I was absolutely nervous attending this shoot yesterday. Didn’t think I’d be signed up! The make up artist got my make up perfectly! Matching my skin tone! I now have a better idea on applying make u... See more
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Review summary
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Absolutely fantastic! Lovely people. What I loved about the team, everybody was very upfront. Incredible portfolio images and 2 agencies contracts now signed! I am Mature model looking for extra in... See more
Company replied
I can honestly say my experience at New Idol Manchester exceeded expectations. The team were fabulous — friendly, professional and so encouraging. The studio itself is stunning and creates such a... See more
Company replied
so I was shortlisted and was invited to have a test shoot assessment at impact digital photography studio. I must say I was excited but also sceptical before I arrived . The photoshoot was great. Ever... See more
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Company details
Written by the company
New Idol Models is the UK's Number 1 most trusted Brand and leading Mature and All ages model support service. We are dedicated to providing long-term career strategies, connecting models with top agencies, and offering the tools they need to succeed. New Idol Models is a leading model support platform and not an agency and does not guarantee work, our success comes from identifying aspiring models and providing them with the marketing resources and guidance necessary to excel in the industry. We work with all ages, sizes, and types, firmly believing that with the right support, anyone can thrive. We understand that starting a career in modeling can be overwhelming and confusing. But don't worry, we're here to help. With over 14 years of industry experience advising aspiring models, we continue to support those we believe have real potential until they are signed by an agency or confidently freelancing. At New Idol Models, we provide expert advice on your model potential, help you understand which types of modeling suit you best, and if you're serious about pursuing a career, we'll guide you in creating and building a professional portfolio. We have state-of-the-art studios in London, Birmingham, and Manchester to help you get started. Our clients return to us time and time again because we are transparent and honest from the very start. Our goal is for everyone to walk away happy, with clear direction and confidence in their future. For regular updates on safety, guidance, and industry insights, be sure to follow us on Instagram. https://www.instagram.com/newidolmodel/
Contact info
71-75 Shelton street, Covent Garden, WC2H 9JQ, London, United Kingdom
- 02073900457
- info@newidolmodel.co.uk
- newidolmodel.co.uk
4.5
Excellent
624 reviews
No history of asking for reviews
This company hasn't invited their customers, so reviews may not be representative
Replied to 96% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
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A really great experience fast…
A really great experience fast professional great quantity service and opening up new opportunities I must for anyone wishing to get into modelling
December 20, 2025
Unprompted review
Reply from New idol Model
Hi Paul,
Thank you so much for your lovely feedback. We’re really pleased to hear that you found the experience fast, professional, and of high quality — that’s exactly what we aim to deliver.
It’s great to know the day has opened up new opportunities for you, and we truly appreciate your recommendation to others considering modelling. We’re excited to continue supporting you as you move forward.
Thank you again for choosing New Idol Model.
Kind regards,
The New Idol Model Team
A very comfortable and professional experience
A very comfortable and professional experience for a newcomer to modelling. My make up was applied quickly and the photographer sorted through the outfits I brought and chose which to wear for the photoshoot. I did not have to wait long for my assessment which was very positive.
December 12, 2025
Unprompted review
Reply from New idol Model
Hi Arvind,
Thank you so much for taking the time to share your experience.
We’re really pleased to hear that you felt comfortable and well looked after, especially as a newcomer to modelling. Our team always aims to make the day relaxed, efficient, and supportive, from makeup and styling through to the photoshoot and assessment.
It’s great to know you appreciated the guidance with outfit selection and the smooth flow of the day. We’re delighted your assessment was positive and that you left feeling confident about the experience.
Thank you again for choosing us — we wish you every success moving forward.
Warm regards,
The New Idol Model Team
A scam!
This is definetly a scam a year later and I have not received any modelling jobs after they told me I would be “signed”. Also, it costs additional money to be signed (which it shouldn’t at legit agencies). All this is, is an overpriced photo shoot and make- up application.
