Nordictrack UKReviews 

1,716
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Considering 118 reviews, reviewers had a great experience with this company. Customers are really happy with the quality and stability of the equipment, finding it solid and well-built, making their workouts enjoyable and effective. Many appreciate the immersive experience provided by the large screens and the iFIT software, which offers a wide variety of engaging workouts and makes exercise feel less monotonous. Reviewers also frequently highlight the excellent customer service, noting helpful and supportive interactions that resolve issues efficiently. However, some customers also noted issues with product durability, experiencing breakdowns or parts becoming obsolete shortly after purchase, leading to frustration with the lifespan of their expensive equipment. A few other people also felt that customer service was unhelpful or slow in addressing problems, particularly concerning faulty machines or warranty claims. Some reviewers also mentioned minor annoyances such as noisy seat rollers, hard seats, or glare on the screen.

What people talk about most

Product

People report ambiguous experiences with product, with many reviewers expressing satisfaction with the... See more

Quality

Reviewers mention ambiguous feedback about quality, with some customers praising the equipment as fantastic,... See more

User experience

Users describe ambiguous interactions with user experience, with many praising the ease of setup and use, the... See more

Customer service

Clients share ambiguous opinions on customer service, with some reviewers reporting positive experiences,... See more

Service

Consumers find service to be ambiguous, with some reviewers reporting excellent experiences from order to... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Life changing when it comes to become more active. Enjoyable trail rides and spin classes give many options to ride easily with varied difficulties so caters to all riders. Occasionally, the auto set... See more

Rated 4 out of 5 stars

The delivery team could not have been more helpful, phoned me 30 min before delivery and despite it weighing 214kg soon had the running machine in place and everything cleared away, 5 stars. The e... See more

Company replied

Rated 4 out of 5 stars

Very easy to set up. The IFit trainers make the numerous exercises more enjoyable. Only issue for me personally is tahtbI find the seat a little bit to hard, but there are aftermarket covers you can b... See more

Company replied

Rated 4 out of 5 stars

Really good product, quick delivery. The trainers are really good too. I’ve loved getting back into fitness thanks to my new rower. The only thing I’d change on it is the rollers on the seat, they are... See more

Company replied


Company details

  1. Fitness Equipment Store

About Nordictrack UK

Written by the company

NordicTrack knows how to provide premium personal training at home because we’ve been perfecting it for years. Every treadmill, exercise bike, elliptical, or rower we create transforms how you experience fitness from the feel of the treadmill cushion to tracking apps that sync with your machine and extraordinary personal training programs created by the top trainers in the business. Our iFit experience is something special, and we want you to experience it everyday.
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3.8

Great

TrustScore 4 out of 5

2K reviews

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3.8

All reviews

(1,716)

111 reviews in the last 12 months

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Rated 5 out of 5 stars

Great experience

I had a great experience with the customer service team. They responded very quickly and were extremely helpful in resolving a small issue I had. The communication was clear, friendly, and professional throughout, which made the whole process very easy.

It’s always reassuring to deal with a company that genuinely cares about helping their customers. I really appreciate the quick response and the excellent support I received. Thank you again for the fantastic service!

March 9, 2026
Unprompted review
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Reply from Nordictrack UK

Good afternoon and thank you so much for your wonderful review. We always strive to give the best service possible and as a business, we will be sure to give your feedback straight to the team so they know that their hard work is recognised. Thank you again, have a great rest of the day and happy exercising

Rated 5 out of 5 stars

I bought a NordickTrack 2450 love…

I bought a NordickTrack 2450 love everything about my new treadmill. The iFIT experience is amazing really helps spur you on. From start to finish the team were so helpful and only a phone call away, the delivery team were great and helpful. I would definitely recommend NordicTrack the treadmill and the service is 5 star.

January 23, 2026
Unprompted review
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Reply from Nordictrack UK

Thank you so much for your review. We are delighted to hear of your experience with us. Wishing you lots of fun and enjoyable immersive experiences with the iFit platform and here to help you if ever you need any guidance or support.

