OK it's early doors yet, but I opted for the £4 per month 'unlimited talk and text' contract on an e-SIM which was supposed to arrive by email straight away. This didn't happen but a SIM arrived by po... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Very disappointing experience in store Ruislip trying to find a handset and talk and text sim. No staff knew about the phone products and I had to order online . Tesco offer a much better service in a... See more
Company replied
The 1st time I called I spoke to a really helpful lady, but the 2nd time I spoke to a man who seemed very bothered that I called him & gave me incorrect information
Company replied
Good experience, but thought change over from old supplier might have been quicker than it was.
Company replied
Company details
Written by the company
Asda Mobile is a mobile virtual network operator in the United Kingdom operated by Asda which uses the network Vodafone. Why Asda Mobile? We know that connecting with the people around us makes life a little sweeter, so we've made it easier to stay in touch! With monthly plans starting from £4, whether you're a big texter or make the occasional call, there's something for everyone. Never miss a moment with 99% UK coverage and 5G in the UK and abroad.
Contact info
Asda Stores Ltd, Southbank, Great Wilson Street, Leeds, LS11 5AD, Leeds, United Kingdom
- 08080062732
- customer.services@asda.co.uk
- mobile.asda.com
3.8
Great
17K reviews
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Mobile signal is absolutely awful
Mobile signal is absolutely awful , keeps dropping to no signal or literally sat on one bar .
April 28, 2026
Reply from Asda Mobile
Hi there, we're sorry to hear about the poor mobile signal you're experiencing. We appreciate you bringing this to our attention, and we'll investigate this issue.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
Told 3 times new sim was activated took…
Told 3 times new sim was activated took a total of 7 days and 5 calls
May 2, 2026
Reply from Asda Mobile
Hi Ian, we regret the SIM activation delays and multiple calls. We'll review our processes to improve the experience. Thank you for your feedback.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
awful customer service
March 6, 2026
Reply from Asda Mobile
Hi Maureen, thank you for taking the time to leave your feedback. We are sorry to hear about your experience and want to help resolve it. Please visit https://mobile.asda.com/contact and our team will work to resolve your issue promptly. Best wishes, Ahmed - Asda Mobile
Reply from Asda Mobile
Hi Jane, we're happy to hear that you found our transfer service quick and easy! We appreciate your feedback regarding our reliable service and pricing.
Best wishes, Ahmed - Asda Mobile.
Good service at good price
Easy procedure to buy sim and transfer number , good pricing for the contract you require. Would recommend
April 27, 2026
Reply from Asda Mobile
Hi Hill, we're happy to hear that buying a SIM and transferring your number was easy. We appreciate your feedback regarding the good pricing and would like to thank you for your recommendation!
Best wishes, Ahmed - Asda Mobile.
Had a problem with transferring my…
Had a problem with transferring my number but agent very helpful and advised on some changes to phone settings which solved the problem. Did sound a bit like AI speaking though..
April 17, 2026
Reply from Asda Mobile
Hi Ken, we're happy to hear that the agent was helpful in resolving your number transfer issue with the phone setting adjustments. We appreciate your feedback regarding the agent's communication style.
Best wishes, Ahmed - Asda Mobile.
After 10 days waiting.i have still not…
After 10 days waiting.i have still not received my sim card.??
May 3, 2026
Reply from Asda Mobile
Hi there, we apologize that you have not received your SIM card after ten days. We will investigate this issue right away. Thank you for letting us know.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
Reasonably straightforward.
Reasonably straightforward. Slightly confusing as to which SIM only deal I actually needed.
May 3, 2026
Reply from Asda Mobile
Hi Ramseyman, we appreciate your feedback and are glad the process was straightforward overall. We'll review how we present our SIM only deals to avoid confusion in the future.
Best wishes, Ahmed - Asda Mobile.
So easy and at a great price …
So easy and at a great price …. And my data thats unused gets added to the next month on rollover.. Superb
May 3, 2026
Reply from Asda Mobile
Hi Chris, we're happy to hear that you find our services easy to use and appreciate the great price. It's wonderful you're enjoying the rollover data feature. Thank you for your superb feedback!
Best wishes, Ahmed - Asda Mobile.
Reply from Asda Mobile
Hi Sally, we're happy our product was easy to install and use, and that you found it at a good price. We appreciate your positive feedback.
Best wishes, Ahmed - Asda Mobile.
Quick, easy and cost effective.
Easy to switch providers, new SIM received within a few days and a talk and text plan added via the app for £4.00 per month. Really pleased I chose Asda Mobile.
May 3, 2026
Reply from Asda Mobile
Hi Antony, we're happy to hear that switching providers was easy, and you quickly received your new SIM. It's great you're pleased with your talk and text plan added via the app. Thanks for choosing us!
Best wishes, Ahmed - Asda Mobile.
Great customer service experience from…
Great customer service experience from start to finish
April 24, 2026
Reply from Asda Mobile
Hi Jacqueline, we appreciate you sharing your thoughts. We are so glad you had a great customer service experience from beginning to end.
Best wishes, Ahmed - Asda Mobile.
Shocking customer service
The representative placed me on speakerphone, which made it very difficult to hear him clearly. He sounded irritated throughout the call (this was around 1pm on Sunday) and ended the conversation mid‑sentence without providing the information I needed. The abrupt ending and lack of assistance came across as unprofessional and rude.
May 10, 2026
Unprompted review
Reply from Asda Mobile
Hi Svetlana, we appreciate you bringing this to our attention. We're sorry the call experience was not ideal; the clarity and abrupt ending are not reflective of our standards. We'll review this internally to improve our service. Thanks for your feedback.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
Didn't active the sim wast one week…
Didn't active the sim wast one week than we cancelled the direct debit
April 25, 2026
Reply from Asda Mobile
Hi Ashi, we regret the SIM activation issues and direct debit cancellation. We'll review your experience to improve our processes. Thanks for your feedback.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
Helped with unwanted callers
Helped with unwanted calls. Replacement SIM sent immediately
April 25, 2026
Reply from Asda Mobile
Hi David, we're happy to hear that the replacement SIM helped resolve the unwanted calls quickly. Thank you for your positive feedback; it means a lot to us.
Best wishes, Ahmed - Asda Mobile.
Terrible
Terrible . Ordered a sim since a month never arrived . Been back&forth with them since then but not sorted . They transfer your call and staff doesn’t know even a thing . Very disappointed .
April 25, 2026
Reply from Asda Mobile
Hi Shoaib, we regret that your SIM order has not arrived after a month. We apologize for the repeated issues and the staff's lack of knowledge. We will investigate this.
For assistance, please use the contact form on our website, and our team will work to resolve your issue.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
Changing
The change over was easy and quick. The staff on customer service were very helpful and friendly
May 2, 2026
Reply from Asda Mobile
Hi Donna, we're happy the changeover was easy and quick for you. It's great to hear that our customer service staff were helpful and friendly. We appreciate your feedback!
Best wishes, Ahmed - Asda Mobile.
Reply from Asda Mobile
Hi Mark, we regret that your SIM card delivery is delayed. We'll investigate and work to improve our delivery service. Thanks for your feedback.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
Reply from Asda Mobile
Hi Kathleen, we're happy to hear that the setup was easy! We appreciate your feedback and are grateful for your time.
Best wishes, Ahmed - Asda Mobile.
Do not like the automatic use of the…
Do not like the automatic use of the voicemail service your given no choice
May 2, 2026
Reply from Asda Mobile
Hi there, we appreciate your feedback and regret you're not happy with the voicemail service. We'll review your comments to see how we can improve.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.