We’re so happy with our experience at Novita Diamonds. Sanya made everything really easy and enjoyable. She genuinely listened to what we were after and helped us find the perfect ring. It turned out... See more
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At our initial meeting Kellyann asked if there were any engagement ring designs I liked and to show her pictures of these. I shared 3 with her and by the same afternoon she had emailed a quote for all... See more
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Beautiful engagement ring. Great customer service experience and really quick response times. Being able to choose the setting, metal, have band or bridge, stone, band width, engraving, birthst... See more
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Excellent service. Could not have been more helpful or forgiving when I was running dreadfully late for my appointment. Have had a disastrous experience at another lab diamond company Austen & Blake t... See more
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Company details
About Novita Diamonds
Written by the company
Novita Diamonds is proud to be one of the world's largest Lab Grown Diamonds retailers, with showrooms in Australia, NZ, the UK, Germany, Spain, Singapore, Malaysia and HK. Our lab-grown diamonds are created using state-of-the-art technology that not only produces the highest quality diamonds but also offers a sustainable and ethical alternative to mined diamonds. We are committed to providing our customers with high-quality fine diamond jewellery pieces without spending a fortune.
At Novita Diamonds, customer satisfaction is at the heart of our business. More than a diamond jewellery company, Novita Diamonds is becoming the #1 accomplice of thousands of couples around the globe in their love stories.
At Novita Diamonds, customer satisfaction is at the heart of our business. More than a diamond jewellery company, Novita Diamonds is becoming the #1 accomplice of thousands of couples around the globe in their love stories.
Ethical Lab Grown Diamonds
Written by the company
- We're committed to our planet!
Free lifetime warranty and cleaning
Buy with confidence!
Our aim for all our customers is that they receive a lifetime of enjoyment from their jewellery.
Contact info
Sydney -Parramatta - Melbourne - Adelaide - Perth - Brisbane, Australia
- 1800 503 082
- contact@novitadiamonds.com
- novitadiamonds.com
4.9
Excellent
3K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
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Just received my diamond earrings…
Just received my diamond earrings today, really happy with the quality and service from Mavis to check on my order and expedite the delivery. Appreciate much!
April 6, 2026
Unprompted review
Reply from Novita Diamonds
Thank you so much for your lovely review 💎✨ We’re so happy to hear you love your diamond earrings, such a timeless piece! 😍
Mavis will be thrilled to know her support made a difference, especially helping keep everything on track and getting your order to you quickly 🙌 We truly appreciate your kind words and hope you enjoy your earrings for many special moments to come 💖✨
First class service and products
First class service and products
Paul, in the Manchester office, and the team worldwide, went above and beyond to source what I wanted (one item was flown from their Australia office) to be ready in the timeframe I needed.
Delighted with the items purchased.
Would highly recommend Novita
March 31, 2026
Unprompted review
Reply from Novita Diamonds
Thank you so much for your lovely review, it truly made our day! ✨
We’re thrilled to hear that Paul and our global team could come together to track down exactly what you wanted (even flying a piece over from Australia! ✈️💎) and have everything ready in time for you. Even better to know you’re delighted with your pieces, that’s what it’s all about! 😍 We really appreciate the recommendation and can’t wait to welcome you back again soon 🥂 Warmest thanks, The Novita Team 💫
Good experience shopping
Good experience shopping. Mavis was helpful.
March 28, 2026
Unprompted review
Reply from Novita Diamonds
Thank you for your kind words! We’re so glad to hear you had a great shopping experience, and that Mavis was able to assist you along the way ✨ We truly appreciate your support and hope to see you again soon 💎Warmest thanks, The Novita Team 💫
The sales team were amazingly helpful…
The sales team were amazingly helpful and Novy in particular really took the time to listen to what I wanted and help make my dream become reality. She was fantastic!
