MuchLoved Reviews 47

TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

What an amazing organisation MuchLoved is! As an ex-Funeral Director, I have known literally thousands of people who have used MuchLoved and it has been a positive experience for all of them. Sadly, I... See more

Company replied

Rated 5 out of 5 stars

This site was such a comfort to us. Our lovely funeral directors set it up initially but it was so easy for us to add photos or memories for all Mum's friends to enjoy. Making donations to our chose... See more

Rated 1 out of 5 stars

Our funeral service created a page for my father and a link to the public page was sent to my mother but no password so we couldn't log in and edit it. When I contacted support, the geniuse... See more

Company replied

Rated 5 out of 5 stars

As a charity we have been using Muchloved for over a year. We can see the difference the online tribute pages are making to bereaved families. The pages offer comfort to our families, allowing them to... See more

Company replied

Company details

  1. Events & Entertainment

Written by the company

MuchLoved is the UK's leading in-memory platform where the bereaved can remember someone special and fundraise in their memory through unique, beautiful and lasting online tribute pages. MuchLoved also provides bereavement information and support services and works in partnership with other bereavement organisations and charities to help support those who have lost a loved one. MuchLoved was born in 2007 from a personal experience of grief and a determination to make online remembrance supportive, accessible, and meaningful for everyone. Today, we remain committed to that purpose – combining nearly two decades of expertise with close collaboration across the funeral and charity sectors to continually improve how people are supported through loss. At the heart of MuchLoved is a belief that remembering someone should feel personal, shared, and lasting. Our role is to make that easier – not only for families but also for the organisations who care for them. By working closely with funeral directors and charities, we aim to strengthen the support you provide and help you offer families the best possible experience when it matters most.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

47 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 75% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

If you are not using MuchLoved....you need to!

The MuchLoved platform is user friendly and the perfect way to celebrate the life of a loved one. Not only is it easy to use from a admin point of view, the support received from MuchLoved is second to none. The webinars they line up are insightful and relevant to all. Any enquires are responded to quickly and with all the information/solutions needed. MuchLoved are always reassessing the needs of their users and make the platform as user friendly as they can. Very impressed!

September 16, 2025
Unprompted review
MuchLoved logo

Reply from MuchLoved

Hi Steph,
Thank you so much for your feedback! We're delighted to hear that you're impressed by the platform and the service we provide. It means a lot to hear this and we'll be sure to share with our webinar hosts and members of our support team.
Warm regards,
MuchLoved

Rated 5 out of 5 stars

Support

Excellent help and support from the MuchLoved team, helping me step by step to make the most out of our fundraising.

September 10, 2025
Unprompted review
MuchLoved logo

Reply from MuchLoved

Hi Melanie,
We're pleased you've found our team to be helpful in your fundraising efforts! Thank you for taking the time to leave a review.

Warm regards,
MuchLoved

Rated 5 out of 5 stars

An online memory box for families to treasure

As a charity we have been using Muchloved for over a year. We can see the difference the online tribute pages are making to bereaved families. The pages offer comfort to our families, allowing them to see photos, messages of love and support and memories of their loved ones. A page they can treasure always and a way to mark anniversaries too should they wish. They can also see the total donations made to our charity in memory of their loved one.

September 3, 2025
Unprompted review
MuchLoved logo

Reply from MuchLoved

Thank you Amanda for taking the time to submit a review!

We are delighted to hear that the service makes a difference to your families. We hope the donations in memory continue to help your hospice, too, in the important work that you do.

Many thanks again!

Warm regards,

The team at MuchLoved

Rated 5 out of 5 stars

Cost effective way of ensuring supporters have a platform to remember someone special

I have been working with MuchLoved for over ten years whilst working for different charities. Their tribute fund platform has developed over this time with its offering, but remained a cost effective platform that puts the person being remembered at the centre. This ensures that a great range of charities can use the platform, to add to their supporter experience programmes, and ensure memories can be shared and lives cherished. The MuchLoved team have always been helpful, supportive, progressive and caring, fit for the environment they operate in.

September 2, 2025
Unprompted review
MuchLoved logo

Reply from MuchLoved

Hi Michael,

Thank you for sharing your feedback on your 10+ years with us. We are delighted to hear that you have found us to be helpful and supportive for your charity in your mission.

We look forward to continuing to support your charity and many others for years to come.

Thank you again!

Warm regards,
The team at MuchLoved

Rated 5 out of 5 stars

Fantastic Service

I run a Funeral Business & use Much Loved daily, I can honestly say what a great service they provide & the aftercare & admin are second to none, well done Much Loved

September 1, 2025
Unprompted review
MuchLoved logo

Reply from MuchLoved

Hi Alistair,

Thank your for taking the time to leave a review. We truly appreciate it and it means the world to us that you are happy with our service and aftercare.

