I was absolutely nervous attending this shoot yesterday. Didn’t think I’d be signed up! The make up artist got my make up perfectly! Matching my skin tone! I now have a better idea on applying make u... See more
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Review summary
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Reviews shaping this summary
Absolutely fantastic! Lovely people. What I loved about the team, everybody was very upfront. Incredible portfolio images and 2 agencies contracts now signed! I am Mature model looking for extra in... See more
Company replied
I can honestly say my experience at New Idol Manchester exceeded expectations. The team were fabulous — friendly, professional and so encouraging. The studio itself is stunning and creates such a... See more
Company replied
so I was shortlisted and was invited to have a test shoot assessment at impact digital photography studio. I must say I was excited but also sceptical before I arrived . The photoshoot was great. Ever... See more
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Company details
Written by the company
New Idol Models is the UK's Number 1 most trusted Brand and leading Mature and All ages model support service. We are dedicated to providing long-term career strategies, connecting models with top agencies, and offering the tools they need to succeed. New Idol Models is a leading model support platform and not an agency and does not guarantee work, our success comes from identifying aspiring models and providing them with the marketing resources and guidance necessary to excel in the industry. We work with all ages, sizes, and types, firmly believing that with the right support, anyone can thrive. We understand that starting a career in modeling can be overwhelming and confusing. But don't worry, we're here to help. With over 14 years of industry experience advising aspiring models, we continue to support those we believe have real potential until they are signed by an agency or confidently freelancing. At New Idol Models, we provide expert advice on your model potential, help you understand which types of modeling suit you best, and if you're serious about pursuing a career, we'll guide you in creating and building a professional portfolio. We have state-of-the-art studios in London, Birmingham, and Manchester to help you get started. Our clients return to us time and time again because we are transparent and honest from the very start. Our goal is for everyone to walk away happy, with clear direction and confidence in their future. For regular updates on safety, guidance, and industry insights, be sure to follow us on Instagram. https://www.instagram.com/newidolmodel/
Contact info
71-75 Shelton street, Covent Garden, WC2H 9JQ, London, United Kingdom
- 02073900457
- info@newidolmodel.co.uk
- newidolmodel.co.uk
4.5
Excellent
624 reviews
No history of asking for reviews
This company hasn't invited their customers, so reviews may not be representative
Replied to 96% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
As a first time at this I was totally…
As a first time at this I was totally unsure and the experience was to build my confidence as a newly single woman. From start to finish the team were lovely made me feel at ease and come the actual photo shoot I was there in the thick of it and enjoying it. The team are boosting good at their job and the after care is also up there thank you all for the experience and now can't wait to see what this brings
February 27, 2026
Unprompted review
Reply from New idol Model
Thank you so much for sharing this; it truly means a lot.
We’re so honored you chose to spend this experience with us, especially at such an important and empowering time in your life. Taking that step as a first-timer can feel daunting, so it’s wonderful to hear that the team helped you feel at ease from start to finish.
Seeing you grow in confidence and fully embrace the photoshoot is exactly why we do what we do. There’s nothing better than watching someone step “into the thick of it” and truly enjoy the moment.
We’re also really pleased to know you felt supported with the aftercare; your journey doesn’t end when the shoot does.
Thank you again for trusting us with your confidence-building experience. We can’t wait for you to see your images; and we’re excited for whatever this next chapter brings for you. ✨
Great experience!
Great experience overall!
From early communications via phone calls and emails. Customers service and attentive front of house. make-up artist/photographer was friendly and captured amazing shots. Relaxing atmosphere which provided purified water for hydration and Murray Mints as treats. Keep up the excellent work 👏🏾
February 27, 2026
Unprompted review
Reply from New idol Model
Thank you so much for your fantastic review!
We’re so pleased to hear that you had a great experience from start to finish. From the initial phone calls and emails to your time in the studio, it’s wonderful to know our team made you feel well looked after.
