As always we had an excellent experience in Loaf Guildford. Chloe was fantastic; enthusiastic and knowledgeable about all the products and gave us time to ourselves but was on hand to help when requir... See more
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Have been wanting a loaf sofa for years. We were served by Poppy who was friendly, helpful and informative. Bought a new mattress too 😊 now waiting for the delivery; so excited
Company replied
When we visited Loaf in Guildford on thursday 30th April 2026, we were blown away by the customer service. The friendly bubbly chap that helped us was great, a real credit to your company. Definitely... See more
Company replied
Further to various emails on 15th September, two calls to customer service, a follow up email on 19th and two social media posts, still no one has bothered to pick up the phone to apologise or... See more
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Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Guildford
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
Unit 6A Tunsgate Quarter, GU1 3QY, Guildford, England, United Kingdom
- 02031418300
4.7
Excellent
141 reviews
Replied to 99% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Had a great experience in the Guildford…
Had a great experience in the Guildford Store, Penny was really helpful and friendly .
Ordered a sofa !
September 10, 2025
Unprompted review
Reply from Loaf - Guildford
Hi Stephanie,
Thank you for shopping with Loaf! We truly appreciate your feedback.
It's wonderful to hear your experience in our Guildford Shack was amazing, helpful and friendly. We take pride and care in all our services to deliver a premium standard.
Hope to hear from you soon!
Kind regards,
Manny.
Loaf experience in store was great
Loaf experience in store was great, calling the helpline less so, when we did that few weeks later. Person was working from home (stated so) and had to text colleagues to answer relatively simple questions. Quite an odd experience.
September 6, 2025
Reply from Loaf - Guildford
Hi RP,
Thank you for sharing your experience with us.
We’re so pleased to hear you enjoyed your time in store, but we’re sorry the follow-up on the helpline didn’t feel as smooth. We always want our service to be consistent and helpful, whether in person or over the phone, so your feedback is really valuable.
I will be looking into the agent’s conduct and will provide them with constructive feedback to ensure they maintain a consistently professional approach when assisting our customers.
Warmest Regards,
Paris
Great experience at the Guildford showroom
I visited the Guildford showroom on 3 separate occasions whilst trying to decide on a new sofa. Irene helped me on the last 2 visits going through fabric details, measurements, modifications and costs. She was patient and helpful.
The showroom is lovely. Having paint colour samples in store is a great idea so you can compare against fabric samples. Thank you Loaf! Sofa ordered!
September 6, 2025
Unprompted review
Reply from Loaf - Guildford
Hi Lindsey!
Thank you for your wonderful feedback!
We're absolutely thrilled to hear that Irene was there to assist you during your visits. It sounds like you had a fantastic experience at our Guildford showroom!
Enjoy your new sofa!
Kind Regards
Jasmin
Guildford Store - Amazing Service
Myself and my partner have had our eye on a loaf sofa for our first home together and decided to visit the store. Chloe made the entire process so easy, was very friendly and offered some great advice. We purchased our sofa with Chloe and we cant wait to receive it!
Chloe is definitely an asset to the guildford store! What a great in-store experience for a purchase so important! 5*!
August 30, 2025
Unprompted review
Reply from Loaf - Guildford
Hi Ben,
Thank you so much for your lovely review!
We're thrilled to hear that you and your partner had such a positive experience at our Guildford store. It's wonderful to know that Chloe was able to make the process so smooth and enjoyable for such an important purchase. She truly is a valued member of our team, and we’ll be sure to pass on your kind words to her.
Congratulations on your new home, we’re so excited for your sofa to arrive and become a part of it!
Wishing you all the best,
Paris
Great team! Seren was so helpful and patient
Seren was so helpful and patient. We weren’t rushed and she answered all of our questions so well. Very excited to order our new sofa. Thank you.
August 30, 2025
Unprompted review
Reply from Loaf - Guildford
Hello Jennifer,
Thank you for shopping with us,
We appreciate your kind words and we cannot wait for you to receive your order.
Kind Regards,
Sav
Tabitha was absolutely fantastic!
Tabitha was absolutely fantastic!! She helped us pick a sofa, footstool and rug. She was very patient as we were quite indecisive. She was also very knowledgeable on all products and she made the whole experience very enjoyable.
August 29, 2025
Unprompted review
Reply from Loaf - Guildford
Hi Kate,
Thank you for your kind words! We'll be sure to pass on your lovely feedback to Tabitha, I'm sure it will make her day.
