NICHE-BEAUTY.COM Reviews 

2,921
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 270 reviews, reviewers had a great experience with this company, often expressing love for the brand and its unique product selection. Customers consistently praise the quality of the products, noting the wide variety of items available, including those difficult to find elsewhere. Many also highlight the fast delivery and careful packaging, ensuring products arrive in perfect condition. However, some people were dissatisfied with aspects of the delivery service, mentioning longer than expected delivery times or issues with orders not arriving. There were also instances where customer service was unresponsive or unhelpful, particularly when dealing with incorrect or damaged orders and missing items. A few customers also received products that were not as described, defective, or had issues with free samples and promotional gifts.

What people talk about most

Product

Consumers find product to be positive, with many praising the excellent range, quality, and selection of... See more

Delivery service

Reviewers highlight ambiguous aspects of delivery service, with many customers expressing satisfaction with... See more

Order

People report ambiguous experiences with order, with some customers consistently receiving their orders... See more

Quality

Reviewers mention positive feedback about quality, with many expressing satisfaction with the product... See more

Customer service

Customers had ambiguous experiences with customer service, with many expressing extreme disappointment and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

My complaint was finally resolved - After several useless e-mails and two negative reviews - and actually they sent me the promo gift I was not sent before... Niche-beauty beauty, that's what your cos... See more

Company replied

Rated 4 out of 5 stars

I am in love with Niche Beauty! To start with they deliver your order truly in max 3 working days... they always have a separate "sale"section - in case you want to shop out of a whm!- and, last b... See more

Company replied

Rated 4 out of 5 stars

I actually love Niche Beauty, and would buy more for it if only they stock my other favourite brand: Act and Acre!


Company details

  1. Beauty Product Supplier
  2. Cosmetics and Perfumes Supplier
  3. Health and Beauty Shop
  4. Perfume Store

Written by the company

NICHE BEAUTY is an online portal founded in Hamburg, Germany and we are dedicated to offer our customers exclusively, exciting and luxurious cosmetic brands from all over the world. Our niche brands were previously known only to insiders and are now available to all of our customers at https://www.niche-beauty.com/en-de/.


Contact info

3.9

Great

TrustScore 4 out of 5

3K reviews

5-star
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1-star

Asks customers to review

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3.9

All reviews

(2,921)

842 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Extremely slow shipping

Extremely slow shipping. A week and not yet even dispatched. Yet to get a response from the customer support team.

March 16, 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

Thank you for your feedback. We are sorry to hear about your experience.

At the moment, we are experiencing a high volume of orders, which may lead to slight delays in processing and dispatch times. We sincerely apologize for any inconvenience this may have caused.

If your parcel has still not been delivered as of today, we kindly ask you to contact our customer care team at customercare@niche-beauty.com with your order details so we can look into this for you as quickly as possible.

Thank you for your patience and understanding.

Kind regards,
Your Niche-Beauty Team

Rated 2 out of 5 stars

Invalid tracking number

I have purchased an item from these guys on March 3rd. They send me a tracking number that is probably invalid in any relevant courier tracking service (even global-e) and there is no way to communicate with them in their help/contact page

Update Mar-20 : received finally the package through DHL with a different tracking number. your associate global-e was not helpful at all

March 3, 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We sincerely apologize for the inconvenience caused and for any frustration regarding your tracking information. We are very sorry to hear about your experience.

It is possible that the tracking number may not be showing updates if it is being checked on an incorrect courier website.

We kindly ask you to contact us at customercare@niche-beauty.com if the issue has not yet been resolved.

We apologize once again for the inconvenience and appreciate your patience.

Kind regards,
Your Niche-Beauty Team

Rated 1 out of 5 stars

I would give 0 if I can

I would give 0 if I can, I feel angry and scammed, my package arrived today EMPTY, I wish I read all this comments before I ordered. It supposed to be gift for my moms birthday and all I got was disappointment. You cant even find their contact number to speak with customer service, they have ridiculous whatsapp bot that stopped replying when I asked for customer service number, I sent them email, I wrote them on Instagram page

March 16, 2026
Unprompted review
Rated 1 out of 5 stars

It's better not to order anything from this website.

