I was absolutely nervous attending this shoot yesterday. Didn’t think I’d be signed up! The make up artist got my make up perfectly! Matching my skin tone! I now have a better idea on applying make u... See more
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Review summary
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Absolutely fantastic! Lovely people. What I loved about the team, everybody was very upfront. Incredible portfolio images and 2 agencies contracts now signed! I am Mature model looking for extra in... See more
Company replied
I can honestly say my experience at New Idol Manchester exceeded expectations. The team were fabulous — friendly, professional and so encouraging. The studio itself is stunning and creates such a... See more
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so I was shortlisted and was invited to have a test shoot assessment at impact digital photography studio. I must say I was excited but also sceptical before I arrived . The photoshoot was great. Ever... See more
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Company details
Written by the company
New Idol Models is the UK's Number 1 most trusted Brand and leading Mature and All ages model support service. We are dedicated to providing long-term career strategies, connecting models with top agencies, and offering the tools they need to succeed. New Idol Models is a leading model support platform and not an agency and does not guarantee work, our success comes from identifying aspiring models and providing them with the marketing resources and guidance necessary to excel in the industry. We work with all ages, sizes, and types, firmly believing that with the right support, anyone can thrive. We understand that starting a career in modeling can be overwhelming and confusing. But don't worry, we're here to help. With over 14 years of industry experience advising aspiring models, we continue to support those we believe have real potential until they are signed by an agency or confidently freelancing. At New Idol Models, we provide expert advice on your model potential, help you understand which types of modeling suit you best, and if you're serious about pursuing a career, we'll guide you in creating and building a professional portfolio. We have state-of-the-art studios in London, Birmingham, and Manchester to help you get started. Our clients return to us time and time again because we are transparent and honest from the very start. Our goal is for everyone to walk away happy, with clear direction and confidence in their future. For regular updates on safety, guidance, and industry insights, be sure to follow us on Instagram. https://www.instagram.com/newidolmodel/
Contact info
71-75 Shelton street, Covent Garden, WC2H 9JQ, London, United Kingdom
- 02073900457
- info@newidolmodel.co.uk
- newidolmodel.co.uk
4.5
Excellent
624 reviews
No history of asking for reviews
This company hasn't invited their customers, so reviews may not be representative
Replied to 96% of negative reviews
Typically replies within 1 week
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Amazing
Yes, enjoyed the photo shoot and the make-up artist made me feel at ease as well as the camera woman.
April 11, 2026
Unprompted review
Reply from New idol Model
Hi Asif.
Thank you so much for your lovely feedback.
We’re really pleased to hear that you enjoyed your photoshoot and felt at ease with both our make-up artist and photographer — creating a relaxed and welcoming environment is so important to us.
With over 12 years of experience, we pride ourselves on delivering a professional and enjoyable experience from start to finish, so it’s great to know that came across on your day.
If you’d like to see more of our recent work and client journeys, feel free to check out our Instagram.
Thank you again for choosing New Idol Models.
Best Wishes!
Reply from New idol Model
Thank you so much for your kind words! 😊 We’re really glad to hear you had a lovely day and a great experience with us. It means a lot, and we hope to welcome you back again soon!
Very Trusting team
Very Trusting team. Absolutely brilliant very professional everything was very well. Happy with updated portfolio. Was was with new idol model back in 2020 knew I would be back. Highly recommend. Trustworthy absolutely.
April 1, 2026
Unprompted review
Reply from New idol Model
Hi Charlotte,
Thank you so much for your lovely feedback.
We’re delighted to hear that you found the team so professional, trustworthy, and supportive throughout your experience. It means a great deal that you chose to return to New Idol Models after first working with us in 2020, and we’re so pleased we could welcome you back and update your portfolio.
With over 12 years of experience in the industry, our focus has always been on delivering a professional and transparent service, so your trust and recommendation truly mean a lot to us.
For anyone considering their own journey, we’d also encourage you to check out our Instagram to see more of our recent work and client experiences.
https://www.instagram.com/newidolmodel
Thank you again for your continued support.
Best Wishes,
New Idol Model
I had a great set of photos but the…
I had a great set of photos but the website and Z card that my £1,900 Gold package promised, never materialised and the Aftercare was virtually non existent. I wrote a good initial review but need to alert others that the promised service did not come about.
