Tia spent a lot of time showing us sofas to our specifications. She knows the range very well, so was able to answer all our questions off the cuff. She could not have been more helpful. Later, we di... See more
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Sadiqa was excellent - very approachable and easy to talk to. She really helped us choose a beautiful olive wodge and I'm so excited to get it home! She even called back when I requested her help and... See more
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The purchase of the sofa went perfectly until the collection of my old sofa needed to be added to the order. Sadly, its still not sorted and I’ve been left very puzzled why either an IT glitch or del... See more
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Spent a very comfortable 45 minutes in the Loaf store Notting Hill! Staff were very friendly, attentive and helpful but knew when to leave me alone. Very helpful having the extra long tape measures... See more
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Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Notting Hill
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
103 Lancaster Road, W11 1QN, London, United Kingdom
- 02031418300
4.5
Excellent
54 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 95% of negative reviews
Typically replies within 24 hours
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Great sofas, staff and shopping experience
Went to Loaf Notting Hill and bought a Slow Riser Sofa bed. Comfy and snuggly as both bed and sofa, and great clever stain resistant fabric. Shopping experience was really chilled, offered nice refreshments (pastries and bubbles) and the staff were really friendly and helpful but not at all pushy. Also entertaining for my 2 year old! Thanks to Muna and Sadiqa for all your help!
January 31, 2026
Reply from Loaf - Notting Hill
Hi Thomas,
Thank you so much for your lovely feedback!
I’m thrilled to hear you’re enjoying your Slow Riser Sofa Bed and that it’s both comfy and practical. It’s wonderful that your little one had fun too! Muna and Sadiqa will be so happy to hear your kind words, they really love helping our customers.
We can’t wait to welcome you back again soon!
Warm regards,
Manny.
Very knowledgeable and helpful staff.
January 29, 2026
Unprompted review
Reply from Loaf - Notting Hill
Hi Melanie,
Thank you for your kind feedback! Our team works hard to provide knowledgeable and helpful support and we’re delighted to hear that it made a difference for you. We take pride and care to deliver a premium service.
Hope to hear from you soon!
Warm regards,
Manny.
Amazing customer service in store and…
Amazing customer service in store and online. Had a delivery issue on separate items and dealt with in minutes.
January 30, 2026
Unprompted review
Reply from Loaf - Notting Hill
Hi Alina,
Thank you for your review.
It’s wonderful to hear you experienced amazing service both in store and online, and that any delivery issues were resolved so quickly.
Warm regards,
Cynthia
Reply from Loaf - Notting Hill
Hi Sarah,
Thank you so much for your kind words! We’re really pleased to hear you enjoyed the shop, our team, and the products, it means a lot to us!
Kind Regards,
Paris
The staff in the shop
The staff in the shop. I visited twice and both times the advice and support
Was helpful.
The lass who took the order on Tuesday is stopping work at the Ladbroke Grove Loaf. Her name was something like Sakana. I am pretty sure it began with SaK. You are losing a gem.
January 20, 2026
Reply from Loaf - Notting Hill
Hi Evans,
Thank you for your review,
We glad to hear that you found the team at our team the Nottinghill supportive and helpful, Sakana is truly a gem and we'll be sure to pass on your lovely feedback to her.
Keep Loafing,
Warm regards.
Cynthia
Nice Overall
The young lady helping us was fantastic. She provided us with the information we needed about the day bed we were interested in, even demonstrated how to pull it out. She seemed to be the only one of the three ladies working there interacting with customers. I took off a star because the other sales associates were just sitting/standing at the counter chatting/gossiping with each other while I was paying for the furniture we purchased, not even trying to be discreet. Overall, a nice shop and a pleasant experience.
January 16, 2026
Reply from Loaf - Notting Hill
Hi Amanda,
Thank you for your review.
We're pleased to hear the team member who helped you provided fantastic service and demonstrated the day bed clearly.
I’m really sorry to hear the behaviour of other staff detracted from your experience and appreciate you sharing this feedback.
Warm regards,
Cynthia
Josh was super friendly and helpful
Josh was super friendly and helpful. Really impressed with the customer service.
January 10, 2026
Unprompted review
Reply from Loaf - Notting Hill
Hi Jemima,
Thank you so much for taking the time to share your experience.
It’s amazing to hear that Josh was friendly, helpful, and made such a positive impression. Providing excellent customer service is very important to us and feedback like this lets us know we’re on the right track. I’ll be sure to pass along your kind words to Josh, he’ll truly appreciate it.
We look forward to assisting you again in the future.
Warm regards,
Manny.
Spent a very comfortable 45 minutes in…
Spent a very comfortable 45 minutes in the Loaf store Notting Hill! Staff were very friendly, attentive and helpful but knew when to leave me alone. Very helpful having the extra long tape measures handy and the bottle of water was very welcome. It's impossible to buy a sofa without knowing how comfortable it is first so perfect location for testing out the 4 I'd chosen online and then make a choice.
January 3, 2026
Reply from Loaf - Notting Hill
Hi Victoria,
Thank you for such thoughtful feedback. We’re delighted to hear you enjoyed your time in our Notting Hill store and that the team struck the right balance between being helpful and giving you space. It’s great to know the little touches, like the extra-long tape measures and water, made your visit more comfortable, and that you found it useful to try out your shortlisted sofas in person. We’re so pleased the store worked perfectly for helping you make your choice, and we hope you enjoy your sofa for many years to come.
