I bought a pair of sunglasses last year with Opticians Direct and unfortunately lost them! I contacted customer services to see if they could find my order as I wanted to re order the same pair, Darby... See more
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Company details
Written by the company
Our website offers a one stop solution for your prescription needs, stocking the largest and most up to date frame styles and trends in branded eyewear, alongside the latest in lens and coating technology from the worlds leading suppliers.
Why Opticians Direct?
Written by the company

- Our Promise
- We promise to give you the best optical advice, excellent customer service, the highest standards in prescription glazing, and save you up to 50% Off High Street Prices on designer brands.
- We're Commited to our Customers
- We pride ourselves in delivering the very best service to our customers, our highly trained team of qualified opticians and prescription specialists provide you with the best and most accurate and up to date optical advice, while our user-friendly website offers you a hassle-free shopping experience.
- The Prescription Experts
- With over 20 years optical experience in practice, and 10 years online, www.opticiansdirect.co.uk is a prescription focused website offering a comprehensive choice of designer frames. With thousands of orders passing through our laboratory over the years, and with a wealth of experience, we are able to deliver the highest quality in prescription glazing, guaranteeing your new glasses are manufactured exactly as specified, with each pair carefully inspected by a registered Optician ensuring you're completely satisfied with you purchase.
100% Satisfaction Guaranteed
30 day no quible return
Contact info
15, Deansgate, BL1 1HH, Bolton, United Kingdom
- 01204 520055
- info@opticiansdirect.co.uk
- opticiansdirect.co.uk
Replied to 86% of negative reviews
Typically replies within 1 week
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Great experience!
Great experience, fast delivery and the item arrived well packaged and in perfect condition. I also mad quite a bit of a saving.
Easy to order Highly Recommend
Easy to order, prompt delivery and very happy with the glasses received
A fantastic shopping experience from…
A fantastic shopping experience from start to finish.
I have previously had problems buying this particular frame from other sellers as they were advertised as available only to be told after my order that it was not available. No such problems on this occasion & the frame was delivered extremely quickly. The cherry on the cake was the price which was far more competitive than anyone else was offering. All in all, I am very pleased to have found Opticians Direct.
Great seller arrived on time
Frames are great and at a good price
Great experience
Great experience found the sunglasses I wanted a lot cheaper then everywhere else so i ordered them, only took 3 days for delivery and very happy with the glasses I would recommend and would use opticians direct again.
Brilliant service- glasses are perfect…
Brilliant service- glasses are perfect and quick service. Highly recommend-
I’ll use again and will send my glasses for reglaze service too.
I previously gave these a bad review…
I previously gave these a bad review for bad comms but to be fair they turned it around / they did deliver a top quality product in the timeframe stated and thy even sent special delivery so thank you!
An excellent buy
Great experience thank you. Paid extra to have the glasses delivered the next day and they arrived on-time as promised. Got them for a bargain in the sale 😊
Not Polarised and Not Made in Italy
The glasses themselves look good and appear to be genuine Ray-Ban, with the “P” marking on the lens. However, I was disappointed to find out that the lenses are not actually polarised, despite the marking.
Another issue was the country of manufacture. The product states Made in China, whereas I was expecting Made in Italy, which is what many customers associate with Ray-Ban quality. This information was not clearly mentioned before purchase.
Overall, the product is acceptable, but the lack of transparency about the lenses and manufacturing origin was disappointing. I believe this should be made clear to customers before buying.

Reply from Opticians Direct
Competitive price
Competitive price, good communication and prompt delivery. Excellent!
Excellent service delivery
The spectacles ordered - were posted quickly.
Also well package secured.
They had the best offer for the glasses…
They had the best offer for the glasses I was looking for. Although it took around 1 month to come into stock (due to Christmas season) they were prompt with any emails sent and kept me updated and even upgraded the delivery to 48 hourly, which was appreciated. Would definitely recommend to anyone.
Ray Ban sunglasses
Ordered my sunglasses at a fraction of the shop price.
Easy to order, arrived within days. Glasses perfect. Great efficient service, would recommend without hesitation. Will definitely use again.
Don’t believe the delivery dates they promise
I ordered a pair of reading glasses on the 5th of January 2025. Despite several emails and lots of phone calls, I’m now here on Tuesday third of February still with no glasses. I’ve received an email this morning saying it would be another 2 to 4 weeks. I’m cancelling the order and expecting and hoping for a refund for the £95 that has been in their bank account for the last month. What a runaround!

Reply from Opticians Direct
Glasses problem
I had a problem with my glasses which I had purchased from Opticians Direct, I contacted Opticians Direct they could not have been more helpful sorted problem within a week.
Honest about frames being in stock with very smooth, quick and informative customer journey.
I had my bag stolen on the train on the way to visit my best friend and with it my prescription glasses. A creature of habit I have worn the same style of glasses for a very long time, so I tried re-ordering online from other stores. Every time the order was cancelled despite it saying when ordering it was in stock. Very misleading and I was always emailed afterwards saying it wasn't in stock and that I'd have to wait 4-8 weeks, too long for someone who didn't couldn't see. Not Opticians Direct. They had it in stock and that was true. They weren't the cheapest but the service was amazing. I was obviously anxious the order would be cancelled, but was reassured by an advisor by email and they were easy to contact and responsive. I had my glasses in less than a week. The customer journey is very well designed, with automated messages at each stage of the order - they tell you when the frames and lenses are acquired, when they are are being glazed and upon despatch. Thank you for a very stress-free and smooth experience!
Recommend
Hi, really quick delivery. Great quality glasses. Didn’t suit me, returns and refund super quick .
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