I had previously visited Islington Loaf as it is quite easy for me to get to and I have a Loaf sofa and armchair that I wanted to match with a little cheese stool. The shack is relaxed with very helpf... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
The islington store is beautifully laid out. You can really spend time there contemplating your purchase. The staff are available when you're ready for advice. They are patient and helpful whilst you... See more
Company replied
Excellent customer service today. Pearl was incredibly helpful and patient with us while we picked our new sofa, and showed us some cheaper options for fabric for a foot stool. Ally the manager was wa... See more
Company replied
Our bed never arrived, nor was the call centre able to tell us where it was. Absolutely terrible service. Was forced to request a refund as they had no idea where our bed was or when it could be deliv... See more
Company replied
Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Islington
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
53-57 Essex Road, N1 2SZ, London, England, United Kingdom
- 02031418300
4.5
Excellent
65 reviews
Replied to 99% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Great shopping experience at the Islington loaf branch
Went into Islington loaf branch & the staff were super helpful. They really helped me to make the right choice of fabric for the sofa
November 1, 2025
Reply from Loaf - Islington
Hi Joanna,
Thank you so much for your lovely feedback! We’re so glad our Islington team could help you find the perfect fabric for your sofa.
Kind Regards,
Paris
Delivery: Ben and his colleague were great
Ben and his colleague were great. Super friendly and helpful, went out of their way to sort out an issue with my old loaf bed as well as delivering my new sofa. They made sure to take great care and were lovely people.
October 28, 2025
Unprompted review
Reply from Loaf - Islington
Hi Mia,
Thank you so much for taking the time to leave this lovely feedback!
I’m delighted to hear that Ben and his colleague made such a positive impression and went the extra mile to help with your old bed as well as your new sofa delivery. I’ll be sure to pass along your feedback to them, they’ll be thrilled to know their efforts were appreciated.
Enjoy your new sofa!
Warm regards,
Manny.
Very helpful
Very helpful, friendly, and knowledgeable staff. They have a good range of sofas and tables in store to browse.
September 10, 2025
Reply from Loaf - Islington
Hi Isabel,
Thanks so much for your lovely review!
We’re so pleased to hear you enjoyed your visit and found our team helpful and friendly. It’s great to know you liked the range of sofas and tables on show too. We’ll be sure to share your kind words with the team, they’ll be chuffed!
Warmest Regards,
Paris
Helpful and competent sales team
Welcoming, helpful & informed sales team. Competently answered all our questions about furniture construction and durability and the vast range of fabrics. Ordered two upholstered chairs.
October 6, 2025
Reply from Loaf - Islington
Hi Sue,
Thank you so much for your review.
We’re absolutely delighted to hear that you had such a positive and enjoyable experience on your visit.
It’s wonderful to know their knowledge, friendliness, helped you made a perfect choice we’ll be sure to pass along your kind words to them.
Warm regards,
Cynthia
Footstool purchase
Friendly, professional and efficient customer service. Great experience - would highly recommend anyone to visit the showroom
October 11, 2025
Reply from Loaf - Islington
Hi Michael,
Thank you for shopping with Loaf!
I’m thrilled to hear you had a great experience and found our customer service friendly, professional, and efficient. Your recommendation means a lot to us.
We look forward to welcoming you back to the Shack anytime!
Kind regards,
Manny.
Reply from Loaf - Islington
Hi Jacqueline,
Thank you for taking the time to leave us a review,
We are delighted to hear that your had a n excellent sales experience at our shack,
we hope your new sofa adds the perfect luxury to your home.
Warm regards
Cynthia
Pleasant shopping experience
September 25, 2025
Reply from Loaf - Islington
Hi Duncan,
Thank you so much for taking the time to leave us a review!
We’re thrilled to hear that you had a wonderful experience shopping with us. Our goal is to provide a seamless shopping experience for our customers, and it truly warms our hearts to know you had just that with with us.
Warm regards,
Cynthia
I would highly recommend the team in…
I would highly recommend the team in Islington. They were absolutely fantastic!! So much more helpful than I knew was possible!
They were extremely knowledgable on the sofas, and shared really helpful info on how the different fabric types would change over time which allowed me to understand my preference. I was also advised on a deeper level about wall colours, and the size so I could understand how best it would fit into my room. I must have been there for circa 2 hours.
I felt like they really took my best interests in to consideration.
I couldn’t recommend them more to anyone!
