Very happy with Lure menswear. Just received my order. Very well designed briefs and feeling great (very soft and breathable fabric). Nice range of colours (just as on the website's pics) and arrived... See more
Company replied
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Review summary
Based on reviews, created with AI
What people talk about most
Based on these reviews
Having placed my order I received a confirmation email and parcel tracking details. My package was received a day before the due date! What more could you ask for? Excellent service. The best is the... See more
Company replied
This company has some great colours and designs that fit perfectly and are made from very soft material making them feel very comfortable to wear and all at very reasonable prices! I was particula... See more
Company replied
I placed my annual order at the end of the year and received half in the incorrect size. I reached out to the support team who provided a delivery notice to replace. There was a delay in replace... See more
Company replied
Company details
Written by the company
Lure is a socially inclusive menswear brand & online retailer based in the UK - founded in 2020 and now selling to USA, Canada, Germany, Australia & New Zealand. Our footsteps being in the LGBT community and we're on a mission to make sure inclusivity and diversity is the industry standard, not the exception. Lure is underpinned by its 3 key principles: Comfort, Fit & Style
Contact info
The Dunmow, Ashton Road. , WA3 3UU, Edge Green, United Kingdom
- info@luremenswear.com
- luremenswear.com
4.7
Excellent
481 reviews
Replied to 71% of negative reviews
Typically replies within 1 week
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This is my third purchase from Lure
This is my third purchase from Lure. Great fit, wide range of colours and very comfortable. I would recommend Lure 100% as a quality brand.
April 18, 2026
Unprompted review
I placed my order and received…
I placed my order and received confirmation email with parcel tracking details. The parcel was delivered a head of schedule which is a bonus these days.
The quality of Lure Menswear is exceptional , keeps it shape comfortable to wear and a prefect fit. There is a great range of colours and I will be definitely purchasing more.
March 23, 2026
Unprompted review
Reply from Luremenswear
Love this kind of feedback—thank you 🙌
Really glad everything landed smoothly (and early 👀), and even better to hear the fit and quality are doing exactly what they should. That’s what we build everything around—something that holds its shape, feels right, and you don’t have to think about once it’s on.
Appreciate you calling out the colours too—more to come on that front.
Thanks again for the support, and we’ll be ready when you’re back for the next pair.
Joe x
Reply from Luremenswear
Short, simple, and exactly what we aim for—thank you Paul 🙌
Really glad the fit’s spot on and the quality’s coming through. That “true to size” piece is something we’ve worked hard to get right.
Appreciate the support—see you back for the next pair.
Joe x
Excellent Service …
Having placed my order I received a confirmation email and parcel tracking details. My package was received a day before the due date! What more could you ask for? Excellent service.
The best is the briefs fit perfectly and even though I say it myself I look and feel great in them!
March 29, 2026
Reply from Luremenswear
Thanks so much for this—really appreciate you taking the time to share it.
Glad everything landed smoothly and ahead of time—that’s exactly how it should be.
And even better to hear the fit’s doing what it’s meant to. When it fits properly, everything else just feels better.
Appreciate you being part of Lure.
Joe x
Very pleased as always
Very pleased as always with new Lure underwear. I like the look and the feel and the price! Oh yes, and the models too!
April 2, 2026
Unprompted review
Reply from Luremenswear
Love this—thank you Andrew, really appreciate you taking the time to say that.
Glad you’re feeling the difference in them—that’s exactly what we’re aiming for. And we’ll take the model compliment too 😏
Joe @ LURE
Extremely comfortable
The fit is comfortable and the colours great
Delivery is quick well notified
March 14, 2026
Reply from Luremenswear
Hi Roger
Great to hear you're finding the fit and colours great! Welcome to the LURE club
Joe @ LURE
Occasionally treat myself to some new…
Occasionally treat myself to some new underwear and find the products from Lure are great design. Comfort. Cost and look great on. Amazing follow up emails to thank you. Amazing company to buy from. Highly recommend.
March 10, 2026
Reply from Luremenswear
Thanks Richard! Glad to hear you love the design and comfort - just what we like to hear!
Joe @ LURE
Excellent Quality and Value
Great choices of colours and styles. Sale prices are a magnet! I've bought before so already know the quality is good and the fit is comfortable.
Good quality without CK branding prices!
March 9, 2026
Unprompted review
Reply from Luremenswear
Thank you so much for your fantastic review!
We’re really pleased to hear that you’re enjoying the quality, comfort, and range of colours and styles we offer. It’s especially great to know that you’ve shopped with us before and continue to be happy with your purchases—that means a lot to us.
