NICHE-BEAUTY.COM Reviews 

2,947
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Considering 262 reviews, reviewers had a great experience with this company. Customers consistently praise the wide and unique selection of products, often finding brands difficult to source elsewhere. Many people appreciate the quality of items received, noting products were well-packed and arrived in excellent condition. Reviewers frequently highlight efficient ordering and generally fast delivery, alongside helpful and responsive customer service. However, some customers noted inconsistencies with delivery times, experiencing significant delays or issues with order processing. A few other people also felt that customer support was unresponsive or difficult to reach when problems arose. Additionally, a small number of reviewers reported concerns about product quality, including items arriving unsealed or appearing to be old stock.

What people talk about most

Product

Customers had positive experiences with product, often praising the wide selection of brands and high-quality... See more

Delivery service

Users describe ambiguous interactions with delivery services, with many praising fast delivery, good... See more

Order

Consumers find order experiences to be ambiguous, with many reporting significant issues such as orders not... See more

Quality

People report positive experiences with quality, with many reviewers expressing satisfaction with the product... See more

Customer service

Clients share ambiguous opinions on customer service, with some reviewers praising the helpfulness, quick... See more

Reviews shaping this summary

Rated 4 out of 5 stars

My complaint was finally resolved - After several useless e-mails and two negative reviews - and actually they sent me the promo gift I was not sent before... Niche-beauty beauty, that's what your cos... See more

Company replied

Rated 4 out of 5 stars

I am in love with Niche Beauty! To start with they deliver your order truly in max 3 working days... they always have a separate "sale"section - in case you want to shop out of a whm!- and, last b... See more

Company replied

Rated 4 out of 5 stars

I actually love Niche Beauty, and would buy more for it if only they stock my other favourite brand: Act and Acre!

Rated 4 out of 5 stars

All in all the experience is good, but delivery times should be definitely improved.

Company replied


Company details

  1. Beauty Product Supplier
  2. Cosmetics and Perfumes Supplier
  3. Health and Beauty Shop
  4. Perfume Store

Written by the company

NICHE BEAUTY is an online portal founded in Hamburg, Germany and we are dedicated to offer our customers exclusively, exciting and luxurious cosmetic brands from all over the world. Our niche brands were previously known only to insiders and are now available to all of our customers at https://www.niche-beauty.com/en-de/.


Contact info

3.9

Great

TrustScore 4 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

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3.9

All reviews

(2,947)

870 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Excellent!

My third purchase and again an excellent shopping experience!
Website works well and is visually very attractive to me. Love that I can select "Clean" products too.
Delivery is super fast from Germany to the Netherlands and always comes with lovely samples and well packaged. My new favorite webshop!
Thank you for providing my beautiful Christmas gifts this year and Merry Christmas to all of you! :)

December 16, 2025
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars

So happy with my order

So happy with my order! Received it fast, and got a gift with my order. Thanks guys.

December 16, 2025
Unprompted review
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Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 1 out of 5 stars

I have ordered many times on…

I have ordered many times on niche-beauty.com and never had any problems. But now they have send me the wrong number in the foundation and the wrong shade of bronzer. I have send an email to customer service, but still no reply. So now I have 2 expensive products as they are Lisa Eldridge and Surratt which I can’t use. A very very unhappy customer!!

December 19, 2025
Unprompted review
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Reply from NICHE-BEAUTY.COM

Dear Customer,

We are very sorry to hear about this experience and understand how frustrating it must be to receive products you cannot use — especially at those price points. Please accept our sincere apologies for the inconvenience caused.

To allow us to look into this properly and help you as quickly as possible, we kindly ask you to send your order details to customercare@niche-beauty.com
, if you have not already done so. Our customer care team will be happy to assist you further.

In the meantime, we would also like to point out that when you change the shade, there is a short loading process in which the new colour is loaded. If you click on the shopping cart during the loading process, the previous shade still ends up in the shopping cart.

That said, we truly regret your dissatisfaction and would very much like the opportunity to resolve this matter for you. Thank you for bringing this to our attention.