Picking your perfect Sofa, Footstool and Rug combo is a big decision and there are lots of factors to consider to it's wonderful to hear that we've been able to assist you with this.
Have a wonderful evening.
Peter.
Lovely staff and great service
Lovely staff and great service, Penny who took my order was super helpful
August 25, 2025
Unprompted review
Reply from Loaf - Guildford
Hi Toni,
Thanks so much for your kind words!
We're delighted to hear you had a great experience and we'll be sure to pass your lovely feedback on to Penny. She’ll be so pleased to know she was able to help. Hope you love your new Loaf piece!
Warmest Regards,
Paris
Fantastic customer service
Fantastic customer service. No pressure from the helpful staff, we were able to browse in peace and ask for help when we needed it. Tabitha was on hand to help with great recommendations on colour and fabric options and made the ordering process simple for us. Can't not mention the great snacks and water available too. Thanks to all.
August 24, 2025
Unprompted review
Reply from Loaf - Guildford
Hi Kim,
Thank you so much for taking the time to share your wonderful feedback regarding your recent visit to our Shack. We truly appreciate hearing from our valued customers like you.
It is incredibly gratifying to learn that our team member, Tabitha, was able to make your experience both memorable and enjoyable during your visit. Our goal is to create a welcoming environment where customers can feel at ease while browsing, and it seems we hit the mark! We pride ourselves on providing a no-pressure atmosphere, allowing you to explore our products and ask questions at your own pace.
We are particularly pleased to hear that Tabitha provided you with great recommendations on color and fabric options. Personalising your experience is key to us, and it's wonderful to know that she was able to assist you effectively. Additionally, I’m glad you enjoyed the snacks and water we offer; we believe that a little refreshment can enhance your shopping experience.
I will be sure to pass along your kind words and feedback to the Shack team, especially to Tabitha, who will be thrilled to know that her efforts made such a positive impact on your visit. Your appreciation motivates us to continue delivering exceptional service.
Once again, thank you for your wonderful feedback, and we hope to see you again soon at our Shack. Your satisfaction is our priority, and we are here to assist you whenever you need it.
Many thanks,
Dipak
V relaxing experience with no pressure…
V relaxing experience with no pressure to buy felt at all.
August 9, 2025
Unprompted review
Reply from Loaf - Guildford
Hi Anne,
Thank you so much for leaving us a review.
We're thrilled to hear that you had a relaxing experience with us. We know that choosing the perfect piece of Loaf for your home is an exciting journey, and we want you to feel completely at ease while making your decision. Take all the time you need there's absolutely no rush
Keep Loafing on!
Warm regards
Sofa Purchase
Good to have the ability to see the product and ask in store whilst following up with an order online / via email
August 16, 2025
Reply from Loaf - Guildford
Hi David,
Thank you for your feedback!
We're glad you found it helpful to view the product in-store and then complete your order online or by email. We aim to make the process as convenient and flexible as possible.
Enjoy your new sofa!
Warmest Regards,
Paris
Can't get through to anyone no one can…
Can't get through to anyone no one can give me any information and what information I get is conflicting. I am regreatring having ordered from Loaf and won't be ordering again I am afraid
July 12, 2025
Reply from Loaf - Guildford
Hi Leigh,
Thank you for reaching out, and I'm truly sorry to hear about the difficulties you've been facing.
It’s completely understandable to feel frustrated when you’re unable to get clear information, and I sincerely apologise for the confusion and lack of communication you’ve experienced. This is not the standard of service we aim to provide at Loaf.
I can see that you’ve already spoken with one of our agents, who is currently working to get this resolved for you. However, I completely understand how frustrating this situation must be, and I’d like to personally step in and chase this up on your behalf.
It’s simply not fair for you to be left without clear answers, and I want to make sure you feel supported and informed every step of the way. I’ll do everything I can to move things along and keep you updated as soon as I have more information.
Again, I’m sorry that your experience has led you to feel this way, and I genuinely hope we can resolve things to your satisfaction.
Kind regards,
Paris
Great service
Friendly, knowledgeable staff who were patient and helpful throughout the process.
August 7, 2025
Reply from Loaf - Guildford
Hi Claire,
Thank you so much for your wonderful review!
We’re thrilled to hear that our friendly and knowledgeable staff were patient and helpful throughout your ordering process.
Providing great service is our goal, and it’s fantastic to know we achieved that for you!
If you need anything else, just let us know—we’re here to help!