Joe @ LURE
Reply from Luremenswear
Thanks for your lovely feedback! We're really happy to hear you find them light and comfortable, and that you like the colours too.
Joe @ LURE
Very comfy and cut really nicely
Very comfy and cut really nicely. All day wear and don't realise you are wearing briefs.
March 1, 2026
Reply from Luremenswear
Thanks so much for the great feedback! We're really glad to hear you found them so comfortable and that the fit works so well for all-day wear. That “barely there” feeling is exactly what we were aiming for. Appreciate you taking the time to share your experience!
Joe @ LURE
Did not recieve my money back
Did not recieve my money back
I have ordered my order. My order was lost and untrackable they cancelled it and I got my money back but the returrned just for some undies. I did not recieve money back for pne pair. It was not return by my side, it was not delivered, they got the same package they packed. They stopped to communicate with me. !!!
Did not recommend
EDIT: after the reply of lure menswear, I send them an email to the email address they have provided me (btw the same I used several months)
My order number is 7558.
They are not responding to the emails. I have no email to my spam folder.
November 14, 2025
Unprompted review
Hausmartyn’s New Undies.
I received my first order promptly. I am very impressed with the quality of the fabric and the fit. The design is very nice and the fit is spot on. My essential bits are well controlled. I will be ordering again.
February 19, 2026
Great all round service
Great all round service
Quality product and so comfortable and above all so SEXY
January 3, 2026
Unprompted review
Reply from Luremenswear
Simon, this made our day! Comfortable and sexy is the perfect combo — so glad we nailed it for you. Thanks for sharing the love!
Great!!
I placed my annual order at the end of the year and received half in the incorrect size.
I reached out to the support team who provided a delivery notice to replace. There was a delay in replacement however communication was continuing.
The quality of the underwear is some of the best I have ever had. Support was helpful and I’m very happy. I will continue to remain a customer of this brand.
February 6, 2026
Unprompted review
Reply from Luremenswear
Thank you so much for your continued support, Steven. We’re really sorry again about the sizing mix-up and the delay with the replacement, but we truly appreciate your patience while we got it sorted. It means a lot to hear that you’re happy with the quality and our support team. We’re grateful to have you as a returning customer!
Quality briefs
Really very happy with these briefs, the colours are brilliant, shape, style and fit are all perfect!!
Love the presentation on the website and love the prices too. Great value for the quality of the items- thanks!
January 26, 2026
Reply from Luremenswear
Pete, this is what we love to hear! Perfect fit, bold colours, great value — that’s exactly what we aim for. Thanks for taking the time to share your experience and for being part of the brand!
Reply from Luremenswear
Paul, we love to hear it! Sharp style, premium quality, and standout colours are exactly what we’re about. Thanks for being part of the brand!
A great site
A great site. Uncomplicated and helpful. A great choice of underwear to choose from and with bold designs and colours.
January 23, 2026
Unprompted review
Reply from Luremenswear
Tom, we love that you’re enjoying the bold colours and designs! Making shopping uncomplicated and fun is exactly what we aim for — thanks for the kind words.
Underwear That Make You Look & Feel Good
The website is easy to navigate and the products are nicely displayed. Your purchased items are packed & dispatched quickly, and the items are wonderfully comfortable, whilst still making you feel good!! I definitely rate these a solid 10/10
January 9, 2026
Reply from Luremenswear
Kevin, we love a 10/10! It’s amazing to hear you’re enjoying the comfort, style, and effortless shopping experience. Thanks for the support and kind words!
I can honestly say Lure products are…
I can honestly say Lure products are fantastic, the material is super soft and very durable and comfort is guaranteed. Cannot recommend enough.
January 6, 2026
Unprompted review
Reply from Luremenswear
Thank you so much for the kind words — it really means a lot to us. We put a huge amount of care into the fit, comfort, and quality of every piece, so it’s amazing to hear that it shows. Thanks again for the support and recommendation 💙
Hi I have got a few pairs of lure briefs…
Hi I have got a few pairs of lur briefs and jock straps, thay are so comfortable and hold everything in place, you sometimes think. You haven't got them on, would recommend, to anyone, will buy more in the future 😃
January 6, 2026
Unprompted review
Reply from Luremenswear
Thank you so much for the great review 😃 We love hearing this — comfort and support are exactly what we aim for, so it’s brilliant to know they’re doing their job (so well you forget you’re wearing them!). Thanks for the recommendation, and we can’t wait to have you back again soon 💙
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