Kind regards
Your Niche-Beauty Team

Rated 5 out of 5 stars

Everything was great

Everything was great. Shipping took about one week to Germany.

December 1, 2025
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Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 1 out of 5 stars

Support service is very disappointing

Support service is very disappointing, I cannot receive my package since one month, no refund , no even reply from support service, 400 euros. I will not advise ordering from this company

December 16, 2025
Unprompted review
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Reply from NICHE-BEAUTY.COM

Dear Customer,

We are truly sorry to hear about your experience, and we understand how frustrating this situation must be.

We have requested additional information from you here so that we can properly review your case and investigate what may have happened with your package and refund. Once we receive these details, our team will take a closer look and work toward a resolution as quickly as possible.

Thank you for bringing this to our attention, and we appreciate your patience while we work to assist you.

Your Niche-Beauty Team

Rated 1 out of 5 stars

The worst customer support I ever experienced

I am a customer for a couple of years and although I enjoy shopping on this website and I like their offer, the customer support is the worst I have ever experienced. I had to contact them 3 times so far and each time I was dissatisfied with the experience.
1. They promise to solve the problem by phone but then you will get an email that they couldn't solve it.
2. You will get only one response a day, so the email exchange takes days, sometimes WEEKS.
3. They don't read the emails in the email thread. I had to repeat myself multiple times, and when you get one response a day, it's becoming super frustrating very fast. It's impossible to get something resolved quickly. After email exchange that took a full week, we're back to the initial issue I wrote to them with.
4. Sometimes one person will answer you one thing in the email thread, and the next day someone else will respond something completely opposite, so there's a lot of confusion.

This is extremely sad to me, as the website, the offer, the club, everything is very lovely and unique. I enjoy shopping on Niche Beauty a lot, but any conversation with the customer support gives me so much stress, that at this point I'm not sure if I will go back shopping on Niche Beauty. I hoped to be treated better, as a loyal customer.

December 15, 2025
Unprompted review
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Reply from NICHE-BEAUTY.COM

Dear Customer,

Thank you for taking the time to share your experience with us. We ae truly sorry to read how frustrating your interactions with our customer support have been—this is certainly not the experience we want to provide, especially to a loyal customer like yourself.

We sincerely apologize for the slow response times, the lack of continuity in communication, and the confusion caused by inconsistent information. We completely understand how stressful it is to repeat yourself and wait days for replies without seeing real progress, and we regret that we did not handle your concerns in a clearer and more efficient way.

We would really appreciate the opportunity to take a second look at your case. If you are willing, please feel free to provide us with more details so we can thoroughly review what happened and address the issue properly.

Your feedback is extremely valuable to us, as it highlights areas where we clearly need to improve. We truly hope we can regain your trust and provide you with the level of service that matches the quality of our products and the loyalty you have shown over the years.

Best regards,
Your Niche-Beauty Team

Rated 5 out of 5 stars

Very nice webshop with fast delivery.

Very nice webshop with fast delivery.
Finally I can buy products that are not available in The Netherlands.
Apple Pay available.

December 15, 2025
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 1 out of 5 stars

I am extremely dissatisfied with my…

I am extremely dissatisfied with my experience with Niche Beauty.
I placed an order and waited almost one month for delivery. The parcel was never delivered because my phone number was not passed on to DHL, even though it is correctly saved in my account.
This same issue already happened with my first order from Niche Beauty. On that occasion, customer service did not resolve the problem either, and I had to contact DHL myself to get the delivery arranged.
This time, instead of fixing the issue or even trying to resolve it, customer service simply informed me that my order would be refunded and the refund was processed immediately, without my consent. No solution was offered, no delivery was arranged, and no effort was made to correct the issue.
After all this, I was told that the phone number must be entered in the address field for it to appear on the shipping label. This requirement is not stated anywhere during checkout, and customers should not be blamed for internal system limitations that are never communicated.
After waiting almost a month for my package, my order was cancelled. The item was meant as a gift, and now I will not receive it at all.
Because of this extremely poor handling and lack of responsibility, I will never recommend Niche Beauty to anyone and will not order from this website again.