We’ll be sure to pass on your lovely comments to the make-up artist and photographer; they’ll be thrilled to hear you loved the shots! And we’re glad the little touches like the purified water and Murray Mints helped make the atmosphere even more relaxing. 😊
Thank you again for your kind words and encouragement; it truly means a lot to us. We hope to welcome you back again soon! 👏🏾
All the team at new idols treated me…
All the team at new idols treated me like royalty and made me feel like a star ⭐
February 28, 2026
Unprompted review
Reply from New idol Model
Thank you so much for your wonderful review!
We’re absolutely delighted to hear that the team at New Idols made you feel like royalty and a true star ⭐ That’s exactly the experience we aim to create for everyone who walks through our doors.
Your kind words mean the world to us, and we’d love to welcome you back for another star-worthy day soon!
Professional
Great day would recommend,informative and knowledgable!
February 28, 2026
Unprompted review
Reply from New idol Model
Thank you so much for your lovely feedback!
We’re thrilled to hear you had a great day and found the experience informative and knowledgeable. Our team is passionate about what we do, so it means a lot to know that came across.
Thank you for the recommendation; we truly appreciate it and hope to see you again soon!
I really enjoyed the day with the staff…
I really enjoyed the day with the staff everyone was very friendly and helpful
February 28, 2026
Unprompted review
Reply from New idol Model
Thank you so much for your kind words!
We’re delighted to hear you enjoyed your day with us. Our team works hard to create a friendly, supportive atmosphere, so it’s wonderful to know you felt well looked after.
We truly appreciate you taking the time to share your experience and hope to welcome you back again soon!
Really friendly and welcoming
Had a great day and the ladies are really kind and considerate. Made me feel like a star.
February 28, 2026
Unprompted review
Reply from New idol Model
Thank you so much for your lovely review!
We’re so pleased to hear you had a great day and felt welcomed by the team. Making you feel comfortable, cared for, and just a little bit like a star ✨ is exactly what we hope for every client who walks through our doors.
It means the world to us that you took the time to share your experience, and we’d absolutely love to see you again soon!
The photographer was really lovely
The photographer was really lovely. Made me feel so comfortable and relaxed. Make up and hair did a fabulous job on an older face
February 28, 2026
Unprompted review
Reply from New idol Model
Thank you so much, Graham, for your kind words.
We’re absolutely delighted to hear that you felt comfortable and relaxed during your session; that’s exactly the experience we aim to create. It’s also wonderful to know you were pleased with the hair and makeup; our team truly believes that every face, at every age, deserves to feel fabulous.
We really appreciate you taking the time to share your experience and hope to welcome you back again soon!
Friendly, Professional Service
From being invited to the appointment through to attending my photoshoot, I found all the team very helpful, professional and inviting.
I was provided with advice on what to expect in addition on what not to do.
I also did not feel that there was a hard sale at the end and was left with the choice of what payment I wished to pursue if I wanted to be referred to agencies and receive further support
February 25, 2026
Unprompted review
Reply from New idol Model
Hi Brenda,
Thank you so much for your thoughtful feedback we truly appreciate you taking the time to share your experience.
We’re delighted to hear that you felt supported and well informed from your initial invitation right through to your photoshoot. Clear guidance and honest advice are incredibly important to us, so it’s wonderful to know that you felt prepared and comfortable throughout.
We’re also especially pleased to hear that you felt no pressure at the end of your appointment. Giving our clients clear options and allowing them to make the right decision for themselves is something we pride ourselves on.
Thank you again for your kind words it was a pleasure working with you, and we wish you every success moving forward.
Warm regards,
The New Idol Model.
The people were professional
The people were professional, kind, pleasant, and punctual.
February 25, 2026
Unprompted review
Reply from New idol Model
Hi Miss Fatima,
Thank you so much for the kind feedback! It was lovely seeing you at the studio.
Best Wishes,
New Idol Model team.
Memorable, efficient and rewarding
The whole process began with Nathan who was polite and welcoming. He explored evening clearly ands wished us all the best. On the day the whole team were professional polite and well organised. The whole day ran efficiently and productively. Thanks all for a very memorable and rewarding experience.