March 20, 2026
Unprompted review
Reply from New idol Model
Hi Amanda,
Thank you for your feedback, and we’re really pleased to hear that you were happy with your photos — that’s always our top priority.
We’re sorry to hear that you feel the website, Z card, and aftercare did not meet your expectations. These elements are included within your package, however they are part of a structured aftercare process which requires activation and communication following your shoot.
Our aftercare team is in place to guide you through this stage, including portfolio setup, Z card design, and ongoing support with agency submissions. We can see that this process may not have been fully completed in your case, and we would genuinely like the opportunity to resolve this for you.
Please contact our team directly so we can prioritise your account and ensure everything included in your Gold package is fulfilled as intended.
We pride ourselves on over 12 years of experience delivering a transparent and supportive service, and we’re committed to making sure every client receives the full value of what they’ve invested in.
You can also view more of our recent client journeys and outcomes on our Instagram.
We look forward to resolving this for you.
02073900457
aftercare@newidolmodel.co.uk
We look forward to speak to you soon!
Best Wishes,
New Idol Model.
Scam.
Scam.
Use of bully tactics to buy riduculously expensive photos.
Promises of contracts but no contact after being initially hounded.
Contacted by agencies requiring deposits.
Stay clear.
March 28, 2026
Unprompted review
Reply from New idol Model
Hi,
We take reviews very seriously, however we do not recognise this as a genuine customer experience and have been unable to match these claims to any client within our system.
As a result, this review has been formally reported and flagged for investigation.
For clarity, New Idol Models is a portfolio and modelling support service. We do not guarantee modelling work or contracts, and this is clearly communicated before and during every client experience. All purchases are made voluntarily, with full pricing transparency provided on the day.
If you believe this review relates to a genuine visit, we ask that you contact us directly with your full name and appointment details so we can investigate thoroughly.
Kind regards,
New Idol Models Team
Beautiful make up and hair
Amazing experience, beautiful makeup and hair by a lovely lady Maggie. It was my first photoshoot and it was so much fun.I loved my pictures.Very professional studio. Highly recommend!
February 7, 2026
Unprompted review
Reply from New idol Model
Hi Anna,
We’re really pleased to hear that you had such an amazing first photoshoot experience. Maggie will be thrilled to know how much you loved your hair and make-up she’s fantastic at helping our clients feel confident and camera-ready.
It’s great to hear that you had fun throughout the shoot and loved your images. That’s exactly what we aim for — a professional, relaxed environment where you can enjoy the experience while creating a strong portfolio.
Your photos are such an important investment in opening up real opportunities moving forward, so we’re excited for you to take those next steps.
Thank you again for recommending us and we hope to see you again soon!
New Idol Models Team
Had such a lovely experience
Had such a lovely experience! The photography studio was professional and welcoming, and the makeup artist Maggie did an amazing job. Everything turned out beautifully - highly recommend!
February 4, 2026
Unprompted review
Reply from New idol Model
Thank you so much for your kind words!
We’re delighted to hear you had such a lovely experience with us and that you felt welcomed and comfortable throughout your time in the studio. It’s great to know you were happy with how everything turned out, and we’ll be sure to pass your compliments on to Maggie; she’ll be thrilled to hear them.
We really appreciate your recommendation and hope to see you again in the future!
I had a fantastic experience at impact…
I had a fantastic experience at impact digital studio. The team was supportive and professional.
I had hair and makeup done, and the photographer styled my outfits. We did 4 different looks. I was directed how to pose - so no need to be experienced! thank you for such a great time and pictures.
March 7, 2026
Unprompted review
Reply from New idol Model
Thank you so much for your lovely review, Marta!
We’re so pleased to hear you had a fantastic experience with us at Impact Digital Studio. It’s great to know our team made you feel supported and guided throughout the shoot, especially with posing, styling, and your different looks.
We’re also glad you enjoyed the hair and makeup and are happy with your photos!
Thank you again for your kind words, and we hope to welcome you back again in the future. 😊
Portfolio update
I had a photoshoot at Impact Digital studio with New Idol Models. I came in to update my old portfolio. At first I was sceptical after having bad experience in another studio in London…. However I decided to give it a go and thank god I did ! What a wonderful experience it was. The team was extremely professional and friendly.
The makeup was stunning, natural and fresh ( this is very important as previously at another place they put a heavy makeup on me and I didn’t look like myself anymore… so the agency wouldn’t accept it).
