I was absolutely nervous attending this shoot yesterday. Didn’t think I’d be signed up! The make up artist got my make up perfectly! Matching my skin tone! I now have a better idea on applying make u... See more
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Absolutely fantastic! Lovely people. What I loved about the team, everybody was very upfront. Incredible portfolio images and 2 agencies contracts now signed! I am Mature model looking for extra in... See more
Company replied
I can honestly say my experience at New Idol Manchester exceeded expectations. The team were fabulous — friendly, professional and so encouraging. The studio itself is stunning and creates such a... See more
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so I was shortlisted and was invited to have a test shoot assessment at impact digital photography studio. I must say I was excited but also sceptical before I arrived . The photoshoot was great. Ever... See more
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Company details
Written by the company
New Idol Models is the UK's Number 1 most trusted Brand and leading Mature and All ages model support service. We are dedicated to providing long-term career strategies, connecting models with top agencies, and offering the tools they need to succeed. New Idol Models is a leading model support platform and not an agency and does not guarantee work, our success comes from identifying aspiring models and providing them with the marketing resources and guidance necessary to excel in the industry. We work with all ages, sizes, and types, firmly believing that with the right support, anyone can thrive. We understand that starting a career in modeling can be overwhelming and confusing. But don't worry, we're here to help. With over 14 years of industry experience advising aspiring models, we continue to support those we believe have real potential until they are signed by an agency or confidently freelancing. At New Idol Models, we provide expert advice on your model potential, help you understand which types of modeling suit you best, and if you're serious about pursuing a career, we'll guide you in creating and building a professional portfolio. We have state-of-the-art studios in London, Birmingham, and Manchester to help you get started. Our clients return to us time and time again because we are transparent and honest from the very start. Our goal is for everyone to walk away happy, with clear direction and confidence in their future. For regular updates on safety, guidance, and industry insights, be sure to follow us on Instagram. https://www.instagram.com/newidolmodel/
Contact info
71-75 Shelton street, Covent Garden, WC2H 9JQ, London, United Kingdom
- 02073900457
- info@newidolmodel.co.uk
- newidolmodel.co.uk
4.5
Excellent
624 reviews
No history of asking for reviews
This company hasn't invited their customers, so reviews may not be representative
Replied to 96% of negative reviews
Typically replies within 1 week
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The staffs and manger are great
The staffs and manger are great. I appreciate every members there since I reached there, the receptionist, make up person, photographer and the manager. They all have awesome skills.
February 6, 2026
Unprompted review
Reply from New idol Model
Thank you so much for your kind words! We truly appreciate you taking the time to share your experience. Our receptionist, makeup artist, photographer, and manager will be so happy to hear this feedback. It means a lot to us that you felt welcomed and well taken care of. We look forward to seeing you again soon!
Shameful scam
This is purely a selling ploy. I asked about hidden costs and was told only the £50 refundable booking fee and would be referred to agencies but after waiting 2hrs after the shoot to see my photos I was told they would only refer if I paid for a £500-£2500 package. I chose 3 photos instead of my refund as I will use them to send to reputable agents. Not at all professional and just basic hair and makeup…don’t waste your time or money.
Answer to response …
I would like to know why I was lied to when I asked about hidden costs at the time of booking? I also found your staff extremely rude. Your so called beautician and hairdresser.
had no idea about colours and used dirty makeup brushes on me. I had to finish my hair myself
February 7, 2026
Unprompted review
Reply from New idol Model
Hi Joanne,
Thank you for taking the time to share your feedback.
We’re genuinely sorry to hear that you felt disappointed with your experience. Transparency is extremely important to us, and we’re sorry if anything was unclear on the day. We have over 12 years of industry studio experience using the highest standard makeup artists and the professional photographers who have worked on leading fashion shows and publications.
To clarify, the £50 booking fee secures the studio time, professional photography session and consultation, and is fully refundable if clients decide not to proceed. There is absolutely no obligation to purchase any package.
Our portfolio packages are optional and are explained during the viewing appointment, as agencies require professional images before considering representation. Referrals are based on suitability and presentation standards, which is why professional portfolio options are discussed.
We’re pleased that you chose to keep three images and we genuinely wish you the very best when submitting to agencies independently.
We appreciate all feedback as it helps us continue improving our communication and client experience.
https://www.instagram.com/newidolmodel
Kind regards,
New Idol Models
A welcoming and enjoyable experience
A welcoming and enjoyable experience. Fast paced clothing changes and photo shoot, which kept the experience feeling authentic. Following the shoot, the debrief and the explanation of the shots and where these could be used by clients felt important and well directed. A great team to work with, thanks.
