Opticians Direct Reviews 13,710

TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the excellent service, highlighting the helpfulness and outstanding communication from staff. Many consumers are particularly satisfied with the product quality and the wide range of glasses available, often at significantly lower prices compared to other retailers. The delivery service is consistently described as quick and efficient, with many orders arriving earlier than expected. However, some customers also noted issues with the ordering process and delivery times. A few people experienced significant delays, with orders taking several weeks to arrive or being stuck in processing without updates. There were also instances where customers were informed of product unavailability or discontinuation after placing an order, leading to frustration and, in some cases, difficulty with refunds or exchanges.

What people talk about most

Delivery service

Clients share positive opinions on delivery service, frequently highlighting speedy and efficient deliveries,... See more

Product

Consumers generally express satisfaction with the products, often describing them as "dream glasses" and... See more

Price

Customers had positive experiences with price, consistently finding products at great prices, often much... See more

Order

Customers consistently note ambiguous experiences with order. While some reviewers found the ordering process... See more

Service

Users describe positive interactions with service, highlighting excellent and speedy delivery, with some... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I bought a pair of sunglasses last year with Opticians Direct and unfortunately lost them! I contacted customer services to see if they could find my order as I wanted to re order the same pair, Darby... See more

Rated 5 out of 5 stars

Website was easy and simple to navigate and found the item I was looking for straight away. I bought a Ray Ban with polarised lenses sunglasses and very good price in comparison with other Suppliers o... See more

Rated 5 out of 5 stars

They had the best offer for the glasses I was looking for. Although it took around 1 month to come into stock (due to Christmas season) they were prompt with any emails sent and kept me updated and ev... See more

Rated 5 out of 5 stars

A fantastic shopping experience from start to finish. I have previously had problems buying this particular frame from other sellers as they were advertised as available only to be told after my orde... See more


Company details

  1. Glasses Store
  2. Contact Lenses Supplier
  3. Eye Care Center
  4. Optician
  5. Sunglasses Store

Written by the company

Our website offers a one stop solution for your prescription needs, stocking the largest and most up to date frame styles and trends in branded eyewear, alongside the latest in lens and coating technology from the worlds leading suppliers.

Why Opticians Direct?

Written by the company

Our Promise
We promise to give you the best optical advice, excellent customer service, the highest standards in prescription glazing, and save you up to 50% Off High Street Prices on designer brands.
We're Commited to our Customers
We pride ourselves in delivering the very best service to our customers, our highly trained team of qualified opticians and prescription specialists provide you with the best and most accurate and up to date optical advice, while our user-friendly website offers you a hassle-free shopping experience.
The Prescription Experts
With over 20 years optical experience in practice, and 10 years online, www.opticiansdirect.co.uk is a prescription focused website offering a comprehensive choice of designer frames. With thousands of orders passing through our laboratory over the years, and with a wealth of experience, we are able to deliver the highest quality in prescription glazing, guaranteeing your new glasses are manufactured exactly as specified, with each pair carefully inspected by a registered Optician ensuring you're completely satisfied with you purchase.

100% Satisfaction Guaranteed

30 day no quible return

We guarantee your satisfaction with a full 100% money back or exchange guarantee. If you do not like your glasses you can return them to us within 30 days

Contact info

4.5

Excellent

TrustScore 4.5 out of 5

14K reviews

5-star
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1-star

Replied to 86% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Very quick and easy service

Very quick service - the item was well priced and exactly what I wanted. A huge range of classes and it took less than a week for Opticians direct to get my prescription glasses to me

February 1, 2026
Rated 1 out of 5 stars

False advertising

Order some sunglasses which are advertised as in stock! 19/01 - I can confirm that we are currently waiting for your frames to arrive in store from our suppliers. As the original suppliers are based in Italy, we do quote a time scale of around 7-14 working days from the date that your order is placed. 28/01 I have followed up on your order with our suppliers and, unfortunately, your chosen frames have now been placed on backorder due to production delays. The estimated restock timeframe is approximately 4–6 weeks. 30/01 THE ITEMS IS STILL BEING ADVERTISED AS IN STOCK!!!

January 19, 2026
Unprompted review
Rated 5 out of 5 stars

I purchased some Ray-Ban sunglasses…

I purchased some Ray-Ban sunglasses and, despite the long wait for them to arrive, I was thrilled when they finally did. The quality is outstanding and they are genuine. I highly suggest choosing Opticians Direct!

January 27, 2026
Unprompted review
Rated 3 out of 5 stars

Beware despatch times!

I have ordered sunglasses from Opticians Direct before without any problem. Their customer service is very responsive and as helpful as they can be. HOWEVER, just a word of warning in view of despatch times. I ordered a pair of sunglasses in plenty of time for Christmas given their 7-14 day despatch advice. They did not arrive for Christmas. I chased up the order a week into January - at which point I was advised "there is a slight delay with shipment, we are expecting this to be upto 5 - 8 working days". I chased up again on 14th January after which I was advised "We are set to receive a delivery on Friday 16/01/2026". I chased up again on 22nd January when I was informed "I cannot give you a guaranteed delivery date at this time." You can probably see where this story is going but after chasing again on 26th Janaury, I gave up and asked for a refund. Whilst I was offered a "sincere apology" I was a little angry due to the fact that the sunglasses were still for sale on the website with the usual 7-14 despatch guideline - so presumably other people could also order the sunglasses despite the fact that Opticians Direct admitted they had NO idea when they would be receiving them from their supplier. I thought it was worth giving people a warning - just because the product is there, doesn't mean it's in stock nor does it mean Opticians Direct have any idea when they are going to receive stock.

January 27, 2026
Unprompted review
Rated 5 out of 5 stars

Website was easy and simple to navigate…

Website was easy and simple to navigate and found the item I was looking for straight away. I bought a Ray Ban with polarised lenses sunglasses and very good price in comparison with other Suppliers of the same item. Lovely sunglasses and I like the design similar to the pair I lost while I was out shopping.The sunglasses was delivered earlier than the expected delivery time frame. Excellent customer service. Would highly recommend.

January 25, 2026
Rated 1 out of 5 stars

New sunglasses - look to have been worn

Purchased “new” Holbrook sunglasses, on inspection of frame they have been worn a lot, very apparent on the inside and now found a scratch on right lens - very poor, buy elsewhere.

January 25, 2026
Opticians Direct logo

Reply from Opticians Direct

Hi Simon,

Thank you for taking the time to leave your review.

If you wouldn't mind sending over some images of the issues you have.

Kind Regards,
Opticians Direct

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