Rated 2 out of 5 stars

NordicT10 very poor service

NordicT10. Bought as it had a higher incline and speed. The unit is decent, no issues running 25k on it and sturdy enough. If you have used commercial Gym treadmills, this is not anywhere near the same quality. If you don’t subscribe to ifit, there is very little you can do with the display, not an issue for me as I use my Garmin instead. However, I noticed that the machine had a slight angle to it, and I was unable to locate any adjusters to the feet, contacted Nordic, horrendous, responses were there’s no mat, need a mat, it’s on carpet, it’s okay it’s the same as the one we have in the office, then when I questioned the responses, I was then told, don’t worry it will bed in. I’ve not had any further responses to my request for further information. I Probably would not recommend Nordic based on the aftercare

February 6, 2026
Unprompted review
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Reply from Nordictrack UK

Thank you for sharing this feedback. We are still actively looking into this for you, as we want to ensure your T10 is performing exactly as it should.

To provide some context on the 'angle' you're noticing: NordicTrack running decks are designed with a specific amount of lateral flex to absorb impact and protect your joints—this can sometimes feel or look slightly different than the rigid, bolted-down frames of somecommercial gym units. Additionally, in a home environment, very few floors are 100% level and true, which can occasionally translate through the machine's frame.

That said, we hear your frustration regarding the communication you've received so far. We want to make sure your concerns are addressed properly . We’ll be following up with you shortly to ensure everything is technically sound.

Rated 5 out of 5 stars

The IFIT package is great

The IFIT package which works on all our equipment is a great motivator and gives really excellent advice during the park outs we have used as a family.

February 1, 2026
Unprompted review
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Reply from Nordictrack UK

Thank you so much for your review and we are delighted that it is motivating you to exercise and as a family you are benefitting and enjoying. There are so many great trails all around the world to explore....so happy exploring and exercising

Rated 1 out of 5 stars

Nordictrack X24 Treadmill.

Nordictrack X24 Treadmill.
I purchased the X24 treadmill. It broke upon using it for the second time - the main motor and and electrical board blew whilst using one of the apps on a high incline setting. It took 5 weeks to repair, ruining my preparation for an event. Now just under 3 months on and it has failed once again - the motor blew up whilst on a high incline program for the second time. This appears to be a fundamental issue with this model as the hardware is obviously not able to cope with the machines intended use. I am told that there are no upgraded parts available to resolve this issue and suspect this will be an ongoing problem. I suspect another 5 week wait, once again effecting my training for an upcoming event. I am not one to ever write bad feedback but this is an exception - I'm very disappointed with the machine after previously owning a Life fitness machine for 10 years with no issues at all.

February 11, 2026
Unprompted review
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Reply from Nordictrack UK

Thank you for reaching out and sharing your experience. We sincerely apologize for the frustration this has caused, especially as you are training for an upcoming event. We know how critical consistency is for your preparation, and it’s disappointing to hear that the X24 hasn't met the high standard of reliability you've come to expect.

Regarding your concerns about the repair timeline, we want to provide some immediate reassurance. While we understand your previous experience took longer, we have already expedited this request. Your repair is currently booked for February 23rd.

This puts the turnaround time at 11 working days, significantly shorter than the 5-week window you were expecting. Our technician will be focused on ensuring the motor and board are thoroughly tested for high-incline performance to get you back on track for your event.

We value your feedback regarding the hardware's durability under high-incline settings and are sharing these details directly with our product team. Our goal is to ensure your machine performs as intended so you can train with total confidence.

Thank you for your patience as we work to resolve this quickly.

Rated 1 out of 5 stars

Do not buy

Do not buy - the metal frame on my running machine snapped in two a little under two years of buying it. Really shoddy workmanship as it was just poorly welded. And, despite, this they still will not replace it. Very poor customer service and product, I am sorry to say.