December 17, 2024
Unprompted review
Reply from New idol Model
Hi Leah,
Thank you for taking the time to share your feedback. We’re genuinely sorry to hear that you feel disappointed with your experience.
We’d like to clarify a few important points for transparency. New Idol Model is not a modelling agency and we do not “sign” models in the traditional agency sense. We are a model support and portfolio development company, designed to help individuals build professional portfolios, confidence, and industry readiness. This is explained during the consultation and again on the day of the experience. More importantly to be guided and signed to a leading commercial talent agency
There are no guarantees of work in the modelling industry — something no legitimate company can promise — as bookings depend on external clients, agencies, brands, and market demand. What we provide is the correct tools, presentation, guidance, and exposure to give clients the best possible chance when opportunities arise.
Any optional services offered after the experience (such as portfolio upgrades, websites, or promotional tools) are completely optional and clearly explained before any decision is made. There is no obligation to purchase anything further.
We appreciate that modelling is not the right path for everyone, and outcomes can vary. However, we strongly disagree that this is a scam — we have supported thousands of clients, many of whom go on to receive castings, paid work, or personal confidence gains, which is reflected in the majority of our reviews.
If you would like us to review your profile or discuss your experience further, we are more than happy to do so privately.
Kind regards,
The New Idol Model Team
Wow…I was welcomed like a professional…
Wow…I was welcomed like a professional and given five star treatment from the minute I went through the door. The lovely receptionist took my clothing bags and shoes an placed them ready for the photo shoot. I thought I would be doing this myself. I was then taken through to a professional make up and hair artist who chose natural make up and straightened my hair. I felt real. The female photographer was impressive and so professional. I actually felt like a movie star. Thank you for taking care of me. I was the assessed and given an interview. From this l was informed there would be potential for me in various industries relating to mature models. I felt excited and above all cared for. From then I have had plenty of contact, made to feel needed/special and the support has been ongoing. Thank you for a wonderful experience and a memorable day.
Thank you Sharon Harvey aged 55 yrs.
December 9, 2025
Unprompted review
Reply from New idol Model
Hi Sharon,
Thank you so much for such a lovely review — it genuinely means a lot to the whole team.
We’re really pleased you felt looked after from the moment you arrived, and that your hair & make-up and photoshoot experience made you feel confident and comfortable. That’s exactly the standard we aim for.
It was a pleasure meeting you and supporting you through the assessment, and we’re excited about the potential opportunities ahead for you as a mature model. Thank you again for trusting us — we’ll continue to be here to support you every step of the way.
Warmest regards,
The New Idol Model Team
Great experience- fun and fast
Great experience- fun and fast ! As a newbie I didn’t know what to expect (except maybe an Austin powers “and I’m spent” situation 😁). Very friendly lots of advice and patience. I’m already having approaches from agents 24 hours later.
Photographer was excellent, and make up. The photographs surely can’t be me ! So good.
December 14, 2025
Unprompted review
Reply from New idol Model
Hi Kenny,
Thank you so much for your lovely review — we’re really glad you enjoyed the experience (and we’re pleased it wasn’t an Austin Powers moment! 😄).
It’s great to hear you felt comfortable, supported and well looked after, especially as a first-timer. Huge credit to our photography and make-up team for bringing out the very best in you — and even better to hear that you’re already receiving interest from agents so quickly.
Thank you again for trusting us with your journey. We’re excited to see what comes next for you and will be here to support you all the way!
Best wishes,
The New Idol Model Team
My experience was 1 in a life time made me so welcome and comfortable from the minute I got there the service and the lady that took my pictures made it so easy for me to be relax love thing
The whole day was fantastic 👌 from the beginning to the end
December 15, 2025
Unprompted review
Reply from New idol Model
Hi Chris,
Thank you so much for sharing your experience — it truly means a lot to us. We’re delighted to hear that you felt welcomed and comfortable from the moment you arrived, as that’s exactly the experience we aim to create for everyone.