January 23, 2026
Unprompted review
Reply from New idol Model
Hi Kirpal,
Thank you for such a great review. We’re delighted to hear you found the experience welcoming, enjoyable, and authentic. Keeping the shoot fast-paced while still making clients feel comfortable is something we really focus on, so it’s lovely to hear that came across.
We’re also pleased you found the debrief and explanation of how the images can be used clear and valuable. Thank you for choosing to work with us — it was a pleasure having you in the studio.
Best Wishes,
New Idol Model
The pampering and the photo shoot
The pampering and the photo shoot. It was marvellous
January 21, 2026
Unprompted review
Reply from New idol Model
Hi Pirveen,
Thank you so much! We’re delighted to hear you enjoyed the pampering and the photoshoot — it’s wonderful to know you found the experience marvellous.
It was a pleasure having you with us, and we truly appreciate your kind words.
Best Wishes,
New Idol Model.
Friendly welcoming team
Friendly welcoming team, relaxed environment, appointment was on time, photographer gave direction well. Good advice as to how to get started and follow up contact as promised.
January 11, 2026
Unprompted review
Reply from New idol Model
Hi Paul,
Thank you for your lovely feedback! We’re really pleased to hear you found the team friendly and welcoming, and that the environment felt relaxed and well organised. It’s great to know the shoot ran on time and that the photographer’s guidance helped you feel confident throughout.
We’re also glad you found the advice helpful and that our follow-up met expectations. Thank you for choosing New Idol Model — we look forward to supporting you moving forward.
Best Wishes,
The New Idol Model Team
Memorable Photoshoot with a Few Important Things to Know
I recently shot with New Idol Model after coming across their requirement for older-age models through a social media promotion, and decided to give it a try.
To begin with, the team was very prompt in responding and confirming the appointment. However, on the first scheduled day, when I reached the studio, I realised they had forgotten to book me in. Unfortunately, this resulted in a wasted trip. My advice to anyone booking a shoot is to call the day before your appointment to reconfirm. You should ideally receive a confirmation call from their team if you don’t, consider that a red flag and follow up proactively.
I was rebooked for a few days later, and from then on, the process was seamless. The welcome at the studio wasn’t particularly warm at first, but it did improve. The makeup artist and photographer were both excellent. Since this was my first time posing for a portfolio, I was understandably nervous, but the photographer made the entire experience very comfortable and enjoyable.
The shoot itself went really well. Do note that you are required to bring your own clothes (they share details for five looks in advance). I would strongly recommend bringing a few extra options, as the photographer helps shortlist what works best on camera.
Overall, the shoot was a memorable and fun experience, and the pictures turned out fabulous.
That said, one important thing to be prepared for is the decision-making process immediately after the shoot. You are shown your portfolio right away and given package options with different price points. You are expected to decide on the spot whether you want to sign with them. If you choose not to, the images are deleted, and there’s no option to think it over and come back later.
Did I feel pressured into signing? Personally, no. The experience was enjoyable, the images looked great, and I felt comfortable going ahead. However, it’s important to walk in fully aware of this policy so you can make a clear-headed decision. It is quite an investment.
Things to keep in mind before your shoot:
Always reconfirm your appointment a day in advance
If you don’t receive a confirmation call, follow up
Bring your own clothes and pack extra options
Be prepared to make a decision about signing up immediately after viewing your photos
Go in informed and confident, so you enjoy the experience without surprises
If you’re well-prepared and know what to expect, it can be a really positive and confidence-boosting experience.
January 10, 2026
Unprompted review
Reply from New idol Model
Hi Neha,
Thank you for taking the time to share such a detailed and balanced review. We genuinely appreciate your honesty and the opportunity to reflect on your experience.
We’re very sorry for the initial booking error and the inconvenience caused by your first visit. This is not the standard we aim for, and your feedback helps us tighten our internal checks to ensure appointments are always confirmed clearly in advance.
We’re pleased to hear that once rebooked, the experience improved and that you felt comfortable and supported by our makeup artist and photographer—especially as this was your first portfolio shoot. Helping clients feel confident and at ease is incredibly important to us.
You’re absolutely right to highlight the importance of being informed before attending. Transparency is key, and we always aim to clearly explain our process, including styling requirements and the same-day portfolio review and package options, so clients can make a decision that feels right for them.
