OK it's early doors yet, but I opted for the £4 per month 'unlimited talk and text' contract on an e-SIM which was supposed to arrive by email straight away. This didn't happen but a SIM arrived by po... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Very disappointing experience in store Ruislip trying to find a handset and talk and text sim. No staff knew about the phone products and I had to order online . Tesco offer a much better service in a... See more
Company replied
The 1st time I called I spoke to a really helpful lady, but the 2nd time I spoke to a man who seemed very bothered that I called him & gave me incorrect information
Company replied
Good experience, but thought change over from old supplier might have been quicker than it was.
Company replied
Company details
Written by the company
Asda Mobile is a mobile virtual network operator in the United Kingdom operated by Asda which uses the network Vodafone. Why Asda Mobile? We know that connecting with the people around us makes life a little sweeter, so we've made it easier to stay in touch! With monthly plans starting from £4, whether you're a big texter or make the occasional call, there's something for everyone. Never miss a moment with 99% UK coverage and 5G in the UK and abroad.
Contact info
Asda Stores Ltd, Southbank, Great Wilson Street, Leeds, LS11 5AD, Leeds, United Kingdom
- 08080062732
- customer.services@asda.co.uk
- mobile.asda.com
3.8
Great
17K reviews
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Very easy to join and no issues with…
Very easy to join and no issues with keeping my number Great job ASDA
April 25, 2026
Reply from Asda Mobile
Hi there, we appreciate you sharing. We are so glad to hear that joining was easy and you had no issues keeping your number.
Best wishes, Ahmed - Asda Mobile.
Reply from Asda Mobile
Hi there, we appreciate your feedback and are happy to hear about the positive phone support. We regret the SIM delivery took longer than expected.
Best wishes, Ahmed - Asda Mobile.
Had problem with new sim card
Had problem with new sim card. No connection .After contacting help line,they suggested the sim card was faulty. Its been 2 weeks not received new sim card. Very disappointed 😞
April 25, 2026
Reply from Asda Mobile
Hi there, we're sorry you've had trouble with your new SIM card and experienced a delay in receiving a replacement. We appreciate you bringing this to our attention, and we'll investigate the matter.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
quick delivery next day and everything…
quick delivery next day and everything works as it should great service
April 25, 2026
Reply from Asda Mobile
Hi there, we appreciate you sharing your feedback! We're so glad you received quick delivery and that everything is working as expected with our great service.
Best wishes, Ahmed - Asda Mobile.
Terrible customer service
Absolutely awful. Have been waiting for a week for something as simple as getting my old number transferred over and its still not been sorted. Ive been left without the ability to make calls or use my data as a result. Every time I call up (having to use my wife's phone) I wait 30 mins and then get an apology and promise it'll be sorted to then not have it actioned still.
May 2, 2026
Reply from Asda Mobile
Hi Hafeez, we regret to hear about the difficulties you've faced transferring your number. We understand the frustration of being unable to make calls or use data. The delay and lack of resolution are not the service we aim to provide. We'll investigate this to improve our processes.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
Too complicated to activate the SIM…
Too complicated to activate the SIM card. I'd expect to just plug in and use, but ended up requiring to call their customer service to have it activated.
April 25, 2026
Reply from Asda Mobile
Hi Terry, we appreciate your feedback and are sorry the SIM activation was complicated. We aim for plug-and-play simplicity and regret you needed to contact customer service. We'll review our activation process to improve it.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
Not easy to set up phone
Not easy to set up phone, taken 3 calls too support to get phone to connect to Asda Internet.
May 2, 2026
Reply from Asda Mobile
Hi Keith, we appreciate your feedback and apologize for the difficulties you experienced while setting up your phone. We'll review this to improve the connection process.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
Great mobile coverage
Great mobile coverage, easy to set up and brilliant value for money xxx
May 2, 2026
Reply from Asda Mobile
Hi Natasha, we're happy to hear that you found our mobile coverage great and the setup easy. We appreciate your feedback regarding the value for money.
Best wishes, Ahmed - Asda Mobile.