We’re especially pleased that your photographer helped you feel relaxed and at ease — feeling confident in front of the camera makes all the difference, and we’re so glad you enjoyed every moment.
Thank you again for trusting us with such a special experience. We look forward to continuing to support you on your journey.
Warm regards,
The New Idol Model Team
New Idol Model Review
My overall experience was great, I arrived and was greeted by members of the team, they were very friendly and engaging. I felt really comfortable the entire time. They made sure to and the right questions and I had such a great time!
November 29, 2025
Unprompted review
Reply from New idol Model
Thank you so much for sharing your experience! 🌟
We're delighted to hear that you felt welcomed, comfortable, and well taken care of throughout your visit. It’s great to know the team made a positive impression and that you enjoyed your time with us.
We truly appreciate your feedback and hope to see you again soon! 😊
I’m was so happy to work with you
I’m was so happy to work with you, very one was so patient and respectful and made me feel very comfortable until I was told to pay £1950 for a portfolio, they are using the test photo shoot for the portfolio.
They referred me to 3 agents, the first one wants £160 for 2y contact, second one wants £180 and the third one wants £195 but they don’t tell you that you have to pay for agents fees separately and they don’t tell you that in advance. The photos sent to me, when I open it, it takes me to we transfer app that you need to pay £9.99 a week or £200 plus a year. There are too many red flags, I didn’t sign with any of the agents and I have requested refund. I will let you know what happens
November 30, 2025
Unprompted review
Reply from New idol Model
Thank you for taking the time to share your experience with us — we truly appreciate it.
We’re very glad to hear that you felt comfortable and respected by the team throughout your visit. Your comfort and confidence are always important to us.
Regarding the portfolio fee and the use of the test photos, we’re sorry to hear that this left you unsure. We’d be more than happy to clarify everything for you. Please reach out to our team directly so we can explain the process in detail, including what is included in the portfolio package and whether your test photos are part of it.
Your feedback is important, and we want to make sure you feel fully informed and supported.
Fantastic experience!
Fantastic experience!! Thank you so much team @New Idol Model for your guidance and support- couldn’t achieve this without you ☺️
Keep up the good work!!!
All the best xx
November 22, 2025
Unprompted review
Reply from New idol Model
Hi Urzula,
Thank you so much for your amazing review! We’re thrilled to hear you had such a fantastic experience with us.
The whole team truly appreciates your kind words — it means a lot to know our guidance and support made a difference for you. We’re proud to have been part of your journey!
Wishing you all the success ahead, and thank you again for choosing New Idol Models. ✨
All the best,
New Idol Models.
I had a great time,very helpful…
I had a great time,very helpful staff.Location was easy to find,photoshoot went very well and i was recommended for several agencies.Thankyou so much.
November 23, 2025
Unprompted review
Reply from New idol Model
Hi Rod,
Thank you so much for your lovely review! We’re really pleased to hear you had such a great experience with us.
It’s fantastic that you found the location easy to get to, enjoyed your photoshoot, and felt supported by our team throughout the day. Being recommended to several agencies is a brilliant outcome — congratulations!
Thank you again for choosing us. We wish you all the best on your modelling journey and hope to see you again in the future!
Best Wishes,
New Idol Model team.
I recommend New idol Model everyone
I recommend New idol Model everyone, very professional and friendly staff, level of professionalism is top notch.
November 7, 2025
Unprompted review
Reply from New idol Model
Hi Camaire,
Thank you so much for your recommendation! We’re delighted to hear that you found our team professional, friendly, and supportive throughout your experience.
We truly appreciate your kind words and are glad we could deliver a top-level service for you. Wishing you all the best on your modelling journey!
Best Wishes,
New Idol Models Team
Life-Changing Experience
I want to say a massive thank you to Rebecca and my amazing consultant, Sophie Waite. Sophie spent over an hour chatting with me on the phone — she was incredibly professional, patient, and reassuring while helping me get booked in for my assessment at the Shoreditch studio.
