The store staff were really helpful for showing me the various sofas and considerations of each design which I had not considered before. Thank you so much!
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See what reviewers are saying
Spent a very comfortable 45 minutes in the Loaf store Notting Hill! Staff were very friendly, attentive and helpful but knew when to leave me alone. Very helpful having the extra long tape measures... See more
Company replied
Went to Loaf Notting Hill and bought a Slow Riser Sofa bed. Comfy and snuggly as both bed and sofa, and great clever stain resistant fabric. Shopping experience was really chilled, offered nice refre... See more
Company replied
We bought a couch which should have taken 10-12 weeks to arrive. They obviously pushed it to 12 weeks which is definitely within their right. However they moved the delivery date twice! Moving it b... See more
Company replied
Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Notting Hill
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
103 Lancaster Road, W11 1QN, London, United Kingdom
- 02031418300
4.5
Excellent
43 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 98% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Wonderful experience shopping at Loaf…
Wonderful experience shopping at Loaf Notting Hill! Sadiqa was extremely helpful and patient, and gave us some great advice in selecting our new sofa.
December 27, 2025
Reply from Loaf - Notting Hill
Hi Kshitij,
Thank you for your lovely feedback! We’re thrilled to hear you had a wonderful experience at Loaf Notting Hill. Sadiqa will be delighted to hear your kind words, we’re glad her advice helped you choose the perfect sofa. Enjoy your new piece!
Warmest Regards,
Paris
Quality, style and relaxed elegance.
Great quality, style and relaxed elegance across the range. We have a lot, beds, sofas, armchairs, side tables, lamps as we had to furnish an entire house in 2014, everything looks just as good 10 years on and after heavy family usage.
December 27, 2025
Reply from Loaf - Notting Hill
Hi Matthew,
Thank you for your review,
We’re thrilled to hear your Loaf pieces are still looking great after 10 years of family life. Thank you for being such a loyal customer.
Keep Loafing on!!
Warm regards,
Cynthia
Terrible Customer Service
We ordered a sofa from loaf in September with the earliest delivery date being late November.
Prior to delivery we contacted to confirm they were able to remove the old sofa, to which they refused as it was sofa bed. Annoyed already as this was supposedly part of the service, we had the old sofa removed the day before the new sofa was delivered.
The new sofa which was delivered was the incorrect colour and size, which meant it did not fit up the stairs to the living room. The delivery company took the sofa back to Loaf and when contacted about the order, no help or information was given. Instead they informed us an investigation needed to happen prior to us being able to get any information which has left us with an empty living room and no information
November 24, 2025
Unprompted review
Reply from Loaf - Notting Hill
Hi Richard,
I’m really sorry to hear about your experience, it sounds incredibly frustrating, especially after waiting so long for delivery and going through the hassle of removing your old sofa.
We recently carried out an important system upgrade. While the changeover itself was successful, it has created some disruption for a small number of orders and we are working hard to clear the backlog.
I am personally looking into your case to make sure it gets sorted quickly from here. I will contact you directly.
Warm regards
Manny.
Fantastic .
September 20, 2025
Reply from Loaf - Notting Hill
Hi Michael,
Thank you so much for your kind words!
We’re thrilled to hear that you found our service fantastic. Our team works hard to deliver the best experience possible and feedback like yours truly makes our day.
We look forward to welcoming you back again soon!.
Warm regards,
Manny.
An amazing experience yet again at Loaf…
An amazing experience yet again at Loaf in Notting hill. Muna was very professional, helpful and a real pleasure to deal with who solved my query.
November 14, 2025
Unprompted review
Reply from Loaf - Notting Hill
Hi Maria,
Thank you for your lovely review
We’re so pleased to hear you had another great experience with us and that Muna was able to help so professionally. We’ll be sure to pass on your kind words.
Warm regards,
Cynthia
Incredibly helpful team at Loaf
Incredibly helpful team at Loaf - charming and polite. A very pleasant shopping experience
November 2, 2025
Reply from Loaf - Notting Hill
Hi Adam,
Thanks so much for your lovely feedback! We’re thrilled to hear our team made your shopping experience such a pleasant one.
Warmest Regards,
Paris
Reply from Loaf - Notting Hill
Hi Ann,
Thank you so much!
We’re thrilled to hear you enjoyed the treats and found our team helpful. We appreciate your kind words!
Warmest Regards,
Paris
Reply from Loaf - Notting Hill
Hi Alexi,
Thank you so much for your lovely feedback!
I’m so glad to hear you enjoyed the product and had a great experience in our shack. Our team takes pride in creating a welcoming atmosphere and helping every customer find exactly what they’re looking for.
We can’t wait to see you again soon!
Kind regards,
Manny.
Great service
October 26, 2025
Reply from Loaf - Notting Hill
Hi Daniel,
Thank you for your review
We’re so glad you’re happy with the service you received.
We hope you enjoy your lovely Loaf item
Warm regards,
Cynthia
Fantastic in-store experience
We had a fantastic experience at the Notting Hill branch with Muna. She was enthusiastic and went through everything with us in helping to decide on our new bed. We made a purchase with her the same day and feel great about our choice. First class customer service from Muna. Can’t wait to have the bed!
October 18, 2025
Unprompted review
Reply from Loaf - Notting Hill
Hi Yasmin,
Thank you so much for your lovely feedback and for shopping with Loaf!