March 23, 2026
Reply from Novita Diamonds
Thank you so much for your beautiful review, we absolutely loved reading this! ✨ We’re thrilled to hear that our team made your experience so special, and especially that Novy took the time to truly listen and bring your vision to life 💎 That’s exactly what we aim for! Knowing we could be part of creating your dream piece means the world to us 💖 Thank you again for your kind words, we can’t wait to welcome you back in the future! 🥂 Warmest thanks, The Novita Team 💫
The best in the business
Such a smooth simple process from start to finish absolutely amazing. The communication was excellent!
March 22, 2026
Reply from Novita Diamonds
Thank you so much for your kind words. We’re so happy to hear this! ✨ We’re thrilled that you found the entire process smooth and simple from start to finish, and that our communication made a positive difference 💎That’s exactly the experience we strive to deliver! Warmest thanks, The Novita Team 💫
Excellent experience and beautiful lab-grown diamonds
My husband booked us an appointment at Novita Diamonds London as a surprise to buy me a birthday present!
We had a fantastic experience at Novita Diamonds. Yen was incredibly helpful and took the time to show us a beautiful selection of diamond necklaces. She was knowledgeable, friendly, and made the whole process very relaxed and enjoyable.
The quality and sparkle of the lab-grown diamonds were impressive, and Yen explained the different options clearly so we could make an informed decision. She also clarified the difference between lab-grown diamonds and traditional diamonds and talked us through the four 'c's - cut, colour, clarity, and carat, which was really helpful.
After trying several different settings, I finally chose my favourite diamond pendant, Yen didn't rush me at all, in fact she was just as excited as I was! My husband chose to also buy the white gold chain from Novita Diamonds but we were under no pressure to purchase it from here - no pushy up-selling!
We really appreciated the attentive service and the time Yen spent helping me find the right piece.
Overall, a wonderful experience with excellent service and high-quality jewellery. I would happily recommend Novita Diamonds to anyone looking for beautiful lab-grown diamonds.
p.s we'll be back to buy the matching earrings at some point! :-)
January 20, 2026
Unprompted review
Reply from Novita Diamonds
We’re so glad your birthday surprise turned into such a special experience. It’s wonderful to hear that Yen made you feel comfortable, informed, and never pressured while helping you find the perfect pendant ✨ We truly appreciate your kind words and can’t wait to welcome you back for those matching earrings! 😊
Engagement Ring purchase and Resizing
Purchased the engagement ring for my fiancée and the service was wonderful. I was served by Mavis, who was friendly and patient. She answered questions I had, having known nothing about diamonds. After a few months, my fiancée and I came back to Novita and the ring resized slightly and it was Mavis again who served us with a smile. Would definitely recommend purchasing from here.
March 14, 2026
Unprompted review
Reply from Novita Diamonds
Thank you so much for your kind review! 💎We’re thrilled to hear you had such a wonderful experience with Mavis, from helping you navigate your first diamond purchase to assisting with the resize. She’ll be so pleased to know her friendly and patient approach made a difference 😊 Congratulations to you and your fiancée, and thank you for your recommendation, it truly means a lot!
Mavis was very forthcoming and helpful…
Mavis was very forthcoming and helpful during our ring resizing appointment. She patiently advised us on the correct size and addressed our clarifications patiently. Great service.
March 7, 2026
Unprompted review
Reply from Novita Diamonds
Thank you so much for your kind words! 😊 We’re delighted to hear that Mavis was able to assist you during your ring resizing appointment. Providing patient guidance and ensuring you feel confident about the perfect fit is very important to us. We truly appreciate your feedback and are so glad you had a great experience. Enjoy wearing your ring, and please don’t hesitate to visit us again if you ever need anything in the future! 💍✨
Wonderful after sales service
I had an excellent experience with Mavis (Novita Singapore).
Thank you, Mavis, for your exceptional service and attention to detail. Highly recommended!