February 21, 2026
Unprompted review
Reply from New idol Model
Hi Ash,
Thank you so much for your kind and detailed feedback it really means a lot to our team.
We’re delighted to hear that your experience started positively with Nathan and that you felt welcomed and well informed from the very beginning. Clear communication and professionalism are incredibly important to us, so it’s wonderful to know that came across.
It’s also lovely to hear that you found the day organised, efficient and rewarding. Our whole team works hard to ensure every client has a smooth and memorable experience from start to finish.
Thank you again for placing your trust in us we truly appreciate it and wish you every success moving forward.
Warm regards,
New Idol Model.
The atmosphere was lovely
The atmosphere was lovely. The photographer was very encouraging and made conversation to make me feel more at ease. It was very professional and the pictures tuned out great! The wait in between the photos being taken and the evaluation was slightly long, but it was a Saturday so I understand that it was busy! The woman evaluting my pictures was very kind and patient and very praising and well as giving constructive feedback.
February 21, 2026
Unprompted review
Reply from New idol Model
Thank you so much for your kind and thoughtful review!
We’re thrilled to hear that you enjoyed the lovely atmosphere and felt comfortable during your session. Our photographers always aim to create a relaxed, encouraging environment, so it’s wonderful to know that came through. We’re also so glad you’re happy with how your pictures turned out!
We truly appreciate your patience regarding the wait time. Saturdays can be especially busy, but we’re always working to make the experience as smooth as possible for everyone. It’s great to hear that your evaluation was a positive experience as well — we’ll be sure to pass along your kind words to the team.
Thank you again for taking the time to share your experience. We hope to see you again soon!
On the boarded of a scam
On the boarded of a scam. You have to pay to attend and then pay for a portfolio...lol in addition all of their 5 star reviews are fake and conducted by individuals with 1 ever review which happens to be 5 start review for them. No thx
February 6, 2026
Unprompted review
Reply from New idol Model
Thank you for sharing your concerns. We’re genuinely sorry to hear that you feel this way.
We want to be very clear that we are not a scam. We are a professional service, and like many in our industry, there are fees associated with attending sessions and creating professional portfolios. All costs are explained in advance, and there is absolutely no obligation to move forward at any stage.
Regarding our reviews, we do not create or post fake feedback. Every review comes from real clients who chose to share their experience. We understand that it can sometimes look suspicious when someone has only written one review, but many clients create accounts specifically to leave feedback after their session.
We respect that our services may not be for everyone, and we appreciate you taking the time to voice your opinion. If you would ever like to discuss your concerns directly, we’d be more than happy to speak with you and provide clarity.
This whole experience was awesome
This whole experience was awesome. The team were so friendly, professional and welcoming. I felt very comfortable and at ease. The photoshoot was super fun and i was made to feel comfortable and confident! Highly recommend New Idol Models.
February 18, 2026
Unprompted review
Reply from New idol Model
Hi Meg,
We’re so pleased you had such a positive experience with us! Creating a friendly, welcoming and professional environment is exactly what we aim for, so it’s brilliant to hear that you felt comfortable and confident throughout your shoot.
Confidence is everything in this industry, and we’re proud to have played a part in helping you bring that out.
Thank you for recommending New Idol Models it really does mean a lot to the entire team. We’re excited to see what’s next for you!
Best Wishes,
New Idol Model.
I highly recommend an urge anyone to use this company definitely will use this company again
so I was shortlisted and was invited to have a test shoot assessment at impact digital photography studio. I must say I was excited but also sceptical before I arrived . The photoshoot was great. Everything went smoothly. The staff were warm, welcoming and patient. I was happy with my portfolio and now I’ve been signed to two agencies. Thanks for making it happen.
February 18, 2026
Unprompted review
Reply from New idol Model
Hi Stephen,
We really appreciate you sharing your experience so openly especially mentioning that you felt sceptical at first. It’s completely natural, and we’re so pleased that once you arrived, the experience spoke for itself.
Congratulations on being signed to two agencies that’s brilliant news! Your hard work and commitment are what truly make the difference, and we’re proud to have supported you along the way.
