We were seen to by Michelle in the Guildford store, she was fantastic and talked us through the whole process but let us get on and choose the sofa and colour and fabric but she checked in multipl... See more
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Staff member was helpful, listened to what we needed and advised us perfectly. We look forward to spending our first night on our new bed, mattress and pillows when they arrive.
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Honestly, I received the bag , couldn’t work out how to use it at first 😂. When I eventually did work it out, after pleading for help from the company in an email I sent them. I thought to myself tha... See more
Further to various emails on 15th September, two calls to customer service, a follow up email on 19th and two social media posts, still no one has bothered to pick up the phone to apologise or... See more
Company replied
Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Guildford
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
Unit 6A Tunsgate Quarter, GU1 3QY, Guildford, England, United Kingdom
- 02031418300
4.8
Excellent
152 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 98% of negative reviews
Typically replies within 24 hours
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The best sofa of all my life.
The best sofa of all my life.
Super comfortable. True to it's colour and material of fabric.
My cats actually hate the velvet which was fundamental for us. They cannot scratch on it and they refuse to sit on it, which could not be better!
Delivery was really smooth and easy.
October 3, 2025
Reply from Loaf - Guildford
Hi Helly,
Thank you so much for your wonderful review!
I’m thrilled to hear that your new sofa is the best you’ve ever had and that the colour and fabric are exactly what you expected. It’s great to know it’s both super comfortable for you and not so appealing to your cats, sounds like a win-win!
I’m also glad your delivery experience was smooth and easy.
Thank you again for sharing your experience and for choosing us! Enjoy your new sofa!
Warm regards,
Manny.
Good customer service
Good ordering system and when we visited the Guildford store it was very welcoming
November 18, 2025
Reply from Loaf - Guildford
Hi Mo,
Thank you so much for your kind feedback!
We're delighted to hear you found our ordering system easy to use and that the team at our Guildford store made you feel welcome. We really appreciate you taking the time to share your experience and hope to see you again soon!
Warmest Regards,
Paris
Great advice from the assistant at the…
Great advice from the assistant at the Guildford branch and following that bought an outlet stool and it arrived in 48 hours! So speedy
November 17, 2025
Reply from Loaf - Guildford
Hi Suzy,
Thank you for your lovely feedback!
We are delighted to hear how speedy your footstool arrived, thanks to the advice from the Guildford Shack.
We hope you love your new footstool!
Warmest Regards,
Paris
Excellent customer service
Only popped in to look at some fabrics for cushions to go with our much loved Loaf sofas - the customer service from Chloe was so good without being pushy. A good experience.
November 21, 2025
Reply from Loaf - Guildford
Hi Sarah,
Thank you so much for taking the time to share this lovely feedback! We’re delighted to hear that your visit was a positive one and that Chloe was able to help you in such a friendly and supportive way. We’ll be sure to pass your kind words on to her, it will mean a lot.
We’re so pleased you’re still enjoying your Loaf sofas, and we hope you find the perfect fabrics to go with them. If you need anything else, we’re always here to help.
Thanks again for popping in and for your thoughtful review!
Kind Regards,
Paris
Immediate and helpful advice
November 17, 2025
Reply from Loaf - Guildford
Hi Caroline,
Thank you so much for your feedback! We're really glad to hear that you received immediate and helpful advice. If you need anything else or have any further questions, we’re always here to help.
Kind Regards,
Paris
Love my sofa and love seat
Have received my order after ordering in Guildford shack (they were great). The sofa and chairs are stunning. I’m sooooo pleased with them. Everything was on time and delivery was great.
Unfortunately the footstool does not match in colour (we think a different batch of material) but having spoken to a very friendly and helpful customer service member, everything is getting sorted. I do think it’s a bit unfair that I have to wait for the whole making process again which at the moment is 11-13 weeks (my initial order was only 6-8 weeks). Perhaps loaf could consider a “skip the queue” option for when an error has been made?
Having said this, I would still order with loaf again… in fact I’m making plans for an armchair as we speak!
November 19, 2025
Reply from Loaf - Guildford
HI Anna,
Thank you for your review,
We’re thrilled to hear you love your new sofa and love seat, and that the Guildford team and our customer service team were able to help.