February 28, 2026
Unprompted review
Reply from Novita Diamonds
Thank you so much for your lovely review! We’re thrilled to hear you had such a wonderful experience with Mavis at Novita Diamonds Singapore. We’ll be sure to pass on your kind words, she’ll be so happy to hear them. Thank you again for your recommendation ✨
Mavis was very kind and patient with…
Mavis was very kind and patient with our order 😌🙏🏻
February 15, 2026
Unprompted review
Reply from Novita Diamonds
Thank you so much for your lovely review 😌🙏🏻
We’re so pleased to hear that Mavis was kind and patient while assisting with your order, she truly cares about making every experience a smooth and enjoyable one. I’ll be sure to pass your beautiful feedback on to her ✨
The product is good
The product is good. Reception Marvis was great. Help me do gst refund
February 14, 2026
Unprompted review
Reply from Novita Diamonds
Thank you so much for your kind review!
We’re so pleased to hear you’re happy with your purchase, and that Marvis at reception made a great impression, we’ll be sure to pass on your lovely feedback to her 😊
An absolutely outstanding experience at Novita Diamonds!
I recently purchased a beautiful lab-grown diamond engagement ring and couldn't be happier with every aspect of the process. The quality of the diamonds is exceptional, the centre stone sparkles brilliantly and looks every bit as stunning than anything I've seen in traditional diamonds.
A huge thank you must go to Yen, who was incredibly helpful, patient, and knowledgeable from start to finish. She took the time to guide me through the designs, explain the options clearly, and make sure I saw the exact ring and diamond in person before deciding. Her professionalism, warmth, and genuine enthusiasm made the whole experience feel personal and stress-free.
The showroom is beautifully presented, the team is welcoming, and the entire process (from viewing to purchase and customisation) was seamless. Novita Diamonds truly stands out for ethical, high-quality lab-grown jewellery at fantastic value.
I wouldn't hesitate to recommend them and specifically ask for Yen if you can! She's a real gem. Thank you again for helping create something so special.
Highly recommended! 💍
February 3, 2026
Unprompted review
Reply from Novita Diamonds
Wow! thank you so much for such a thoughtful and detailed review 💎 We’re absolutely thrilled to hear how happy you are with your lab-grown diamond engagement ring. A very special thank you for your kind words about Yen. She truly cares about making each experience personal, informative, and stress-free, so it’s wonderful to hear that her patience, knowledge, and enthusiasm made such a positive impact on your journey. We’ll be sure to pass this lovely feedback on to her, she’ll be so touched!
We wish you all the happiness in this exciting new chapter, and we look forward to welcoming you back anytime 💍✨
Mavis attended to me even though i came…
Mavis attended to me even though i came slightly before my appointment time and service was excellent.
February 7, 2026
Unprompted review
Reply from Novita Diamonds
Thank you so much for your lovely review ⭐ We’re so pleased to hear that Mavis was able to look after you! Providing a seamless and attentive experience is always our goal, so it’s wonderful to know you received excellent service. We truly appreciate your support and look forward to welcoming you back again soon 💎
Mavis was helpful and detailed on the…
Mavis was helpful and detailed on the handling of my purchased! Fuss free done in few minutes.
Love it especially it arrives on time as stated! Really appreciate it a lot otherwise everything will not be possible.
February 7, 2026
Unprompted review
Reply from Novita Diamonds
Thank you so much for your kind words ⭐
We’re so happy to hear that Mavis was helpful and thorough in guiding you through everything, and that the process was smooth and fuss-free. That’s exactly the experience we aim to provide.
We’re especially glad your piece arrived right on time, we know how important timing can be, and it means so much to us that everything came together perfectly for you. Thank you again for your trust and support 💎
Not Happy
I have been trying to contact Novita in both Manchester and London but no one picks up the ‘phone. Just get an automatic response as in - I am transferring you now- then the line goes dead. I have e mailed them as well and still nothing. Are they still operating here in the UK with particular reference to being in Manchester.