December 9, 2025
Unprompted review
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Reply from NICHE-BEAUTY.COM

Dear Customer,

We are truly sorry to read about your experience. We completely understand your frustration. This is not the level of service we aim to provide, and we sincerely apologize for the inconvenience and disappointment this situation has caused—especially given that the order was intended as a gift.

We regret that the delivery issue occurred again and that the matter was not handled in a more proactive and supportive way. You are absolutely right that any requirements regarding how contact details must be entered should be clearly communicated during checkout, and we take your feedback on this very seriously.

We would really appreciate the opportunity to review your request once more, go through the details together, and see how we can make this right. Please feel free to contact us directly so we can reassess the situation and assist you further. As a gesture of our sincere apology, we would also like to offer you a sorry voucher.

Thank you for bringing this to our attention. Your feedback is invaluable in helping us improve our processes and service, and we are truly sorry that we let you down on this occasion.

Kind regards,
Your Niche-Beauty Team

Rated 1 out of 5 stars

Unacceptable handling of an order and lack of accountability

I had a very disappointing experience with Niche-Beauty. My order was shipped incorrectly and, according to tracking information, never arrived in my city.

What is especially concerning is that customer support failed to properly investigate the issue. Despite earlier communication suggesting a possible reshipment, the company decided to process a refund without my consent and without clarifying who made the mistake.

The delivery address in my account was correct from the start. Nevertheless, I never received a clear explanation, responsibility acknowledgment, or a meaningful attempt to resolve the situation.

For a retailer that presents itself as a premium beauty destination, this approach to customer service is highly unprofessional. Customers should not be left without transparency, accountability, or a real solution.

I am sharing this experience to warn other customers and to encourage the company to reconsider how delivery issues and customer complaints are handled.

December 11, 2025
Unprompted review
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Reply from NICHE-BEAUTY.COM

Dear Customer,

thank you for taking the time to share your experience. We are truly sorry to hear about the frustration this situation has caused.

To clarify, returns and undelivered orders are generally refunded unless we are informed otherwise and a different solution is agreed upon with the customer. In your case, the refund was processed to ensure you were not left without a resolution once the shipment was confirmed as undelivered, especially since the address was also incomplete.

That said, we realized you redeemed a voucher on the order. We have contacted you directly via e-mail to offer a replacement of the 25% voucher, so you can place a new order without any disadvantage.

We sincerely regret that this experience did not meet your expectations and appreciate your feedback, which helps us improve our processes and communication. Our customer care team remains available via e-mail.

Kind regards,
Your Niche-Beauty Team

Rated 1 out of 5 stars

The bottle of my perfume leaked in my…

The bottle of my perfume leaked in my package and they’re refusing to refund me. They’re asking me to send the perfume back first!!! It was a birthday gift that I couldn’t give anymore, so of course I threw it away!!!! THIEVES.

December 5, 2025
Unprompted review
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Reply from NICHE-BEAUTY.COM

Dear Customer,

Thank you for your feedback. We are truly sorry to hear about your experience — receiving a damaged item is always disappointing, especially when it was meant to be a gift.

To clarify our process: we usually ask for photos of the broken or leaking item so that we can document the issue and promptly process a refund or replacement. If the photos were not sent, you can still forward them to us at customercare@niche-beauty.com, and we will be happy to assist you further.

We understand how frustrating this situation must have been and would never want you to feel unheard or unsupported. Please reach out with any remaining information you may have so we can resolve this for you as quickly as possible.

Your Niche-Beauty Team

Rated 1 out of 5 stars

I placed an order during black friday…

I placed an order during black friday period . Due to their system failure i type my address a few times and i checked my e mails that my order has been confirmed. So i got an email stating they just cancelled my order due to address being incorrect. Instead of reaching
out for correcting the address. They immediately canceled it. Also asking me to re order the items but sales are already finished. First time i tried this website and i don't think i would order again.

December 2, 2025
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Reply from NICHE-BEAUTY.COM

Dear Customer,

Thank you for your feedback. We are really sorry to hear about your experience. We understand how disappointing this situation must have been, especially during such a busy shopping period like Black Friday.