Lost connection Most helpful persons I encountered just…
Most helpful persons I encountered just helped with every problem we had and sorted it for us .
May 7, 2026
Reply from Asda Mobile
Hi Annie, we appreciate you sharing your feedback. We are happy to learn that our team was helpful and sorted out every problem you had.
Best wishes, Ahmed - Asda Mobile.
Total service blackout with zero communication
Everything was fine for about 12 months until Asda Mobile abruptly cut our "unlimited" data without warning or explanation. We used this as our primary home connection due to poor local infrastructure, and the fallout has been a disaster.
Our business, home heating, and EV charging were all paralysed. Most alarmingly, we rely on this connection to remotely monitor my daughter’s Type 1 diabetes. Thankfully, she was away at university when the cut-off happened, but the lack of accountability is terrifying. Several weeks later, we still haven’t heard back. If you need reliability, avoid Asda and look at other Vodafone MVNOs like Lebara.
April 23, 2026
Unprompted review
Reply from Asda Mobile
Hi James, we appreciate you bringing this to our attention. We're very sorry to hear about the abrupt data disconnection and the impact it had on your home, business, and, most importantly, your daughter's health monitoring. We'll investigate this immediately to understand what occurred and prevent future issues. Thank you for your feedback.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
Reply from Asda Mobile
Hi Andrew, thank you for taking the time to leave your feedback. I am glad to hear that you are happy with the service we have provided. Best wishes, Ahmed – Asda Mobile
Transferred from Vodafone and transfer…
Transferred from Vodafone and transfer to new number did not work. Ordered eSIM and it kept asking for PUK code. after 10 attempts sim locked so I ordered a new eSIM on 1 May. When I chased it up was told still within 5 working days. Repeated that it was an eSIM I ordered to no avail. Physical sim arrived to 9 May!!!! Now have to wait another 24 hours to get it transferred to my old number.
Terrible service
May 1, 2026
Reply from Asda Mobile
Hi Vincent, we appreciate you sharing your experience. We regret the difficulties you faced with the number transfer, eSIM activation, and subsequent delays. We're looking into the issues you encountered to improve our service. Thank you for your patience.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
Reply from Asda Mobile
Hi Nicholas, we appreciate you sharing your thoughts, and we're so happy to hear you had an excellent experience with our service and customer service.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
Easy to set up and transfer number over.
May 1, 2026
Reply from Asda Mobile
Hi Chris, we're happy to hear that the setup was easy and the number transfer went smoothly. Thank you for your positive feedback!
Best wishes, Ahmed - Asda Mobile.
Reply from Asda Mobile
Hi Paul, we regret that you have not received your SIM. We will investigate the cause of this delay to improve our service.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
Reply from Asda Mobile
Hi Anthony, we're happy the setup process was easy, and you were able to get started quickly. Thank you for your positive feedback; we appreciate it.
Best wishes, Ahmed - Asda Mobile.
Havent even transferred my number yet
Havent even transferred my number yet, been 2 whole weeks
May 1, 2026
Reply from Asda Mobile
Hi Kristina, we regret the delay transferring your number. We'll investigate and work to resolve this issue promptly. Thanks for your patience.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
Problem quickly resolved.
Had a sllght problem that was my fault, got through immediatly to a human (very rare these days) and he calmly sorted it out in minutes.
So far very happy with Asda mobile.
May 1, 2026
Reply from Asda Mobile
Hi there, we're happy to hear that you were able to quickly resolve the issue and are very happy with our service. It's great to know you had a positive experience!
Best wishes, Ahmed - Asda Mobile.
I had to try to log in mutiple times
I had to try to log in mutiple times, but ultimately, none of the log ins worked, I still cannot log in ?
April 24, 2026
Reply from Asda Mobile
Hi there, we're sorry you had trouble logging in. We know how frustrating that can be. We'll look into this issue so that we can improve the login experience.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
Reply from Asda Mobile
Hi Anne, we're happy to hear that you had a great experience! We appreciate you taking the time to leave us feedback regarding our service.
Best wishes, Ahmed - Asda Mobile.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.