My first interaction with the company was 5* easy application on line, 5 photos added. Phone call received the following day, Jane provided an introduction of the company and briefed me on the 1st s... See more
Company replied
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Review summary
Based on reviews, created with AI
What people talk about most
Based on these reviews
Everything about models direct was explained clearly, clarifying all details, and informative. Ocean did a great job explaining plainly how the company works , she was friendly and positive.my experie... See more
Company replied
Today i did a photoshoot for YourTribe which had a variety of shots that were taken from different angles and areas of the student accommodation. I found it successful and as expected. The photographe... See more
Company replied
Jane was beyond helpful! There is no question she couldn't answer and she made me feel at ease whilst discussing the future of my son entering this unknown world of modelling! Very exciting!
Company replied
Company details
Written by the company
Models Direct is the leading UK modelling agency for men, women and children wanting to appear in Film, TV, Modelling, Advertising, Photographic, Fashion, Catalogues, Promotions, Walks-on, Extras. Applications are invited worldwide to meet the ever increasing demands of our clients. We look for modelling business, get our models the highest fees, collect and pay our models within 5 days. We check our clients and manage every details each booking putting our models safety, convenience and welfare number one. This we have done for more than 34 years as a family business working everyday of the year for our models, clients and reputation. Our clients like to work with us as we are highly competitive with our model rates, organised in our planning and booking management and work hard to make every assignment big fun and a great success. We welcome prospective models and clients, as well as our existing business modelling and client partners to visit out Head Office to meet the team. We make what we think is a unique gesture in contributing half the travel costs. We're that keen to say 'hello'. Models Direct: for our clients and models your modelling fun, vision and work, is our business.
Contact info
232 Fakenham Road, NR8 6QW, Norwich, United Kingdom
- modelsdirect.com
4.8
Excellent
4K reviews
Replied to 100% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
It was really good
It was really good, I really enjoyed myself, the staff were very warm and welcoming, really helping me to just be myself. They also provided me with refreshments, which I really needed. Overall, it was a really fun shoot, they really made me feel very comfortable and relaxed during the shoot. I really would recommend ModelsDirect.
March 18, 2026
Unprompted review
Reply from Models Direct
Hi Malachi - Congratulations for securing a fantastic booking.
We are so pleased you enjoyed the shoot and everyone involved was friendly and welcoming.
We can't wait to see the final images.
Well done from the MD team.
Comfortable and collaborative!
I had a great time on set through my booking with Models Direct- I would highly recommend the agency!
The communication was both clear and friendly, and I was made to feel very comfortable during the shoot. I had the opportunity to work with a start-up brand who were fresh and collaborative. The experience was fun and dynamic; I hope to have many more like it!
March 9, 2026
Unprompted review
Reply from Models Direct
Hi Freya - Congratulations for securing an amazing booking with us.
We are so pleased you enjoyed the day and everyone involved was friendly and welcoming.
We can't wait to see the final images.
Well done from the MD team.
I had a great experience with this…
I had a great experience with this modelling agency. They were professional, communicative, and supportive throughout the process, and I really appreciated being considered for a promotional shoot. There was one occasion where I confirmed my availability but didn’t receive a follow-up, which I assumed meant I wasn’t selected—though a quick update would have been appreciated. That said, I understand they can be very busy. Overall, it was a positive experience.
February 27, 2026
Unprompted review
Reply from Models Direct
Hi Madhu - Thanks for your valued feedback.
We are so pleased you have had such a positive experience with us so far. Congratulations for being considered for a promo shoot with us. Unfortunately the modelling industry is extremely fast paced and both briefs and client needs can change at short notice.
We really appreciate the feedback about receiving an update following availability checks and this will be fed back to our team.
Thanks from the MD team.
A great experience
A great experience. I genuinely didn’t know what to expect as I have never done anything like this before. Everyone at the shoot was amazing from the staff to the other models. 😊
February 25, 2026
Unprompted review
Reply from Models Direct
Hi James - Well done for securing a fantastic first booking with us.
Great to hear you enjoyed the experience and everyone involved was friendly and welcoming.
We can't wait to see the final images.
Well done from the MD team.
Had a wonderful experience
I had a wonderful experience working with Gemma for my recent commercial photo shoot. From the initial communication to the day of the shoot, everything was handled professionally and efficiently.