We're sorry the footstool didn’t match, but pleased it’s now being sorted. We understand the frustration with the wait time and appreciate your thoughtful feedback it’s something we’ll certainly pass on. Delighted you’d still choose Loaf again
Warm regards,
Cynthia
Sofa shopping
Really helpful but not intrusive member of staff who I think was called Seren. She gave great support and answered questions when we had them and helped to confirm our choices whilst giving us different options.
November 8, 2025
Reply from Loaf - Guildford
Hi Mrs Griffiths,
Thank you for your lovely review
We’re so pleased to hear that Seren was able to offer helpful, supportive guidance without being intrusive.
It’s great to know she could answer your questions and help you feel confident in your choices.
Warm regards,
Cynthia
The whole experience of purchasing our…
The whole experience of purchasing our new sofa bed was wonderful. Chloe K was so helpful and kind and it was such a pleasure dealing with her. We cannot wait to get our new sofa bed. Guildford team are amazing and should be praised for their in depth knowledge.
November 14, 2025
Unprompted review
Reply from Loaf - Guildford
Hi Samantha,
Thank you for your wonderful review
We’re so happy to hear Chloe made your experience such a pleasure, and that the Guildford team impressed you with their knowledge. We can’t wait for you to receive your new sofa bed
Warm regards,
Cynthia
Lovely Loafers at the Guildford Shack
The Loafers in the Guildford Shack were very knowledgeable, friendly and professional but not pushy. Well laid out with many sofa designs to look at.
Water provided and child friendly with colouring to do. I thought the free Tunnocks teacakes were a nice touch!
November 10, 2025
Reply from Loaf - Guildford
Hi Lucinda,
Thank you so much for your lovely feedback!
I’m delighted to hear you enjoyed your visit to our Guildford Shack and that our team made you feel welcome and comfortable. It’s great to know you appreciated the range of sofa designs, as well as the little touches like the water, colouring for the kids and of course the Tunnock’s teacakes!
We look forward to welcoming you back again soon.
Kind regards
Manny.
Good customer experience
Helpful customer service and information. Lovely sales person who couldn’t have been more helpful
November 8, 2025
Reply from Loaf - Guildford
Hi Rachael,
Thank you so much for your kind feedback! We’re delighted to hear you received such helpful service and that our sales team made your experience a great one. We’ll be sure to pass your lovely comments along to the team.
Kind Regards,
Paris
We had a wonderful warm welcome…
We had a wonderful warm welcome entering the store, with a good jolly helpful gentleman assisting with my rug choice.
Checking stock levels, offering to order and gave me return information if I am not happy when it arrives and in place.
Would be happy to return to the store again.
November 5, 2025
Unprompted review
Reply from Loaf - Guildford
Hello Mrs McKay!
We’re thrilled to hear that you received such a warm welcome in our store!
It’s fantastic that our team was able to assist you with your rug choice and provide you with all the information you needed.
We can’t wait to have you back in the store again soon!
Kind Regards
Jasmin
Exceptional Service from Joe at Loaf
I had such a brilliant experience shopping with Loaf. My sales assistant, Joe, was absolutely fantastic, he spent so much time with me, showing me everything I wanted to see and answering every question I had. Nothing was too much trouble, and I never once felt rushed or under any pressure to buy. It was such a relaxed, enjoyable experience.
Joe really went above and beyond, and it’s clear that Loaf is a company with wonderful ethics and a genuinely caring approach to customer service. You can tell they value both their customers and their staff.
Their products are absolutely beautiful everything was so well presented and felt really high quality, definitely worth the money.
I honestly can’t fault the experience and can’t thank Joe and the Loaf team enough for all the time and care they gave me.
November 3, 2025
Unprompted review
Reply from Loaf - Guildford
Hi Lorraine,
Thank you so much for your lovely review
We’re absolutely delighted to hear that Joe made your shopping experience so enjoyable and relaxed. It’s lovely to know his care and attention left such a great impression we’ll be sure to pass along your kind words to him and the team. We’re thrilled you love our products too!
Warm regards,
Cynthia
Excellent service
Very helpful and friendly shop assistant who helped us choose the perfect bed for us.
November 1, 2025
Reply from Loaf - Guildford
Hi Katie,
Thanks so much for your lovely feedback! We’re so pleased to hear our team helped you find the perfect bed, here’s to many comfy lie-ins ahead!
Kind Regards,
Paris
Reply from Loaf - Guildford
Hi Carrie,
Thank you so much for your kind words!
We're thrilled to hear that our team made your experience so enjoyable. We’ll be sure to pass along your compliments to the staff.