Thank you again for your thoughtful feedback and recommendations. We’re glad to hear you enjoyed the shoot and loved the final images, and we wish you every success moving forward.
Best Wishes,
The New Idol Model Team
I visited the Manchester studio feeling…
I visited the Manchester studio feeling extremely nervous, as this was completely new to me. From the moment I arrived, I was made to feel welcome and at ease.
The photographer, Raf, was a true professional — very friendly, funny, and easy to talk to, which really helped me relax. We chatted throughout the shoot and he gave clear guidance without any pressure. The outdoor photos in particular turned out far better than I expected.
Kim took the time to go through the images with me properly and helped me choose a package that suited what I was looking for, rather than pushing anything unnecessary. I appreciated the honest approach.
I’d also like to thank Sarah Walker for her aftercare and support. She was incredibly patient and reassuring, especially after I shared some concerns I had from researching the industry. She helped me understand the process clearly and gave me confidence about moving forward.
January 3, 2026
Unprompted review
Reply from New idol Model
Thank you so much for taking the time to share your experience with us. We’re really glad to hear that, despite feeling nervous at first, you felt welcomed and at ease from the moment you arrived at our Manchester studio.
It’s great to know that Raf helped make the shoot relaxed and enjoyable, and that you were happy with the results—especially the outdoor images. We’ll be sure to pass on your kind words to him.
We’re also pleased that Kim was able to support you in choosing a package that genuinely suited your goals, and that you appreciated the honest, no-pressure approach we aim to provide.
Thank you as well for acknowledging Sarah Walker’s aftercare and support. Helping clients feel informed, reassured, and confident about the process is extremely important to us, so your feedback really means a lot.
We’re excited to see you move forward and wish you every success on your journey. Please don’t hesitate to reach out if we can support you further.
To be honest
To be honest — I didn’t really know what to expect before going to New Idol Model. But from the moment I arrived, I felt at ease. The team were relaxed, friendly, and very professional, which made a big difference.
The shoot itself was actually enjoyable, and the photographers knew exactly how to bring the best out of you without making it feel awkward. The quality of the photos speaks for itself — they’re far better than I imagined.
What stood out most was how open and straightforward everything felt. There was no pressure, just clear guidance and honest advice about what was right for me and what the next steps could be.
I left feeling confident, positive, and genuinely glad I went. If you’re on the fence, I’d say it’s worth experiencing for yourself. Big thank you to Marta, Magda and the wonderful becka.
January 6, 2026
Unprompted review
Reply from New idol Model
Hi G Phillips,
Thank you so much for taking the time to share your experience, G Phillips — we really appreciate it.
We’re delighted to hear that you felt at ease from the moment you arrived. Creating a relaxed, friendly, and professional studio environment is incredibly important to us, so it’s great to know that came across throughout your day.
We’re especially pleased you enjoyed the shoot itself and felt supported by the photographers — helping people feel comfortable and confident in front of the camera is exactly what we aim for. It’s also lovely to hear that the guidance felt clear, honest, and pressure-free, as transparency is something we take very seriously.
Thank you as well for your kind words about Marta, Magda, and Becka — we’ll be sure to pass this on to them.
We’re really glad you left feeling positive and confident, and we wish you every success moving forward.
Best Wishes,
The New Idol Model Team
I had such an amazing time with New…
I had such an amazing time with New Idol Models. From start to finish, everyone was so welcoming, friendly, and professional. You can really tell it’s a trusted brand that cares about its clients.
The photos are absolutely incredible, and I feel very lucky to have been put forward in the right direction. I’d highly recommend them to anyone considering taking this step — a genuinely great experience.
January 3, 2026
Unprompted review
Reply from New idol Model
Hi Jessica,
Thank you so much for the kind words and the genuine feedback we will definitely pass on this back to the team it was lovely to meet you on the day and to see your real progression come to reality you look extremely confident so a massive well done!
Best Wishes,
New Idol Model
Great day out thoroughly explained on…
Great day out thoroughly explained on what the process is and after what happens.polite and friendly service.i would recommend them to anyone for a photo shoot
January 5, 2026
Unprompted review
Reply from New idol Model
Hi Mark,
Thank you so much for your kind feedback and recommendation. We’re delighted to hear that you had a great day with us and that the process was thoroughly explained from start to finish.
At New Idol Models, we always aim to make every experience clear, welcoming, and enjoyable, so it’s wonderful to know you found the team polite, friendly, and supportive throughout your shoot.
Thank you again for choosing us and for recommending our services — it truly means a lot to the whole team. We wish you all the very best moving forward.