February 2, 2026
Unprompted review
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Reply from Nordictrack UK

Hello Mr Williams,

All our machines benefit from our standard 12 month Manufacturer's Warranty, which warrants the product to be free from defects in workmanship and material, under normal service and conditions for a period of 12 months from the date of original purchase or delivery.
In order to qualify for any Warranty extensions, such as the Lifetime Frame Warranty, all our products must be registered with us within 28 days of purchase or delivery.
This information is provided in both the assembly and usage instructions and in the products Warranty booklet, which are provided in the box with every machine, as well as in the Terms & Conditions of sale published on our website , from where you purchased the product.
Unfortunately, we find no registration of your machine on our systems for the Warranty Extension.

In Summary, for the reasons explained above we are unfortunately unable to support a claim for a repair, refund, or other form of solution under the terms of the Manufacturers Warranty.

Rated 2 out of 5 stars

Hardly any technical support in UK

Bought a Nordic Track treadmill 4 years ago - when it worked it was great. However, now it has an issue, possibly electrical, who knows and I find Nordic Track have literally 3 approved engineers in the whole of the UK - none of which are based anywhere near me. So now I am stuck with a huge lump of a useless treadmill that cost me thousands...not impressed

November 1, 2025
Unprompted review
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Reply from Nordictrack UK

Hi Jeremy - please be assured that the Engineer Partners we use cover all of the UK Mainland, despite their office locations, they have multiple engineers. Our CS Team will be able to advise you which one covers your area based on your postcode. Thanks.

Rated 1 out of 5 stars

I bought a Treadmill 2450 in the name…

I bought a Treadmill 2450 in the name is Professional.
The quality of the elements is very inaccurate. Large gaps between elements
Apps like Netflix, Spotify and others that are installed there only work as you pay extra for SUBSCRIPTION iFit!!!
iFit subscription cost £35 per mouth!
If you don't buy a subscription iFit, all apps NOT WORKING
Works very loudly
The fan is very loud
The switch on/off is at the front at the bottom of the treadmill. Big problem every time with turning it on and off. No on or off using the screen.
The worst treadmill I've ever had. I bought it before Christmas and only submitted it after 2 months, so I can not give it back.
Without using IFIT, the subscription is a simple treadmill that can be purchased for £500. I decided to focus mainly for additional applications and that it is a professional treadmill. Unfortunately, the quality of workmanship and unsubscribed this treadmill is not worth buying!

January 20, 2026
Unprompted review
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Reply from Nordictrack UK

We are so sorry to read your review of our product and service and that this is not giving you the customer experience you had hoped for. Please contact our sales team so that we will discuss options for you in order to improve your experience with us. We want our customers to have the best possible interaction and we are here to help you as best as we can. We look forward to hearing from you.

Rated 2 out of 5 stars

Not very impressive, iFit limits use of the screen

Purchased the Nordictrack t9.5. I expected better. The treadmill jerks to a start or a stop (unlike my previous Nautilus which was always very smooth). The worst thing is the iFit . It’s a large screen and you’d like to think there are some free of charge runs included, however slowly but surely iFit/Nordictrack have moved everything behind the paywall with successive ‘software upgrades’. Wish I’d gone for an alternative.

January 14, 2026
Unprompted review
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Reply from Nordictrack UK

We are sorry to read that you are not getting the best experience. There are so many benefits to having the iFit membership. One of our sales team will be in contact with you as we would be very happy to discuss options for you so that you can benefit from our immersive experience.

Rated 1 out of 5 stars

Terrible customer service

Terrible customer service, the moment anything goes wrong. They are simply not interested.

January 1, 2026
Unprompted review
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Reply from Nordictrack UK

Hi, we have sent you a request for more information so we can assist you further. Please reply to our request. Thanks.

