a pleasant experience during your visit to our store and that Andrei was was knowledgeable and helpful.
We'll make sure to pass your feedback to the Andrei and the team
Warm regards,
Cynthia
Great service from very friendly staff
Great service from very friendly staff. And the shop is so nicely set out and welcoming
October 5, 2025
Reply from Loaf - Chiswick
Hi Debbie,
Thank you so much for your lovely review
We’re delighted to hear you received great service from our friendly team and enjoyed the welcoming atmosphere of the shack.
It’s lovely to know we made your visit such a positive experience.
Warm regards,
Cynthia
Opening hours needs to be longer to…
Opening hours needs to be longer to help with people working in the office ..
not enough products in show rooms
Renumeration needs to be considered as this impacts overall feeling for consumers.
October 1, 2025
Reply from Loaf - Chiswick
Hi Atul,
Thank you for your valuable feedback.
I understand that extending our opening hours could better support customers who work standard office hours and this is something we are actively reviewing to improve accessibility and convenience.
Regarding product availability in our showrooms. I appreciate your observation. We're currently working on optimising our showroom layouts and stock rotation to ensure a wider and more representative range of products is consistently on display.
We also acknowledge your point on remuneration. While this is a broader topic. I recognise how employee satisfaction and morale directly impact the customer experience. Your comments will be shared with our teams for further consideration.
I truly appreciate you taking the time to share your thoughts. It's feedback like this that helps us improve.
Kind regards,
Manny.
Don't bother buying from Loaf. Terrible post sale service
Don't bother buying from Loaf. Terrible post sales service. You spend a small fortune on a sofa, then if something is wrong, no chance of actually getting any response. If you can be bothered to hold on calling them (I've waited for around 90 min on a few occasions), the agent you speak to will make all sorts of promises to resolve the issue, you may even get an email response back, and then nothing again for weeks. My problem has been ongoing for over 4 months. They messed up the replacement order too. I am still stuck with a sofa that is completely uncomfortable on the back (manufacturing issue),out of pocket and seemingly no way to get hold of anyone at Loaf that can sort this out. Currently thinking of renting a van and delivering the rubbish sofa to their head office and dumping it there. Very disappointed and definitely would warn anyone off using Loaf!
September 24, 2025
Unprompted review
Reply from Loaf - Chiswick
Hi Bernie,
Thank you for sharing your feedback.
I can see that a member of our team has already been in touch with you and a resolution has been agreed. Please rest assured that we’ll be following along closely to make sure everything progresses as smoothly and swiftly as possible.
If there’s anything else we can assist you with in the meantime, please don’t hesitate to let us know.
Best regards,
Paris
Lovely store
Lovely store! A lot of sofa samples, and really easy to see and pick fabric in person! Amazing experience. Staffs are very kind and helpful too, Andrei helped me a lot, thank you Andrei☺️
September 20, 2025
Unprompted review
Reply from Loaf - Chiswick
Hi Li,
Thank you for your kind words, and for taking the time to leave us a review.
It's wonderful to hear that you've such an amazing experience in our Shacks, and I will make sure Andrei receives your feedback - I'm sure it'll make their day.
Kind Regards,
Peter.
Gorgeous sofas and amazing customer experience
We absolutely loved our experience at loaf.
In store and online, the sofa models and designs are gorgeous, and so comfortable to try.
The free fabric swatches are so useful to help you make a decision. And the team in loaf Chiswick were so helpful, patient and attentive. They didn't feel pushy at all, and really just wanted to help you make the right decision for you.
Andrei, in particular went above and beyond to help us choose our sofa, he let us try so many sofas, gave us advice and recommendations on sizes and fabrics.
Absolutely wonderful experience, highly recommend choosing it for your next sofa.
August 25, 2025
Unprompted review
Reply from Loaf - Chiswick
Hi Marie,
Thank you so much for your wonderful review! We’re thrilled to hear that you loved your experience both online and in store and that our sofas (and fabric swatches!) helped make your decision easier.
It’s especially lovely to hear your kind words about our Chiswick team and Andrei in particular. We’ll make sure your feedback is shared with him, as I know he’ll be delighted to hear he made such a positive difference to your visit.
We hope you enjoy your new sofa for many years to come and we’d be delighted to welcome you back anytime.
Best regards,
Paris
Tia was extremely helpful in the Loaf…
Tia was extremely helpful in the Loaf showroom in Chiswick. We ended up buying the Groover sofa and can't wait to have it delivered. Thanks Tia for all your help and making our experience so joyful.
August 24, 2025
Reply from Loaf - Chiswick
Hi Steini,
Thanks so much for your lovely message!
We're so pleased to hear that Tia made your visit to our Chiswick showroom such a joyful one. She’ll be chuffed to know she helped you find your perfect match in the Groover sofa!
We hope you absolutely love it once it arrives and enjoy many comfy moments ahead.
Warmest Regards,
Paris
Greeted by lovely team along with my…
Greeted by lovely team along with my dog Bertie. Tested the sofa I came to see as did Bertie then decision made proceeded with the purchase. Nice showroom, nice staff, good dog treats.
August 23, 2025
Reply from Loaf - Chiswick
Hi Tabitha,
Thanks so much for your brilliant review!
We're so glad you and Bertie felt welcome, our showrooms are always better with a four-legged visitor!
We’re delighted to hear you both approved of the sofa (and the dog treats!). We’ll be sure to pass your kind words on to the team.
Wishing you and Bertie many comfy days ahead!
Warmest Regards,
Paris
Loved trying out the sofas
Trying out the sofas on display was of primary importance, and the complimentary water helped in the heat.
Liam at the Chiswick branch was great, and shared some good advice about cats, furniture and protection.
August 15, 2025
Reply from Loaf - Chiswick
Hi Carole,
Thank you for getting in touch and taking the time to leave us a review.
It's fantastic to hear about your experience at our Chiswick Shack, we'll pass on your kind words to Liam - I'm sure it will make his day.
If you need anything at all don't hesitate to get back in touch, we're always happy to help.
Kind Regards,
Peter.
Excellent selling and advice from the staff
I went to the Chiswick branch to ask about sofa bed and the staff was nice, very helpful, showed all the different models, and suggested the right models according to my needs.
July 26, 2025
Reply from Loaf - Chiswick
Hi Audrey,
Thank you so much for taking the time to leave us a review!
We’re thrilled to hear that the staff at our Chiswick shack were nice and helpful to you. Adding a piece of Loaf to your beautiful home is such a wonderful investment, and we totally understand how important it is to make the right choice that suits your needs.
Our staff is always here and ready to assist you whenever you need, and you’re always welcome to visit us anytime.
Keep Loafing on!
Warm regards,
Cynthia
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