Best Wishes,
New Idol Model
Best experience possible
I honestly cannot thank the team at New Idol Models enough for the experience they gave me. As a mature model, travelling down from Bournemouth on my own was incredibly nerve-wracking, and I arrived feeling unsure, anxious, and very much out of my comfort zone.
From the moment I walked through the door, every single member of the team made me feel completely at ease. They were so accommodating, kind, and genuinely professional, taking the time to explain everything clearly and never once making me feel rushed or pressured. The atmosphere was calm, supportive, and uplifting — exactly what I needed.
It’s been a very long time since I’ve felt confident in front of a camera, but the guidance, encouragement, and reassurance I received throughout the shoot was truly amazing. I decided to go ahead and purchase some images, and when I saw the final results, I was completely overwhelmed with emotion. I was brought to tears — in the best possible way. I finally saw myself again.
Thanks to the incredible support and expertise of the New Idol team, I’ve now been signed to a leading mature agency, something I never thought would happen at this stage in my life. They didn’t just take photos — they helped guide me back onto a path I thought I had lost forever.
January 7, 2026
Unprompted review
Reply from New idol Model
Hi Robert,
Thank you so much for taking the time to share such a heartfelt and moving review. It truly means the world to everyone here at New Idol Models.
We completely understand how daunting it can feel travelling down, especially as a mature model, and we’re so pleased to hear that our team helped you feel comfortable, supported, and at ease from the moment you arrived. Creating a calm, professional, and welcoming environment is incredibly important to us.
Seeing your reaction to your images was genuinely emotional for our team as well — moments like that are exactly why we do what we do. Helping someone reconnect with their confidence and see themselves in a new light is something we’re extremely proud of.
Congratulations on being signed to a leading mature agency — this is a fantastic achievement and so well deserved. Thank you for trusting us with your journey, and for allowing us to be a small part of such an important chapter.
Wishing you every success moving forward — we’ll be cheering you on every step of the way.
Best Wishes,
New Idol Model
Stay away from them.
I arranged a photo shoot with the company for 16 October, paying a “refundable” deposit. Despite confirming my attendance multiple times beforehand, the shoot was cancelled upon my arrival. There was no sincere apology, and the manager became confrontational, implying that the cancellation was my fault even though I arrived 5–10 minutes before the scheduled time.
I was then persuaded to reschedule for 30 October. During the rescheduled shoot, the same manager attempted to pressure me into paying £500 and signing a contract for a photo package that had initially been presented as optional and associated with a refundable deposit. He used high-pressure sales tactics, including comparing me to another client who was allegedly purchasing a package costing over £2,000, in an attempt to coerce me into spending more.
After it became clear that I would not agree to a larger amount, he continued to pressure me and convinced me to pay an additional £100, on top of the deposit, again under the representation that the deposit was refundable. Following the payment, his attitude changed noticeably, and I received minimal attention. I was told that someone would contact me to explain the next steps.
To date, no one has contacted me. I have received no career guidance, no further information, and my repeated calls have gone unanswered. Based on my experience, I believe this company engages in misleading and deceptive practices and should be investigated to prevent others from being affected.
October 30, 2025
Unprompted review
Reply from New idol Model
Hi,
Thank you for taking the time to share your feedback. We’re genuinely sorry that you feel disappointed, as this does not reflect the experience or standards we aim to provide.
On the day of your visit, you made it very clear that you were a student and that purchasing images would be difficult financially. Because of this, our team ensured you were looked after and supported as a goodwill gesture, with no obligation to purchase anything further. All image packages are optional, and no client is required to proceed with any package.
Regarding deposits, these are taken to secure studio time and staff, and the terms are explained in advance.
That said, we do take concerns seriously. We would much prefer to resolve this directly and transparently. We will be contacting you to discuss this and clarify any misunderstandings, as our goal is always to ensure clients leave feeling respected, informed, and comfortable.
Please call 02073900457 or aftercare@newidolmodel.co.uk
Best Wishes,
New Idol Model
From making an application to arranging…
From making an application to arranging appointments was very smooth and very well organised. The photo shoot itself was fun and made me comfortable,instructions were clear to obtain the best results. Loved every minute.
Thank you .
January 4, 2026
Unprompted review
Reply from New idol Model
Hi Dani,
Thank you so much for your lovely feedback!
We’re really glad to hear that everything from your initial application through to arranging your appointment felt smooth and well organised — that’s exactly the experience we aim to provide. It’s great to know you enjoyed the photoshoot, felt comfortable throughout, and found the guidance clear and helpful in getting the best results.