As a mature model, this was a huge confidence boost for me. It’s something I’ve wanted to do for a very long time but never quite had the courage. From the moment I arrived, everyone was so friendly, supportive, and genuinely lovely. I immediately felt at ease.
The whole experience was amazing from start to finish — and the best part is that I also signed with an agency! I’m so excited for what next year will bring. 🙏
November 17, 2025
Unprompted review
Reply from New idol Model
Hi Luke,
Thank you so much for sharing such a wonderful review! We’re absolutely delighted to hear about your experience.
Rebecca and Sophie will be over the moon to know how much their support meant to you. Sophie truly cares about every client she speaks with, and it’s fantastic to hear that her time, reassurance, and professionalism made such a positive impact.
We’re especially glad you felt comfortable and confident from the moment you arrived. For mature models taking that first step, it can be a big moment — and we’re proud to have been part of your journey.
Hearing that you’ve already signed with an agency is incredible news! A huge congratulations from the whole team. We can’t wait to see what next year brings for you.
Thank you again for choosing us and for trusting us with such an important milestone.
Best Wishes,
New Idol Model.
Reply from New idol Model
Thank you so Much!
Best Wishes,
New Idol Model team.
The atmosphere was calm and relaxing
The atmosphere was calm and relaxing, still professional.
The photographer was given out clear and direct instruction, which made the experience more enjoyable. The outcome and the feed back after the photoshoot was professional, honest and clear.
Highly recommend this agency!
November 15, 2025
Unprompted review
Reply from New idol Model
Thank you so much for your wonderful feedback! 🌟
We’re delighted to hear that you enjoyed the calm yet professional atmosphere and that the photographer’s clear guidance helped make your experience enjoyable. It’s great to know you found the feedback after the shoot honest, clear, and professional — that’s exactly what we aim for.
We truly appreciate your recommendation and hope to welcome you back again soon! 😊
A genuine customer with a genuine complaint.
This is a completely valid review based on my actual experience with your company, and your claim that I am “not a genuine customer” is both incorrect and deeply unprofessional.
My name is Pierre de Villiers, and I attended a photoshoot at Impact Digital Photography on 28/08/2025 after paying your advertised £50 “fully refundable” attendance deposit — which was never refunded. Following this, I received an email from your office stating: “You’ve Been Shortlisted for the Next Step in Your Mature Modelling Journey.”
You have received multiple emails from me (all with my full details), yet you continue to ignore them while publicly claiming you cannot identify me. This is misleading and demonstrates either poor internal communication or a deliberate attempt to discredit my review.
To repeat the facts you continue to dismiss:
• The photographs delivered to me were substandard, visibly rushed, and provided six weeks late.
• I was promised a make-up artist, hair stylist, and stylist support throughout the shoot — none of which were provided.
• I paid £1,850 for products that any experienced industry professional would recognise as below standard.
• Your team has repeatedly ignored my emails while accusing me of defamation and now fabrication, despite having all of my details on file.
Everything I have written is accurate and based on my direct experience.
Your response accusing me of dishonesty only reinforces the lack of professionalism I encountered.
I stand by every word of my review.
August 28, 2025
Unprompted review
Very good ppl polite nice had great…
Very good ppl polite nice had great time there
November 12, 2025
Unprompted review
Reply from New idol Model
Thank you for your lovely feedback! 😊
We’re really glad to hear you had a great time and found everyone polite and nice.
Hope to see you again soon! 🌟
Sad experience
"I am fully aware that New Idol Models is not a modelling agency and does not guarantee work, representation, or bookings. That was never my complaint.
My review was based on the quality of the services I actually received — namely:
- Substandard photographs that were far below professional quality.
- Digital images delivered six weeks later, even though these are typically produced quickly.
- An exorbitant total cost of £1850 for digital products that were rushed, poorly edited, and unusable.
- A promised £50 refundable attendance deposit which was not refunded despite your own written terms.