Warm regards,

The team at MuchLoved

Rated 5 out of 5 stars

A vital service for our charity supporters

Working in the hospice sector, Much Loved provides families and friends of our patients with a vital platform and outlet to channel their grief by sharing photos and memories of their loved one, whilst also raising vital funds for the hospice.
Many people who have experienced the services of the hospice first-hand are grateful for the support their loved one has received but may be unsure of how to support us, particularly at a time when there is so much to be arranged. It is so helpful for us to be able to tell people about Much Loved, how they can use it and how simple it is to set up.
From a fundraising team perspective, everyone at Much Loved is so helpful and they always support us with our aims to ensure that, as a charity, we make the most of Much Loved as a means of raising income and ensuring the best possible experience for our supporters using the platform.

September 1, 2025
Unprompted review
MuchLoved logo

Reply from MuchLoved

Hi Michelle,

Many thanks for your review! We are delighted that the service is helpful for your hospice, and that it provides an outlet for family and friends of your patients.

We look forward to continuing to support your hospice's vital fundraising activities for many years to come.

Warm regards,
The team at MuchLoved

Rated 5 out of 5 stars

What an amazing legacy for a family to…

What an amazing legacy for a family to create, keep and use to remember with love!

I just wanted to say that I've been fortunate to be able to offer client families Much Loved for the last 10 years, and Much Loved really does support with keeping memories alive, not just being a way to raise money for charity (the QR code link being added to an order of service is one of my favourite innovations for those like me who always forget to take cash to a funeral).

Amazing, keep up the great work Richard, Sally and Co!

Many thanks

September 1, 2025
Unprompted review
MuchLoved logo

Reply from MuchLoved

Hi Matthew,

Thank you for your review!

We are pleased to hear that you and the families you look after enjoy the support that our service can provide.

We will be sure to share your message with Richard, Sally and the team!

Warm regards,

The team at MuchLoved

Rated 5 out of 5 stars

We have been using MuchLoved to process…

We have been using MuchLoved to process our donations for a couple of years, it has made the donations process much easier for us as funeral directors and gives families a place to share tributes to their loved ones.

September 1, 2025
Unprompted review
MuchLoved logo

Reply from MuchLoved

We are pleased to hear you have found the donations process helpful! We hope that the tribute pages continue to provide your families with some comfort for many years to come.
Thank you for taking the time to review us! We really do appreciate it.

Warm regards,
The team at MuchLoved

Rated 5 out of 5 stars

10 Years of collaboration

As we reflect on our journey together, I wanted to take a moment to express our sincere appreciation for the incredible partnership between Heart of England Co-op Funerals and MuchLoved.

For over 10 years, this platform has been an invaluable resource for our client families, offering a meaningful space to celebrate and remember their loved ones. The ability to create personalized tributes has provided comfort and connection during difficult times, and we have seen first-hand the positive impact this service has had.

The numbers speak for themselves:

Over 7,000 tributes created, each one a unique and lasting memorial.

Almost £1.5 million raised for countless worthwhile charities and causes, a testament to the generosity and community spirit this platform enables.

We are proud to have collaborated with MuchLoved for more than a decade, helping families not only honour their loved ones but also make a real difference in the world through charitable giving. This achievement is something we can all celebrate.

Thank you for your continued support, innovation, and commitment to making a difference. We look forward to many more years of partnership.

August 31, 2025
Unprompted review
MuchLoved logo

Reply from MuchLoved

Thank you Darryl for taking the time to share these kind words. We are grateful for you choosing to work with us and hope that the families you look after continue to find comfort and connection in their loved ones' tribute pages for many years to come.
Warm regards,
The team at MuchLoved

Rated 5 out of 5 stars

Charity working with Much Loved

As a charity we work with Much Loved to help support our bereaved supporters who want to honour their loved ones. The response from them has been resoundingly positive about finding the pages a supportive place to share memories, photos and collect donations.
From my point of view the team behind the scenes have always been incredibly helpful with any queries I have and smooth out any problems. I wouldn't hesitate to recommend using their services

August 29, 2025
Unprompted review
MuchLoved logo

Reply from MuchLoved

Hi Angela,
We're happy to hear that you've had a positive experience and would recommend us!
Thank you for taking the time to leave a review - it means the world to us!
Warm regards,
MuchLoved team

Rated 5 out of 5 stars

The Importance of a Tribute - from a Funeral Celebrant

As a funeral celebrant, I know the importance of being able to pay tribute to a loved one. With MuchLoved, these tributes remain in one place and can be added to at any time. That allows families to return to their page and see the memories, stories and tributes that have been so thoughtfully written. It is accessible at any time which is so important.