24 Jan 2026 - look let’s not carry this on shall we. Why not just get an actual person to pick up the ‘phone when it rings - that should solve it and if I call your Manchester office again and a person does pick up then I will say that on here.
Regards
25 Jan 2026 - With thanks to the Novita team for the response here. As you suggested I have now e mailed with some questions and I look forward to a response.
January 16, 2026
Unprompted review
Reply from Novita Diamonds
Hi Kathleen, Thank you for your feedback, and we’re very sorry to hear about your experience trying to reach our UK team.
We have checked our inbox and unfortunately couldn’t locate an email under your name. It’s also possible that our team was assisting clients in appointments at the time of your call, which can occasionally impact phone availability.
We can confirm that we are still operating in the UK, including Manchester. Please email us directly at contact@novitadiamonds.co.uk and our team will assist you as a priority.
Kind regards,
Novita Diamonds Team
Great Service and Beautiful Diamonds
Ludwing was patient, helped us choose the perfect ring and was so accommodating! Highly recommend these guys.
January 5, 2026
Unprompted review
Reply from Novita Diamonds
Thank you so much for your kind words! 💎✨
We’re thrilled to hear Ludwing was patient, accommodating, and helped you find the perfect ring 💍🤍
We truly appreciate the recommendation and hope to welcome you back again soon 😊🙌
Novita Are The Real Deal
Marianela made our customer experience at Novita wonderful. She offered more than enough time to fully understand their products. These people are the real deal, offering excellent quality gems at a great price with quality service so sadly lacking with their competitors. I’ll be back next year without hesitation.
December 22, 2025
Unprompted review
Reply from Novita Diamonds
Thank you so much for your wonderful feedback! 💎✨
We’re delighted to hear Marianela made your experience at Novita so memorable and took the time to guide you through our products 🤍💍 Your kind words about our quality, value, and service truly mean a lot to us. We look forward to welcoming you back next year 😊🙌
The team kept in constant communication…
The team kept in constant communication and catered to all of my needs, they made the process easy and are super friendly and easy to deal with, they made exactly what I wanted down to every detail, will definitely be using them again
December 4, 2025
Reply from Novita Diamonds
Thank you so much for your wonderful review! We’re thrilled to hear that our team kept the process smooth, clear, and enjoyable for you. It means a lot to know that we could bring your vision to life exactly as you imagined. We truly appreciate your trust in us and can’t wait to welcome you back again in the future! 💎✨
Laura from Novita Diamonds was an…
Laura from Novita Diamonds was an amazing and supportive consultant. She really made our special experience of selecting an engagement ring together, feel like a memorable moment. We strongly recommend visiting her at Novita diamonds in Hatton Gardens for her expertise!
February 24, 2025
Unprompted review
Reply from Novita Diamonds
Thank you so much for your beautiful review! We’re thrilled to hear that Laura made your engagement ring journey such a memorable and special moment. 🥰She’ll be over the moon to know her support and expertise helped make the experience perfect for you both! 🌟 We truly appreciate the recommendation and can’t wait to welcome you back to Novita Diamonds in Hatton Garden anytime. 💎🤍 Wishing you a lifetime of love and sparkle! ✨💕
Top tier service from Liseth! Very grateful.
This was my first time ever buying a ring and I couldn’t have asked for a better experience. I was helped by Liseth, who was absolutely amazing from start to finish. She made the whole process so easy, explained everything clearly, and never made me feel rushed or unsure. Her guidance and patience really took the stress out of such a big decision.
The ring turned out perfect, and I’m so glad I chose Novita Diamonds. Highly recommend.
November 27, 2025
Unprompted review
Reply from Novita Diamonds
Thank you so much for your wonderful review! We’re thrilled to hear that your first ring-buying experience was such a smooth and enjoyable one. 😊 Liseth will be so happy to know her guidance, patience, and clear explanations made everything feel easy and stress-free for you. She truly is amazing! 🙌💎 We wish you all the best and hope to see you again soon! 🫶💖
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