Merchant of Magic Reviews 

533
•
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 173 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the remarkably fast delivery service, noting that online orders always arrive securely wrapped and in pristine condition. Buyers also highlight the massive selection of quality items and appreciate the knowledgeable staff who provide wonderful advice and engaging product demonstrations. Some reviewers were not happy with delivery times, mentioning occasional shipping delays or packages taking longer than expected to arrive. A few people also noted minor product issues, such as card decks with markings that were extremely difficult to read or items arriving slightly smaller than advertised.

What people talk about most

Product

Consumers find product satisfaction to be high, frequently praising the limitless stock of tricks, cards, and... See more

Service

Customers consistently note positive experiences with service, frequently praising the professional, friendly... See more

Delivery service

People report positive experiences with delivery service, consistently noting that items arrive on time and... See more

Quality

Reviewers mention positive feedback about quality, highlighting that the items supplied are consistently of a... See more

Staff

Reviewers highlight positive aspects of staff, frequently describing team members as friendly, professional,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

As an amateur magician I use MoM quite frequently. They seem to stock an almost limitless quantity of tricks/equipment/cards and goodness knows what else. Delivery is speedy. Communications are good.... See more

Rated 5 out of 5 stars

I primarily do card tricks and I wanted some new ones that I could learn quickly. Looking through Merchant of Magic's collection I found it easy to identify suitable tricks. The descriptions were ac... See more

Rated 5 out of 5 stars

I signed up for the mystery card plan, and I haven't been disappointed yet. I have received 4 different packs of cards so far, and they look great in display cases. I also purchased the display cases... See more

Rated 5 out of 5 stars

Order arrived very quickly and was well-wrapped. Excellent all-round service. The cards I ordered were still sealed and in perfect condition. Very pleased with my purchase. Recommended company. Thank... See more


Company details

  1. Magic Store
  2. also in
  3. Toy Store

Written by the company

The Merchant of Magic supply and manufacture magic tricks, books, DVDs and accessories to both professional and amateur magicians worldwide. Our magic shop offers over 20,000 magic tricks, mind reading magic tricks and illusions. The bricks and mortar magic shop, based in Hampshire, offers Personal Tuition and workshop sessions to take you from beginner to expert! All our sales team are full members of the world famous Magic Circle and are professional Magicians, so if you need advice, our trained experts are ready to help. We are also a member of The UK Magic Dealers Association, so you can be assured we offer the very highest level of service and quality expected from a professional Magic Dealer.


Contact info

4.8

Excellent

TrustScore 5 out of 5

533 reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 50% of negative reviews

Typically replies within 24 hours

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4.8

All reviews

(533)

169 reviews in the last 12 months

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Rated 5 out of 5 stars

I buy from this company a lot and…

I buy from this company a lot and always get the monthly mystery pack of cards. The cards you get are always of comparable value or more expensive than i paid and the great thing about it is 9 times out of 10 i get cards i had never noticed for my collection.

August 4, 2026
Unprompted review
Rated 5 out of 5 stars

Mystery Cards

I signed up for the mystery card plan, and I haven't been disappointed yet. I have received 4 different packs of cards so far, and they look great in display cases. I also purchased the display cases from the Magic Shop, as I can't bring myself to open the packs; they look too good to open. This month's pack hasn't turned up yet, and I hope when it does it's as good as the 4 I've already received. Sorry it's taken me so long to review.

May 26, 2026
Rated 5 out of 5 stars

Merchant of Magic

Merchant of Magic; the old meaning was specialist.
and that describes this shop perfectly, a specialist in wonder.
Have only used the shop's resources in a limited way, however the service has only gone two increase that sense of 'specialist'.
and as a purveyor of wonder, it feels like this is our friendly next door magician's emporium.

July 26, 2026
Unprompted review
Rated 5 out of 5 stars

Their service is pure Magic

The shop allows you to see a potential purchase in action through the short video clips. This makes decision making for any particular item so much easier. The buying process is easy and straightforward. The purchase is acknowledged by email same day. Items arrive just a few days later, always well packaged. I have no hesitation whatsoever about ordering from this seller. All this is based on my personal experience of several purchases over many months. Professional, helpful and first class service every time.

