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Now Pet Reviews 2,030

TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 525 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness and professional service, often highlighting specific individuals for their excellent support and clear explanations. The customer service is frequently described as outstanding, with many appreciating the personalized and patient approach taken by representatives. However, some people were dissatisfied with the claims process, mentioning issues with delays and repeated requests for information. Additionally, some customers expressed concerns about pricing, particularly regarding renewal increases and the perceived value for money, with a few noting that claims payouts were significantly less than expected due to various deductions or policy limitations.

What people talk about most

Staff

Consumers consistently report positive experiences with staff members. Many reviewers highlight the... See more

Customer service

People report positive experiences with customer service. Many customers praise the helpfulness and... See more

Service

Reviewers mention positive feedback about service. Many customers praise the excellent and first-class... See more

Claim

Reviewers highlight ambiguous aspects of claim. Many customers report significant issues, including rejected... See more

Price

Customers consistently note ambiguous experiences with price. Many reviewers express dissatisfaction with... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Conrad phoned me back promptly. He did his best to find me a good deal, it just isnt worth my while at the moment. I understand that insurance companies have to make a profit but theyre supposed to sa... See more

Company replied

Rated 5 out of 5 stars

Nancy was lovely and helped me within minutes, she is a credit to the company. What I don’t like however is how much the company takes advantage when renewing customers quotations… I saved £100 per... See more

Company replied

Rated 5 out of 5 stars

Conrad was able to assist me with an issue I had with renewal costs. He gave me a full explanation of why there was an increase but also helped me by being able to give me a discount so that I could s... See more

Company replied

Rated 5 out of 5 stars

george was very efficient. he phoned me back as he said he would once my renewal was available. George explained the increase and detailed what i could expect re: cover in the new policy. The increase... See more

Company replied


Company details

  1. Pet Insurance Company

About Now Pet

Written by the company

Affordable, no-nonsense lifetime pet insurance for dogs and cats

Caring for your pets shouldn’t break the bank. That’s why our policies are built to keep costs low and value high – smart cover that saves you money while ensuring your pets get the quality care they deserve.

Get a Quote now

Now Pet customers get access to

  • FREE 24/7 vet support
  • UK customer service
  • 15% multi-pet discount
  • Excesses from as low as £99
  • 0% interest monthly plans

    Lifetime cover as standard

    With lifetime cover as standard, flexible excesses, round-the-clock vet support, discounts on prescription medication, a generous 15% multi-pet discount, and a UK-based team, Now Pet Insurance combines life-long protection with value-for-money.

    Get a pet insurance quote now

    Cover for dogs and cats, sorted in minutes!

    Get a Quote now

  • Contact info

    4.6

    Excellent

    TrustScore 4.5 out of 5

    2K reviews

    5-star
    4-star
    3-star
    2-star
    1-star

    Replied to 100% of negative reviews

    Typically replies within 24 hours

    How this company uses Trustpilot

    See how their reviews and ratings are sourced, scored, and moderated.

    Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

    Rated 5 out of 5 stars

    Ellie provided exceptional support…

    Ellie provided exceptional support today. Not only did they resolve my issue quickly, but they also showed genuine care for my pet, Lola's wellbeing. Their empathy and professionalism made a huge difference, and I left the call feeling confident and supported. Fantastic service.

    February 5, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Thank you for taking the time to leave us your feedback. We appreciate your kind comments.

    Rated 5 out of 5 stars

    Nancy was very helpful

    Nancy was very helpful, thank you

    February 2, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Becky, thank you for taking the time to leave us your feedback.

    Rated 5 out of 5 stars

    Now pet insurance

    Elliot gave me the advice i needed to make the right decision on which policybto take regarding my pug.

    January 29, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hi Diane, thank you for taking the time to leave us a review.

    Rated 5 out of 5 stars

    Spoke to a human!

    Spoke to a human, not AI, helpful and sorted my query promptly.

    February 2, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Thank you for taking the time to leave us a review.

    Rated 5 out of 5 stars

    just lovely to speak too x customer…

    just lovely to speak too x customer service are very helpful . Nice to have nice customer service x really like them x

    January 29, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Kim, thank you for taking the time to leave us a review.

    Rated 5 out of 5 stars

    I called to cancel my insurance

    I called to cancel my insurance, not wanting to renew due to the price increase. Elliott was most helpful and offered me alternative options to choose from , he also explained the cover in detail. I decided to change my type of policy with you and renewed the insurance. Thank you 😊

    January 28, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Yvonne, thank you for taking the time to share your experience with us.

    Rated 1 out of 5 stars

    Read the FINE FINE print. Terrible coverage

    I have been with this company for nearly 2 years with NOT ONE claim! Until now, The reason my pet went into the vets during out of hours was because he is a male cat that couldn’t urinate. A simple google search would show this is a potentially LIFE THREATENING issue.
    Bear in mind this wasn’t a midnight out of hours appointment, this was a New Year’s Day appointment, so a bank holiday. It’s not like I just left this issue to an inconvenient hour.
    I needed to take him in ASAP or he may have died within 24 hours. However you refused my claim for the out of hours fee as it turned out the condition wasn’t ’life saving’.
    You also refused my claim for medication due to the cost in comparison to online meds…. These are meds that I needed ASAP I couldn’t wait to go home order online, wait for postage and then delivery to give to my pet. I feel absolutely and totally let down. I have emailed my concerns and have not yet received a reply, I will be calling in the next few days when I’m off work. But let it be known I will NEVER recommend this company and will be cancelling my policy.
    I will also add that at the time of the claim I was on one of the highest tier insurance… if this is what they refuse on the highest I hate to think what basic covers.

    I understand that I should have read the policy with a fine tooth comb but for a £300 claim…. And quite a ‘normal situation’ this was the exact reason I had insurance. I’ve paid them almost double the claim amount in premiums.

    January 1, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Charlotte, I am sorry to hear you feel this way. As TrustPilot is a third-party platform, I have sent you a message directly via TrustPilot for further details (please note that this will come from TrustPilot and not Now Pet Insurance). If you can reply to that message with your policy number and contact number, I will take a further look into this.

    Update: Hi Charlotte, as you have not responded to our request for further details we are unable to look further into this review. If you do wish to discuss this further, please do get in contact either via phone, livechat or email.

    Rated 5 out of 5 stars

    Great service and help from Jacob.in…

    Great service and help from Jacob.in managing my renewal and keeping my policy relevant and competitive thanks

    January 27, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Paul, thank you for taking the time to leave us your feedback.

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