Thank you again for trusting Impact Digital Photography and New Idol Models. We wish you every success in your modelling journey and we’re always here if you need us.
Best Wishes,
New Idol Model.
One star is generous!
One star is generous! In January 2023 I went into the studio for a photoshoot and paid over a grand for a package deal and was hoping for work. I understand work isn’t always guaranteed but I have heard nothing.
I called back after 3 years asking for a refund giving the prosess time, the manager was very rude and kept interrupting me wouldn’t recommend at all stay away
April 10, 2025
Unprompted review
Reply from New idol Model
Hi Abigail.
We cannot seem to find you as a genuine customer on the system and we find it very strange that you are leaving a review three years later. We’re genuinely sorry to read that you feel disappointed with your experience.
To clarify, New Idol Models does not guarantee modelling work, and this is clearly explained both verbally and within our terms and conditions before any client proceeds. Our services provide professional portfolio development, guidance and agency introductions where suitable — but work opportunities are ultimately dependent on market demand, agencies and individual suitability.
We also want to address the timeline mentioned. Requesting a refund three years after a completed service falls outside of our refund policy, as the photoshoot and portfolio package were fully delivered at the time.
That said, we never intend for any client to feel unheard. If you would like to email our head office directly with your full details, we’re more than happy to review your file and ensure everything was handled correctly.
We wish you the very best moving forward.
Best Wishes,
New Idol Model
Yep… it’s a SCAM…
So after a pressured call I stupidly paid my £50…. Less than an hour later I cancelled everything…. Had a reply to my text (& I’ve followed up with 3 emails!!) to say all will be refunded … yet surprise surprise… NOTHING & NO reply to my emails …
After reading all the reviews I see this as a scam you are flattered into being ‘fast tracked’ due to your looks…& then as I had no portfolio (-well at 60 why would I?!!!) they want £500 upwards for one that is taken on that day…. Luckily I came to my senses before I attended…. I will pursue my £50 through legal channels if necessary…. I’m not that much of a fool….
So if there is anyone from the company reading this…. Please refund my money ASAP!!
Funny how after I posted this … i was notified of my refund… but as i say… i wish I’d not been flattered by them … my ego won… it won’t again!!
Update … today I’ve received a call from ‘Sarah’ trying to get me ti change my mind. I told her I did nit want to continue the conversation as my mind was made up & I ended the call. She then rang back 4 times- I declined each call & then 4 hrs later she had tried again. ThisI now consider harassment… so please be warned!!
February 16, 2026
Unprompted review
Reply from New idol Model
Hi Ms Walker,
We’re sorry to hear that you’re feeling concerned about your refund.
Please be aware that booking deposit refunds are not instant and typically take 5–7 working banking days to appear back in your account, depending on your bank’s processing times.
We would never avoid refunding a fully refundable £50 booking deposit. With over 12 years of industry experience and having worked with thousands of new face models, transparency and professionalism are extremely important to us.
We would be more than happy to assist you directly. Please contact Sarah in our Aftercare Team on 020 7390 0451 or email Aftercare@newidolmodel.co.uk
with your full name and booking details so we can check this for you immediately - We have tried to contact you a number of times but unfortunately you have been extremely rude and hanging up on the members of staff they just wanted to speak to you to try to get a real understanding of your very much fabricated review. We've also had feedback that you extremely rude to members of staff on the day. I would love to chat to you.
We’re here to help and resolve this as quickly as possible.
Kind regards,
New Idol Models
I had an incredible experience at New…
I had an incredible experience at New Idol Manchester. The studio is very well equipped and perfectly located in the heart of the city. The whole team were professional, welcoming and made me feel completely at ease.
A big thank you to Mario, the photographer, who was fantastic on the day, and to Rebecca who helped guide me through my decisions. The aftercare team have been amazing supporting me every step of the way and really helping to ease my nerves.
Since working with New Idol Models, I’ve been signed to two lead agencies and have already had two castings, which is incredibly exciting. None of this would have happened without the hard work and dedication of the talented team.
