Omoda UK: Customer Service - but not as we know, expect, or indeed deserve it!! 😡
At the time of writing, there are just three reviews here for OMODA UK, whose web address adds 'auto' to the URL. The OMODA brand is part of the bigger car producer in mainland China, known there as CHERY (yes, just the one 'R'). OMODA UK represents the company in the UK, so will be the only line of contact for customers and dealers alike with the parent company in China.
Two of the reviews - and mine as well - relate to OMODA UK, and not to any individual car the company sells.
I bought mine - an E5 Noble, which is the top of the range EV at the end of December 2024. In terms of how it drives, looks, motor, efficiency and technology in particular, I have been very pleased overall.
In fact I have had just one very small, and incongruous issue since first driving it out of the showroom: the car has a short 'Welcome-Tune' which is programmed to play, every time you get into the driver's side. I think it can be switched off, if found unnecessary and annoying, and it has its own dedicated volume control.
As mine is switched on, and the volume setting is half-way, you would think that the function would do exactly as it says on the tin - i.e. play every time the driver enters the car!
But not in my case! Here it's totally random, might happen a couple of times one day, then disappear for a few days, then return, all of which has become a matter of some humour, but should NOT be happening, irrespective of whether the car costs £30k, £40k or more.
No one knows why this happens, and even when an Omoda rep was visiting a sister-garage on a different software-related issue, and was asked about my issue, he said that other customers and dealers had already officially reported the problem back to China, and he'd done so, too, but no response was forthcoming either to him, my dealer, myself, or any other owners with the same glitch.
Right at the start of 2025, you could phone OMODA UK, and get through within a generally-acceptable waiting time. Now you can be on the line well over 40 minutes and not even be answered.
For some time, when I could get through, I was always answered by one of two Service agents - Hazem or Jordan. Even though the auto-voice would confirm that they knew my call was queued, but could not be answered because 'all of our agents are busy helping other customers', this actually was being very economical with the truth, since Hazem and Jordan had already confirmed to me that 'all of the agents' was, in fact, just the two of 'em'!
Obviously at the start of the year there were a lot fewer owners, therefore fewer customers phoning. By April/May, these poor guys simply couldn't deal with a lot more callers (more cars + more complaints), hence the ridiculous waiting times.
If you weren't aware of this deception, you'd be really annoyed with OMODA UK, for the waiting times, and the fact that basically they were scarcely more able to help you, than Mr Chung in the takeaway down the road!
But, of course, you have to show 100% sympathy and respect to the staff at OMODA UK, because the problem lies firmly at the door of Chery/Omoda back in China, for providing little or no support to their UK arm and customers. Check out OMODA UK at Companies House, they are listed only as a 'Micro' Company, with 'UNDER 10 EMPLOYEES' - a fact that is also apparent when checking their address in West London!
Instead of addressing this problem first, Chery/Omoda has shown a complete disrespect/regard for its existing and burgeoning customer base in the UK, but is happier bringing new models in, before they've sorted out their existing inventory, which seems very short-sighted in the long run!
We are already well served by other Far Eastern manufactures - Honda, Toyota, Mazda, Kia, Hyundai etc - who know how to treat their customers worldwide, but China has a great deal to learn in this respect - not just manufacturing virtually everything we have in our homes, but now having to deal directly with those who have bought their products, which is, I think a new, and perhaps alien situation for them. After all, it's not that they haven't been selling loads of cars in Australia and Malaysia already, so can't play the 'new kid on the block' card!
However, at the end of the day Chery/Omoda has done me a real favour, even if I've lost money because of the speed at which the brand depreciates from new.
Hopefully, when it arrives in July, I shall be getting rid of all things 'Omoda' and taking delivery of a new Ford Puma Gen-E, where not only will I enjoy a great little car, but also the same level of customer service I've had during many years' motoring pleasure.
My slightly-annoying, sporadically-playing 'Welcome-Tune' issue could, on another day, be something potentially far more serious.
I no longer have any confidence in Chery/Omoda, that they know how to, or even want to fix customers' problems going forward.
May 1, 2025
Unprompted review