We’re delighted you loved every minute of it. Thank you for trusting us with your experience, and we look forward to continuing to support you on your journey.
Warm regards,
The New Idol Model Team
Amazing People at New Idol Model Agency
People at New Idol Model Agency are very friendly and make you feel very welcome. The service is super efficient.
January 4, 2026
Unprompted review
Reply from New idol Model
Hi Patel,
Thank you so much for your kind feedback — we’re really pleased to hear you felt welcome and found the experience efficient.
Just to clarify, we’re not a modelling agency. We’re a professional model support and portfolio service that helps individuals create high-quality portfolios, gain industry guidance, and understand potential pathways within modelling and related industries.
Our focus is always on providing a positive, transparent experience, and we truly appreciate you taking the time to share your thoughts.
Best Regards,
New Idol Model team.
Superb call with Leo
Superb call with Leo. He explained everything to me in detail, I felt at ease after our chat and was happy to pay the deposit for my appointment. I will be recommending this service to my friends in the industry. Thanks again Leo.
January 2, 2026
Unprompted review
Reply from New idol Model
HI Joshua,
Thank you very much for your kind feedback.
We’re really pleased to hear that your call with Leo was helpful and that everything was explained clearly. Our aim is always to make sure clients feel comfortable, informed, and confident before booking their appointment.
Thank you also for your recommendation — we truly appreciate it and look forward to welcoming you soon.
Best Wishes,
The New Idol Model Team
Reply from New idol Model
Hi Alex,
Thank you so much!
Best Wishes,
New idol model team.
Fantastic!
Fantastic service from start to finish! Leo was very knowledgeable and a perfect gent and host throughout. Highly recommended! The portfolio I've received is exceptional 👌🏽
January 1, 2026
Unprompted review
Reply from New idol Model
Hi,
Thank you so much for your fantastic feedback!
We’re really pleased to hear you had such a great experience from start to finish. Leo will be delighted to read your kind words — he takes real pride in making sure everyone feels welcomed, informed, and looked after throughout their journey with us.
It’s brilliant to hear that you’re happy with your portfolio too — that’s exactly what we aim for, delivering something you can genuinely be proud of
Thank you again for the recommendation and for choosing New Idol Model. We wish you every success moving forward and look forward to supporting you on the next steps.
Warm regards,
The New Idol Model Team
Great day 😀
Well what a great day i had with new idol model.
From the 1st get go speaking to leo i was guided threw the steps of outfits i needed to take i was quite nervous as it was my 1st time doing anything like this.
My shoot was really enjoyable and im excited to revieve my portfolio 🤗
December 20, 2025
Unprompted review
Reply from New idol Model
Hi Joanne,
Thank you so much for taking the time to share your experience with us.
We’re delighted to hear you had such a great day with New Idol Model. Starting something new can feel nerve-wracking, especially when it’s your first time, so it’s fantastic to know that Leo helped guide you through everything beforehand and put you at ease from the very start.
We’re really pleased you enjoyed your shoot and felt comfortable throughout the experience — that’s exactly what we aim for. It’s all about making the day relaxed, supportive, and enjoyable while capturing the very best of you.
We’re just as excited for you to receive your portfolio and see the final results
Thank you again for choosing New Idol Model and trusting us with your first experience.
Warm regards,
The New Idol Model Team
Brilliant experience
Brilliant, fun modelling day experience deliverd by friendly professional staff.
I was under no illusions that I was there just to have the experience and that i might need to purchase some photos at the end , which i did, but the photographer was great, she made me feel comfortable coaching and guiding throughout I felt like a professional at the end of it, LOL with all the twist and turns I had a great day.
December 17, 2025
Unprompted review
Reply from New idol Model
Thank you so much for your lovely feedback.
We’re really pleased to hear you had such a fun and enjoyable modelling day with us. It’s great to know you felt comfortable and supported throughout the shoot — that’s exactly what our photographers aim to do: guide, coach, and bring out the best in everyone, regardless of experience.
We also really appreciate you highlighting the transparency of the day. Our goal is always to ensure clients know they’re coming for a genuine experience, with the option to purchase images if they choose, without any pressure.
It sounds like you embraced the process brilliantly — twists, turns and all — and we’re delighted you left feeling like a professional and with great memories of the day.
Thank you again for choosing us and for taking the time to share your experience.
Merry xmas,
The New Idol Model Team
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