Rated 1 out of 5 stars

Poor rude customer service

The customer service is a disgrace
Advisors just lie to you
Lies given
Mamagers are rude and ignorant
Treadmill broken down in 2 weeks.
SAM A the so called useless customer service just basically lied to me and have me a load of lies.
Worst experience iv ever had.
A very bias company
Awful customer services
A total utter disgrace
DONT BUY NORDICTRACK PRODUCTS
IT WILL BE THE WORST MISTAKE YOULL EVER MADE

December 19, 2025
Unprompted review
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Reply from Nordictrack UK

Good Afternoon Mr Nadeem,

As previously explained, a lie is defined as being a known untruth and is said with the intent to mislead or deceive. We accepted that you had been misinformed in respect of a replacement machine being assembled for you, for which our apologies were offered.

Having reviewed all communications and listened to the calls, no examples were found of our staff being rude or ignorant towards yourself at any time, or showing any bias. Any calls that were terminated by our staff were done so after fair warning.

IFit Health and Fitness Limited has a Zero Tolerance policy on abuse, in line with UK Laws which protect workers from unacceptable behaviour such as, but not limited to; Threats, Verbal Abuse, Aggressive or offensive language or tone, discriminatory remarks, derogatory comments, unreasonable persistence, harassment or behaviour causing distress.

Having reviewed all communications, we exercised our legal right to refuse further service on the above grounds.

Rated 1 out of 5 stars

Ordered a bench

Ordered a bench. The bench was damaged in delivery. Now giving me the run around to replace the damaged parts. Slow service. Do not buy from this company

December 13, 2025
Unprompted review
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Reply from Nordictrack UK

Hi, I am really sorry to hear that your equipment had been damaged on delivery, clearly not what you or we would expect. I can see that one of the team has been able to manage a return of the item for you and the logistics team will be reviewing what has happened. Our sincere apologies to you.

Rated 1 out of 5 stars

£3500 in the skip after just 3 years. Disgraceful!

Had the 2950 flagship treadmill for three years. The motor needed replacing under warranty in the first couple of years but then console went a year or so later. Nordic track discontinued the consoles and offered zero support. A £3000+ top of the range home treadmill ended up in the skip after just 3 years. I would never buy from Nordictrack again.

May 19, 2025
Unprompted review
Rated 5 out of 5 stars

Treadmill

Great bit of kit, enjoy using this weekly and my partner is on it more than me.
We had a part failure at the beginning, but nothing was too much trouble and the customer service team supported us and got the new part with us quickly.

December 4, 2025
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Reply from Nordictrack UK

Thank you for your review and that we were able to support you quickly relating to the part failure. It can happen from time to time but we are on hand to support when needed and certainly we have been able to assist you which is all part of the service. Happy running!

Rated 1 out of 5 stars

DO NOT BUY - Paid £454 to return mine

Where do I start?! I purchased the X16 '3 in 1' machine as a replacement for my old proform elliptical but it is completely useless - useless to the extent that I am returning the machine (within 14 days of purchase) and paying £454 in return fees.
The machine is not '3 in 1', and in my opinion the claim that it is, is false advertising. There is no functionality to change between the supposed uses as a Walker, Treadmill and Elliptical - the foot swings simply have no control or 'settings' to change between, but you can alter your stride manually yourself, which is actually quite dangerous and strenuous on the knee joints.
I have never seen a treadmill where you need to hold on to handles (that have no resistance for an upper body workout by the way) but it is impossible to use without them. Even if you overlook that, the stride length is nowhere near long enough on the machine to be able to 'run'.
As an 'elliptical' the lack of resistance in the handles make it completely unsuitable and not having a fixed stride length make it extremely uncomfortable.
Maybe the sole purpose of this machine is as a 'stepper' - but the lack of control in the foot pedals makes even this use extremely awkward. Also, the iFit programme's do not work with this machine. They are clearly designed for treadmills where they may (I hope) control the speed of the machine. On the X16 all it does is randomly increase or decrease the gradient which does absolutely nothing for you.
Also the functionality on iFit to design your own map/route is again completely underwhelming. I was imagining having video footage of the area while running so you could imagine being there, but no, all you get is still photos from the google camera car that change every 10 seconds (why not show this in your promotional videos if it's a function you are proud of?).