Warmest Regards,
Paris
Super knowledgeable and helpful staff…
Super knowledgeable and helpful staff ..didn’t hurt handing over the credit card as you know you’re buying a quality product…would highly recommend this store/brand to anyone looking to buy a sofa
December 27, 2025
Unprompted review
Reply from Loaf - Notting Hill
Hi Josephine,
Thank you so much for the kind words!
I’m really glad you felt confident in your purchase and that our team could help make the process easy and enjoyable. Knowing you’re happy with the quality of your sofa means a lot to us. Thanks again for the recommendation, I truly appreciate your support!
Kind regards,
Manny.
Reply from Loaf - Notting Hill
Hi Maria,
Thank you for your review.
We’re pleased to hear you received kind, polite and efficient service.
Warm regards,
Cynthia
Reply from Loaf - Notting Hill
Hi Alice,
Thank you so much for your kind words! We’re delighted to hear you had a professional and positive experience, and we really appreciate your support for our brand.
Warmest Regards,
Paris
Wonderful experience shopping at Loaf…
Wonderful experience shopping at Loaf Notting Hill! Sadiqa was extremely helpful and patient, and gave us some great advice in selecting our new sofa.
December 27, 2025
Reply from Loaf - Notting Hill
Hi Kshitij,
Thank you for your lovely feedback! We’re thrilled to hear you had a wonderful experience at Loaf Notting Hill. Sadiqa will be delighted to hear your kind words, we’re glad her advice helped you choose the perfect sofa. Enjoy your new piece!
Warmest Regards,
Paris
Quality, style and relaxed elegance.
Great quality, style and relaxed elegance across the range. We have a lot, beds, sofas, armchairs, side tables, lamps as we had to furnish an entire house in 2014, everything looks just as good 10 years on and after heavy family usage.
December 27, 2025
Reply from Loaf - Notting Hill
Hi Matthew,
Thank you for your review,
We’re thrilled to hear your Loaf pieces are still looking great after 10 years of family life. Thank you for being such a loyal customer.
Keep Loafing on!!
Warm regards,
Cynthia
Terrible Customer Service
We ordered a sofa from loaf in September with the earliest delivery date being late November.
Prior to delivery we contacted to confirm they were able to remove the old sofa, to which they refused as it was sofa bed. Annoyed already as this was supposedly part of the service, we had the old sofa removed the day before the new sofa was delivered.
The new sofa which was delivered was the incorrect colour and size, which meant it did not fit up the stairs to the living room. The delivery company took the sofa back to Loaf and when contacted about the order, no help or information was given. Instead they informed us an investigation needed to happen prior to us being able to get any information which has left us with an empty living room and no information
November 24, 2025
Unprompted review
Reply from Loaf - Notting Hill
Hi Richard,
I’m really sorry to hear about your experience, it sounds incredibly frustrating, especially after waiting so long for delivery and going through the hassle of removing your old sofa.
We recently carried out an important system upgrade. While the changeover itself was successful, it has created some disruption for a small number of orders and we are working hard to clear the backlog.
I am personally looking into your case to make sure it gets sorted quickly from here. I will contact you directly.
Warm regards
Manny.
Fantastic .
September 20, 2025
Reply from Loaf - Notting Hill
Hi Michael,
Thank you so much for your kind words!
We’re thrilled to hear that you found our service fantastic. Our team works hard to deliver the best experience possible and feedback like yours truly makes our day.
We look forward to welcoming you back again soon!.
Warm regards,
Manny.
An amazing experience yet again at Loaf…
An amazing experience yet again at Loaf in Notting hill. Muna was very professional, helpful and a real pleasure to deal with who solved my query.
November 14, 2025
Unprompted review
Reply from Loaf - Notting Hill
Hi Maria,
Thank you for your lovely review
We’re so pleased to hear you had another great experience with us and that Muna was able to help so professionally. We’ll be sure to pass on your kind words.
Warm regards,
Cynthia
Incredibly helpful team at Loaf
Incredibly helpful team at Loaf - charming and polite. A very pleasant shopping experience
November 2, 2025
Reply from Loaf - Notting Hill
Hi Adam,
Thanks so much for your lovely feedback! We’re thrilled to hear our team made your shopping experience such a pleasant one.
Warmest Regards,
Paris
Reply from Loaf - Notting Hill
Hi Ann,
Thank you so much!
We’re thrilled to hear you enjoyed the treats and found our team helpful. We appreciate your kind words!
Warmest Regards,
Paris
Reply from Loaf - Notting Hill
Hi Alexi,
Thank you so much for your lovely feedback!
I’m so glad to hear you enjoyed the product and had a great experience in our shack. Our team takes pride in creating a welcoming atmosphere and helping every customer find exactly what they’re looking for.
We can’t wait to see you again soon!
Kind regards,
Manny.
Great service
October 26, 2025
Reply from Loaf - Notting Hill
Hi Daniel,
Thank you for your review
We’re so glad you’re happy with the service you received.
We hope you enjoy your lovely Loaf item
Warm regards,
Cynthia
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