Horrendous company, avoid at all costs. The impressions were difficult to do and the company wanted to charge me to send another impression kit to try again. I decided the product wasn’t for me and as... See more
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See what reviewers are saying
The new smile team had always provided a very good service. However I did become a bit concerned when there’d been a delay in replying to my chase up emails to an issue I’d raised. This said, about a... See more
Company replied
My impression coach, Ivy, was exceptional. We had a little bit of a complicated upper tray fitting. She had great guidance, the utmost patience with me and offered excellent coaching throughout the wh... See more
Company replied
In the beginning, I did not have a good communication experience after I had asked for larger uppers. Then I was transferred to Mishaal, who was on the support team. He was responsive to my concerns,... See more
Company replied
Company details
Written by the company
Invisible braces for straighter teeth at 75% less cost.
Contact info
United Kingdom
- 1-888-231-7725
- team@newsmilelife.co.uk
- newsmilelife.co.uk
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New smile DO NOT USE!!!! FRAUD
New smile DO NOT USE!!!!
I signed up for this, paid my deposit and have also paid my last two monthly payments and still not had any treatment.
Impressions were not accepted, had to pay more for another impression kit. I visited my dentist who completed some impressions for me so they would pass, the dentist was shocked to see how little amount of putty they give, basically setting you up to fail so you have to spend more money with them.
The impressions my dentist completed the company still declined- when I said I wasn’t happy they offered a sample ligner to trial for 2 weeks which I agreed to, then they said they couldn’t do it.
Then I was offered a 3D scan in London which is a 8 hour journey from my house so I declined. They said they would get my booked in for a 3D scan locally. I waited 2.5 weeks to then be told they couldn’t find anywhere local and asked where I would travel to. I gave a location 1.5 hours away, again I waited 2 weeks and heard nothing.
I requested them to pause my payments until I got my money back, they said they could request it but still took my money.
I made several attempts to contact saying I would like my money back as this is now fraud, they are taking all my money with no treatment and not doing what their website advertises. A call from their staff today stated they’ll give me my monthly payments back in 90 days!!!!!!! And will not refund my deposit, this is a scam website, do not use!!! I am reporting to news papers, magazines, socials, the ombudsman and trading standards. I have also filed a police report for fraud!

Reply from NewSmile
Absolutely terrible experience feel…
Absolutely terrible experience feel like I’ve been totally ripped off. It took so long for my retainers to be sent that my teeth moved. After many weeks/months of chasing after sending back my moulds was told they were unsatisfactory. So spent a lot of money travelling to London to get a scan. At the scan appointment I explained about the movement in my teeth and was assured the straightness would fix any movement. This hasn’t happened and it’s been confirmed in an email that this is the case. I’ve spent weeks/months again trying to contact someone to support me with resolving how to move forward and have been completely ignored. They said the lay would phone me and again I’ve heard absolutely nothing. I will be reporting you to the dental regulator. Never have I before had such appalling customer service. Be warned they will take your money and run.

Reply from NewSmile
Giving my photos was so easy and…
Giving my photos was so easy and communication is excellent!!

Reply from NewSmile

Reply from NewSmile
Awful customer service
Poor quality products, very slow and zero customer service. Absolutely avoid

Reply from NewSmile
The overnight aligners have been great
The overnight aligners have been great, and affordable. I had a slight hiccup with creating the moulds but NewSmile sent me to a nearby dentist to have a scan so it was rectified quickly. I'm really pleased with the results.

Reply from NewSmile
Awful, awful, awful- so disappointed
It's been a year and I'm still no closer to receiving my retainers and am now not eligible for a refund as more than 5 months have passed (of which they didn't tell me at the time). It took them months to send me the right kit to take impressions. The treatment preview looked hardly any different so now have to be under the care of a dentist to shave between my teeth giving more room to align (teeth aren't even that bad).
Once they found a dentist to do this they quoted me £1,000 additional, I went to the dentist for a consultation and was then actually quoted another £1,000 meaning treatment in total is £2,000 more than anticipated. If I'd of known this at the start I'd never of bothered. So disappointed, customer service is awful and they take days to respond to you.
Amazing service from start to finish…
Amazing service from start to finish for my first appointment, kokob made me feel so relaxed and made everything clear. Looking forward to starting my treatment plan. Would highly recommend newsmile.