I had hoped and expected that my machine was faulty but when raising the issues with customer service (they initially ignored my emails until I raised a dispute through PayPal), they were accepting of them and simply told me I needed to pay a £162 collection fee and a £292 'fine' to return the item. They advised me to, and I quote, "consider the other options available to you (such as privately selling on the machine)" which I couldn't bring myself to do considering the faults mentioned above so I am swallowing the £454 to get rid of the machine!
I did some research before purchasing the machine but the only reviews I could find anywhere were 'paid promotions' Of course these all seemed to give quite good reviews as the reviewers are getting a free machine to make a moneymaking video review of and gain further free products from Nordic in the future.
Do not be fooled into making the same mistake I did and purchasing this machine (and do extensive research if considering any other Nordic machines).

December 5, 2025
Unprompted review
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Reply from Nordictrack UK

Further to your post and direct correspondence with us, we are sorry that you have been unhappy with your product purchase. We are taking steps to update our technical information and thank you for bringing to our attention some of the detail. Our technical team are available with any advise required and would be very happy to assist you for any future purchases. Thank you for your review, and happy that we have been able to resolve your issues offline and make the collection of the equipment. We hope to see you as a customer again in the future.

Rated 2 out of 5 stars

Two Week Old Nordictrack treadmill already broken

We purchased a brand new high end Nordictrack in Spain. It was delivered two weeks ago. Today the rolling surface curled up on itself. We are unable to use it. We opened a ticket at the retailer. He says it will take three weeks for someone to repair it. I wanted it replaced but they wouldn’t do it. Purchased at El Corte Inglés on Oct 20, 2025, delivered early November. If it takes 3 weeks I don’t recommend buying a Nordictrack. Clearly they have manufacturing problems.

December 4, 2025
Unprompted review
Rated 2 out of 5 stars

A good comfortable machine to use the…

A good comfortable machine to use the ifit is good but very glitchy and the search engine is garbage, although the machine is well built and sturdy my foot hold has broken (not a shock being plastic) but is really bad is the fact it took customer services a week to work out which part it was from numerous photo, clearly have no clue on the products they are advising about. And that my original warranty claim was sent on November 8th and still nothing has been sent or replaced. On this I would advise anyone wanting to purchase a machine please use another company that is not as incompetent as Nordictrack

November 30, 2025
Unprompted review
Rated 5 out of 5 stars

Quality equipment that comes into it's own coupled with iFit

I recently bought the Rower RW900 and the NTX24 Cycle. Whilst slightly more expensive than others, you pay for what you get. The whole purchase experience was seamless, paying extra for the building of the two items. It took a while so glad that I did!
The quality of the equipment is first class... Solid and with the iFit interaction works extremely well and provides an overall fitness experience. I actually use iFit & Apple fitness with both machines that works really well. I wouldn't hesitate in buying Nordictrack equipment with the X24 treadmill next on my wishlist...

October 27, 2025
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Reply from Nordictrack UK

Thank you so much for the glowing review! We are thrilled to hear that your experience with the RW900 Rower and S24 Cycle has been first-class from start to finish.

We’ve noted the X24 Treadmill is next on your list. With that 40% incline, it’ll be the perfect powerhouse to round out your home gym.

Welcome to the NordicTrack family, and we look forward to helping you level up again soon!

Rated 1 out of 5 stars

Console stopped working after about 15…

Console stopped working after about 15 months on a brand new Treadmill, paid £1200 direct from Nordictrack themselves. Can't get any parts as it is now obsolete, was advised to look on Ebay for second hand ones by customer service. Their complaints department is a joke , basically saying sorry but it's over a year old and out of warranty. So would definitely recommend you look elsewhere. Absolute piece of crap.

November 22, 2025
Unprompted review
Rated 1 out of 5 stars

DO NOT PURCHASE EQUIPMENT FROM THIS COMPANY!!!