As a mature model, I’ve felt supported and encouraged throughout the whole journey. This experience has given me real confidence.
Just remember — it’s never too late.
January 31, 2026
Unprompted review
Reply from New idol Model
Hi Robert,
Thank you so much for sharing such an inspiring review it truly means a great deal to our whole Manchester team.
We’re absolutely delighted to hear about your agency signings and castings that’s fantastic news and so well deserved! Supporting our clients from their first shoot right through to agency introductions and aftercare guidance is something we take great pride in.
Mario, Rebecca and the aftercare team will be thrilled to read your kind words. Helping clients feel confident, informed and supported at every stage especially those entering the industry as mature models is incredibly important to us.
Your message is a wonderful reminder that confidence and opportunity have no age limit.
We wish you continued success and look forward to seeing where your journey takes you.
Warmest regards,
New Idol Manchester
The overall experience was just…
The overall experience was just fantastic. Every single member of staff made me feel very welcome and comfortable. The whole process was easy and fun. Thank you all!
February 13, 2026
Unprompted review
Reply from New idol Model
Hi Violeta,
Thank you so much for your wonderful feedback. we truly appreciate you taking the time to share your experience.
It was an absolute pleasure having you in the studio, and we’re delighted you found the whole process easy and fun from start to finish. It's always nice to see a real genuine customer leave a fantastic feedback. Any questions or queries please don't hesitate to get in touch with the after-care team.
We hope to see you again soon.
Best Wishes,
New Idol Model
I can honestly say my experience at New…
I can honestly say my experience at New Idol Manchester exceeded expectations. The team were fabulous — friendly, professional and so encouraging.
The studio itself is stunning and creates such a comfortable atmosphere. I was quite nervous at first, but the photographers and team made me feel confident and relaxed very quickly.
It was such a fun and empowering day. I’m so pleased I did it and would 100% return again soon!
February 6, 2026
Unprompted review
Reply from New idol Model
Hi Jade,
Thank you so much for your kind words it truly means a lot to the whole team here in Manchester.
We’re so pleased to hear that you felt comfortable and supported throughout your experience. Helping our clients feel confident and empowered is exactly what we aim for, so your feedback really makes our day.
It was an absolute pleasure working with you, and we’re delighted you enjoyed the studio and the atmosphere we work hard to create.
We’d love to welcome you back again in the near future!
Best Wishes,
New Idol Model
New idol is a scam
New idol is a scam. The photo shoot was rushed and then you're taken into an office and peer pressured to spend from £500 to £4000 for a portfolio, then if you don’t sign up there and then your photos are deleted. You are also told there is a refundable £50 deposit which you don’t get back.
February 15, 2026
Unprompted review
Reply from New idol Model
Hi Bainbridge,
We take allegations like this very seriously, and we strongly refute the claims made in this review.
New Idol Models and Impact Digital Photography have been operating for over 12 years, providing professional portfolio services to aspiring models and individuals looking to build confidence and experience in front of the camera.
To clarify:
• Our photoshoots are conducted professionally and clients are given time with our photographers and team.
• There is absolutely no obligation to purchase any portfolio package. Clients are shown their images and given full pricing transparency before making any decision.
• We do not “delete photos” as a pressure tactic. Images remain our intellectual property unless a package is purchased, which is standard practice across the photography industry.
• The £50 booking deposit is refundable in accordance with the agreed terms. Where a refund is due, it is processed accordingly.
We do not guarantee modelling work, and we are clear that we are a portfolio development service — not a modelling agency. This is explained during the booking process and again at the studio.
We are always open to resolving concerns directly and professionally. If you would like to discuss your experience further, please contact our head office.
Please check out the Instagram page for our latest posts updates on the industy and all the success stories we have a 12 years of industry experience. Please let us know if there's anything we can help in advice on. This review is completely untrue and very much fabricated. We make sure that when everyone leaves they are 100% happy with the experience and the product. There's a reason why we have repeat business year on year!
https://www.instagram.com/newidolmodel
Best Wishes,
New Idol Model.
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