August 19, 2025
Unprompted review
MuchLoved logo

Reply from MuchLoved

Thank you Lisa for taking the time to share your experience - we are pleased to hear that as a celebrant you have seen exactly how our tributes can help.

Rated 5 out of 5 stars

They truly care about the people using the in memory site

We are a charity who is partnered with Much Loved and I have nothing but good things to say about them! Year on year there is an increase in our supporters who set up a tribute page and I love that a big focus of Much Loved is for the deceased's family and friends to have a space to share their memories for years to come. The page doesn't close (unless the person who set it up wants it to) so they can continue to share memories for years, this is because Much Loved are dedicated to the users experience, it's not just about donations, they truly want people to be able to come together to remeber. Their support and advise is excellent, always friendly, helpful and quick to respond to queries. Katy Burke recently came to our charity to give us training, which was all done completely for free and she is always patient and friendly for any questions I send her way.

August 26, 2025
Unprompted review
MuchLoved logo

Reply from MuchLoved

Thank you so much Samantha for your kind words. It's a pleasure to support charities such as yours in their mission. We'll be sure to forward your feedback to Katy.

Rated 5 out of 5 stars

Excellent service all round

Our funeral business has recently partnered with MuchLoved to provide support for our families with providing online donations for their chosen charity.

We have received many positive comments from our families regarding how easy the MuchLoved platform is to use and the high levels of money being donated to their chosen charities.

I'd also say that the excellent phone and email support that MuchLoved provide has been invaluable for our team.

August 22, 2025
Unprompted review
MuchLoved logo

Reply from MuchLoved

Hi Ewan,

We're pleased to hear that your team has enjoyed the help provided by our support team, and will be sure to share this with them.
We hope the families you look after continue to get some comfort from their loved ones' tribute pages, whether they are fundraising on the page or not.

Thank you for taking the time to leave a review, we really do appreciate it!

Warm regards,
MuchLoved

Rated 5 out of 5 stars

Easy to use and great features

I write this review in both a professional and personal capacity. In the professional capacity we are a funeral directors who previously used Love2Donate for our charitable donations, and moved onto MuchLoved when the merger took place. Once we were used to the differences between the two platforms we have to say that we are very happy with ML and the services and support they provide, and the transfer from one to the other was fairly seamless. Having experienced ML for 5 months we are now ready to delve deeper into the services and information they are able to provide for as a business which look really useful.
On a personal level I set up a MuchLoved page for my daughter who I lost in 2020, I did this initially so I could see how the the site worked and as admin of the page what control I had over it. I shared it amongst family and friends and they have all contributed to her page in one way or another. As a mum it is very important to me to keep her memory alive and this is a very useful tool to do just that. Overall, in both of the capacities I have spoken about, I find MuchLoved a brilliant tool, easy to use from both perspectives and it has the additional bonus that the charities do not have to seek out claiming Gift Aid from each individual donation as this is all managed for them along with everything else under the admin fee.

August 22, 2025
Unprompted review
MuchLoved logo

Reply from MuchLoved

Hi Zoe,

We're so sorry - we can only imagine how deeply your daughter is still missed. We're pleased to hear that your daughter's page has helped you keep her memory alive.

Thank you for sharing your unique perspective of having used MuchLoved in both a personal and a professional capacity. We hope you continue to find it meaningful and useful. Our support team is always happy to help if you need anything. We are on
01494 722818 or email support@muchloved.com

Warm regards,
MuchLoved

Rated 5 out of 5 stars

A death is already a tough time for…

A death is already a tough time for anyone to deal with but Much Loved really helped us in processing that all as a single destination for people to leave comments / pictures / donations to other people who have passed away and touched / made an impact in their their lives in some way. My mother isn’t very tech savvy not even owning an internet capable phone but being able to sit down with her and show her these pictures / comments people had left on Much Loved when my father / her husband had passed away earlier this year made what was such an emotional and hard time that bit easier and brighter

June 21, 2025
Unprompted review
MuchLoved logo

Reply from MuchLoved

Hi JP Burke,
We're so sorry for the loss of your father. To hear that our service has helped you means the world to us.
We hope that you and your mother continue to find some comfort in using your father's tribute page. Thank you for taking the time to leave a review!
Warm regards,
MuchLoved

Rated 5 out of 5 stars

Muchloved charity partner

As a charity, we use Muchloved regularly. Our account manager is very approachable and I feel that she genuinely wants to help our charity do well. The resources available online are great and the information and webinars help us to gain a lot of insight.