- Claims of hair, makeup, and a stylist on hand, which were not provided as advertised.
None of this constitutes defamation. These are verifiable experiences based on what I paid for, what I was promised, and what I actually received.
Challenging my review instead of addressing the issues only reinforces my concerns about your professionalism and transparency." pj
This actually captured my experience, I had travelled down with my whole family from Bournemouth to London for the sad experience, they'd never look after you ever after. The service that I had to pay nearly £2000 for service that should never be charged over £200
I paid a significant amount for a portfolio that was meant to include a month of support, but I only got a call once. Very disappointed, I wouldn’t recommend spending money on something you don’t really need. They seem more interested in taking your money than offering real support or follow-up. I’ve wasted nearly £2,000.
January 16, 2025
Unprompted review
Reply from New idol Model
Hi PJ,
we hope your well!
Thank you for taking the time to share your thoughts. None of the concerns you’ve mentioned were raised with our team on the day, which we do find unusual, as we always encourage clients to speak to us immediately if anything feels unclear or unsatisfactory.
We also want to make you aware that your review has been reported to Trustpilot, as it appears multiple reviews have been submitted from the same account under different names. This goes against Trustpilot’s guidelines, and we take the accuracy of online feedback very seriously.
To clarify, your attendance deposit is fully refundable, and there is absolutely no obligation to purchase anything on the day. Most clients simply choose to put the deposit towards their images or packages — but this is completely optional and entirely your choice.
We also want to highlight that our team includes award-winning makeup artists and professional photographers who have worked on major European fashion shows and have been featured in well-known publications. We invest heavily in experienced industry professionals to ensure clients receive the highest possible quality and service.
The reason we continue to welcome repeat customers year after year — and operate studios across the UK — is because we prioritise transparency, honesty, and ensuring every client leaves feeling supported and guided in the right direction.
We would genuinely like to resolve any concerns you may still have. Please contact our head office directly so we can review your file properly and assist you further.
We would love to speak with you! 02073900457
aftercare@newidolmodel.co.uk
https://www.instagram.com/newidolmodel/
Thank you,
New Idol Models Team
Fantastic
I had a great experience. I was treated with respect. The staff members are polite and helpful and efficient. The explanation given to me about the contract were given so that I could understand and take a good decision. All my questions were answered so that I could understand. Everything was done with professional efficiency.
I had a successful day.
Thanks.
November 7, 2025
Unprompted review
Reply from New idol Model
Thank you so much for your wonderful feedback! We’re delighted to hear that you had a great experience with us and that our team made you feel respected, supported, and well informed throughout the process.
We’re glad everything was explained clearly and that all your questions were answered — helping you make the decision that felt right for you. It’s great to know you had a successful and enjoyable day.
We truly appreciate your kind words and look forward to welcoming you again in the future!
I Had the most fantastic day
I Had a fantastic day with New idol Model. The people who work there were very nice . Having a make up artist was fabulous. She made me look really good in front of the camera. My photo shoot went really well. I got signed up that day. Great day. Great experience.
November 7, 2025
Unprompted review
Reply from New idol Model
Thank you so much for sharing your experience! We’re thrilled to hear that you had such a fantastic day with us. Our team works hard to create a welcoming and enjoyable environment, so it’s wonderful to know you felt well looked after.
We’re especially glad you loved the makeup session and that your photoshoot went smoothly. Congratulations on getting signed up — that’s amazing news!
Thank you again for your lovely review. We’re delighted you had a great experience and wish you all the best moving forward.
Such a pleasant experience with…
Such a pleasant experience with professionals and in a very nice environment!
November 2, 2025
Unprompted review
Reply from New idol Model
Thank you so much for your kind words! We’re so happy to hear that you had a pleasant experience and enjoyed the professional and welcoming environment. Our team truly appreciates your feedback and looks forward to seeing you again soon!
Warm regards,
The New Idol Model Team
Warm regards,
The New Idol Model Team
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