August 7, 2026
Unprompted review
Rated 1 out of 5 stars

Utterly awful customer service

If I could give this business no stars, I would. Because I live a 3-hour drive away from the shop, I emailed ahead of time to double-check they would definitely be open on the day I was intending to visit, so I wouldn't have a wasted journey. I wanted to take my Husband on his birthday, as he often buys things from their website and had mentioned the shop a few times. I had a return email confirming that they would be open. We made the 3-hour journey, only to get there to find the shop, not only closed, but completely empty (apparently for a refit). There was also no mention of the shop being closed on their website!! shockingly awful customer service.

August 3, 2026
Unprompted review
Merchant of Magic logo

Reply from Merchant of Magic

Hi Laura
As you know from our previous email conversation, sadly the magic shop in bishops Waltham had a fire just before your visit and has burn down. It’s not closed for a refit… It’s totally destroyed. Luckily nobody was hurt but sadly the shop is gone and it may not now reopen. The shop is totally independent of Magicshop.co.uk so you may not have see it mentioned there other than on the visit us, or contact section.
We’re really sorry to disappoint you and that nobody reached out to you personally to let you know.

Assuring you of our best intentions
Wilson

Rated 5 out of 5 stars

Trusted magic shop

I have been buying my magic from Merchant of magic for about 6 years now. I have always found them helpful, the web site is always well stocked with old, and new tricks , and the team will give you good advice if you are not sure what to buy. I have been interested and practising magic for over 25 years, so to have a magic shop, or for me the web site to visit, and trust is very reassuring
Cheers Mark

August 4, 2026
Unprompted review
Rated 5 out of 5 stars

I like getting the marketing emails…

I like getting the marketing emails which show new products with video demos, it's easy to contact MoM by phone, and delivery is much quicker than a popular US supplier. Nice company with good quality products.

August 4, 2026
Unprompted review
Rated 5 out of 5 stars

A perfect Experience From MOM.

I have been using Merchant Of Magic for a great number of years now and have found all there magic equipment and tricks to be of a high standard and with reasonable pricing.
I have very rarely had any problems with my tricks and if there is a problem it is sorted very quickly by email or a phone call and the staff are quick to sort the problem out and also they will help you with any information or instructions you need.
The prices of there stock and tricks are very reasonable from beginner to expert and the postage is well priced, you do get delays with delivery but this is usually by the delivery company.
I would definitely recommend buying from Merchant Of Magic you have a great choice of stock with expert help if required and just a phone call away.

July 28, 2026
Unprompted review
Rated 1 out of 5 stars

Marked Deck disappointment

I purchased a Marked Deck this week the marks were impossible to make out especially in a working situation unless you have 20/20 vision, I checked the deck out with a few magic friends who all agreed they were impossible to read, i posted a critic re this and I got a text from the company asking me to delete it because they were a small company doing their best, I did delete it the next day I decided to return the deck but had to give up on that course because of the swings and roundabouts I as requested to do. I just have to accept the loss only £13 (not a lot) but the principle makes it disappointing ....GeoFitz

July 29, 2026
Unprompted review
Rated 5 out of 5 stars

"Special" July Mystery Box

I'm not sure what was "special" about the "special edition" but it certainly contained a varied selection of magic tricks. It didn't come in a white box as expected and shown on the website but that is hardly a negative point. My favourite was Crystal Cleaver by Tenyo that I had been meaning to buy for a while. As usual, the value of the tricks well exceeded the price paid for the Mystery Box and I will be learning both Red Pill and Polarity to show friends. The Bounce/No Bounce balls are a bit of fun with the grandkids. All in all some good tricks that I will definitely perform.

Whilst I agree that some of the tricks are "old" (Red PIll by Chris Ramsey is 11 years old) that doesn't mean that they are bad tricks. If anything, it could mean that whoever saw them back in the day is likely to have forgotten them.

I've always had great service from Merchant of Magic and will continue to buy from them in the future.

July 27, 2026
Unprompted review

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