August 20, 2025
Unprompted review
MuchLoved logo

Reply from MuchLoved

Hi Zoe,

Glad to hear that you've found our resources useful and insightful. We hope to continue providing everything you need for your charity to do well. Thank you for taking the time to share your feedback! We really appreciate it.
Warm regards,

MuchLoved

Rated 5 out of 5 stars

A diverse platform for charities to utilise

Our charity have recently embraced the MuchLoved platform and have been really impressed with the adaptability of the dedication page features, having now utilised this for multiple campaigns and community walls.

We've had fantastic customer service and onboarding from Jackie, and the design team have done a great job in applying our campaign themes to the pages as an extension of our brand.

We've seen the platform become a new way of generating income from supporters and it allows them to share content in a different way, away from traditional social media sites. It's easy to post on to the community walls and many of our supporters have made use of the tribute page features too.

It's a platform well worth exploring if you're a charity looking for new ways to engage with your communities and provide an accessible space for them to publish comments/photos - whether that be as a tribute to a loved one or as part of a creative campaign.

August 18, 2025
Unprompted review
MuchLoved logo

Reply from MuchLoved

Hi Jenn,
Thank you for taking the time to share about your experience. We're delighted to hear that you're finding some great ways of using the platform for the benefit of your charity. We will be sure to share your feedback with Jackie and also with the design team.
Warm regards,
MuchLoved

Rated 5 out of 5 stars

MuchLoved Charity Partner

MuchLoved have been amazing to work with as a charity. Our account manager has been supportive, proactive and responsive to the many questions we have had. A brilliant service and a wonderful team behind the scenes.

August 1, 2025
Unprompted review
MuchLoved logo

Reply from MuchLoved

Hi Elizabeth,
Thank you for taking the time to share your feedback - we are so pleased to hear that you enjoy the service, it means a lot to all the team here.

Warm regards,
MuchLoved

Rated 5 out of 5 stars

MuchLoved are fantastic for charities…

MuchLoved are fantastic for charities and a special way for bereaved families to remember their loved ones. I really couldn't recommend their services more.

August 11, 2025
Unprompted review
MuchLoved logo

Reply from MuchLoved

Hi Ellie,
Thank you for your review - we are pleased to hear that you would recommend us. We look forward to continuing to support bereaved families with our services, and really appreciate your feedback.

Warm regards,
MuchLoved

Rated 1 out of 5 stars

This is the most user-unfriendly site I…

This is the most user-unfriendly site I have ever used, trying to do things on here is very hard, and there is no way to edit your content (certainly nothing was showing for me), you can write in for help, but they select the help they want to give, my entry was deleted, which they said was out of their control (fair enough there) as that was down to who controlled the page, and when I asked about if I made my own page, could anyone remove content I entered (nothing nasty or the like), and I got no response.

Add to that they take a slice of the action, they may well have overheads etc, but why on earth pay them to take the money, when you can go direct to the charity of your choice giving it directly to them, and they get 100% of it that way, and with charities being strapped for cash, why pay someone else to give them the money when you can do it yourself by going directly to the charity of your choice, I was going to donate a fair amount, but after their lack of contact and seeing they take money off the top, I will be paying my money in directly now, it always bugs me when such company's come up and make money from charity's, when you can easily go direct instead.

July 30, 2025
Unprompted review
MuchLoved logo

Reply from MuchLoved

Hi Alan,

We’re really sorry to hear you found the site difficult to use and that your experience left you feeling frustrated. We can see that you were in touch with our support team who answered some of your queries, but it seems one of your questions came in after our support desk had closed for the day. All our help is provided personally by a small, friendly team based in our Amersham, UK office. We don’t use automated replies or outsourced call centres, so every response comes from someone who knows the service inside out. While this means you’ll always get a real person answering your questions, it can also mean there’s a short wait if you contact us outside of office hours. We’re sorry if that delay added to your upset, and we’ll always do our best to respond as quickly as possible.

With regards to donations, one of the benefits of using MuchLoved is that, as a registered charity ourselves, we are able to automatically process GiftAid on all donations to any GiftAid registered organisation through our platform. This means the charity receives not just your donation but also the additional 25% from Gift Aid, without having to carry the cost or administrative burden of claiming it themselves. The charities we work with are fully informed about the costs associated with this service, and choose to use MuchLoved because we offer a cost-effective alternative to processing donations and GiftAid themselves.

Please contact our support team on support@muchloved.com or 01494 722818 if we can help you further.

Warm regards,

MuchLoved

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look