Simon was supper helpful and helped me with a very difficult decision regarding which sofa I wanted. He was also very patient with all the last minute changes before finally settling the bill. Can’... See more
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What an incredible experience today in the Islington branch, the atmosphere is so warm and welcoming. The champagne, strawberries and chocolates were such a treat to our visit and wander. Thank you fo... See more
Company replied
Our bed never arrived, nor was the call centre able to tell us where it was. Absolutely terrible service. Was forced to request a refund as they had no idea where our bed was or when it could be deliv... See more
Company replied
The islington store is beautifully laid out. You can really spend time there contemplating your purchase. The staff are available when you're ready for advice. They are patient and helpful whilst you... See more
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Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Islington
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
53-57 Essex Road, N1 2SZ, London, England, United Kingdom
- 02031418300
4.5
Excellent
74 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 98% of negative reviews
Typically replies within 24 hours
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See how their reviews and ratings are sourced, scored, and moderated.
Amazing service, beautiful showroom.
We honestly never thought sofa shopping could be so fun! (We bought our puppy in with us a second time for the seal of approval!). Staff were super helpful, without putting on pressure (I always find that off putting and tend to gravitate to shopping online because of it!).
September 20, 2025
Reply from Loaf - Islington
Hi Katherine,
Thank you so much for your lovely review!
We’re thrilled to hear you enjoyed your visits to the showroom and that your puppy gave the final seal of approval too! It’s great to know our team could make the experience fun, relaxed and pressure-free.
We hope you enjoy your new sofa for many years to come and we look forward to welcoming you (and your pup!) back again in the future.
Warmest Regards,
Paris
Wonderful shopping experience!
Shopping at the Islington shack was such a pleasure! A lovely environment with a cinema for the kids and drinks and snacks while you peruse the gorgeous furniture. Super helpful and friendly staff. We bought a beautiful corner sofa and two rugs. Will be back!
September 19, 2025
Reply from Loaf - Islington
Hi YRG,
Thank you so much for your wonderful feedback!
Your words have blessed us all. I’m thrilled to hear you had such an enjoyable experience at our Islington Shack. It's great to know the little extras like the cinema, drinks, and snacks helped make your visit even more special!
We're so pleased you found pieces you love. Your new corner sofa and rugs sound like fabulous choices. We’ll look forward to welcoming you back again soon!
Kind regards,
Manny.
Got an in stock sofa over a week ago…
Got an in stock sofa over a week ago and still no call from the delivery team
September 9, 2025
Reply from Loaf - Islington
Hi Lisa.
Thanks for your review and the reply to our email. We will get this resolved for you and I appreciate your patience while we put this right.
Kind regards,
Manny.
I knew what I wanted to order and came…
I knew what I wanted to order and came in to the Islington store to grab a few more fabric swatches. The staff were all so lovely and accommodating and had great ideas. I had to take a phone call and randomly sat on a chair that wasn’t on my list and fell in love! The staff quickly pivoted and updated my order and were happy that I found something I liked even more. They couldn’t have been more kind or helpful. I was really touched that they remembered my sons name and asked for an update once our order arrives.
September 12, 2025
Reply from Loaf - Islington
Hi Shavon,
Thank you so much for sharing your wonderful experience with us!
It's fantastic to hear that our Islington team was so lovely and accommodating, and that you found something you love even more!
We truly appreciate your kind words and can't wait for you to receive your order. We'll be here to help whenever you need us!
Warm regards
Jasmin
Islington store.
Despite visiting your shop in Islington and placing an order, when I got home and received the paperwork, the wrong chair had been ordered.
It was too late to phone so at 10am this morning I tried to call to change the order. I waited 40 mins for someone to answer the phone but sadly no one did so I hung up. I then wasted a further two hours visiting the store again as I’m going abroad tomorrow and will be unable to deal with it. The system was so faulty the only way to alter my order was to cancel it. Will I go back & try again? I doubt it…..!
September 5, 2025
Reply from Loaf - Islington
Hello,
I'm really sorry to hear about the mix-up with your order and the hassle you've experienced trying to resolve it. It’s completely understandable how frustrating this situation must be for you.
I’ll make sure someone contacts you as soon as possible to help sort this out before your trip.
Thank you for your patience during this challenging time.
Best, Jasmin
Shopping experience was amazing
Shopping experience was amazing, one of the best we have had in years. The retail team is very nice, helpful and professional. The way everything is layed down and explained with fabrics, colours etc is brilliant. Best part is the great ways to keep kids entertained while parents shop. Just perfect!
August 29, 2025
Reply from Loaf - Islington
Hi Francesco,
Thank you so much for taking the time to share such kind words about your recent shopping experience with us. We’re absolutely delighted to hear that it was one of the best you’ve had in years!
It’s wonderful to know that our Shack team made you feel supported and that you enjoyed how everything was presented and explained, from fabrics to colours. We’ll be sure to pass your feedback on to them, they’ll be thrilled to hear it.
We’re also so pleased that the little touches, like keeping children entertained while parents shop, made a difference for you. Creating a relaxed and enjoyable experience for the whole family is something we care deeply about, so it’s fantastic to know it helped make your visit “just perfect.”