Amazing to hear you had such a fantastic experience at our Notting Hill branch with Muna. She truly is a star and we’ll be sure to pass along your kind words. I’m delighted you found the perfect bed and felt supported throughout the process. I can’t wait for you to receive it and start enjoying it. Here’s to many restful nights ahead!
Warm regards,
Manny.
Great customer service and in-store…
Great customer service and in-store experience a pleasure.
October 3, 2025
Reply from Loaf - Notting Hill
Hi Juliet,
Thank you for shopping with Loaf!
I’m happy to hear your experience in our Shack was a treat, and that our customer service was swift, professional, and informative. We take great pride in delivering a premium standard of care.
Hope to hear from you again soon!
Warm regards,
Manny.
Great service and quality product
Great variety of fabrics for custom made cushions. Excellent quality and friendly, efficient service.
October 5, 2025
Reply from Loaf - Notting Hill
Hi Luis,
Thank you so much for you review
We’re delighted to hear you’re happy with both the quality of your cushions and the friendly, efficient service you received.
It’s lovely to know you enjoyed exploring our range of fabrics we hope your new cushions add the perfect finishing touch to your home.
Warm regards,
Cynthia
Nice experience at the store
Nice experience at the store. Lots of product on display and polite staff. Loaf’s transparency with pricing and options makes it a very easy process to get an order over the line. Many thanks!
August 30, 2025
Unprompted review
Reply from Loaf - Notting Hill
Hi Lawrence,
Thank you so much for taking the time to share your experience!
We’re delighted to hear that you enjoyed your visit to the store and found the process smooth and transparent that’s exactly what we aim for. We'll be sure to pass your kind words along to the team.
Thanks again for choosing Loaf. We hope you absolutely love your new piece!
Kind regards,
Manny.
Nice experience
Nice showroom, with lots on display- and very helpful, well informed staff.
September 5, 2025
Reply from Loaf - Notting Hill
Hi Tim,
We truly appreciate your amazing 5-star review!
We're excited to have you visit us again soon.
Best wishes,
Jasmin
Sav, brand ambassador
My original experience with loaf was slow and difficult. However since I contacted the loaf shop in Notting Hill and Sav took over my order my experience has been much better.
Sav has been very efficient, proactive, clear and positive. She has responded to my emails in good time despite the fact you have been very busy. She has kept me informed of what is happening which I have appreciated after my difficulties in contacting loaf before.
August 26, 2025
Unprompted review
Reply from Loaf - Notting Hill
Hi Alan,
Thank you so much for taking the time to share your feedback.
While we're sorry to hear that your initial experience with us wasn’t smooth, we’re really pleased to know that Sav was able to turn things around for you. She’ll be absolutely chuffed to hear your kind words! It's great to know she’s been clear, proactive, and responsive, exactly the service we aim to provide.
We truly appreciate your patience and are so glad you're now feeling more supported. If there’s anything else we can do, just let us know!
Warmest Regards,
Paris
Reply from Loaf - Notting Hill
Hi Osmond,
Thank you so much for taking to leave us a review
We’re delighted to know that our team made your visit to our Notting Hill shack a positive experience. It truly warms our hearts to hear that our friendly staff were there to help you out
Keep Loafing on!
Warm regards
Koya was very attentive and helpful.
Koya was very attentive and helpful.
I made two purchases and hope to be able to return for more items we need in due course.
Thank you Koya!
You were a 5 Star salesperson!
August 13, 2025
Unprompted review
Reply from Loaf - Notting Hill
Hi Richard,
Thank you so much for your lovely review! We're absolutely thrilled to know that you had a fantastic shopping experience with us!
Koya will be over the moon to hear your wonderful compliments!
We can't wait to welcome you back for more items in the future!
Best Wishes!
Jasmin
Thoroughly explained all the financial…
Thoroughly explained all the financial options there are in order to able to purchase a sofa. Never phased by repetitive questions, it can be quite daunting choosing a new sofa. There are varying styles designs etc. Friendly patient staff.
August 7, 2025
Reply from Loaf - Notting Hill
Hi Mary
Thank you for taking the time to leave us a review. It's wonderful to hear that our colleagues have managed to answer all your questions, choosing a sofa is an important decision.
Our staff know it can be daunting, and its important we take the time to go through everything with you and make sure you're comfortable.
If you need anything else in the meantime please do let us know, we're always happy to help.
Kind Regards,
Peter.
The lady who helped me in the store was…
The lady who helped me in the store was very informative, and provided qualitative guidance.
August 9, 2025
Reply from Loaf - Notting Hill
Hi Gary,
Thank you for taking the time to leave us a review,
We're delighted to hear that you received helpful guidance at our Notting Hill shack. We know that adding a new sofa to your home is a big decision, and we're here to provide you with all the information you need to make the best choice.
We can’t wait to see this lovely piece in your home!
Warm regards,
Cynthia
The staff in store and over the phone…
The staff in store and over the phone when asking about delivery
July 27, 2025
Reply from Loaf - Notting Hill
Hi Tracie,
Thank you so much for your feedback!
We appreciate you taking the time to share your positive experience in one of our shacks, as well as how our customer service team was helpful, and answered any questions you had.
Please let us know if there is anything we can help with.
Warmest Regards,
Paris
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