Purchased the X24 bike with high hopes - had previously had an Eliptical from them which I had had for 10 years, without an issue. 3 months in, all the metrics went - no calibration, incline - nothing! Going online to research issue told me that I would need to start unscrewing parts of the bike to access the bit that might be at fault. I am a 60 year old lass who lives alone & my eyesight isn’t the best, apart from the fact that on such a premium bike such an issue should not be occurring 3 months in, I am not about to start taking my bike apart!
On contacting Norditrack, initially they really tried to push me to self- repair. When I pointed out that unless they sent an engineer out asap, I would be returning the bike for a full refund, suddenly a REQUEST for an engineer appointment was submitted. Now I am told not only do I have to wait for anything up to 7-10 days before one even gets in touch with me but that they do not give out allotted times - I will have to take a full day off work to wait in for one!
I had purchased this bike to help my mental health - I desperately needed to loose weight & get fitter . In those 3 months I had the bike I had started to get into a routine & to understand how the bike & Ifit worked. I now cannot use it at all, so I am back to square one! This is totally unacceptable Norditrack!! For the money paid out on a premium bike your customer support service is unacceptable!!!
So I am now in limbo waiting for an engineer to contact me & my lovely bike, & my fitness journey, plus my self esteem, are all stuck!
DISGUSTED!!!!
ETA
After waiting for over a week (now not been able to use bike for nearly 3 weeks), I called Norditrack to find out when I could expect to see an engineer. Spoke to a person called ‘Mike’ who informed me that it would take over 2 weeks before the necessary ‘parts’ would arrive and the Engineer would contact me only then to book an appointment (one, remember that I would have wait in all day for, since they don’t give out allotted slots!). So that would mean by that time my recently purchased £2k bike would have been unusable for over 6 weeks!
I then told him this was totally unacceptable & that I wanted to speak to a Supervisor. I was told in no uncertain terms that that wasnt allowed! I then informed Mike that as per my guarantee, I wanted to him to organise collection of my bike for a full refund. I was also informed that he couldn’t do that but instead would send me an email containing a link to their complaints department!!
Norditrack this is not over! Looking back at previous reviews, it is clear that the company is not fit for purpose. Also clear is the lack of response to the customers on here with real grievances from them.
Please if you are reading this and have had a similar experience can you get in touch with me. I am determined to get justice & and fair recompense to all they have swindled!
So here we are in December and I still have a bike that doesn’t work. After taking advice from CAB (& Chat GPT) it became instantly apparent that IFit/Norditrack are working completely outside of the law. The demand that YOU have to wait in for an unspecified appointment, along with the long wait for parts is contrary to the Consumer Rights Act 2015. After emailing (sending a letter to their complaints department) warning them of this plus the fact that unless they now come and collect the bike and give me a full refund, I would take the matter further and would contact my Bank for a ‘Chargeback’. I then shockingly received an email that, although stated, they would refund me, then went on to basically make it as difficult as possible for me to return the bike - I would have dis-assemble it, it would have to be returned in the original packaging (hilarious considering I PAID to have it assembled in my first floor bedroom plus the packaging removed!). If I couldnt do that I would have to move it down to a first floor room for collection (quick reminder for the reader here, I am a 63 yr old lass who lives alone!). If I did none of these and the collection failed, I would then be charged £50!
These guys are complete and utter crooks!
Norditrack to treat your customers who pay top dollar for a (supposedly) top of the range bike like this is completely and utterly shocking!!
After receiving this email, I had a chat with the bank, resulting in me a couple of days later receiving the full amount of the bike back. Another chat with CAB/Chat GPT also resulted in an email informing Norditrack that as I have now received a full refund from the bank the onus is on them to come and pick the bike up. An email has gone out to them informing them of this and as things stand today, am awaiting their response. I am desperately hoping my review will stop others from purchasing from this awful company!

November 10, 2025
Unprompted review

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