While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

We regularly shop at Longdan in Shorditch branch but since Covid have discovered that we don't need to travell 60 miles and pays London congestion charge, you can simply order from their website and g... See more

Rated 5 out of 5 stars

Stocked up on a lot of things we can't usually get from online supermarkets - really good Thai curry paste in a tub, green peppercorns , palm sugar, crushed chilli in oil. Wanted to get Szechuan peppe... See more

Rated 1 out of 5 stars

I ordered multipacks of seaweed snacks. They sent single packs instead, but charged me for multipacks. They blamed it on their website being wrong.then ignored customer . Previously when i ordered m... See more

Rated 5 out of 5 stars

We have always been Longdan customers. As one of a few big retailers, they have got a very reasonable price for a variety of Oriental cuisine and ingredients. Very careful package for delivery. We rec... See more

Company details

  1. Asian Grocery Store

Information provided by various external sources

The Oriental Supermarket. Follow us for more updates, offers, and recipes! info: 02085568828


Contact info

4.1

Great

TrustScore 4 out of 5

390 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Fast delivery

Fast delivery
Cooling packs in the box of fresh herbs- everything arrived in perfect conditions next day after placing order.

July 27, 2023
Rated 1 out of 5 stars

Longdan Kingston racially profiles people of colour and follows them around the store... always. Insulting and awful place.

I am a woman of colour. I’ve shopped here for years, having lived in Kingston for over 20 years and worked in Kingston as a lecturer at the university and the sixth from college. My experience of shopping there in the past was sort of okay, there used to be a really nice friendly English white guy who worked on the tills and an older Chinese man who always said hello… anyway since Covid ended I returned to shopping there and noticed a change. I am followed around the store. Always. It is so insulting. So ignorant in 2023 to be targeted as a person of colour and followed… No other store in Kingston does this awful insulting stuff. But I walk into Longdan and am met with this awful ignorant racist attitude… So I stopped shopping there, but stupidly went into the shop yesterday for some specific items that are difficult to find elsewhere with my (white) partner. We had been shopping so had several bags so I asked him to stay with the bags by the door whilst I went to buy the dumplings. This was because I KNEW that if I carried open bags it would be a red flag to this store. I was wearing a long skirt, short sleeved cotton blouse and carrying a small handbag… All other bags I left with my partner. Very quickly I realised that I was being ‘followed’. There was no-one else near and the shop person did not even pretend to be doing anything else. He just stood near and vaguely looked at refrigerated cabinets. Not opening them, just standing near… I watched for several minutes then asked him why??? Why??? It is so insulting and rude. Why does this shop think it is acceptable to 'racially profile' people of colour? Anyway I paid and left… obviously will never return. Racism, ignorance. In 2023.

June 24, 2023
Unprompted review
Longdan logo

Reply from Longdan

Dear Ruthine,

Thank you for sharing your concerns regarding your recent visit to our shop. We take all feedback seriously and are committed to addressing any issues promptly.

We understand that you have raised an allegation of racial profiling by our staff. We take such allegations very seriously and are dedicated to maintaining a welcoming and inclusive environment for all our customers.

To ensure a thorough investigation and resolution of this matter, we kindly request that you contact us directly at longdan@longdan.co.uk By providing us with more details about your experience, it will enable us to conduct a proper inquiry and take appropriate action.

At Longdan, we strive to treat all customers with respect, fairness, and equality. We have zero tolerance for any form of discrimination or bias. We appreciate your cooperation in helping us address your concerns.

Rated 5 out of 5 stars

Good quality groceries

Good quality groceries, promptly delivered. The frozen prawns were still just about frozen. The Longdan premium Vietnamese jasmine rice was particularly good - there was a waft of fragrance as I cut open the bag. Definitely one to rival the Thai varieties.

May 24, 2023

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look