To clarify, in instances like this, we typically work with customers to resolve address issues rather than immediately cancelling orders. It sounds like there was a breakdown in communication, and we sincerely apologize for that. W have already sent a replacement voucher for the order you placed, which we hope will help make up for the inconvenience.

We appreciate you bringing this to our attention and would love the opportunity to restore your trust in us. If you decide to give us another chance, we will do everything we can to ensure a smooth experience next time.

Thank you for your understanding!
Your Niche-Beauty Team

Rated 1 out of 5 stars

My order wasnt delivered and on…

My order wasnt delivered and on delivery day was rerurned to sender with no explanation.
It was fully paid in advance.

December 2, 2025
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Reply from NICHE-BEAUTY.COM

Dear Customer,

We are very sorry for the inconvenience you have experienced. Your return has been registered and is currently being refunded, as we also mentioned in our e-mail to you.

Additionally, we are checking on a replacement delivery for your order and will update you as soon as possible.

Thank you for your patience while we resolve this matter.

Your Niche-Beauty Team

Rated 5 out of 5 stars

Perfect, everytime

Shopping here is a big deal. Awesome products, samples with every purchase, and most of all, at a nice price!!!

November 25, 2025
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Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars

Great product offering

Great product offering, fast delivery and allways well packed, loyalty program.

December 1, 2025
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 1 out of 5 stars

My order WTEJC2607861

My order, place on 27 November and worth 578 euro, was shipped by DHL but the package was found in Italy with no contents and therefore I is undelivered. I wrote 4 emails to customer service but my messages were totally ignored, DHL are asking me to contact Niche Beauty to ask them to get in touch with DHL to resolve the issue.

I am very disappointed in the way Niche Beauty, from whom I have ordered in the past, are dealing with this problem.

November 27, 2025
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Reply from NICHE-BEAUTY.COM

Dear Customer,

We are very sorry to hear about this frustrating situation and completely understand your disappointment. We truly appreciate that you have now contacted us via e-mail, as this will allow us to investigate the case directly and work with DHL to find a proper resolution for your missing order.

We are committed to resolving this matter as quickly as possible and will keep you updated through your e-mail.

Kind regards,
Your Niche-Beauty Team

Rated 1 out of 5 stars

Spam

When I ordered, I was signed up for their newsletter. Emails arrive daily, and there are a lot of them. I've unsubscribed four times, but they keep coming. The site doesn't care what you think—they'll just send you spam in huge quantities, which I can't unsubscribe from.

Additional information: I received 24 emails of varying content between November 28 and December 5. Of these 24, only two contained order tracking numbers. I had already used the 15% promo code for my first order, but they sent it again on December 5.

November 28, 2025
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Reply from NICHE-BEAUTY.COM

Dear Customer,

We are very sorry for the inconvenience this has caused. According to the tracking details, both of your orders have already been delivered.

Regarding the newsletter issue, that definitely should not be happening — once you unsubscribe, the emails should stop. Please send us an official message at customercare@niche-beauty.com so we manually remove your address from all mailing lists to make sure the problem is fully resolved.

Thank you for bringing this to our attention.

Your Niche-Beauty Team

Rated 5 out of 5 stars
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars

So amazing

Everything is perfect! Very great store💖

November 26, 2025
Unprompted review
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Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars

Perfumes

Correct store. Fast delivery. Expect me again. Thank you!

September 10, 2025
Unprompted review
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Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 2 out of 5 stars

I ordered 300 euros worth of product

I ordered 300 euros worth of product, and they gave me two small samples! This is simply awful and you should be ashamed!

November 26, 2025
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Reply from NICHE-BEAUTY.COM

Dear Customer,

Thank you for your feedback and sorry for the disappointment.

Generally, our customers can choose two free samples per order. These are usually very small, standard samples that we offer with every order.

Larger or more exclusive samples are generally available as part of special beauty deal promotions, which are also usually not combinable with discount codes. You applied the 25% Black Friday promo voucher on your order.

We hope this clarifies the situation. We appreciate your feedback—it helps us to further improve our service.

Kind regards,
Your Niche-Beauty Team

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