September 23, 2025
Reply from Loaf - Islington
Hi Katie,
Thank you so much for your wonderful feedback!
We’re absolutely delighted to hear how well the Islington team looked after you. It’s great to know their knowledge, advice and attention to detail helped you feel confident about your choices and that they took the time to really consider what would work best for your home.
We’ll be sure to share your kind words with the team; they’ll be thrilled to know they made such a positive difference. We truly appreciate your recommendation and look forward to welcoming you back again soon!
Warmest Regards,
Paris
Simple and clean website UX
Simple and clean website UX. Store was also helpful especially to choose fabric.
September 22, 2025
Reply from Loaf - Islington
Hi Kay,
Thank you so much for your lovely feedback!
We’re really glad to hear you found our website simple and easy to use and that our store team was able to help you choose the perfect fabric. I’ll be sure to share your comments with them, it will mean a lot.
We look forward to helping you again soon!
Best regards,
Paris
The store was bright and clean and easy…
The store was bright and clean and easy to get around. There was a wide range of displays to view. Staff were very helpful, friendly, polite and keen to help. All my queries were answered and staff were happy to discuss options as well as giving me all the information I required. I made a purchase and came away feeling I had made a good choice and was well looked after during my visit.
September 21, 2025
Reply from Loaf - Islington
Hi Berns,
Thank you so much for your detailed review!
We’re delighted to hear you enjoyed your visit, the team will be so pleased to know you found the showroom bright, welcoming, and easy to explore. It’s great to hear that all your questions were answered and that you felt supported in making the right choice. We hope you love your new piece and look forward to welcoming you back again soon.
Warmest Regards,
Paris
Amazing service, beautiful showroom.
We honestly never thought sofa shopping could be so fun! (We bought our puppy in with us a second time for the seal of approval!). Staff were super helpful, without putting on pressure (I always find that off putting and tend to gravitate to shopping online because of it!).
September 20, 2025
Reply from Loaf - Islington
Hi Katherine,
Thank you so much for your lovely review!
We’re thrilled to hear you enjoyed your visits to the showroom and that your puppy gave the final seal of approval too! It’s great to know our team could make the experience fun, relaxed and pressure-free.
We hope you enjoy your new sofa for many years to come and we look forward to welcoming you (and your pup!) back again in the future.
Warmest Regards,
Paris
Wonderful shopping experience!
Shopping at the Islington shack was such a pleasure! A lovely environment with a cinema for the kids and drinks and snacks while you peruse the gorgeous furniture. Super helpful and friendly staff. We bought a beautiful corner sofa and two rugs. Will be back!
September 19, 2025
Reply from Loaf - Islington
Hi YRG,
Thank you so much for your wonderful feedback!
Your words have blessed us all. I’m thrilled to hear you had such an enjoyable experience at our Islington Shack. It's great to know the little extras like the cinema, drinks, and snacks helped make your visit even more special!
We're so pleased you found pieces you love. Your new corner sofa and rugs sound like fabulous choices. We’ll look forward to welcoming you back again soon!
Kind regards,
Manny.
Got an in stock sofa over a week ago…
Got an in stock sofa over a week ago and still no call from the delivery team
September 9, 2025
Reply from Loaf - Islington
Hi Lisa.
Thanks for your review and the reply to our email. We will get this resolved for you and I appreciate your patience while we put this right.
Kind regards,
Manny.
I knew what I wanted to order and came…
I knew what I wanted to order and came in to the Islington store to grab a few more fabric swatches. The staff were all so lovely and accommodating and had great ideas. I had to take a phone call and randomly sat on a chair that wasn’t on my list and fell in love! The staff quickly pivoted and updated my order and were happy that I found something I liked even more. They couldn’t have been more kind or helpful. I was really touched that they remembered my sons name and asked for an update once our order arrives.
September 12, 2025
Reply from Loaf - Islington
Hi Shavon,
Thank you so much for sharing your wonderful experience with us!
It's fantastic to hear that our Islington team was so lovely and accommodating, and that you found something you love even more!
We truly appreciate your kind words and can't wait for you to receive your order. We'll be here to help whenever you need us!
Warm regards
Jasmin
Islington store.
Despite visiting your shop in Islington and placing an order, when I got home and received the paperwork, the wrong chair had been ordered.