Reply from NewSmile
New Smile Life Oxford Street
I visited the Oxford street practice with kokob she made us feel welcome and had a huge smile with good energy I highly recommend this company for Invisalign treatment.

Reply from NewSmile
Kokob did a brilliant job scanning…
Kokob did a brilliant job scanning my teeth and was very friendly throughout the process.

Reply from NewSmile
Kokob the star 🌟
I met Kokob today for my scan and she was so lovely and chatty! She was so great at telling me about the process and really personable. Highly recommend! Looking forward to getting my retainers soon 😀

Reply from NewSmile
Kokob is very friendly
Kokob is very friendly, and cooperative and diligent. I had a great experience.

Reply from NewSmile
I visited the Oxford street branch…
I visited the Oxford street branch today and I saw Kokob. Kokob was amazing, she was so friendly and answered all of my questions that I had. Thank you so much!

Reply from NewSmile
My experience was good
My experience was good . I'm happy she is a good specialist.

Reply from NewSmile

Reply from NewSmile
Kokob has been fantastic and very…
Kokob has been fantastic and very accommodating given I needed to my scan earlier than the original team they open. Very professional, polite and patient.

Reply from NewSmile
SLOPPY CUSTOMER SERVICE
I have been very patient with NewSmile and it has been issue after issue since agreeing to having the night aligners made. I agreed to pay more than $1,000 and I am currently paying on aligners that I have yet to receive and I placed my order in January (it is now June) and have already paid over $400 on them. Initially when I ordered the kit they made a mistake with not letting me know that my impressions would not work but were still charging me for impressions that could not be used to make my aligners. They straightened that out, then I had to ask for them to ship my aligners expedited and they did, however they left the lower aligners out and only sent the upper aligners. Mind you, I am STILL paying for aligners that I have not received. They then had the audacity to ask me to ship the upper aligners back instead of just sending the lower aligners, inconveniencing me again. I have yet to receive an email response back from them or to have a phone call back from them.
I am extremely frustrated and sharing my experience because this is terrible customer service and truly taking advantage of a paying customer. I am disappointed because the customer service is sloppy from my experience and I truly wanted to love NewSmile due to the reviews that I read. I want my aligners and response from the company. This is not too much to ask for when the customer service has been anything but good and I have been setback due to this.
I would not recommend NewSmile to anyone. I would much rather prefer to go to a dentist and have them guide me through the process. I am usually a DIY type of woman, meaning I have a busy schedule and do not have time for dental appointments but I much prefer that at this time and would advise others to do the same after my experience with NewSmile. It should not be that difficult to respond to a paying customer and the least to send the correct aligners, not at the patient's expense or time.

Reply from NewSmile
Kokob was absolutely brilliant
Kokob was absolutely brilliant, she made sure I was comfortable the whole time, she was friendly and very good at taking the scan. She was patient with me when I was uncomfortable and did the procedure very effectively and efficiently. Would highly recommend her services, thank you again Kokob, you’re wonderful!

Reply from NewSmile
Fantastic Alternative To Invisalign.
Fantastic Alternative To Invisalign.
I first went with NewSmile in July of 2023. I had crowded and twisted bottom teeth and overlapping top teeth. I was also coming off the back of a wisdom tooth and rear molar extraction and this motivated to get my teeth perfect. I was originally sent an impressions kit (although now they do 3D scans) i had an amazing experience with the impressionist over the phone.
Around two months later I received my first set of aligners, they fit perfectly but i wasn't able to bite all the way, i had an orthodontist from NewSmile who i was able to ask questions to and they assured me it would settle, which it did a few days into my first set from there it was smooth sailing, every set fit perfectly and i had bi-weekly check-ins via an online form that i was then given feedback on.
Towards the final sets, i had some issues with my touching points which the orthodontist reassured me would change and was very swift in replying to me.
I have also had a check-up scan at the end with Koko due to me joining prior to the 3D scans being available, she was also fantastic and was able to consult me on any questions i had. Now a couple extra steps to go but I would recommend to anyone looking to improve their smile.

Reply from NewSmile
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