We look forward to welcoming you back again soon.
Warmest regards,
Paris
Paid for bed that never arrived!
Our bed never arrived, nor was the call centre able to tell us where it was. Absolutely terrible service. Was forced to request a refund as they had no idea where our bed was or when it could be delivered. Even during our visit to the showroom, the salespeople didn't seem interested. So disappointed.
August 9, 2025
Reply from Loaf - Islington
Hi Emma,
Thank you for shopping with Loaf!
We truly appreciate your feedback
I'm so sorry to hear about your experience and I completely understand your frustration.
Your experience in our showroom didn’t reflect the level of care and service we aim to provide. This isn’t how we want our customers to feel, and I sincerely apologise for the inconvenience and the time you’ve had to spend chasing things up.
Your feedback will be investigated to ensure this is looked into thoroughly, we clearly fell short and that’s something we take seriously.
Kind regards,
Manny.
It was a pleasure to meet Simon…
It was a pleasure to meet Simon (Islington store). He was knowledgeable about the products we were interested in. He was friendly and not at all pushy. He gave us time and space to choose what we liked yet gave us pointers to make the right choice.
We went in just to look and left after ordering a new bed, mattress and brought some new mugs.
Well done Simon
August 22, 2025
Reply from Loaf - Islington
Hi Suzanne,
Thank you so much for your kind words! We're thrilled to hear that Simon at our Islington store made such a positive impression. His product knowledge, friendly approach, and thoughtful guidance are exactly what we strive for in every customer experience.
It’s wonderful that your visit turned into such a successful shopping trip. We’ll be sure to pass your compliments on to Simon.
We hope you enjoy your new purchases when they arrive, and we look forward to welcoming you back soon.
Many Thanks,
Nat
Excellent customer service with great…
Excellent customer service with great advice and genuine interest
August 13, 2025
Reply from Loaf - Islington
Hi Liz,
Thank you for taking the time to leave us a review,
We are delighted to hear that you had an excellent service with and great advice at our Islington Shack, It bring us great joy to assist our customer make in make the their perfect choice and we can't wait add your lovely sofa to your beautiful home
Keep Loafing on
Warm regards.
Cynthia
great experience!
We recently had a great experience at Loaf in Islington. The team was very friendly and gave us lots of great advice so that we could make a really informed decision about our purchase. Thank you so much for the amazing customer service and the extra goodies!!
July 31, 2025
Unprompted review
Reply from Loaf - Islington
Hi Jake,
Thanks a ton for your wonderful review!
We’re absolutely thrilled to hear that your experience at our Islington Store was fantastic. We truly love making our customers feel at home. Adding a piece of furniture is such an exciting journey, and we’re here to provide all the helpful advice and information you need to make that perfect choice.
We can’t wait to help you add that lovely piece to your beautiful home!
Keep Loafing on!!
Warm regards,
Cynthia
Great customer service
Very happy with thecustomer service so far, that made me go for Loaf more than the item itself :))
July 31, 2025
Reply from Loaf - Islington
Hi Minas,
Thank you so much for your lovely feedback!
We are thrilled to hear how happy you are with the customer service you’ve received so far.
Please let us know if there is anything else we can do for you.
Warmest Regards,
Paris
Excellent customer service as always…
Excellent customer service as always and great products. Loaf has always been a favourite store of mine
August 1, 2025
Unprompted review
Reply from Loaf - Islington
HI Bobby,
Thank you for shopping with Loaf!
We appreciate the time taken to leave us a review.
Amazing to hear your experience was excellent as always.
We take pride and care in all of our services, to deliver a premium standard.
Hope to hear from you soon.
Kind regards,
Manny.
Super Cate in Islington!
We had a fab experience in the Islington shack last week. We were assisted by Cate - who was just excellent. She listened carefully to our requirements and carefully helped us to pick out a few options and colours. She was super helpful, patient and very knowledgeable which made it a smooth process. Cate and team were also very accommodating with our young daughter by bringing her popcorn and keeping her entertained!
Thank you so much!
July 26, 2025
Unprompted review
Reply from Loaf - Islington
Hi Emma,
Thank you for shopping with Loaf!
We appreciate the time taken to leave us a review.
Your words have blessed us all.
Wonderful to hear your experience was friendly and helpful.
Our loafers at our Shacks are a lovely and happy bunch always happy to help.
We take pride and care in all of our service's, to deliver a premium standard
Hope to hear from you soon.
Kind regards,
Manny.
A great store experience ……
Hello a great experience in the store and with the supper I was provided. The delivery time was quick . The only issue was that the chair was broken on arrival . Fingers crossed that the service continues to be so good
July 20, 2025
Reply from Loaf - Islington
Hi Fatima,
Thank you so much for your kind words!
We're thrilled to hear that you had a great in-store experience and that the delivery met your expectations. We're truly sorry to hear about the issue with the chair arriving broken, that's definitely not the experience we aim to provide.
Rest assured, our team is here to make it right. We'll follow up with you shortly to resolve the issue. Thank you for your patience and for giving us the chance to make things better.
We’ll do our best to ensure your future experiences are just as positive!
Warm regards,
Paris
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