My package was severely damaged when the courier delivered it to me. Instead of the seven products I ordered, there were only two in the box. Five were missing, and two were broken. The broken products emitted an unpleasant odor that dried out my mucous membranes. I had to quickly dispose of this garbage. Most likely, someone broke into my package during transportation and stole the contents. Or maybe Niche Beauty did this on purpose to steal my money and blame it on me. There are so many negative reviews here from people with similar situations.
This all happened a week ago, and I immediately sent a photo to customer support. They responded very slowly and weren't particularly interested in helping me. It's such a shame I didn't listen to the negative reviews and ordered from them. I really want to receive a proper package, the one I paid my hard-earned money for, not this garbage. My order - HRWEV2765094

March 16, 2026
Rated 3 out of 5 stars

Opportunities for improvement

The delivery times take approximately 6-10 days (this is based on multiple orders placed and all received in that timeframe) while they claim "FAST DELIVERY - 2-4 working days delivery time", which is dishonest. As for the e-comm experience: displaying out of stock items next to in-stock items is visual clutter, and is terrible UX. Lack of gift cards for an e-comm site is another terrible decision. Another major UX flaw is the loyalty page /the-club. Promotions presentation and the "gift" are poorly presented and it takes a while to figure what can be claimed when.

March 8, 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We sincerely apologize for your experience and for the inconveniences caused. We are truly sorry to hear about the issues you encountered and regret that your expectations were not met. Please accept our apologies for any frustration this may have caused.

Your last order has been shipped, and the tracking details have been sent to your email.

We apologize once again for your experience. If you would like to raise an individual complaint, please feel free to contact us at customercare@niche-beauty.com.

Thank you for your understanding.

Kind regards,
Your Niche-Beauty Team

Rated 4 out of 5 stars

My complaint was finally resolved...

My complaint was finally resolved - After several useless e-mails and two negative reviews - and actually they sent me the promo gift I was not sent before... Niche-beauty beauty, that's what your costumers want - real actions instead of just words of sorry all the time and making up excuses for not keeping your promises. Thank you and wish you too continue this path!

March 8, 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars

Excellent

This was my first time ordering from Niche-Beauty.com, and the experience was very positive. My order was delivered to Prague by express courier in just four days, which was faster than I expected.
Everything in the package matched the order perfectly, and the products were carefully packed. I also placed the order during a holiday promotion with a 25% discount, which made the purchase even more worthwhile. What impressed me the most was the welcome bonus. Along with my order, I received two full-size products and several samples that were clearly selected according to my skincare needs. It felt thoughtful and very well curated. For a first order, the whole process was convenient, fast, professional, and genuinely pleasant. I would definitely order again.

March 8, 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars

Very friendly

Very friendly, supportive and fast.

March 12, 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars

Excelent choice of products

Excelent choice of products, easy to deal with and delivery in due time

March 5, 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 1 out of 5 stars

Parcel lost and Customer Service is not helping

I am really frustrated with my latest purchase from this web shop: I ordered Manuka honey for 65 EUR.

I received an email on 25th of February that my order has been shipped: I couldn't find it anywhere/still cannot. Niche Beauty has not provided me with shipping details, courier details, shipping number, nothing. I received a surprise email that, hey, it's delivered.

I contacted their Customer Support asking can you tell me more details as I even walked through my neighbours and cannot find my parcel. Only then, Customer Support provided me with a German DHL trakcing number saying it's been delivered to one of your neighbours: I went there, it is not there. It is almost 2 weeks that Niche Beauty has 'delivered' my package.

I contacted their support around 10 days ago and what they could help me with is to send me some form to fill out for DHL that I haven't received my package. The support is super slow and not pro active. Now they are sending me back and forth emails that I filled out the form incorrectly!!! Are you kidding me? Why then can't you fill it out for me when it is 'incorrect', I asked them what is 'incorrect'. And told them multiple times please proceed with the refund instead as it shows how long this bureaucratic process will be since the Customer Support didn't manage to provide DHL with my form yet.

Why do I have to go through such a crappy process, with DHL's, some weird old school forms, when it is your fault that I am missing my package and my 65 EUR, which I will probably never going to see back with this ridiculous kind of service.

Never going to order again from this web shop, because in case of something going south you will get 0 support and their answers after a week to your query.

March 10, 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We are very sorry for the frustration and inconvenience caused by this situation. Please accept our sincere apologies for the experience you have had.

We kindly ask you to respond to our email sent on 10.03.2026, as we are waiting for your reply there so we can proceed with resolving the issue as quickly as possible.

Thank you for your patience, and again we truly apologize for the trouble caused.