The team made me feel comfortable, well-briefed, and supported throughout the process. The atmosphere on set was
positive and organised, which made the experience both enjoyable and productive.
I truly appreciated their clear direction, attention to detail, and the way they value their talent. I would be very happy to collaborate with them again in the future.
February 27, 2026
Unprompted review
Reply from Models Direct
Hi Paola - Congratulations for receiving an amazing booking.
Gemma is always available to offer any support and guidance needed. We are so pleased the team on set made you feel comfortable and supported.
We can't wait to see the final images.
Well done from the MD team.
Wonderful and delightful experience.
I had a wonderful experience at the Greene King Pub Chain photoshoot on Friday, 27 January 2026 in London. This was my 5th assignment with Models Direct and it was phenomenal. I enjoyed every moment of the entire photoshoot.
The photographic team were most welcoming, absolutely brilliant and very helpful. They were also meticulously organised, professional and patiently explained each photoshoot to each of us. We were taken very good care of all through the photoshoot.
The ambience was warm, most delightful and so joyful all through the photoshoot. It was such a beautiful experience working with a small group of amazing models who made one another feel like family.
Thank you Gemma. Thank you so much. I really appreciate all the information in readiness for the advert shoot and your telephone calls before and after the shoot. I also thank Models Direct immensely for another fantastic and great opportunity. Thank you.
February 27, 2026
Unprompted review
Reply from Models Direct
Hi Bala - Congratulations on receiving your 5th! booking with us - Amazing.
We are so pleased you had yet another successful shoot and enjoyed the day. Great to hear the team on set was professional and welcoming.
We are always available to offer any support and guidance needed.
Well done from the MD team.
Gemma sorts everything out for you…
Gemma sorts everything out for you before you attend . The team made me feel feel welcome and I had an great day
February 26, 2026
Unprompted review
Reply from Models Direct
Hi Latitia - Well done for securing a fantastic booking.
Gemma is always available to offer any support and guidance needed. Great to hear you enjoyed your time on set.
We can't wait to see the final images.
Well done from the MD team.
Maahi had a fantastic experience with…
Maahi had a fantastic experience with her first modelling assignment.
We were made to feel very comfortable from the moment we arrived, hospitality was fab and the whole experience left us feeling really pleased and excited for future projects.
The whole team did a great job of making us both feel comfortable and any nerves we had were soon gone.
Thank you
February 26, 2026
Unprompted review
Reply from Models Direct
Hi Kiraa - Congratulations to Maahi for securing an amazing booking.
We are so pleased the team made you feel welcome and at ease.
We can't wait to see the final images.
Well done from the MD team.
Charlie at Models Direct was amazing…
Charlie at Models Direct was amazing and so supportive. It was my first shoot with them and she really put me at ease and made sure I was organised. Absolutely loved my day working with a fun team. Can’t wait to see the photos
February 25, 2026
Unprompted review
Reply from Models Direct
Hi Katie - Well done for securing a fantastic booking.
We are so pleased you felt supported by Charlie. Great to hear you had a successful first booking.
We can't wait to see the final images.
Well done from the MD team.
Feedback - Greene King
Feedback
I thoroughly enjoyed taking part in the photographic modelling shoot for the Greene King summer campaign. It was a genuinely fun and engaging experience from start to finish. I found the process both interesting and informative, particularly seeing how much planning, coordination and creativity goes into capturing the right atmosphere and message for a campaign.
The team created a relaxed and professional environment which made it easy to feel comfortable in front of the camera. I had the opportunity to meet some great new people, and it was a pleasure working alongside such a positive and collaborative group.
The staff were exceptionally welcoming, friendly and helpful throughout the day. They took the time to explain each stage of the shoot clearly, offered guidance where needed, and ensured everything ran smoothly. Their professionalism and enthusiasm really contributed to making the experience so enjoyable.
Overall, it was a fantastic opportunity and one I would be very happy to be involved in again.
February 27, 2026
Unprompted review
Reply from Models Direct
Hi Andrew - Well done for securing a fantastic booking with Green King.
We are so pleased you enjoyed the day and everyone involved made it a relaxed and professional environment.
Great to hear you were well looked after on set and met some other models.
We can't wait to see the final images.
Well done from the MD team.
Great Phototshoot!