Warmest Regards,
Paris
First class experience in Guildford
Truly outstanding customer service from Guildford store.
Visited several times in advance of my sofa purchase, technical knowledge and fabric advice from Manager, Joe, was invaluable and much appreciated.
October 21, 2025
Unprompted review
Reply from Loaf - Guildford
Hi There,
Thank you so much for your kind words!
We’re delighted to hear that Joe and the Guildford team were able to provide invaluable advice and support during your visits. It’s wonderful to know their technical knowledge and fabric guidance helped you make the perfect sofa choice.
We’ll be sure to pass on your praise, Joe will be thrilled!
Warmest Regards,
Paris
Amazing Loaf Guildford
Well! We have never had such a wonderful shopping experience. The staff at Guildford were super friendly, full of advice and knowledgeable about the products and fabrics. They listened to me with patience and helped when I was in a panic about my fabric choice by putting everything right and amending my order. They were so amazing I called customer service to praise them.
October 28, 2025
Reply from Loaf - Guildford
Hi Ashley,
Wow, what a lovely message to read!
We’re over the moon to hear that our Guildford team made your shopping experience so wonderful. It’s great to know they were able to offer helpful advice and put your mind at ease with your fabric choice. We’ll make sure your kind words are passed on to the team, they’ll be chuffed to bits!
Thanks so much for taking the time to share your experience.
Warmest Regards,
Paris
Great staff, store, products and marketing
All of the consultants at the store we visited were knowledgeable, helpful, approachable and friendly. There was no hard selling, no pressure and an understanding that this is a sales decision which takes time. The store was bright and spacious. The considered lay out showcased each piece of furniture to enable you to envisage it in your space at home. Overall, the atmosphere was calm, friendly and not rushed - perfect for choosing a large, high value item that will be in your home for many years. The colour swatch hub makes choosing sofa fabric very straightforward. The marketing and communications materials are very well done, providing all the information you need in easy to follow, comparable formats. There were even toffees and chocolate bars dotted around the store to keep you going!
October 18, 2025
Reply from Loaf - Guildford
Hi Sally!
Thank you so much for taking the time to leave us such a wonderful 5-star review!
Your feedback truly means a lot to us, and it’s incredibly rewarding to hear that your experience met your expectations so thoroughly.
We look forward to assisting you with any future furniture needs, and we hope to see you again soon!
If you have any questions or require further assistance, please don’t hesitate to reach out.
Your satisfaction is our top priority!
Jasmin
Friendly staff and knowledgable
Friendly staff and knowledgable.
No pressure to buy anything and really nice to be able to take as long as you want to look around and try all that is on offer.
October 12, 2025
Reply from Loaf - Guildford
Hi,
Thank you for shopping with Loaf and for taking the time to leave us a thoughtful review!
I’m really glad to hear that you found our staff friendly and knowledgeable. It's something we take great pride in. Creating a welcoming, pressure free environment is important to us, so it’s great to know you felt comfortable taking your time to look around and try everything at your own pace.
I believe in shopping, especially for something important. Should be a relaxed and enjoyable experience and it means a lot to us that you felt that way. If you ever have any questions or need more information during a future visit, our team is always happy to help.
Thanks again for choosing us and I hope you enjoy your new purchase!
Warm regards,
Manny.
Nice shopping experience
The Guildford store is very easy to shop in, plenty of options to browse, helpful staff, little treats to enjoy, and lots of comfortable lounging spots. I left with several samples and a few solid ideas. I would have appreciated a discount (sofa.com and BoConcept offer them), but the item I liked fit both my space and my budget, so I’m happy overall.
October 15, 2025
Reply from Loaf - Guildford
Hi Amanda,
Thank you so much for your thoughtful feedback!
I’m really pleased to hear that you enjoyed your visit to our Guildford store and found the shopping experience comfortable, inspiring, and well supported by our team. It's great to know that the item you liked suited both your space and budget. That’s exactly what we aim for.
Kind regards,
Manny.
A1 service and customer experience
We were very impressed by the level of knowledge and engagement by everybody we spoke to. We were more than looked after, and made our decision to purchase very easy in the end. Would not hesitate to recommend.
October 8, 2025
Reply from Loaf - Guildford
Hi Karl,
Thank you so much for your lovely review
We’re thrilled to hear you had such a great experience and that the team made things easy for you. Your kind words and recommendation mean a lot to us.
Warm regards,
Cynthia
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