Best Regards,
Jasmin
Fantastic service
Beautifully laid out shack at Guildford we felt very comfortable we were first helped by a very nice young lady and Joe The shack manager their knowledge and understanding of what we were looking to achieve was so helpful. We were able to take our time to make sure colour, sizes and comfort (especially the mattress) was just right so a huge thank you I am looking forward to having my new bed and mattress.
August 3, 2025
Reply from Loaf - Guildford
Hi LindyLou,
Thank you so much for your wonderful feedback!
We're thrilled to hear that you had such a positive experience at our Guildford location. It’s fantastic to know that you felt comfortable and well taken care of by our team, especially by the shack assistants. We’re committed to making sure every detail is perfect for you, from colour to size to comfort and it’s great to hear we were able to help you find the ideal mattress and bed.
We truly appreciate you taking the time to share your thoughts and can’t wait for you to enjoy your new bed! If you have any more questions or need further assistance, don’t hesitate to reach out.
Wishing you many restful nights ahead!
Best regards,
Paris
Thank you Chloe
My wife and I dropped into the Guildford Branch to purchase some linen bedding. We were looked after by Chloe who was engaging, informative and incredibly helpful - all in all a great credit to your company.
July 28, 2025
Unprompted review
Reply from Loaf - Guildford
HI Richard,
Thank you so much for your wonderful review!
We are so happy to hear that Chloe was helpful and informative. It truly warms our hearts to know that she took great care of you and contributed to your satisfaction.
Keep Loafing on!
Warm regards,
Cynthia
Fantastic shopping experience
Used the website to explore options then visited the Guildford store
Didn’t want to buy without feeling the comfort, quality and colours
Well worth a visit the staff could not have been more helpful and informative
There was no pressure to buy and they helpfully set up my order for me so that I could check it all at home before confirming my order
August 2, 2025
Reply from Loaf - Guildford
Hi Cathy,
Thank you so much for taking the time to leave us a review!
We’re absolutely thrilled to hear that you had such a fantastic experience at our Guildford shack. Adding a lovely piece of Loaf to your home is a wonderful investment, and we completely understand how important it is to make the right choice. That’s why our friendly staff is always here to provide you with the information you need
We hope you enjoy your lovely Squisharoo sofa when it arrives!
Keep on Loafing!
Warm regards,
Cynthia
We had the best experience in loaf
We had the best experience in loaf today. Looking to purchase a bed, sofa and mattress. Tabitha was beyond helpful and so knowledgable with her suggestions. It was such a seamless experience and couldn’t recommend loaf guildford enough. Thank you to Joe for his help also! Such a happy customer!
August 3, 2025
Unprompted review
Reply from Loaf - Guildford
Hi Beth,
Thank you so much for taking the time to leave us a review!
We’re absolutely delighted to hear that you had a wonderful experience at our Guildford shack, and that Tabitha was helpful and knowledgeable with her suggestions. At Loaf, we truly love ensuring our customers have the best and most seamless experience with us, and it brings us such joy to know you were a part of this journey.
Keep Loafing On!!
Warm Regards,
Cynthia
Lady who helped me was very willing to…
Lady who helped me was very willing to discuss the pros and cons of the size of the beds, which is a big decision, she made some good points, and I decided on the king size which I’m sure I will be very pleased with. She was charming and very kind, it made a real difference
July 31, 2025
Reply from Loaf - Guildford
Hi Gennie,
Thank you so much for your kind words!
We're delighted to hear that our team member was able to help you thoughtfully consider your options and that her kindness and insight made a difference in your decision. We're confident you'll love your new king-size bed.
Wishing you many restful nights ahead!
Warmest Regards,
Paris
Really helpful and friendly staff at…
Really helpful and friendly staff at your Guildford Branch.
July 21, 2025
Reply from Loaf - Guildford
Hi Adrian,
Thank you for taking the time to leave us a review,
We are delighted to hear that our staff were helpful and friendly to you at our Guildford shack,
It brings us great joy to ensure our customers feel comfortable and have a wonderful time visiting us.
Keep loafing on!
Warm wishes
Cynthia
Beautiful products and great staff
Beautiful products, welcoming showrooms and friendly and helpful staff. Thank you to Seren and Joe for your exceptional customer service.
July 13, 2025
Reply from Loaf - Guildford
Hi Linda,
Thank you for shopping with Loaf!
We appreciate the time taken to leave us a review.
Wonderful to hear your experience was friendly and helpful. Our Loafers at our Shacks are a lovely and welcoming bunch.
We take pride and care in all of our service's, to deliver a premium standard
Hope to hear from you soon.
Kind regards,
Manny.
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