I had a great time on set with the help and support from Models Direct in the build up to my photoshoot! Gemma was very helpful on email with sending all information over! I highly recommend this agency!
February 26, 2026
Unprompted review
Reply from Models Direct
Hi Kade - Well done for securing a fantastic booking.
We are so pleased you enjoyed the day and felt well supported by us. Gemma is always available to offer any support and guidance needed.
We can't wait to see the final images.
Well done from the MD team.
I had a fantastic shoot yesterday
I had a fantastic shoot yesterday, the team made everyone feel comfortable and I felt so relaxed as we were shooting, we were given direction throughout and It was a fantastic experience to add to my CV!!
February 26, 2026
Unprompted review
Reply from Models Direct
Hi Capri - Congratulations for securing an amazing booking.
We are so pleased you enjoyed your time on set and everyone involved was friendly and welcoming.
We can't wait to see the final images.
Well done from the MD team.
Yeah I really enjoyed my experience…
Yeah I really enjoyed my experience today the shoot was fun and the team were friendly.
February 26, 2026
Unprompted review
Reply from Models Direct
Hi Ezekiel - Well done for securing a fantastic booking.
We are so pleased the shoot ran smoothly and the team were friendly.
We are always on hand to offer any support and guidance needed.
We can't wait to see the final images.
Well done from the MD team.
First shoot yesterday
First shoot yesterday. Had a great day, working with some lovely people. Gemma from the office was very helpful with preparation as she kept me informed before the shoot with more than ample time. Also checks in with you afterwards to make sure it went ok and is always available if I had any questions. Look forward to future work.
February 25, 2026
Unprompted review
Reply from Models Direct
Hi Elwin - Congratulations on being selected for an amazing first booking.
We are so pleased you enjoyed the day and worked alongside some lovely people.
Gemma is always available to offer any support and guidance needed.
We can't wait to see the final images.
Thanks from the MD team.
First assignment
I recently completed my first assignment with Models Direct and it was a brilliant experience from start to finish. As this was my first shoot, I was naturally a bit nervous beforehand, but the organization and clear communication I received quickly alleviated any nerves.
The information provided in the talent booking form was spot on, ensuring I knew exactly where to go, what to wear for the February weather, and what to expect on the day. During the shoot, the atmosphere was incredibly supportive. The production team and lead provided excellent direction, making me feel comfortable and confident while working as part of a 'group of friends'.
It was truly amazing to combine the joy of being out in nature with a professional team dedicated to capturing that essence. I am very impressed with how Models Direct handled the representation and would certainly accept an opportunity to work with them again.
February 25, 2026
Unprompted review
Reply from Models Direct
Hi Stefania - Well done for securing your first booking. Nerves are to be expected especially on the first job. We are always on hand to offer any support and guidance needed.
Great to hear you felt well supported by our team and the booking information was well received. We are so pleased you enjoyed your time on set and the production team made you feel at ease.
We can't wait to see the final images.
Well done from the MD team.
Feels like a scam……
Paid over £200 to have my son’s baby pictures uploaded. I was told there is no guaranteed work, but I was also told that if I uploaded enough up to date pictures regularly, then he would get views/interest atleast. After 4 years on the site, he had about 3 views. What an absolute joke. Feels like a scam.
February 25, 2026
Unprompted review
Reply from Models Direct
Hi Marium - Thanks for contacting us.
Unfortunately without your full name we are unable to locate your details. Please complete the information request below so we can look into this matter ASAP for you.
You may be frustrated that you’ve not had any work. Modelling is competitive - the younger you are the more so. This is something we go to some lengths to explain in our initial calls to new applicants. The decision to hire models is made by our clients.
We don’t guarantee work but we will put models forward to clients whenever their look is called for but the final decision with who gets booked is down to the client. This is why in the initial conversations with you and subsequently, through our automated quality control systems, we emphasize how important it is to have a range of updated photos and a complete list of measurements and skills.
Some models we represent do not get selected for work - we make no secret of this, there are more models than work. Modelling is competitive and some models will not be selected by our clients. Models who are not selected will inevitably be disappointed - it's the nature of the industry - same for actors, singers, dancers, entertainers... any form of talent selection.
We hope this helps put the modelling industry into perspective. You are welcome to our Head Office by appointment, meet us, see what we do and then you will be in an informed position to make a judgement.
