Naked Paper Reviews 1,619

TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 698 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product quality, highlighting the effectiveness and eco-friendliness of the toilet paper, kitchen rolls, and tissues. Many appreciate the convenience of the subscription service, noting its ease of use and flexibility for adjusting orders and delivery schedules. People also commend the efficient delivery service, often mentioning its promptness and the plastic-free packaging. However, some customers expressed dissatisfaction with the product's quality, specifically mentioning that the toilet paper can be too thin, rough, or not soft enough, leading to using more sheets or causing drainage issues. A few also noted that the tissues were not as soft as they would have liked.

What people talk about most

Product

People report positive experiences with product, consistently praising its quality and environmental... See more

Quality

Clients share positive opinions on quality, particularly regarding the toilet paper, kitchen roll, and... See more

Delivery service

Customers had positive experiences with delivery_service. Many reviewers praise the speedy and convenient... See more

Order

Consumers find the ordering process to be very positive, highlighting its ease and flexibility. Many... See more

Subscription

Customers consistently note positive experiences with subscription. Many reviewers highlight the ease of... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great product, loo rolls, Economical and on an easily suitable/ adjustable subscription basis. Would recommend as functional and yet without bleaching and hence toxins. 2 ply is absolutely fine and ro... See more

Rated 5 out of 5 stars

It's great to be using a selection of sustainable basic household products supplied by a company with its heart in the right place. The subscription process has proved very easy to use and adjust whe... See more

Rated 5 out of 5 stars

Love it. Yes, the toilet roll is not as soft as some supermarket sold brands perhaps, but at what cost softness! It's perfectly soft enough for the job required of it! And how can I choose any other p... See more

Rated 5 out of 5 stars

Love that you are so committed to being green and improving your processes. Think the government should reward you by lowering your tax burden maybe this would give more companies a nudge. I wish... See more



Contact info

4.7

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 92% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Nice company and good PR

Nice company and good PR. The kitchen role is a good performer, and the loo role is long lasting. Would like it to be a little thicker if possible. Tissues could be a little softer too but otherwise perform well.
Nice company and I wish them well!

February 11, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent company and products

Excellent company. Ordering process straightforward, and easy to adjust orders/dates if needed. Packaging all recyclable and as compact as possible.
I use both the kitchen roll and loo roll and both are excellent. The fact that it is unbleached and recycled is very important; let’s try to tread more lightly on the earth wherever possible.

December 19, 2025
Unprompted review
Rated 5 out of 5 stars

It works for me.

I've used their bamboo and recycled toilet paper, kitchen paper towels and tissues. All were fine. I also like that Naked Paper is a B Corp, that the product apears to be is about as environmentally sustainable as possible, and that it's simple to order and adjust my recurring order nearer the time. The only thing I miss about Who Gives a Crap is the colourful, playful wrappers.

February 11, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent product in every way

Excellent product in every way! Been using the bamboo toilet paper for over a year now and will never go back to bleached. Love the product and the company, thank you 🙏

February 11, 2026
Unprompted review
Rated 5 out of 5 stars

All round Fabulous !

Great products. Subscription service really easy to manage / postpone deliveries. Ethical company. Good communication. What is not to like ?

February 11, 2026
Unprompted review
Rated 3 out of 5 stars

I want to love all these products but the only one I would really recommend is the Kitchen rolls

I really like the kitchen rolls but the toilet paper is a bit rough and does not always flush away easily. The paper tissues are very thin so although they are soft I need to use twice as many.

February 11, 2026
Unprompted review
Naked Paper logo

Reply from Naked Paper

Thanks so much for trying Naked Paper and we really appreciate the feedback. We're also updating and improving our products to make sure they work for everyone so hopefully you'll see changes that mean they work better for you in the future.

Rated 5 out of 5 stars

Great sustainable loo roll!

I switched to Naked Paper in 2020 as I was looking for a sustainable brand and, having a B Corp business too, I was happy to find Naked Paper (Naked Sprout as was!). I have been happily using their loo roll - and tissues - ever since. I think it is a great product and am so happy to be able to support a business that is plastic free and looking after the planet! The fact that it is now Buy Women Built is even better!

February 11, 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic product

Fantastic product ! We’ve been using for a couple of years now. No complaints. Fantastic service. Happy to be supporting this company

February 11, 2026
Unprompted review
Rated 5 out of 5 stars

An easy change for the better

The toilet paper, while not luxurious, does the job perfectly well. The beige colour is odd at first, especially if you’re a fan of not flushing every time you have a pee, but what are we all doing this for? I signed up for a subscription and it’s really easy to delay if you’re not using it so quickly. My household has converted!

February 11, 2026
Unprompted review
Rated 5 out of 5 stars

Ethical, no unnecessary plastic

I buy the bamboo toilet paper on subscription. I love that it has no plastic wrapping, is unbleached, is delivered to me, is an ethical company. The loo roll itself is soft and absorbent. Also, you can make changes to your subscription easily if you need more or less.

February 11, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent product

It is easy to order. Easy to change delivery dates and is next day delivery. The product is better than many leading brands on the market. Plus it's great to know the impact, buying this product, has on the environment.

February 11, 2026
Unprompted review
Rated 5 out of 5 stars

Great company and great ethos

Great company and great ethos. Good quality paper and who cares if it's not white, in fact every time I use I feel a nice warm glow because I'm doing something to help our beautiful planet.

February 11, 2026
Unprompted review
Rated 1 out of 5 stars

Very disappointed

I was very disappointed in bamboo naked paper.
It was advertised as soft but it was anything but soft.
I liked the idea of non-bleached eco friendly paper very much, but unfortunately I hated the product.
Very rough and thin.
The price is so much higher than the toilet paper you buy in supermarkets.
I have read other reviews and based on my experience I cannot believe there are so many 5* ones.
I wasn't planning on writing a review, but you asked me for it.

February 2, 2026
Unprompted review
Naked Paper logo

Reply from Naked Paper

We’re always looking for ways to make sure our products work well for everyone, so we really do appreciate you taking the time to provide feedback but very sorry that Naked Paper wasn't a good fit for your home. We do have a full refund guarantee if you are unhappy with a recent purchase as well so please do get in touch with the support team at: hello@nakedpaper.com

Rated 5 out of 5 stars

Excellent product

Excellent service from start to finish, the product is exactly as described. Don't be put off by the colour the toilet tissue is soft and strong. One thing I've noticed since I've started using it and I've been doing this for 2 months now, that there is no dust in the bathroom. Thank you Naked Paper and it's great to see the females involved in the company. As a skilled women who worked in a male dominated workplace I know how hard it is to get on. Congratulations

February 11, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look