The photoshoot was fast and fun and the results came out AMAZING !!!
I’ve never had so many beautiful photos, my agent was impressed too… and guess what thanks to these photos 3 weeks later I booked a commercial!
I couldn’t be more happy, it was the best investment.
Thank you sooooo much!
March 8, 2026
Unprompted review
Reply from New idol Model
Thank you so much for sharing your experience!
We’re absolutely delighted to hear that you gave us a chance and that we were able to turn things around for you after your previous experience. It’s great to know our team made you feel comfortable and delivered a professional and enjoyable session from start to finish.
We’re especially pleased that you loved the natural makeup look and that the photos met agency standards — that’s always our goal. And a huge congratulations on booking a commercial just a few weeks later; that’s amazing news!
Thank you again for your kind words and for trusting us with your portfolio update. We wish you continued success and hope to see you again in the future 😊
Was a great day
I had a lovely experience. Everyone was so lovely and welcoming
March 28, 2026
Unprompted review
Reply from New idol Model
Thank you for your kind words!
We’re so happy to hear you had a great day and felt welcomed by the team. Creating a friendly and comfortable environment is really important to us, so it means a lot to know you had a lovely experience.
We hope to see you again soon. 😊
Wow.....
Wow...... what an A-M-A-Z-I-N-G experience. All the staff were fabulous. I had no idea what I was doing but was put at ease straight away. I was given clear direction on body shape / positions ect.
I felt like a superstar and was treated as such.
The viewing was incredible and everything was explained. Which was extremely helpful because it was all new to me.
Definitely recommended 👌
March 28, 2026
Unprompted review
Reply from New idol Model
Thank you so much for your amazing review!
We’re absolutely thrilled to hear you had such a fantastic experience with us. It’s great to know our team made you feel at ease from the very start and supported you throughout; especially as it was all new to you.
We love that you felt like a superstar; that’s exactly the experience we aim to create for every client!
Thank you again for your recommendation, and we hope to welcome you back again soon. 😊
I love the team in the studio they are…
I love the team in the studio they are good and friendly. But the head office should be more clear about the information prio appointement.
March 28, 2026
Unprompted review
Reply from New idol Model
Thank you for your feedback!
We’re really pleased to hear that you had a positive experience with our studio team and found them friendly and supportive, we’ll be sure to pass that on to them.
We also appreciate your comments regarding communication from the head office prior to your appointment. Your feedback is important, and we will take this on board to help improve clarity and ensure a smoother experience for all our clients.
Thank you again for sharing your thoughts, and we hope to welcome you back in the future. 😊
Felt comfortable the whole time…
Felt comfortable the whole time photographer and everyone here was really nice and the whole atmosphere itself was a comfortable environment
March 28, 2026
Unprompted review
Reply from New idol Model
Thank you so much for your kind review!
We’re really happy to hear that you felt comfortable throughout your time with us; that’s exactly the environment we aim to create for every client. It’s great to know our team and photographer helped make your experience such a positive one.
We truly appreciate your feedback and hope to see you again soon. 😊
New idol models
Having my hairs and makeup done was really fun and the photographer was so helpful and everyone was really friendly!
March 28, 2026
Unprompted review
Reply from New idol Model
Thank you so much for your lovely review!
We’re so glad to hear you had fun with your hair and makeup and that you found the photographer helpful. It’s great to know our team made you feel welcome and comfortable throughout your experience.
We really appreciate your kind words and hope to see you again soon. 😊
I came with my 5-year-old daughter for…
I came with my 5-year-old daughter for her first modelling portfolio, and she loved it! Maggie did such an adorable hairstyle, and Marta was so engaging and playful, which made the whole experience fun and easy for a child. Highly recommending
March 26, 2026
Unprompted review
Reply from New idol Model
Hi Kamila,
Thank you so much for your lovely feedback!
We’re so pleased to hear that your daughter had such a great first experience that’s exactly what we aim for, especially with our younger models. It’s wonderful to know Maggie created such a beautiful hairstyle and that Marta made the shoot fun, engaging, and easy for her. Creating a relaxed, playful environment is key to bringing out those natural smiles and confidence.
Moments like these are so important, and having a professional portfolio at this stage gives her something really special to look back on, while also opening up opportunities should she wish to pursue modelling further.