Thanks from the MD team.
My child applied to Models Direct about
My child applied to Models Direct about and was asked to pay £200 upfront for modelling opportunities, but after paying, the agency never responded or provided any jobs. Legitimate modelling agencies never ask for money upfront they earn only through commissions from actual work. You should be very careful, avoid this agency completely, as it appears to be a scam.”
February 21, 2026
Unprompted review
Reply from Models Direct
Hi Musukuta - Thanks for contacting us.
We have located your child's profile. The profile has been live with us since October 2025. There are only 4 photos on the profile and the profile has not been accessed since the 19th October 2025.
You may be frustrated that you’ve not had any work. Modelling is competitive - the younger you are the more so. This is something we go to some lengths to explain in our initial calls to new applicants. The decision to hire models is made by our clients.
We don’t guarantee work but we will put models forward to clients whenever their look is called for but the final decision with who gets booked is down to the client. This is why in the initial conversations with you and subsequently, through our automated quality control systems, we emphasize how important it is to have a range of updated photos and a complete list of measurements and skills.
The admin fee is a contribution toward the costs of including you in our work seeking publication on www.modelsdirect.com, access to which is available to vetted clients only. It is within the law to charge an admin fee for this service which, in the commercial modelling industry where Models Direct largely operates, is quite the norm. When you get to the ‘high end’ modelling world it makes more sense to no longer charge an admin fee but rather take commission only from the high value modelling fees charged. The ‘high end’ modelling industry only accounts for a small percentage of the day to day modelling jobs but does gain the most press coverage which is why many new faces have this expectation when first joining an agency.
We hope this helps put the modelling industry into perspective. You are welcome to our Head Office by appointment, meet us, see what we do and then you will be in an informed position to make a judgement.
Thanks from the MD team.
Absolutely helpful company
Absolutely helpful company. They clarified all aspects during the application and also they helped me to be comfortable and safe.
February 20, 2026
Unprompted review
Reply from Models Direct
Hi Danielle - Thank you for your review. We are so pleased you have had such a positive experience with us so far.
We are always available to offer any support and guidance needed.
Please remember to keep your profile up to date and keep an eye on our socials for all the latest agency news.
https://www.instagram.com/modelsdirect/
https://www.facebook.com/modelsdirect
Thanks from the MD team.
registered with this agency almost two…
registered with this agency almost two years ago and paid an upfront registration fee. I received no paid work during that time.
Recently, I was told I was shortlisted for a shoot with the RSPB. My availability was confirmed twice (including a date change), and I was told full details would follow. After I chased confirmation, I was informed I was no longer required due to “production changes.”
After nearly two years, an upfront fee, no work, and last-minute cancellations, I cannot recommend this service. Be very cautious about paying fees without a confirmed contract.
February 19, 2026
Unprompted review
Reply from Models Direct
Hi Tibin - Thanks for contacting us.
You may be frustrated that you’ve not had any work. Modelling is competitive - the younger you are the more so. This is something we go to some lengths to explain in our initial calls to new applicants. The decision to hire models is made by our clients.
We don’t guarantee work but we will put models forward to clients whenever their look is called for but the final decision with who gets booked is down to the client. This is why in the initial conversations with you and subsequently, through our automated quality control systems, we emphasize how important it is to have a range of updated photos and a complete list of measurements and skills.
Unfortunately with the industry bookings can change as I know this was discussed with you previously. A model can be shortlisted and availability will be checked but until the client has confirmed with sign off this is completely out of our hands but we will keep all models updated.
Thanks from the MD team.
What a sh1t show............
My daughters had a profile since the 24/04/2024
We have had nothing since this date. Please don't waste your money. This has made my daughter feel upset as she was really looking forward to some modelling.
I'm now looking into new company , I have wasted my money here. I have a friend too who does a lot of modelling he has never heard of this company.....
What a sh1t show...….. communication is awful too. an email now and again to see your profile has been reviewed. keeps the suspense in action for you ! I wish i never signed up............ really feel bad for my daughter that i put trust in this company :(
February 18, 2026
Unprompted review
Reply from Models Direct
Hi Lisa - Thanks for contacting us.
Unfortunately we are unable to locate your details with the name provided please complete the below information request so we can look into this matter asap.
Thanks from the MD team.
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