Best regards,
Your Niche-Beauty Team

Rated 3 out of 5 stars

For order JHFRW2771102

For order JHFRW2771102
It has been pending for 5 days, no update on website, no email answer yet (although i did send the email today)
Please send it urgently or start the refunding process
As the website claims 2-4 days for shipping and the order was meant to be a gift, i cannot wait much longer without a reply
It seems they have major issues with sending the orders and communication
I would sincerely not order again
Thank you

Edit
Package arrived today, without any notice
When i entered dhl website the package appeared not to be with them , on niche website it apperared still in processing
3 stars from 2 , because the products were intact but the whole experience was plain weird.

March 4, 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

Thank you for updating your review. We are glad to hear that the package arrived safely and that the products were intact.

Your order was shipped on 04.03.2026, and we sincerely apologize that you did not receive the tracking details at the time. We understand how confusing it can be when the tracking information is missing or not updating properly, especially when the order was intended as a gift.

We truly appreciate your patience and your feedback, and we are sorry that the overall experience felt unusual. Your comments help us improve both our communication and shipping updates for future orders.

If you have any questions or need further assistance, please do not hesitate to reach out to us.
Thank you again for your feedback.

Best Regards,
Your Niche-Beauty Team

Rated 5 out of 5 stars

Luxury products delivered on time in…

Luxury products delivered on time in beautiful boxes.If you want to pamper yourself, this is the shop.k

March 6, 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 1 out of 5 stars

Selling old smelly products

I bought Westman Atelier set - blushing, highlighter and liquid bronzer.
When I opened the bronzer (Liquid Super Loaded), I noticed it smells bad.. really bad.. when applying it, there were little lumps…
I know they use plant based oils, so I think it oxidised over time..
So I immediately reported that to their customer service..
and instead of offering to replace it and compensate somehow for selling an expensive OLD product, they offered me 25% discount on future purchase, or returning the product..
needless to say, I have no intention of buying more products (on a discount I can get any other week), not knowing the quality of what I will receive..
so not recommending shopping from that place..

February 27, 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

Thank you for your feedback.

We are sorry to hear about your experience with the product and understand your concerns. Our team has sent you a further email so we can review the matter in more detail and assist you properly.

Please feel free to continue the conversation with us there, and we will do our best to help resolve the situation.

Kind regards,
Your Niche-Beauty Team

Rated 5 out of 5 stars

I absolutely LOVE Niche-Beauty and SO…

I absolutely LOVE Niche-Beauty and SO happy I found you! I can get all my favorite brands, they ship(fast) to my country, and have THE BEST customer club that spoils us with the best offers. I couldn’t be happier 💋❤️🙏🏽❤️💋

March 6, 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars

Wide selection of products

Wide selection of products, very good loyalty program, always some kind of gift or promotion, fast and reliable delivery.

March 1, 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 1 out of 5 stars

I was called a scammer and my account was blocked.

Let me start by saying that I placed an order with express delivery within 48 hours. I urgently needed makeup for a wedding. The order was shipped only after 7 days, and delivery took 5 days. A total of 13 days instead of 48 hours. The wedding took place without makeup. I couldn't do my makeup.
When the package arrived, I noticed it smelled and looked strange. Upon opening the box, I found completely different products. Inside were damaged Gisou shampoo and conditioner. I didn't order them. They looked and smelled terrible. I started coughing, and my eyes turned red. I forced myself to take several detailed photos and immediately sent them to customer support. Today, they told me I'm a scammer and my account will be blocked. They warned me they can't help me anymore.
I urge everyone to stop shopping at this store, as it's a scam. They stole my money, ruined an important occasion, and refused to take responsibility. Anna Zimerman is a fraud!!! I demand that my complaint be reviewed and that they send me a new, normal package. Otherwise, I will contact the media and report this to the police. Order No. DSUQA2757632

March 4, 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We are sorry to hear about your frustration. All necessary information regarding your case was provided via email.

After your latest reply, your message was forwarded to the relevant department for further review. For proper case handling, further communication regarding this matter will continue via email.

Kind regards,
Your Niche-Beauty Team

Rated 5 out of 5 stars

I am very satisfied

I am very satisfied. All ok.

February 28, 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars

Fast delivery

It was my first order as the products ordered on «niche-beauty» aren’t easy to find in many countries; the products corresponded to my order and the delivery was super-fast.

February 26, 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars

LOVE this shoppe

LOVE this shoppe! It's my go-to for C.O. Bigelow's Rose salve (that my grandmother also used!). Thank you for your excellent product selection!!!!

February 8, 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars

Great products selection

Great products selection. Really quick delivery

February 25, 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

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