Thank you again for your recommendation we truly appreciate it and hope to welcome you both back again soon!
New Idol Models Team
My experience with New Idol…
Working with Kirsten at the Studio from New Idol was an absolute joy from start to finish. From the moment I arrived, she created such a warm, relaxed atmosphere that instantly put me at ease. Her calm, friendly approach made the whole experience feel effortless, and I genuinely felt comfortable and confident in front of the camera.
Kirsten has a real gift for bringing out the best in people. She guided me naturally throughout the shoot, offering just the right amount of direction while still allowing me to feel like myself. I left the session feeling uplifted, empowered, and honestly amazing.
It was a really positive, confidence-boosting experience. I couldn’t recommend her highly enough. And the wider team!
March 28, 2026
Unprompted review
Reply from New idol Model
Hi Lisa & Jason,
Thank you so much for your amazing feedback!
We’re absolutely delighted to hear that you had such a positive experience with Kirsten she’ll be thrilled to know she made you feel so comfortable, confident, and at ease throughout your shoot. Creating that relaxed, welcoming environment is exactly what we aim for, so it’s great to hear it came across on the day.
It’s also fantastic that you left feeling uplifted and empowered that’s what a great shoot should do. Kirsten’s ability to bring out the best in people is something we’re very proud of.
The wider team will also be so pleased to know you felt supported from start to finish. From your shoot experience through to the next steps, everything we do is designed to give you a strong, professional foundation.
Your portfolio is a key part of that journey — it’s the tool that opens doors and creates real opportunities with agencies and brands, so investing in the right images is incredibly important.
Thank you again for your kind words and recommendation we really appreciate it!
New Idol Models Team
Very relaxed and enjoyable
Very relaxed and enjoyable. Very professional
March 28, 2026
Unprompted review
Reply from New idol Model
Hi Andrew,
Thank you so much for the kind review!
Best Wishes,
New Idol Model
It was my first time…
It was my first time having a professional photoshoot done, and I was a bit apprehensive at first. However, from the moment my hairstylist, Maggie, styled my thick Afro hair, I knew I was in the hands of true professionals who cater to all hair textures. The photographer was lovely as well, and the model advisor gave me all the guidance I needed regarding the next steps.
January 31, 2026
Unprompted review
Reply from New idol Model
Hi Alexander,
We completely understand how nerve-wracking a first professional photoshoot can feel, so it’s fantastic to hear that Maggie made you feel confident and well looked after especially when working with natural Afro hair. We take real pride in catering to all hair types and textures, so your feedback means a lot.
We’re also really pleased to hear you felt supported by both the photographer and your model advisor throughout the process and with the next steps.
A strong, professional portfolio is such an important first step in the industry, so it’s great to know you’ve started that journey with confidence.
Wishing you all the best moving forward, and we’re here whenever you need us!
Best Wishes,
New Idol Models Team
Worth Every Penny
If you’re serious about building a standout modelling portfolio, this studio is an absolute game-changer.
From the moment you walk in, the professionalism is unmatched. The team knows exactly how to bring out your best angles, guide your poses, and create a relaxed atmosphere so you feel confident in front of the camera—even if it’s your first shoot.
What really sets them apart is their attention to detail. Lighting, styling, direction—everything is handled with precision to ensure every shot looks high-end and agency-ready. They don’t just take photos; they craft images that tell a story and highlight your unique look.
The photographers are incredibly experienced and give clear, constructive direction that makes a huge difference in the final results. Whether you’re going for commercial, editorial, or high-fashion vibes, they tailor the shoot perfectly to your goals.
And the final portfolio? Absolutely stunning. Crisp, professional, and exactly what casting agents want to see.
If you’re looking to elevate your modelling career or just want a portfolio that truly stands out, I can’t recommend this studio enough. Worth every penny.
March 18, 2026
Unprompted review
Reply from New idol Model
Hi Mike,
Thank you so much for your lovely feedback!
We’re really pleased to hear you had such a positive experience with the hair, make-up, and photography team they’ll be delighted to know you felt comfortable and well looked after on the day.
It’s fantastic that you’ve already had interest from multiple agencies so quickly. That’s exactly what we aim for and it really shows the importance of investing in a strong, professional portfolio to help open those doors early on.
Wishing you the very best with your decision, and we’re here if you need any guidance along the way.
Best Wishes,
New Idol Models Team
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