It was too late to phone so at 10am this morning I tried to call to change the order. I waited 40 mins for someone to answer the phone but sadly no one did so I hung up. I then wasted a further two hours visiting the store again as I’m going abroad tomorrow and will be unable to deal with it. The system was so faulty the only way to alter my order was to cancel it. Will I go back & try again? I doubt it…..!
September 5, 2025
Reply from Loaf - Islington
Hello,
I'm really sorry to hear about the mix-up with your order and the hassle you've experienced trying to resolve it. It’s completely understandable how frustrating this situation must be for you.
I’ll make sure someone contacts you as soon as possible to help sort this out before your trip.
Thank you for your patience during this challenging time.
Best, Jasmin
Shopping experience was amazing
Shopping experience was amazing, one of the best we have had in years. The retail team is very nice, helpful and professional. The way everything is layed down and explained with fabrics, colours etc is brilliant. Best part is the great ways to keep kids entertained while parents shop. Just perfect!
August 29, 2025
Reply from Loaf - Islington
Hi Francesco,
Thank you so much for taking the time to share such kind words about your recent shopping experience with us. We’re absolutely delighted to hear that it was one of the best you’ve had in years!
It’s wonderful to know that our Shack team made you feel supported and that you enjoyed how everything was presented and explained, from fabrics to colours. We’ll be sure to pass your feedback on to them, they’ll be thrilled to hear it.
We’re also so pleased that the little touches, like keeping children entertained while parents shop, made a difference for you. Creating a relaxed and enjoyable experience for the whole family is something we care deeply about, so it’s fantastic to know it helped make your visit “just perfect.”
We look forward to welcoming you back again soon.
Warmest regards,
Paris
Paid for bed that never arrived!
Our bed never arrived, nor was the call centre able to tell us where it was. Absolutely terrible service. Was forced to request a refund as they had no idea where our bed was or when it could be delivered. Even during our visit to the showroom, the salespeople didn't seem interested. So disappointed.
August 9, 2025
Reply from Loaf - Islington
Hi Emma,
Thank you for shopping with Loaf!
We truly appreciate your feedback
I'm so sorry to hear about your experience and I completely understand your frustration.
Your experience in our showroom didn’t reflect the level of care and service we aim to provide. This isn’t how we want our customers to feel, and I sincerely apologise for the inconvenience and the time you’ve had to spend chasing things up.
Your feedback will be investigated to ensure this is looked into thoroughly, we clearly fell short and that’s something we take seriously.
Kind regards,
Manny.
It was a pleasure to meet Simon…
It was a pleasure to meet Simon (Islington store). He was knowledgeable about the products we were interested in. He was friendly and not at all pushy. He gave us time and space to choose what we liked yet gave us pointers to make the right choice.
We went in just to look and left after ordering a new bed, mattress and brought some new mugs.
Well done Simon
August 22, 2025
Reply from Loaf - Islington
Hi Suzanne,
Thank you so much for your kind words! We're thrilled to hear that Simon at our Islington store made such a positive impression. His product knowledge, friendly approach, and thoughtful guidance are exactly what we strive for in every customer experience.
It’s wonderful that your visit turned into such a successful shopping trip. We’ll be sure to pass your compliments on to Simon.
We hope you enjoy your new purchases when they arrive, and we look forward to welcoming you back soon.
Many Thanks,
Nat
Excellent customer service with great…
Excellent customer service with great advice and genuine interest
August 13, 2025
Reply from Loaf - Islington
Hi Liz,
Thank you for taking the time to leave us a review,
We are delighted to hear that you had an excellent service with and great advice at our Islington Shack, It bring us great joy to assist our customer make in make the their perfect choice and we can't wait add your lovely sofa to your beautiful home
Keep Loafing on
Warm regards.
Cynthia
great experience!
We recently had a great experience at Loaf in Islington. The team was very friendly and gave us lots of great advice so that we could make a really informed decision about our purchase. Thank you so much for the amazing customer service and the extra goodies!!
July 31, 2025
Unprompted review
Reply from Loaf - Islington
Hi Jake,
Thanks a ton for your wonderful review!
We’re absolutely thrilled to hear that your experience at our Islington Store was fantastic. We truly love making our customers feel at home. Adding a piece of furniture is such an exciting journey, and we’re here to provide all the helpful advice and information you need to make that perfect choice.
We can’t wait to help you add that lovely piece to your beautiful home!
Keep Loafing on!!
Warm regards,
Cynthia
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.